Nibbler SEO audit for iconandco.co.uk
Summary
Overall7.3
The overall score for this website.
Accessibility8.9
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.1
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.6
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.0
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 20:12 on 19 Sep 2023 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print iconandco.co.uk/ Not detected iconandco.co.uk/shop/ Not detected iconandco.co.uk/display-plinths-retail-window-display-props/ Not detected iconandco.co.uk/display-tree/ Not detected iconandco.co.uk/fake-concrete-stone-effect/ Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Internal links4.5
- One link is weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
Weak link text
Link URL Link text Page URL iconandco.co.uk/product/plywood-folding-trestle-table-street-markets-weddings-display-copy Read more iconandco.co.uk/shop/
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
- 5 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
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//]]> iconandco.co.uk/fake-concrete-stone-effect/
- Consider shortening long anchor text.
- 34 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Popularity5.0
212Estimated monthly organic visitors
- This website appears to have a good number of monthly website visits each month
Source: Ahrefs
Server behaviour7.6
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- There was no website found on http://www.iconandco.co.uk. This is bad, as visitors might presume they can visit this website by visiting that address.
- Put a permanent (HTTP 301) redirect to http://iconandco.co.uk on http://www.iconandco.co.uk.
Amount of content7.9
Rendering Chart...
- This website has an average of 376 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| iconandco.co.uk/ | 5618 | 980 |
| iconandco.co.uk/shop/ | 2373 | 370 |
| iconandco.co.uk/display-plinths-retail-window-display-props/ | 1233 | 168 |
| iconandco.co.uk/display-tree/ | 1360 | 179 |
| iconandco.co.uk/fake-concrete-stone-effect/ | 1350 | 182 |
Meta tags8.4
This is how this website will look in Google search listings:
Large table CNC Cutting Services for all sheet timber material
iconandco.co.uk/
Large format routering CNC cutting services & carpentry & joinery for individual clients, creative organisations, retail display props users
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| iconandco.co.uk/ | viewport | width=device-width, initial-scale=1 |
| iconandco.co.uk/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| iconandco.co.uk/ | description | Large format routering CNC cutting services & carpentry & joinery for individual clients, creative organisations, retail display props users |
| iconandco.co.uk/ | twitter:card | summary_large_image |
| iconandco.co.uk/ | generator | WordPress 6.3.1 |
| iconandco.co.uk/ | generator | WooCommerce 8.1.1 |
| iconandco.co.uk/ | generator | Site Kit by Google 1.109.0 |
| iconandco.co.uk/ | generator | Elementor 3.16.3; features: e_dom_optimization, e_optimized_assets_loading, e_optimized_css_loading, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-auto |
| iconandco.co.uk/ | msapplication-tileimage | https://iconandco.co.uk/wp-content/uploads/2022/06/cropped-cropped-Logo011-270x270.jpeg |
| iconandco.co.uk/shop/ | viewport | width=device-width, initial-scale=1 |
| iconandco.co.uk/shop/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| iconandco.co.uk/shop/ | twitter:card | summary_large_image |
| iconandco.co.uk/shop/ | generator | WordPress 6.3.1 |
| iconandco.co.uk/shop/ | generator | WooCommerce 8.1.1 |
| iconandco.co.uk/shop/ | generator | Site Kit by Google 1.109.0 |
| iconandco.co.uk/shop/ | generator | Elementor 3.16.3; features: e_dom_optimization, e_optimized_assets_loading, e_optimized_css_loading, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-auto |
| iconandco.co.uk/shop/ | msapplication-tileimage | https://iconandco.co.uk/wp-content/uploads/2022/06/cropped-cropped-Logo011-270x270.jpeg |
| iconandco.co.uk/display-plinths-retail-window-display-props/ | viewport | width=device-width, initial-scale=1 |
| iconandco.co.uk/display-plinths-retail-window-display-props/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| iconandco.co.uk/display-plinths-retail-window-display-props/ | description | Display Plinths Retail props, Events props shop interiors, window schemes, VM display manufacture, prop making, bespoke retail furniture display units |
| iconandco.co.uk/display-plinths-retail-window-display-props/ | twitter:card | summary_large_image |
| iconandco.co.uk/display-plinths-retail-window-display-props/ | generator | WordPress 6.3.1 |
| iconandco.co.uk/display-plinths-retail-window-display-props/ | generator | WooCommerce 8.1.1 |
| iconandco.co.uk/display-plinths-retail-window-display-props/ | generator | Site Kit by Google 1.109.0 |
| iconandco.co.uk/display-plinths-retail-window-display-props/ | generator | Elementor 3.16.3; features: e_dom_optimization, e_optimized_assets_loading, e_optimized_css_loading, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-auto |
| iconandco.co.uk/display-plinths-retail-window-display-props/ | msapplication-tileimage | https://iconandco.co.uk/wp-content/uploads/2022/06/cropped-cropped-Logo011-270x270.jpeg |
| iconandco.co.uk/display-tree/ | viewport | width=device-width, initial-scale=1 |
| iconandco.co.uk/display-tree/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| iconandco.co.uk/display-tree/ | description | Prop making & scenery, display tree, wedding decor wedding tree Church tree scenic art, TV, film, museum, theatrical & retail display props, Propmakers |
| iconandco.co.uk/display-tree/ | twitter:card | summary_large_image |
| iconandco.co.uk/display-tree/ | twitter:label1 | Estimated reading time |
| iconandco.co.uk/display-tree/ | twitter:data1 | 2 minutes |
| iconandco.co.uk/display-tree/ | generator | WordPress 6.3.1 |
| iconandco.co.uk/display-tree/ | generator | WooCommerce 8.1.1 |
| iconandco.co.uk/display-tree/ | generator | Site Kit by Google 1.109.0 |
| iconandco.co.uk/display-tree/ | generator | Elementor 3.16.3; features: e_dom_optimization, e_optimized_assets_loading, e_optimized_css_loading, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-auto |
| iconandco.co.uk/display-tree/ | msapplication-tileimage | https://iconandco.co.uk/wp-content/uploads/2022/06/cropped-cropped-Logo011-270x270.jpeg |
| iconandco.co.uk/fake-concrete-stone-effect/ | viewport | width=device-width, initial-scale=1 |
| iconandco.co.uk/fake-concrete-stone-effect/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| iconandco.co.uk/fake-concrete-stone-effect/ | description | Fake concrete Polystyrene theatrical props house bricks pretend rock rubble boulders breeze blocks prop poly stones painted stone effect theatre products |
| iconandco.co.uk/fake-concrete-stone-effect/ | twitter:card | summary_large_image |
| iconandco.co.uk/fake-concrete-stone-effect/ | generator | WordPress 6.3.1 |
| iconandco.co.uk/fake-concrete-stone-effect/ | generator | WooCommerce 8.1.1 |
| iconandco.co.uk/fake-concrete-stone-effect/ | generator | Site Kit by Google 1.109.0 |
| iconandco.co.uk/fake-concrete-stone-effect/ | generator | Elementor 3.16.3; features: e_dom_optimization, e_optimized_assets_loading, e_optimized_css_loading, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-auto |
| iconandco.co.uk/fake-concrete-stone-effect/ | msapplication-tileimage | https://iconandco.co.uk/wp-content/uploads/2022/06/cropped-cropped-Logo011-270x270.jpeg |
Images8.5
73% of images have a clearly defined size
60 images are being resized by the browser
- Some images (27.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 60 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Headings9.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated September 18, 2023
- It looks like this website was last updated on Monday, 18 September 2023. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |