Nibbler SEO audit for myshopper.co.uk
Summary
Overall5.7
The overall score for this website.
Accessibility6.6
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience6.7
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing2.3
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology7.1
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 18:49 on 15 Nov 2023 (GMT).
Top priorities for website improvement
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Headings0.0
- No pages were found to be using defined headings. This means that users and search engines may find it harder to determine the content of this website's page. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
Popularity1.0
0Estimated monthly organic visitors
- This website appears to have a very low number of monthly website visits each month
Source: Ahrefs
Internal links1.8
- 23 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Meta tags2.0
- All pages include at least some metadata, but no pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| myshopper.co.uk/ | viewport | width=device-width, initial-scale=1,user-scalable=no |
| myshopper.co.uk/contact | viewport | width=device-width, initial-scale=1,user-scalable=no |
| myshopper.co.uk/shippingcalculator | viewport | width=device-width, initial-scale=1,user-scalable=no |
| myshopper.co.uk/personal-shopper | viewport | width=device-width, initial-scale=1,user-scalable=no |
| myshopper.co.uk/forgotpassword | viewport | width=device-width, initial-scale=1,user-scalable=no |
Amount of content7.0
Rendering Chart...
- This website has an average of 227 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| myshopper.co.uk/ | 2215 | 345 |
| myshopper.co.uk/contact | 583 | 73 |
| myshopper.co.uk/shippingcalculator | 3458 | 453 |
| myshopper.co.uk/personal-shopper | 1398 | 196 |
| myshopper.co.uk/forgotpassword | 549 | 68 |
Server behaviour7.6
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- There was no website found on http://www.myshopper.co.uk. This is bad, as visitors might presume they can visit this website by visiting that address.
- Put a permanent (HTTP 301) redirect to http://myshopper.co.uk on http://www.myshopper.co.uk.
Mobile8.6
- This website delivers a mobile optimised version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
- Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.
Media specific CSS detected
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
| Page title | Notes |
| MyShopper - Personal Shopper | OK |
| MyShopper - Contact Us | OK |
| MyShopper - Shipping Calculator | OK |
| MyShopper | OK |
| MyShopper | OK |
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
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How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
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