Report for equitylist.co
Summary
Overall9.3
The overall score for this website.
Accessibility9.6
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.0
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing8.6
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.4
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 05:16 on 5 Aug 2022 (BST).
Top priorities for website improvement
- Consider shortening long anchor text. (read more)
- Consider the amount of text on this website and increase it if appropriate. (read more)
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version. (read more)
Amount of content6.7
Rendering Chart...
- This website has an average of 522 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
- One page of this website has very little content (20 words or less).
- Ensure all pages have a sufficient amount of content.
Amount of content discovered
| Page | Characters | Words |
| equitylist.co/ | 9097 | 1365 |
| equitylist.co/login | 127 | 19 |
| equitylist.co/pricing/india | 5463 | 830 |
| equitylist.co/blog | 2068 | 305 |
| equitylist.co/get-started | 587 | 90 |
Popularity7.1
675,220 Most popular website in the world
There has been no mentionable change in this website's popularity recently.
- This is the 675,220 most popular website in the world.
- Over the past 3 months, this website has experienced no measurable change in popularity.
Source: Alexa
Internal links7.3
- 5 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL equitylist.co/blog/introducing-equitylist Introducing EquityList: Cap Table Management for India Dozens of venture-backed Indian startups are already using EquityList to manage their cap tables, create stock option programs, and issue grants. equitylist.co/blog equitylist.co/blog/understanding-india-esop-grants Understanding Employee Stock Option Grants in India This is what employees should know about employee stock option program (ESOPs) grants in India equitylist.co/blog equitylist.co/blog/how-stock-options-can-change-your-life How Stock Options Can Change Lives There are countless examples of people who have managed to change their careers through ESOPs. Here we look at a few examples of people whose careers improved as a result of equity grants. equitylist.co/blog equitylist.co/blog/introducing-employee-aligned-esops Introducing Employee Aligned Stock Option Plans The four point test to see if your company's equity program is aligned for the long term success of employees & your company equitylist.co/blog equitylist.co/blog/delayed-esops-and-compressed-vesting The costs of delaying forming an ESOP scheme Why forming your ESOP scheme on time is crucial for employees and how to mitigate some of the impact of delays through "compressed vesting" equitylist.co/blog
- Consider shortening long anchor text.
- 2 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Twitter8.4
This website is linked with the Twitter account @EquityListHQ
This website's Twitter account has
582 followers
- This website was found to link the Twitter account EquityList (@EquityListHQ).
- This website's Twitter account has made 36 tweets to 582 followers.
- Consider how you promote your Twitter account and engage more with your social audience. The number of Twitter followers a page should have depends very much on the type of organisation, its target audience, and how long it has been in operation.
Source: Twitter
Server behaviour8.4
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.equitylist.co to http://equitylist.co. This is ideal.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
| URL | Heading | Level |
| equitylist.co/ | Equity Management for startups | H1 |
| equitylist.co/ | A one stop shop for equity management. | H1 |
| equitylist.co/ | Schedule a demo of EquityList | H2 |
| equitylist.co/ | Questions? | H2 |
| equitylist.co/ | Built for growing companies | H2 |
| equitylist.co/ | Managing equity for the finest | H2 |
| equitylist.co/ | Keep your cap tableorganized and up to date. | H2 |
| equitylist.co/ | Our customers are our biggest fans. | H2 |
| equitylist.co/ | Frequently asked questions. | H2 |
| equitylist.co/ | What is EquityList? | H3 |
| equitylist.co/ | How is EquityList related to AngelList India? | H3 |
| equitylist.co/ | What startups does EquityList support? | H3 |
| equitylist.co/ | Can you provide liquidity for shareholders? | H3 |
| equitylist.co/ | How else do startups use EquityList apart from ESOP and Cap Table management? | H3 |
| equitylist.co/ | Is EquityList available for free? | H3 |
| equitylist.co/ | Can we also manage SAR plans in EquityList? | H3 |
| equitylist.co/ | How do we get started with setting up an account on EquityList? | H3 |
| equitylist.co/ | We are in the process of setting up our employee stock pool, how should we go about it? | H3 |
| equitylist.co/ | Get started in minutes | H3 |
