Nibbler SEO audit for drugs.ie
Summary
Overall8.1
The overall score for this website.
Accessibility6.9
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.2
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing8.6
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology7.3
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 16:38 on 17 Mar 2023 (GMT).
Top priorities for website improvement
- Check how the website looks using a mobile and a tablet. Consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect. (read more)
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version. (read more)
Mobile3.0
- None of this website appears to be fully optimised for viewing on a mobile or tablet (using CSS media queries). It is important to make sure your content can be viewed easily across a wide range of devices as a growing percentage of web browsing is now done on phones and tablets.
- Check how the website looks using a mobile and a tablet. Consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Device optimised pages
Page Mobile Tablet Viewport drugs.ie/ Not detected Not detected Not detected drugs.ie/ga Not detected Not detected Not detected drugs.ie/drugs_info/ Not detected Not detected Not detected drugs.ie/drugtypes/ Not detected Not detected Not detected drugs.ie/alcohol_info/ Not detected Not detected Not detected
- Check how the website looks using a mobile and a tablet. Consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Headings4.0
- A large number (40.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
Page headings detail
| URL | Heading | Level |
| drugs.ie/drugs_info/ | Drugs Info | H1 |
| drugs.ie/drugtypes/ | Type of Drugs | H1 |
| drugs.ie/alcohol_info/ | Alcohol Info | H1 |
Popularity5.0
596Estimated monthly organic visitors
- This website appears to have a good number of monthly website visits each month
Source: Ahrefs
Server behaviour6.6
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- There is duplicate content on http://www.drugs.ie and http://drugs.ie. This is bad, as technically they are classed as two different websites. Search engines may lower a website's rank if they find the same content on two different URLs.
- Choose one domain that you would like to use and then set a permanent (HTTP 301) redirect to forward users who visit the other.
URL format7.6
2 URLs are less than ideal
- 2 URLs are particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
Analytics8.0
80% of pages use analytics
Google Tag Manager
- 80.0% of this website is using Google Tag Manager but 1 pages have no analytics. It is still possible to gather a great deal of information for the other 1 of pages from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider adding your analytics solution to the pages which aren't currently monitored.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Amount of content8.2
Rendering Chart...
- This website has an average of 368 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| drugs.ie/ | 2549 | 365 |
| drugs.ie/ga | 1183 | 187 |
| drugs.ie/drugs_info/ | 2333 | 363 |
| drugs.ie/drugtypes/ | 4018 | 525 |
| drugs.ie/alcohol_info/ | 2612 | 398 |
Internal links9.2
- 19 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Images9.7
12% of images have a clearly defined size
17 images are being resized by the browser
- Most images (88.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- One image is not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 17 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Twitter10.0
This website is linked with the Twitter account @drugsdotie
This website's Twitter account has
12,464 followers
- This website was found to link the Twitter account HSE Drugs.ie (@drugsdotie).
- This website's Twitter account has made 9,593 tweets to 12,464 followers.
Source: Twitter
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
Incoming links10.0
2,438,541 pages link to this website
23,211 domains link to this website
- There are 2,438,541 pages on 23,211 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
- Many of the domains that link to this website are hosted on servers with similar IP addresses. Search engines may ignore these incoming links or penalise this website's ranking as this behaviour can be an indicator of artificial link building.
