Nibbler SEO audit for snapon.com.mx
Summary
Overall7.0
The overall score for this website.
Accessibility9.6
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience6.9
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing3.4
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.6
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 01:17 on 20 Apr 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Consider updating this website regularly with new content. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print snapon.com.mx/ Not detected snapon.com.mx/wishlist/ Not detected snapon.com.mx/my-account/ Not detected snapon.com.mx/checkout/ Not detected snapon.com.mx/mi-cuenta/ Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Freshness1.9
Last updated June 24, 2022
- It looks like this website was last updated on Friday, 24 June 2022. This is bad because visitors may dismiss this website as outdated. Websites that are not updated regularly are also spidered by search engines less often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Meta tags2.0
- All pages include at least some metadata, but no pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| snapon.com.mx/ | viewport | width=device-width,initial-scale=1 |
| snapon.com.mx/ | robots | max-image-preview:large |
| snapon.com.mx/ | generator | WordPress 6.4.4 |
| snapon.com.mx/ | generator | WooCommerce 7.4.1 |
| snapon.com.mx/ | generator | /var/www/vhosts/snapon.com.mx/httpdocs/wp-content/themes/toolarts/style.css - |
| snapon.com.mx/ | generator | Powered by WPBakery Page Builder - drag and drop page builder for WordPress. |
| snapon.com.mx/ | generator | Powered by Slider Revolution 6.2.9 - responsive, Mobile-Friendly Slider Plugin for WordPress with comfortable drag and drop interface. |
| snapon.com.mx/ | msapplication-tileimage | https://snapon.com.mx/wp-content/uploads/2020/12/cropped-icon-2-270x270.png |
| snapon.com.mx/wishlist/ | viewport | width=device-width,initial-scale=1 |
| snapon.com.mx/wishlist/ | robots | max-image-preview:large |
| snapon.com.mx/wishlist/ | generator | WordPress 6.4.4 |
| snapon.com.mx/wishlist/ | generator | WooCommerce 7.4.1 |
| snapon.com.mx/wishlist/ | generator | /var/www/vhosts/snapon.com.mx/httpdocs/wp-content/themes/toolarts/style.css - |
| snapon.com.mx/wishlist/ | generator | Powered by WPBakery Page Builder - drag and drop page builder for WordPress. |
| snapon.com.mx/wishlist/ | generator | Powered by Slider Revolution 6.2.9 - responsive, Mobile-Friendly Slider Plugin for WordPress with comfortable drag and drop interface. |
| snapon.com.mx/wishlist/ | msapplication-tileimage | https://snapon.com.mx/wp-content/uploads/2020/12/cropped-icon-2-270x270.png |
| snapon.com.mx/my-account/ | viewport | width=device-width,initial-scale=1 |
| snapon.com.mx/my-account/ | robots | max-image-preview:large |
| snapon.com.mx/my-account/ | generator | WordPress 6.4.4 |
| snapon.com.mx/my-account/ | generator | WooCommerce 7.4.1 |
| snapon.com.mx/my-account/ | generator | /var/www/vhosts/snapon.com.mx/httpdocs/wp-content/themes/toolarts/style.css - |
| snapon.com.mx/my-account/ | generator | Powered by WPBakery Page Builder - drag and drop page builder for WordPress. |
| snapon.com.mx/my-account/ | generator | Powered by Slider Revolution 6.2.9 - responsive, Mobile-Friendly Slider Plugin for WordPress with comfortable drag and drop interface. |
| snapon.com.mx/my-account/ | msapplication-tileimage | https://snapon.com.mx/wp-content/uploads/2020/12/cropped-icon-2-270x270.png |
| snapon.com.mx/checkout/ | viewport | width=device-width,initial-scale=1 |
| snapon.com.mx/checkout/ | robots | max-image-preview:large |
| snapon.com.mx/checkout/ | generator | WordPress 6.4.4 |
| snapon.com.mx/checkout/ | generator | WooCommerce 7.4.1 |
| snapon.com.mx/checkout/ | generator | /var/www/vhosts/snapon.com.mx/httpdocs/wp-content/themes/toolarts/style.css - |
| snapon.com.mx/checkout/ | generator | Powered by WPBakery Page Builder - drag and drop page builder for WordPress. |
| snapon.com.mx/checkout/ | generator | Powered by Slider Revolution 6.2.9 - responsive, Mobile-Friendly Slider Plugin for WordPress with comfortable drag and drop interface. |
| snapon.com.mx/checkout/ | msapplication-tileimage | https://snapon.com.mx/wp-content/uploads/2020/12/cropped-icon-2-270x270.png |
| snapon.com.mx/mi-cuenta/ | viewport | width=device-width,initial-scale=1 |
| snapon.com.mx/mi-cuenta/ | robots | max-image-preview:large, noindex, follow |
| snapon.com.mx/mi-cuenta/ | generator | WordPress 6.4.4 |
| snapon.com.mx/mi-cuenta/ | generator | WooCommerce 7.4.1 |
| snapon.com.mx/mi-cuenta/ | generator | /var/www/vhosts/snapon.com.mx/httpdocs/wp-content/themes/toolarts/style.css - |
| snapon.com.mx/mi-cuenta/ | generator | Powered by WPBakery Page Builder - drag and drop page builder for WordPress. |
| snapon.com.mx/mi-cuenta/ | generator | Powered by Slider Revolution 6.2.9 - responsive, Mobile-Friendly Slider Plugin for WordPress with comfortable drag and drop interface. |
| snapon.com.mx/mi-cuenta/ | msapplication-tileimage | https://snapon.com.mx/wp-content/uploads/2020/12/cropped-icon-2-270x270.png |
Amount of content7.5
Rendering Chart...
- This website has an average of 358 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| snapon.com.mx/ | 7988 | 1171 |
| snapon.com.mx/wishlist/ | 1167 | 138 |
| snapon.com.mx/my-account/ | 1484 | 180 |
| snapon.com.mx/checkout/ | 1070 | 121 |
| snapon.com.mx/mi-cuenta/ | 1483 | 180 |
Internal links7.9
- One link uses text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL snapon.com.mx/tienda/.../blpgssct70b Juego de servicio general con cuadro de 3/8ʺ, de 70 piezas (Blue-Point®) • Este juego incluye los tamaños más populares de llaves y dados •Llaves con mangos largos, para mayor maniobrabilidad • El juego incluye pinzas con mangos delgados y confortables • Las herramientas incluidas están rediseñadas para cumplir con los estándares de calidad de Snap-on® • Incluye 27 dados Métricos y standard (SAE) de cuadro de 3/8", 19 llaves cromadas Standard (SAE) y métricas, matraca, mango giratorios 3 extensiones, 13 puntas (cuadradas, hexagonales, planos y PHILLIPS®, 3 pares de pinzas de: corte diagonal 6", nariz, 8" nariz y 10" de junta deslizable así como 2 para bujías • Incluye estuche plastico SKU:BLPGSSCT70B snapon.com.mx/
- Consider shortening long anchor text.
- 82 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Images8.1
74% of images have a clearly defined size
72 images are being resized by the browser
- Some images (26.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- One image is not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
Image URL Format Page URL snapon.com.mx/2021/.../hero-1.jpg unavailable snapon.com.mx/2021/.../hero-2.jpg unavailable snapon.com.mx/2021/.../hero-3.jpg unavailable snapon.com.mx/.../ECARC041-300x125.webp unknown
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 72 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
- 1 image on this website could not be downloaded. Broken images may cause the website to display incorrectly for visitors.
- Check any images which could not be downloaded and fix them if necessary.
Unavailable images
Image URL HTTP status code Page URL snapon.com.mx/2021/.../hero-1.jpg 404 snapon.com.mx/2021/.../hero-2.jpg 404 snapon.com.mx/2021/.../hero-3.jpg 404
- Check any images which could not be downloaded and fix them if necessary.
