Nibbler SEO audit for thompson.co.uk
Summary
Overall7.6
The overall score for this website.
Accessibility9.3
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.4
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.2
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology7.6
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 1 pages from this website at 18:12 on 1 Apr 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Consider shortening long anchor text. (read more)
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Meta tags2.0
- All pages include at least some metadata, but no pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| thompson.co.uk/ | viewport | width=device-width, initial-scale=1.0 |
Server behaviour3.2
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- This website was not served using GZIP encoding. GZIP compression is widely supported and reduces the load time of a web page.
- Enable GZIP compression on your web server or in your application.
- There is duplicate content on http://www.thompson.co.uk and http://thompson.co.uk. This is bad, as technically they are classed as two different websites. Search engines may lower a website's rank if they find the same content on two different URLs.
- Choose one domain that you would like to use and then set a permanent (HTTP 301) redirect to forward users who visit the other.
Internal links6.1
- 3 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.thompson.co.uk/index.php/pioneering-approach A Pioneering Approach Thompson’s have been supplying high quality feed to the market for over 100 years. During this time, we’ve pioneered some key innovations in feeding technology and helped farmers across Ireland to grow their produce and their profits. thompson.co.uk/ www.thompson.co.uk/index.php/technology A Commitment to Technology With a world class bio secure facility, a state of the art blending plant which can provide specialist blends for the ruminant sector and three production sites across Northern Ireland, farmers can trust in the quality and consistency of Thompson’s products. thompson.co.uk/ www.thompson.co.uk/index.php/news World Class Workshops To bring world class speakers to a local audience, from three venues, over three days, was the aim of Thompsons’ Tech Team. And boy did they deliver. In conjunction... thompson.co.uk/
- Consider shortening long anchor text.
- 6 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Amount of content8.2
Rendering Chart...
- This website has an average of 339 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Images9.9
5% of images have a clearly defined size
2 images are being resized by the browser
- Most images (95.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 2 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| only screen | - | 767px | www.thompson.co.uk/stylesheets/app.css |
| only screen | - | 767px | www.thompson.co.uk/stylesheets/foundation.css |
| only screen | 1441px | - | www.thompson.co.uk/stylesheets/foundation.css |
| only screen | 768px | 1279px | www.thompson.co.uk/stylesheets/foundation.css |
| only screen | - | 767px | www.thompson.co.uk/stylesheets/foundation.css |
| screen | - | - | www.thompson.co.uk/stylesheets/foundation.css |
| screen | - | - | www.thompson.co.uk/stylesheets/foundation.css |
| only screen | 768px | 1279px | www.thompson.co.uk/stylesheets/foundation.css |
| only screen | - | 767px | www.thompson.co.uk/stylesheets/foundation.css |
| only screen | - | 1280px | www.thompson.co.uk/stylesheets/foundation.css |
| only screen | - | 767px | www.thompson.co.uk/stylesheets/foundation.css |
| only screen | 768px | 1279px | www.thompson.co.uk/stylesheets/foundation.css |
| only screen | - | 767px | www.thompson.co.uk/stylesheets/foundation.css |
| only screen | - | 940px | www.thompson.co.uk/stylesheets/foundation.css |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
| URL | Heading | Level |
| thompson.co.uk/ | Providing Quality Feed | H1 |
| thompson.co.uk/ | Feed Divisions | H1 |
| thompson.co.uk/ | Northern Ireland’s leading animal feed manufacturer. | H1 |
| thompson.co.uk/ | Feed Brands | H1 |
| thompson.co.uk/ | Ruminant Feeds | H2 |
| thompson.co.uk/ | Poultry Feeds | H2 |
| thompson.co.uk/ | Pig Feeds | H2 |
| thompson.co.uk/ | Horse Feeds | H2 |
| thompson.co.uk/ | Alternative Feeds | H2 |
| thompson.co.uk/ | Milk Manager | H2 |
| thompson.co.uk/ | A Pioneering Approach | H2 |
| thompson.co.uk/ | A Commitment to Technology | H2 |
| thompson.co.uk/ | World Class Workshops | H2 |
| thompson.co.uk/ | Trading Desk | H2 |
| thompson.co.uk/ | Enquiries | H2 |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| only screen | - | 767px | www.thompson.co.uk/stylesheets/app.css |
| - | - | www.thompson.co.uk/stylesheets/foundation.css | |
| only screen | - | 767px | www.thompson.co.uk/stylesheets/foundation.css |
| - | - | www.thompson.co.uk/stylesheets/foundation.css | |
| only screen | 1441px | - | www.thompson.co.uk/stylesheets/foundation.css |
| only screen | 768px | 1279px | www.thompson.co.uk/stylesheets/foundation.css |
| only screen | - | 767px | www.thompson.co.uk/stylesheets/foundation.css |
| only screen | 768px | 1279px | www.thompson.co.uk/stylesheets/foundation.css |
| only screen | - | 767px | www.thompson.co.uk/stylesheets/foundation.css |
| only screen | - | 1280px | www.thompson.co.uk/stylesheets/foundation.css |
| only screen | - | 767px | www.thompson.co.uk/stylesheets/foundation.css |
| only screen | 768px | 1279px | www.thompson.co.uk/stylesheets/foundation.css |
| only screen | - | 767px | www.thompson.co.uk/stylesheets/foundation.css |
| only screen | - | 940px | www.thompson.co.uk/stylesheets/foundation.css |
Freshness10.0
Last updated February 28, 2024
- It looks like this website was last updated on Wednesday, 28 February 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 28/02/2024 | thompson.co.uk/.../Thompsons-DAS_3848_297_181_c1.jpg | Last modified header |
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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