Source: Ahrefs
Meta tags10.0
This is how this website will look in Google search listings:
Drug and Alcohol Information and Support in Ireland - Drugs.ie
drugs.ie/
Drug and Alcohol Information and Support for Teenagers, Parents and Carers. Free, Confidential Live Chat. Advice and Support from Drugs.ie
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| drugs.ie/ | description | Drug and Alcohol Information and Support for Teenagers, Parents and Carers. Free, Confidential Live Chat. Advice and Support from Drugs.ie |
| drugs.ie/ | keywords | drugs, drug types, drug abuse, drug advice, drug counselling, alcohol problems, alcohol abuse, underage drinking, teenage drugs, parents, advice, support |
| drugs.ie/ | robots | index,follow,archive |
| drugs.ie/ | google-site-verification | 27ao0m2mnki7N7zI7yyRIe1KKQ5NjcmgE_Ipv8Y1Ky0 |
| drugs.ie/ | google-site-verification | WwupNjhemOYsxMG7PqGPmPlMqftME5E72QLuq80b6us |
| drugs.ie/ga | description | Drug and Alcohol Information and Support for Teenagers, Parents and Carers. Free, Confidential Live Chat. Advice and Support from Drugs.ie |
| drugs.ie/ga | keywords | drugs, drug types, drug abuse, drug advice, drug counselling, alcohol problems, alcohol abuse, underage drinking, teenage drugs, parents, advice, support |
| drugs.ie/ga | robots | index,follow,archive |
| drugs.ie/ga | google-site-verification | 27ao0m2mnki7N7zI7yyRIe1KKQ5NjcmgE_Ipv8Y1Ky0 |
| drugs.ie/ga | google-site-verification | WwupNjhemOYsxMG7PqGPmPlMqftME5E72QLuq80b6us |
| drugs.ie/drugs_info/ | description | Drug and Alcohol Information and Support for Teenagers, Parents and Carers. Free, Confidential Live Chat. Advice and Support from Drugs.ie |
| drugs.ie/drugs_info/ | keywords | drugs, drug types, drug abuse, drug advice, drug counselling, alcohol problems, alcohol abuse, underage drinking, teenage drugs, parents, advice, support |
| drugs.ie/drugs_info/ | robots | index,follow,archive |
| drugs.ie/drugs_info/ | geo.position | , |
| drugs.ie/drugs_info/ | geo.placename | |
| drugs.ie/drugs_info/ | geo.region | |
| drugs.ie/drugtypes/ | description | Types of Drugs - Drug and Alcohol Information and National Services Directory |
| drugs.ie/drugtypes/ | keywords | services, drugs, drug types, drug abuse, drug advice, drug counselling, alcohol problems, alcohol abuse, underage drinking, teenage drugs, parents, advice, support |
| drugs.ie/alcohol_info/ | description | Drug and Alcohol Information and Support for Teenagers, Parents and Carers. Free, Confidential Live Chat. Advice and Support from Drugs.ie |
| drugs.ie/alcohol_info/ | keywords | drugs, drug types, drug abuse, drug advice, drug counselling, alcohol problems, alcohol abuse, underage drinking, teenage drugs, parents, advice, support |
| drugs.ie/alcohol_info/ | robots | index,follow,archive |
| drugs.ie/alcohol_info/ | geo.position | , |
| drugs.ie/alcohol_info/ | geo.placename | |
| drugs.ie/alcohol_info/ | geo.region |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| drugs.ie/ | X-UA-Compatible | IE=Edge;FF=3;OtherUA=4 |
| drugs.ie/ | Content-Type | text/html; charset=UTF-8 |
| drugs.ie/ga | Content-Type | text/html; charset=UTF-8 |
| drugs.ie/drugs_info/ | X-UA-Compatible | IE=Edge;FF=3;OtherUA=4 |
| drugs.ie/drugs_info/ | Content-Type | text/html; charset=UTF-8 |
| drugs.ie/drugtypes/ | X-UA-Compatible | IE=Edge;FF=3;OtherUA=4 |
| drugs.ie/drugtypes/ | Content-Type | text/html; charset=UTF-8 |
| drugs.ie/alcohol_info/ | X-UA-Compatible | IE=Edge;FF=3;OtherUA=4 |
| drugs.ie/alcohol_info/ | Content-Type | text/html; charset=UTF-8 |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| - | - | www.drugs.ie/?css=drugs/print_css.v.1272471741 |
Freshness10.0
Last updated February 14, 2023
- It looks like this website was last updated on Tuesday, 14 February 2023. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 14/02/2023 | drugs.ie/ | Body text |
| 14/02/2023 | drugs.ie/drugs_info/ | Body text |
| 14/02/2023 | drugs.ie/drugtypes/ | Body text |
| 14/02/2023 | drugs.ie/alcohol_info/ | Body text |
| 18/10/2012 | drugs.ie/images/.../email.png | Last modified header |
| 18/10/2012 | drugs.ie/images/.../linkedin.png | Last modified header |
| 18/10/2012 | drugs.ie/images/.../delicious.png | Last modified header |
| 18/10/2012 | drugs.ie/images/.../digg.png | Last modified header |
| 18/10/2012 | drugs.ie/images/.../twitter.png | Last modified header |
| 18/10/2012 | drugs.ie/images/.../facebook.png | Last modified header |
| 18/10/2012 | drugs.ie/themes/.../bt_plus.png | Last modified header |
| 30/05/2019 | drugs.ie/.../bt_search_services.png | Last modified header |
| 30/05/2019 | drugs.ie/images/.../drugsie-icon.png | Last modified header |
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Nibbler tested the following pages
- http://drugs.ie/
- http://drugs.ie/ga
- http://drugs.ie/drugs_info/
- http://drugs.ie/drugtypes/
- http://drugs.ie/alcohol_info/