Headings9.8
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some headings (5.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
Page headings detail
| URL | Heading | Level |
| snapon.com.mx/ | Productos | H1 |
| snapon.com.mx/ | Categorías | H1 |
| snapon.com.mx/ | Carrito | H3 |
| snapon.com.mx/ | Categorías | H3 |
| snapon.com.mx/ | Menu | H3 |
| snapon.com.mx/ | Juego de 12 pinzas para anillos de retención SKU:SRPCR112 | H3 |
| snapon.com.mx/ | Juego de destornilladores combinados Instinct de mango duro. Rojo, 8 piezas. SKU:SHDX80R | H3 |
| snapon.com.mx/ | Juego de destornilladores electrónicos combinados. 7 piezas SKU:SGDE70ESD | H3 |
| snapon.com.mx/ | Pistola neumática de impacto con cuadro de 1/2ʺ SKU:PT850 | H3 |
| snapon.com.mx/ | Juego de destonilladores hexagonales, empuñadura dura, 6 puntas, 9 pzs (3/16''-1/2'') SKU:NDD900B | H3 |
| snapon.com.mx/ | Carro rodante Blue-Point® color rojo Color rojo SKU:KRBC30TB | H3 |
| snapon.com.mx/ | Armario rodante de 7 cajones color rojo SKU:KRA4107FPBO | H3 |
| snapon.com.mx/ | Caja metálica con bandeja portátil particionada (Blue-Point®) SKU:KRA25D | H3 |
| snapon.com.mx/ | Juego de analizadores de gas portátiles (cinco gases) SKU:HHGA5C | H3 |
| snapon.com.mx/ | Juego de llaves hexagonales (2mm a 19mm) (14 pz) SKU:AWM140DK | H3 |
| snapon.com.mx/ | Punta miniatura, recta de un lado y con angulo de 90 grados en el otro extremo SKU:YA339A | H3 |
| snapon.com.mx/ | Luz de taller recargable NARANJA en miniatura 400 lumen SKU:ECPRB042O | H3 |
| snapon.com.mx/ | Cepillo de bronce para inyector (Blue-Point®) SKU:MB5D | H3 |
| snapon.com.mx/ | Torque de clic, cuadro 3/8'', 200-1000 in-lb SKU:QD2R1000A | H3 |
| snapon.com.mx/ | Torque de clic, ajustable, trinquete fijo, cuadro 1/4'', 40-200 in-lb (36T) SKU:QD1R200A | H3 |
| snapon.com.mx/ | Adaptador con cuadro cuadrado, 1'' a 3/4'' con agujero pasador (de impacto) SKU:IM124B | H3 |
| snapon.com.mx/ | Lampara de Led Articulada 400 lumen con base de carga SKU:ECARC041 | H3 |
| snapon.com.mx/ | Llave de impacto para servicio pesado con cuadro de 1'' SKU:PT1800A | H3 |
| snapon.com.mx/ | Kit de llaves hexagonales SKU:AW9K | H3 |
| snapon.com.mx/ | Torque de clic, ajustable, trinquete fijo, cuadro de 1/2'', 70-350 N•m (80T) SKU:QD3RN350A | H3 |
| snapon.com.mx/ | Empuñadura lisa con botón de traba, cromado (3/4'') SKU:L872H | H3 |
| snapon.com.mx/ | Luz de taller recargable NARANJA en miniatura 400 lumen SKU:ECPRB042O | H3 |
| snapon.com.mx/ | Carro de servicio utilitario Blue-Point® color verde SKU:KRBC200BKG | H3 |
| snapon.com.mx/ | SKU:EEHD124034 – USB Link 2 WIFI | H3 |
| snapon.com.mx/ | SKU:EEHD124032 – USB Link 2 | H3 |
| snapon.com.mx/ | Torquímetro ajustable Marca CDI, cuadro de 3/8" P.H. RAT 250INLB SKU:2502MRPH | H3 |
| snapon.com.mx/ | Juego de 12 pinzas para anillos de retención SKU:SRPCR112 | H3 |
| snapon.com.mx/ | Juego de destornilladores combinados Instinct de mango duro. Rojo, 8 piezas. SKU:SHDX80R | H3 |
| snapon.com.mx/ | Pistola neumática de impacto con cuadro de 1/2ʺ SKU:PT850 | H3 |
| snapon.com.mx/ | Juego de servicio general con cuadro de 3/8ʺ, de 70 piezas (Blue-Point®) • Este juego incluye los tamaños más populares de llaves y dados •Llaves con mangos largos, para mayor maniobrabilidad • El juego incluye pinzas con mangos delgados y confortables • Las herramientas incluidas están rediseñadas para cumplir con los estándares de calidad de Snap-on® • Incluye 27 dados Métricos y standard (SAE) de cuadro de 3/8", 19 llaves cromadas Standard (SAE) y métricas, matraca, mango giratorios 3 extensiones, 13 puntas (cuadradas, hexagonales, planos y PHILLIPS®, 3 pares de pinzas de: corte diagonal 6", nariz, 8" nariz y 10" de junta deslizable así como 2 para bujías • Incluye estuche plastico SKU:BLPGSSCT70B | H3 |