| equitylist.co/ | Getting started. | H3 |
| equitylist.co/ | Import Existing Data. | H3 |
| equitylist.co/ | Build Ownership. | H3 |
| equitylist.co/ | Paperless Management | H4 |
| equitylist.co/ | Free ESOP Documents | H4 |
| equitylist.co/ | Building ownership | H4 |
| equitylist.co/ | Incorporation | H4 |
| equitylist.co/ | Employment | H4 |
| equitylist.co/ | Financing | H4 |
| equitylist.co/ | Reporting | H4 |
| equitylist.co/ | All in one solution | H6 |
| equitylist.co/ | Indian Startups | H6 |
| equitylist.co/ | Legal | H6 |
| equitylist.co/ | Connect | H6 |
| equitylist.co/login | Welcome back | H1 |
| equitylist.co/pricing/india | Free for Indian Companies | H1 |
| equitylist.co/pricing/india | A one stop shop for equity management. | H1 |
| equitylist.co/pricing/india | Schedule a demo of EquityList | H2 |
| equitylist.co/pricing/india | Questions? | H2 |
| equitylist.co/pricing/india | Frequently asked questions. | H2 |
| equitylist.co/pricing/india | What is EquityList? | H3 |
| equitylist.co/pricing/india | How is EquityList related to AngelList India? | H3 |
| equitylist.co/pricing/india | What startups does EquityList support? | H3 |
| equitylist.co/pricing/india | Can you provide liquidity for shareholders? | H3 |
| equitylist.co/pricing/india | How else do startups use EquityList apart from ESOP and Cap Table management? | H3 |
| equitylist.co/pricing/india | Is EquityList available for free? | H3 |
| equitylist.co/pricing/india | Can we also manage SAR plans in EquityList? | H3 |
| equitylist.co/pricing/india | How do we get started with setting up an account on EquityList? | H3 |
| equitylist.co/pricing/india | We are in the process of setting up our employee stock pool, how should we go about it? | H3 |
| equitylist.co/pricing/india | Get started in minutes | H3 |
| equitylist.co/pricing/india | Getting started. | H3 |
| equitylist.co/pricing/india | Import Existing Data. | H3 |
| equitylist.co/pricing/india | Build Ownership. | H3 |
| equitylist.co/pricing/india | Incorporation | H4 |
| equitylist.co/pricing/india | Employment | H4 |
| equitylist.co/pricing/india | Financing | H4 |
| equitylist.co/pricing/india | Reporting | H4 |
| equitylist.co/pricing/india | All in one solution | H6 |
| equitylist.co/pricing/india | Equity Tools | H6 |
| equitylist.co/pricing/india | Legal | H6 |
| equitylist.co/pricing/india | Connect | H6 |
| equitylist.co/blog | EQTY Blog | H1 |
| equitylist.co/blog | Questions? | H2 |
| equitylist.co/blog | Schedule a demo of EquityList | H2 |
| equitylist.co/blog | Introducing EquityList: Cap Table Management for India | H3 |
| equitylist.co/blog | Latest Posts | H3 |
| equitylist.co/blog | Understanding Employee Stock Option Grants in India | H3 |
| equitylist.co/blog | How Stock Options Can Change Lives | H3 |
| equitylist.co/blog | Introducing Employee Aligned Stock Option Plans | H3 |
| equitylist.co/blog | The costs of delaying forming an ESOP scheme | H3 |
| equitylist.co/blog | EquityList Team | H6 |
| equitylist.co/blog | EquityList Team | H6 |
| equitylist.co/blog | EquityList Team | H6 |
| equitylist.co/blog | EquityList Team | H6 |
| equitylist.co/blog | EquityList Team | H6 |
| equitylist.co/blog | Equity Tools | H6 |
| equitylist.co/blog | Legal | H6 |
| equitylist.co/blog | Connect | H6 |
| equitylist.co/get-started | Get Started | H1 |
| equitylist.co/get-started | We'll need some information to get you started. Fill out the fields below: Your name Your work email Company Legal Name Where is your company (or subidiary) incorporated? IndiaSingaporeUnited StatesCanadaAsiaAustralia / OceaniaAfricaEuropeSouth America Have you formally set up an equity program already? Yes — An ESOP/SAR has been formally adopted In the process of getting one Not yet We don't plan on using it (Optional) Referred by investor/accelerator? Submit Terms and Conditions //<![CDATA[ $('.custom-file input').change(function (e) { var files = []; for (var i = 0; i < $(this)[0].files.length; i++) { files.push($(this)[0].files[i].name); } $(this).next('.custom-file-label').html(files.join(', ')); }); //]]> | H3 |
Incoming links10.0
574 pages link to this website
175 domains link to this website
- There are 574 pages on 175 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Meta tags10.0
This is how this website will look in Google search listings:
Cap Table & ESOP Management for Startups | EquityList
equitylist.co/
Equity management with online cap table management and employee stock option programs (ESOP) administration. Available free for Indian startups.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| equitylist.co/ | csrf-param | authenticity_token |
| equitylist.co/ | csrf-token | zyss/7zgqxQKRLoNBD9kE5WFWYgpRhbe/ZVqnFJoqrJRrXUOW/oVa+eMFD45ks7CViPJYq3IyshD56qX0r6/0A== |
| equitylist.co/ | csp-nonce | yGLAHoVmsARrvyE1mlpguA== |
| equitylist.co/ | branding | {"name":"EquityList","helpUrl":"https://help.equitylist.co/","rootUrl":"https://equitylist.co","supportEmail":"help@equitylist.co","logoPath":"https://equitylist.co/assets/logos/brand-c0bc23de2998c0fb6605d3d2e99cceac0cc91d8f1a18e2bc4a4fea997dcb4fe7.svg","logoWidth":95} |
| equitylist.co/ | description | Equity management with online cap table management and employee stock option programs (ESOP) administration. Available free for Indian startups. |
| equitylist.co/ | twitter:card | summary |
| equitylist.co/ | twitter:site | @EquityListHQ |
| equitylist.co/ | viewport | width=device-width, initial-scale=1 |
| equitylist.co/login | csrf-param | authenticity_token |
| equitylist.co/login | csrf-token | 6lWAgKCtIVbyB7baEwwemhHy9dS5+GkVM99twuAAKP9009lxR7efKR/PGOkuobRL0lRlPj12tQONra3JYNY9nQ== |
| equitylist.co/login | csp-nonce | cu4xMpvqGxD2O2X7w/cbiQ== |
| equitylist.co/login | branding | {"name":"EquityList","helpUrl":"https://help.equitylist.co/","rootUrl":"https://equitylist.co","supportEmail":"help@equitylist.co","logoPath":"https://equitylist.co/assets/logos/brand-c0bc23de2998c0fb6605d3d2e99cceac0cc91d8f1a18e2bc4a4fea997dcb4fe7.svg","logoWidth":95} |
| equitylist.co/login | description | Equity management for startups featuring online cap tables and automated employee stock option program management |
| equitylist.co/login | twitter:card | summary |
| equitylist.co/login | twitter:site | @EquityListHQ |
| equitylist.co/login | viewport | width=device-width, initial-scale=1 |
| equitylist.co/pricing/india | csrf-param | authenticity_token |
| equitylist.co/pricing/india | csrf-token | /JdHKlTMqaeYKfuAtApZcEgNmO9vo5bKe4rY+UK4E2ZiER7bs9YX2HXhVbOJp/Ohi6sIBestStzF+Bjywm4GBA== |
| equitylist.co/pricing/india | csp-nonce | HVVkQxV4bUkai5QQ2wCS9A== |
| equitylist.co/pricing/india | branding | {"name":"EquityList","helpUrl":"https://help.equitylist.co/","rootUrl":"https://equitylist.co","supportEmail":"help@equitylist.co","logoPath":"https://equitylist.co/assets/logos/brand-c0bc23de2998c0fb6605d3d2e99cceac0cc91d8f1a18e2bc4a4fea997dcb4fe7.svg","logoWidth":95} |
| equitylist.co/pricing/india | description | Equity management for Indian startups with online cap table management and equity grant administration |
| equitylist.co/pricing/india | twitter:card | summary |
| equitylist.co/pricing/india | twitter:site | @EquityListHQ |
| equitylist.co/pricing/india | viewport | width=device-width, initial-scale=1 |
| equitylist.co/blog | csrf-param | authenticity_token |
| equitylist.co/blog | csrf-token | bkeWdpGdPyw1HOs9rM0FJ2SGNYcRYF5F2gkZazuN32nwwc+HdoeBU9jURQ6RYK/2pyClbZXuglNke9lgu1vKCw== |
| equitylist.co/blog | csp-nonce | dHMw5V3ToN2jCLT365GBKg== |
| equitylist.co/blog | branding | {"name":"EquityList","helpUrl":"https://help.equitylist.co/","rootUrl":"https://equitylist.co","supportEmail":"help@equitylist.co","logoPath":"https://equitylist.co/assets/logos/brand-c0bc23de2998c0fb6605d3d2e99cceac0cc91d8f1a18e2bc4a4fea997dcb4fe7.svg","logoWidth":95} |
| equitylist.co/blog | description | Learn more about the latest in ESOP & Cap Table Management in India from the team at EquityList |
| equitylist.co/blog | twitter:card | summary |
| equitylist.co/blog | twitter:site | @EquityListHQ |
| equitylist.co/blog | twitter:title | EQTY by EquityList — ESOP & Cap Table Blog |
| equitylist.co/blog | twitter:description | Learn more about the latest in ESOP & Cap Table Management on EQTY from the team at EquityList |
| equitylist.co/blog | twitter:creator | @EquityListHQ |
| equitylist.co/blog | viewport | width=device-width, initial-scale=1 |
| equitylist.co/get-started | csrf-param | authenticity_token |
| equitylist.co/get-started | csrf-token | YJOrFLJ+J514yKfz0gLVd08z50ijr5/4YugeLEGorzL+FfLlVWSZ4pUACcDvr3+mjJV3oichQ+7cmt4nwX66UA== |
| equitylist.co/get-started | csp-nonce | 2bBoVb8G6eyU/s1nrpxvMw== |
| equitylist.co/get-started | branding | {"name":"EquityList","helpUrl":"https://help.equitylist.co/","rootUrl":"https://equitylist.co","supportEmail":"help@equitylist.co","logoPath":"https://equitylist.co/assets/logos/brand-c0bc23de2998c0fb6605d3d2e99cceac0cc91d8f1a18e2bc4a4fea997dcb4fe7.svg","logoWidth":95} |
| equitylist.co/get-started | description | Equity management for startups featuring online cap tables and automated employee stock option program management |
| equitylist.co/get-started | twitter:card | summary |
| equitylist.co/get-started | twitter:site | @EquityListHQ |
| equitylist.co/get-started | viewport | width=device-width, initial-scale=1 |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated June 24, 2022
- It looks like this website was last updated on Friday, 24 June 2022. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
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