Nibbler SEO audit for balkanholidays.rs
Summary
Overall9.0
The overall score for this website.
Accessibility8.7
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.6
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing7.1
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.0
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 01:39 on 19 Sep 2023 (BST).
Top priorities for website improvement
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
Popularity1.0
69Estimated monthly organic visitors
- This website appears to have a very low number of monthly website visits each month
Source: Ahrefs
URL format3.6
4 URLs are less than ideal
- 4 URLs are particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
- 4 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Page extensions
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Internal links6.3
- 46 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Images9.7
3% of images have a clearly defined size
No images are being resized by the browser
- Most images (97.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- One image is not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
Image URL Format Page URL balkanholidays.rs/ unknown balkanholidays.rs/.../smederevo_2.JPG unavailable balkanholidays.rs/images/.../KRANJ_1.jpg unavailable balkanholidays.rs/images/.../kranj-2.jpg unavailable balkanholidays.rs/.../banja_luka_1.JPG unavailable
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 1 image on this website could not be downloaded. Broken images may cause the website to display incorrectly for visitors.
- Check any images which could not be downloaded and fix them if necessary.
Unavailable images
Image URL HTTP status code Page URL balkanholidays.rs/.../smederevo_2.JPG 404 balkanholidays.rs/images/.../KRANJ_1.jpg 404 balkanholidays.rs/images/.../kranj-2.jpg 404 balkanholidays.rs/.../banja_luka_1.JPG 404
- Check any images which could not be downloaded and fix them if necessary.
Amount of content9.8
Rendering Chart...
- This website has an average of 1,501 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| balkanholidays.rs/ | 3977 | 583 |
| balkanholidays.rs/about_serbia.html | 14219 | 2280 |
| balkanholidays.rs/about_croatia.html | 10937 | 1728 |
| balkanholidays.rs/about_slovenia.html | 8347 | 1368 |
| balkanholidays.rs/about_bosnia.html | 9803 | 1546 |
Headings9.9
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some headings (2.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
Page headings detail
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.balkanholidays.rs to http://balkanholidays.rs. This is ideal.
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
Meta tags10.0
This is how this website will look in Google search listings:
Balkan Holidays | Balkans Tour and Trips,Excursions, City Breaks ...
balkanholidays.rs/
As Balkan DMC we actively promote Serbia and whole Balkan region with attractive tour packages, tailor-made itineraries, accommodations, transfers, tour guides ...
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| balkanholidays.rs/ | viewport | width=device-width, initial-scale=1 |
| balkanholidays.rs/ | balkan tours & trips | Balkan Holidays, Balkan incoming tour operator |
| balkanholidays.rs/ | keywords | balkan holidays, balkan tours, balkan city breaks, balkan excursions, balkan daily trips, balkan transfers, balkans tourism, balkan destinations, balkan dmc |
| balkanholidays.rs/ | description | As Balkan DMC we actively promote Serbia and whole Balkan region with attractive tour packages, tailor-made itineraries, accommodations, transfers, tour guides, sightseeing |
| balkanholidays.rs/about_serbia.html | viewport | width=device-width, initial-scale=1 |
| balkanholidays.rs/about_serbia.html | keywords | Serbia tours, Serbia city breaks, Belgrade city break, Novi Sad city break, Serbia excursions, Serbia tours, Belgrade, Zlatibor |
| balkanholidays.rs/about_serbia.html | description | Serbia trips & trips, city breaks, excursions, daily trips, visit to most famous landmarks, Belgrade, Novi Sad, Djerdap, Zlatibor |
| balkanholidays.rs/about_croatia.html | viewport | width=device-width, initial-scale=1 |
| balkanholidays.rs/about_croatia.html | keywords | Croatia tours, Croatia city breaks, Zagreb city break, Split city break, Croatia excursions, Dubrovnik tours, Split, Plitvice |
| balkanholidays.rs/about_croatia.html | description | Croatia trips & trips, city breaks, excursions, daily trips, visit to most famous landmarks, Zagreb, Dubrovnik, Split, Rovinj, Plitvce |
| balkanholidays.rs/about_slovenia.html | viewport | width=device-width, initial-scale=1 |
| balkanholidays.rs/about_slovenia.html | keywords | Slovenia tours, Slovenia city breaks, Ljubljana city break, Maribor city break, Slovenia excursions, Slovenia tours, Bled, Bohilj |
| balkanholidays.rs/about_slovenia.html | description | Slovenia trips & trips, city breaks, excursions, daily trips, visit to most famous landmarks, Ljubljana, Maribor, Bled, Bohilj |
| balkanholidays.rs/about_bosnia.html | viewport | width=device-width, initial-scale=1 |
| balkanholidays.rs/about_bosnia.html | keywords | bosnia & herzegovina tours, bosnia & herzegovina city break, sarajevo city break, bosnia excursions, mostar, trebinje |
| balkanholidays.rs/about_bosnia.html | description | Bosnia & Herzegovina trips & trips, city breaks, excursions, daily trips, visit to most famous landmarks, Sarajevo, Mostar, Visegrad, Bascarsija, Trebinje |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
Freshness10.0
Last updated June 28, 2023
- It looks like this website was last updated on Wednesday, 28 June 2023. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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