| snapon.com.mx/ | Subcategorías de la sección | H3 |
| snapon.com.mx/ | Etiquetas | H3 |
| snapon.com.mx/ | Contáctanos | H3 |
| snapon.com.mx/ | Snap-On | H3 |
| snapon.com.mx/ | Descargas y más | H3 |
| snapon.com.mx/ | Legales | H3 |
| snapon.com.mx/ | Newsletter | H3 |
| snapon.com.mx/ | Accepted Payment Methods | H3 |
| snapon.com.mx/wishlist/ | Wishlist | H1 |
| snapon.com.mx/wishlist/ | Mi lista de deseos | H2 |
| snapon.com.mx/wishlist/ | Carrito | H3 |
| snapon.com.mx/wishlist/ | Categorías | H3 |
| snapon.com.mx/wishlist/ | Menu | H3 |
| snapon.com.mx/wishlist/ | Subcategorías de la sección | H3 |
| snapon.com.mx/wishlist/ | Etiquetas | H3 |
| snapon.com.mx/wishlist/ | Contáctanos | H3 |
| snapon.com.mx/wishlist/ | Snap-On | H3 |
| snapon.com.mx/wishlist/ | Descargas y más | H3 |
| snapon.com.mx/wishlist/ | Legales | H3 |
| snapon.com.mx/wishlist/ | Newsletter | H3 |
| snapon.com.mx/wishlist/ | Accepted Payment Methods | H3 |
| snapon.com.mx/my-account/ | My Account | H1 |
| snapon.com.mx/my-account/ | Acceder | H2 |
| snapon.com.mx/my-account/ | Registrarse | H2 |
| snapon.com.mx/my-account/ | Carrito | H3 |
| snapon.com.mx/my-account/ | Categorías | H3 |
| snapon.com.mx/my-account/ | Menu | H3 |
| snapon.com.mx/my-account/ | Subcategorías de la sección | H3 |
| snapon.com.mx/my-account/ | Etiquetas | H3 |
| snapon.com.mx/my-account/ | Contáctanos | H3 |
| snapon.com.mx/my-account/ | Snap-On | H3 |
| snapon.com.mx/my-account/ | Descargas y más | H3 |
| snapon.com.mx/my-account/ | Legales | H3 |
| snapon.com.mx/my-account/ | Newsletter | H3 |
| snapon.com.mx/my-account/ | Accepted Payment Methods | H3 |
| snapon.com.mx/checkout/ | Checkout | H1 |
| snapon.com.mx/checkout/ | Carrito | H3 |
| snapon.com.mx/checkout/ | Categorías | H3 |
| snapon.com.mx/checkout/ | Menu | H3 |
| snapon.com.mx/checkout/ | Subcategorías de la sección | H3 |
| snapon.com.mx/checkout/ | Etiquetas | H3 |
| snapon.com.mx/checkout/ | Contáctanos | H3 |
| snapon.com.mx/checkout/ | Snap-On | H3 |
| snapon.com.mx/checkout/ | Descargas y más | H3 |
| snapon.com.mx/checkout/ | Legales | H3 |
| snapon.com.mx/checkout/ | Newsletter | H3 |
| snapon.com.mx/checkout/ | Accepted Payment Methods | H3 |
| snapon.com.mx/mi-cuenta/ | Mi cuenta | H1 |
| snapon.com.mx/mi-cuenta/ | Acceder | H2 |
| snapon.com.mx/mi-cuenta/ | Registrarse | H2 |
| snapon.com.mx/mi-cuenta/ | Carrito | H3 |
| snapon.com.mx/mi-cuenta/ | Categorías | H3 |
| snapon.com.mx/mi-cuenta/ | Menu | H3 |
| snapon.com.mx/mi-cuenta/ | Subcategorías de la sección | H3 |
| snapon.com.mx/mi-cuenta/ | Etiquetas | H3 |
| snapon.com.mx/mi-cuenta/ | Contáctanos | H3 |
| snapon.com.mx/mi-cuenta/ | Snap-On | H3 |
| snapon.com.mx/mi-cuenta/ | Descargas y más | H3 |
| snapon.com.mx/mi-cuenta/ | Legales | H3 |
| snapon.com.mx/mi-cuenta/ | Newsletter | H3 |
| snapon.com.mx/mi-cuenta/ | Accepted Payment Methods | H3 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.snapon.com.mx to http://snapon.com.mx. This is ideal.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
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Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |