Nibbler SEO audit for northerncards.com
Summary
Overall8.6
The overall score for this website.
Accessibility9.0
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.6
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing7.5
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.2
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 04:27 on 29 Mar 2024 (GMT).
Top priorities for website improvement
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation. (read more)
- Consider updating this website regularly with new content. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
Freshness3.2
Last updated June 14, 2023
- It looks like this website was last updated on Wednesday, 14 June 2023. Visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 14/06/2023 | northerncards.com/ | Body text |
| 04/03/2023 | northerncards.com/ | Body text |
| 09/11/2022 | northerncards.com/ | Body text |
| 14/06/2023 | northerncards.com/index | Body text |
| 04/03/2023 | northerncards.com/index | Body text |
| 09/11/2022 | northerncards.com/index | Body text |
Internal links5.8
- 6 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
- 6 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL northerncards.com/.../the-message-inside-a-birthday-card @media screen and (min-width: 750px) { #ArticleImage-105714417751 { max-width: 345px; max-height: 206.04166666666666px; } #ArticleImageWrapper-105714417751 { max-width: 345px; max-height: 206.04166666666666px; } } @media screen and (max-width: 749px) { #ArticleImage-105714417751 { max-width: 750px; max-height: 750px; } #ArticleImageWrapper-105714417751 { max-width: 750px; } } The Message Inside a Birthday Card northerncards.com/ northerncards.com/.../trends-in-easter-cards @media screen and (min-width: 750px) { #ArticleImage-104746090583 { max-width: 345px; max-height: 206.04166666666666px; } #ArticleImageWrapper-104746090583 { max-width: 345px; max-height: 206.04166666666666px; } } @media screen and (max-width: 749px) { #ArticleImage-104746090583 { max-width: 750px; max-height: 750px; } #ArticleImageWrapper-104746090583 { max-width: 750px; } } Trends in Easter Cards northerncards.com/ northerncards.com/.../annie-hanrahan-celebrates-her-100th-birthday-with-a-message-from-king-charles @media screen and (min-width: 750px) { #ArticleImage-104210759767 { max-width: 345px; max-height: 206.04166666666666px; } #ArticleImageWrapper-104210759767 { max-width: 345px; max-height: 206.04166666666666px; } } @media screen and (max-width: 749px) { #ArticleImage-104210759767 { max-width: 750px; max-height: 750px; } #ArticleImageWrapper-104210759767 { max-width: 750px; } } Annie Hanrahan Celebrates Her 100th Birthday With A Message From King Charles northerncards.com/ northerncards.com/.../the-message-inside-a-birthday-card @media screen and (min-width: 750px) { #ArticleImage-105714417751 { max-width: 345px; max-height: 206.04166666666666px; } #ArticleImageWrapper-105714417751 { max-width: 345px; max-height: 206.04166666666666px; } } @media screen and (max-width: 749px) { #ArticleImage-105714417751 { max-width: 750px; max-height: 750px; } #ArticleImageWrapper-105714417751 { max-width: 750px; } } The Message Inside a Birthday Card northerncards.com/index northerncards.com/.../trends-in-easter-cards @media screen and (min-width: 750px) { #ArticleImage-104746090583 { max-width: 345px; max-height: 206.04166666666666px; } #ArticleImageWrapper-104746090583 { max-width: 345px; max-height: 206.04166666666666px; } } @media screen and (max-width: 749px) { #ArticleImage-104746090583 { max-width: 750px; max-height: 750px; } #ArticleImageWrapper-104746090583 { max-width: 750px; } } Trends in Easter Cards northerncards.com/index northerncards.com/.../annie-hanrahan-celebrates-her-100th-birthday-with-a-message-from-king-charles @media screen and (min-width: 750px) { #ArticleImage-104210759767 { max-width: 345px; max-height: 206.04166666666666px; } #ArticleImageWrapper-104210759767 { max-width: 345px; max-height: 206.04166666666666px; } } @media screen and (max-width: 749px) { #ArticleImage-104210759767 { max-width: 750px; max-height: 750px; } #ArticleImageWrapper-104210759767 { max-width: 750px; } } Annie Hanrahan Celebrates Her 100th Birthday With A Message From King Charles northerncards.com/index
- Consider shortening long anchor text.
- 29 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Meta tags6.8
This is how this website will look in Google search listings:
Northern Cards, Canada's Greeting Card Company
northerncards.com/
Northern Cards, Canada's Greeting Card Company. We have proudly been Canada’s Greeting Card Company Since 1989. Northern Cards specializes in hand-drawn ...
- All pages include at least some metadata, but only 60.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| northerncards.com/ | facebook-domain-verification | yn55nvp3nilcanqzff0se9aqfc8mx9 |
| northerncards.com/ | description | Northern Cards, Canada's Greeting Card Company. We have proudly been Canada’s Greeting Card Company Since 1989. Northern Cards specializes in hand-drawn illustrations by exceptional artists. |
| northerncards.com/ | viewport | width=device-width,initial-scale=1 |
| northerncards.com/ | theme-color | #666666 |
| northerncards.com/ | msvalidate.01 | 79E6E95C91DD71BAA2E6C583AF3991A4 |
| northerncards.com/ | twitter:site | @northern_cards |
| northerncards.com/ | twitter:card | summary_large_image |
| northerncards.com/ | twitter:title | Northern Cards, Canada's Greeting Card Company |
| northerncards.com/ | twitter:description | Northern Cards, Canada's Greeting Card Company. We have proudly been Canada’s Greeting Card Company Since 1989. Northern Cards specializes in hand-drawn illustrations by exceptional artists. |
| northerncards.com/ | google-site-verification | -fw7mP-SeXomcSRbPdUWp2Ts_byyCCe4-dSGLCXj5wg |
| northerncards.com/ | shopify-digital-wallet | /1431142487/digital_wallets/dialog |
| northerncards.com/ | shopify-checkout-api-token | cb0ea3fc7f597fae7b7530cc47853b9a |
| northerncards.com/ | msvalidate.01 | 342C6EE1C43E82CC4AFF2A0A7A9CBFAF |
| northerncards.com/cart | facebook-domain-verification | yn55nvp3nilcanqzff0se9aqfc8mx9 |
| northerncards.com/cart | description | |
| northerncards.com/cart | viewport | width=device-width,initial-scale=1 |
| northerncards.com/cart | theme-color | #666666 |
| northerncards.com/cart | msvalidate.01 | 79E6E95C91DD71BAA2E6C583AF3991A4 |
| northerncards.com/cart | twitter:site | @northern_cards |
| northerncards.com/cart | twitter:card | summary_large_image |
| northerncards.com/cart | twitter:title | Your Shopping Cart |
| northerncards.com/cart | twitter:description | Northern Cards, Canada's Greeting Card Company. We have proudly been Canada’s Greeting Card Company Since 1989. Northern Cards specializes in hand-drawn illustrations by exceptional artists. |
| northerncards.com/cart | google-site-verification | -fw7mP-SeXomcSRbPdUWp2Ts_byyCCe4-dSGLCXj5wg |
| northerncards.com/cart | shopify-digital-wallet | /1431142487/digital_wallets/dialog |
| northerncards.com/cart | shopify-checkout-api-token | cb0ea3fc7f597fae7b7530cc47853b9a |
| northerncards.com/cart | msvalidate.01 | 342C6EE1C43E82CC4AFF2A0A7A9CBFAF |
| northerncards.com/index | facebook-domain-verification | yn55nvp3nilcanqzff0se9aqfc8mx9 |
| northerncards.com/index | description | Northern Cards, Canada's Greeting Card Company. We have proudly been Canada’s Greeting Card Company Since 1989. Northern Cards specializes in hand-drawn illustrations by exceptional artists. |
| northerncards.com/index | viewport | width=device-width,initial-scale=1 |
| northerncards.com/index | theme-color | #666666 |
| northerncards.com/index | msvalidate.01 | 79E6E95C91DD71BAA2E6C583AF3991A4 |
| northerncards.com/index | twitter:site | @northern_cards |
| northerncards.com/index | twitter:card | summary_large_image |
| northerncards.com/index | twitter:title | Northern Cards, Canada's Greeting Card Company |
| northerncards.com/index | twitter:description | Northern Cards, Canada's Greeting Card Company. We have proudly been Canada’s Greeting Card Company Since 1989. Northern Cards specializes in hand-drawn illustrations by exceptional artists. |
| northerncards.com/index | google-site-verification | -fw7mP-SeXomcSRbPdUWp2Ts_byyCCe4-dSGLCXj5wg |
| northerncards.com/index | shopify-digital-wallet | /1431142487/digital_wallets/dialog |
| northerncards.com/index | shopify-checkout-api-token | cb0ea3fc7f597fae7b7530cc47853b9a |
| northerncards.com/index | msvalidate.01 | 342C6EE1C43E82CC4AFF2A0A7A9CBFAF |
| northerncards.com/pages/about-us | facebook-domain-verification | yn55nvp3nilcanqzff0se9aqfc8mx9 |
| northerncards.com/pages/about-us | description | Everything About Us: The History, The Present, The Philosophy of Northern Cards, Canada's Greeting Card Company Since 1989. |
| northerncards.com/pages/about-us | viewport | width=device-width,initial-scale=1 |
| northerncards.com/pages/about-us | theme-color | #666666 |
| northerncards.com/pages/about-us | msvalidate.01 | 79E6E95C91DD71BAA2E6C583AF3991A4 |
| northerncards.com/pages/about-us | twitter:site | @northern_cards |
| northerncards.com/pages/about-us | twitter:card | summary_large_image |
| northerncards.com/pages/about-us | twitter:title | About Us: The History, The Present, The Philosophy of Northern Cards |
| northerncards.com/pages/about-us | twitter:description | Everything About Us: The History, The Present, The Philosophy of Northern Cards, Canada's Greeting Card Company Since 1989. |
| northerncards.com/pages/about-us | google-site-verification | -fw7mP-SeXomcSRbPdUWp2Ts_byyCCe4-dSGLCXj5wg |
| northerncards.com/pages/about-us | shopify-digital-wallet | /1431142487/digital_wallets/dialog |
| northerncards.com/pages/about-us | shopify-checkout-api-token | cb0ea3fc7f597fae7b7530cc47853b9a |
| northerncards.com/pages/about-us | msvalidate.01 | 342C6EE1C43E82CC4AFF2A0A7A9CBFAF |
| northerncards.com/collections/all | facebook-domain-verification | yn55nvp3nilcanqzff0se9aqfc8mx9 |
| northerncards.com/collections/all | description | |
| northerncards.com/collections/all | viewport | width=device-width,initial-scale=1 |
| northerncards.com/collections/all | theme-color | #666666 |
| northerncards.com/collections/all | msvalidate.01 | 79E6E95C91DD71BAA2E6C583AF3991A4 |
| northerncards.com/collections/all | twitter:site | @northern_cards |
| northerncards.com/collections/all | twitter:card | summary_large_image |
| northerncards.com/collections/all | twitter:title | Products |
| northerncards.com/collections/all | twitter:description | Northern Cards, Canada's Greeting Card Company. We have proudly been Canada’s Greeting Card Company Since 1989. Northern Cards specializes in hand-drawn illustrations by exceptional artists. |
| northerncards.com/collections/all | google-site-verification | -fw7mP-SeXomcSRbPdUWp2Ts_byyCCe4-dSGLCXj5wg |
| northerncards.com/collections/all | shopify-digital-wallet | /1431142487/digital_wallets/dialog |
| northerncards.com/collections/all | shopify-checkout-api-token | cb0ea3fc7f597fae7b7530cc47853b9a |
| northerncards.com/collections/all | msvalidate.01 | 342C6EE1C43E82CC4AFF2A0A7A9CBFAF |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| northerncards.com/ | X-UA-Compatible | IE=edge,chrome=1 |
| northerncards.com/cart | X-UA-Compatible | IE=edge,chrome=1 |
| northerncards.com/index | X-UA-Compatible | IE=edge,chrome=1 |
| northerncards.com/pages/about-us | X-UA-Compatible | IE=edge,chrome=1 |
| northerncards.com/collections/all | X-UA-Compatible | IE=edge,chrome=1 |
Amount of content7.7
Rendering Chart...
- This website has an average of 359 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| northerncards.com/ | 2001 | 253 |
| northerncards.com/cart | 609 | 68 |
| northerncards.com/index | 2001 | 253 |
| northerncards.com/pages/about-us | 2233 | 317 |
| northerncards.com/collections/all | 6295 | 905 |
Headings8.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Server behaviour9.7
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 3 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
- Make sure all internal links to this page go to the canonical version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.northerncards.com to http://northerncards.com. This is ideal.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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