Nibbler SEO audit for adanalytics.co.uk
Summary
Overall9.0
The overall score for this website.
Accessibility10.0
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.9
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing5.3
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology10.0
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 21:04 on 29 Mar 2024 (GMT).
Top priorities for website improvement
- Consider updating this website regularly with new content. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Consider the amount of text on this website and increase it if appropriate. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Freshness2.3
Last updated November 23, 2022
- It looks like this website was last updated on Wednesday, 23 November 2022. This is bad because visitors may dismiss this website as outdated. Websites that are not updated regularly are also spidered by search engines less often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Amount of content7.3
Rendering Chart...
- This website has an average of 205 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| adanalytics.co.uk/ | 1829 | 271 |
| adanalytics.co.uk/measurement | 999 | 150 |
| adanalytics.co.uk/reporting | 1218 | 173 |
| adanalytics.co.uk/tagging | 1237 | 193 |
| adanalytics.co.uk/testing | 1489 | 236 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.adanalytics.co.uk to http://adanalytics.co.uk. This is ideal.
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
| URL | Heading | Level |
| adanalytics.co.uk/ | Power your data. Empower your decisions | H1 |
| adanalytics.co.uk/ | We can support with all data projects, but the following are common services that we provide: | H5 |
| adanalytics.co.uk/ | Measurement Planning | H5 |
| adanalytics.co.uk/ | Performance Reporting | H5 |
| adanalytics.co.uk/ | Tag Management | H5 |
| adanalytics.co.uk/ | Testing and Optimisation | H5 |
| adanalytics.co.uk/ | Data Visualisation | H5 |
| adanalytics.co.uk/ | Analytics Auditing | H5 |
| adanalytics.co.uk/measurement | Measurement Planning | H1 |
| adanalytics.co.uk/measurement | We use all the major analytics platforms: | H5 |
| adanalytics.co.uk/reporting | Performance Reporting | H1 |
| adanalytics.co.uk/reporting | We report on data from all ppc and social platforms: | H5 |
| adanalytics.co.uk/tagging | Tag Management | H1 |
| adanalytics.co.uk/tagging | Tag Management systems that we commonly work with: | H5 |
| adanalytics.co.uk/testing | Testing and Optimisation | H1 |
| adanalytics.co.uk/testing | The Experimental Framework | H4 |
| adanalytics.co.uk/testing | Some of the tools that we use for testing and optimization: | H5 |
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Internal links10.0
- Every link tested appears to be well defined. This is good because well defined links help SEO and aid accessibility.
Meta tags10.0
This is how this website will look in Google search listings:
AD Analytics | Home
adanalytics.co.uk/
POWER YOUR DATA. EMPOWER YOUR DECISIONS
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| adanalytics.co.uk/ | viewport | width=device-width, initial-scale=1 |
| adanalytics.co.uk/ | description | POWER YOUR DATA. EMPOWER YOUR DECISIONS |
| adanalytics.co.uk/ | author | Arron Dickens |
| adanalytics.co.uk/measurement | viewport | width=device-width, initial-scale=1 |
| adanalytics.co.uk/measurement | description | Mapping key business objectives to user interactions and site metrics to measure success. |
| adanalytics.co.uk/measurement | author | Arron Dickens |
| adanalytics.co.uk/reporting | viewport | width=device-width, initial-scale=1 |
| adanalytics.co.uk/reporting | description | We can implement data-driven attribution and implement efficient and accurate campaign tagging guidelines for your media partners. |
| adanalytics.co.uk/reporting | author | Arron Dickens |
| adanalytics.co.uk/tagging | viewport | width=device-width, initial-scale=1 |
| adanalytics.co.uk/tagging | description | Managing marketing platform and third-party tags to ensure full coverage and efficient use of scripts. |
| adanalytics.co.uk/tagging | author | Arron Dickens |
| adanalytics.co.uk/testing | viewport | width=device-width, initial-scale=1 |
| adanalytics.co.uk/testing | description | Using a variety of tools to understand user behaviour and identify pinch points. Designing and running AB, multivariate and redirect split testing. |
| adanalytics.co.uk/testing | author | Arron Dickens |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
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How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
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