Nibbler SEO audit for wwf.panda.org
Summary
Overall8.0
The overall score for this website.
Accessibility8.0
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.3
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing5.9
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology7.9
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 1 pages from this website at 08:34 on 16 Apr 2024 (BST).
Top priorities for website improvement
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Headings0.0
- No pages were found to be using defined headings. This means that users and search engines may find it harder to determine the content of this website's page. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
Images6.3
46% of images have a clearly defined size
No images are being resized by the browser
- Most images (54.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 6 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Server behaviour8.0
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This test is not applicable as this website appears to be on a subdomain.
Internal links8.0
- 3 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Weak link text
Link URL Link text Page URL wwf.panda.org/.../high-cost-of-cheap-water Read more wwf.panda.org/ wwf.panda.org/.../Kung_Fu_Panda_4_teams_up_with_WWF_to_save_the_planet Discover more wwf.panda.org/ wwf.panda.org/discover/about_wwf Discover more wwf.panda.org/
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
- 6 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL wwf.panda.org/?11077466/New-study-confirms-FSC-certified-forests-help-wildlife-thrive-in-the-Congo-Basin © Joeri Zwerts, University of Utrecht Posted on 10 Apr 2024 FSC-certified tropical forests help wildlife Sustainable forestry practices are contributing to the conservation of threatened mammals in Congo Basin. wwf.panda.org/ wwf.panda.org/?11030441/Millions-unite-for-Earth-Hour-2024 © Gayatri Pradhan / WWF-Nepal Posted on 27 Mar 2024 Millions unite for Earth Hour 2024 Millions of people around the world once again united for Earth Hour in support and celebration of our planet. wwf.panda.org/ wwf.panda.org/?10925941/Five-positive-signs-for-forests-in-2024 © Brent Stirton / Getty Images Posted on 18 Mar 2024 Five positive signs for forests in 2024 It will take a monumental effort to halt deforestation by the end of the decade but here are five trends that suggest we can do ... wwf.panda.org/ wwf.panda.org/ © Esteban Vega La Rotta / WWF-Colombia Posted on 17 Mar 2024 WWF’s Earth Hour returns for its 18th year The world’s largest environmental movement - Earth Hour - is encouraging individuals to give an hour for Earth. wwf.panda.org/ wwf.panda.org/.../?10820966/Mekong-fishes-vital-for-tens-of-millions-of-people-and-health-of-river-system-but-one-fifth-face-extinction-warns-new-report © Chote99 / iStock Posted on 06 Mar 2024 A fifth of Mekong fish face extinction Mekong fishes are vital for millions of people and the health of the river system but a fifth face extinction, a WWF report warns. wwf.panda.org/ wwf.panda.org/?10801966/Harmful-subsidies-driving-fisheries-off-a-cliff © James Morgan / WWF-US Posted on 26 Feb 2024 Harmful subsidies driving fisheries 'off a cliff' WWF is calling for nations to cut harmful fishing subsidies that drive overfishing and create uneven playing fields. wwf.panda.org/
- Consider shortening long anchor text.
- One link has no text describing its destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Amount of content9.2
Rendering Chart...
- This website has an average of 684 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
Meta tags10.0
This is how this website will look in Google search listings:
WWF conserves our planet, habitats, & species like the Panda & Tiger | ...
wwf.panda.org:443/
WWF conserves our planet, habitats, & species like the Panda & Tiger
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| wwf.panda.org/ | rating | General |
| wwf.panda.org/ | expires | 0 |
| wwf.panda.org/ | viewport | width=device-width, initial-scale=1, maximum-scale=1 |
| wwf.panda.org/ | google-site-verification | 4OEV_YeXLgOqveXEqU1dtf5lhDqHT2Y2ZP__KNAGK8I |
| wwf.panda.org/ | description | WWF conserves our planet, habitats, & species like the Panda & Tiger |
| wwf.panda.org/ | twitter:domain | origineucms1.wwf-sites.org |
| wwf.panda.org/ | twitter:card | summary |
| wwf.panda.org/ | twitter:title | WWF - Building a future in which humans live in harmony with nature. |
| wwf.panda.org/ | twitter:description | For the last 50 years our mission has been to stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature. Join us ! |
| wwf.panda.org/ | twitter:image | http://awsassets.panda.org/img/original/wwf_social_2.jpg |
| wwf.panda.org/ | twitter:site | @wwf |
| wwf.panda.org/ | twitter:creator | @wwf |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| wwf.panda.org/ | Content-Type | text/html; charset=utf-8 |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
Freshness10.0
Last updated April 10, 2024
- It looks like this website was last updated on Wednesday, 10 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 10/04/2024 | wwf.panda.org/ | Body text |
| 27/03/2024 | wwf.panda.org/ | Body text |
| 21/03/2024 | wwf.panda.org/ | Body text |
| 18/03/2024 | wwf.panda.org/ | Body text |
| 17/03/2024 | wwf.panda.org/ | Body text |
| 06/03/2024 | wwf.panda.org/ | Body text |
| 26/02/2024 | wwf.panda.org/ | Body text |
| 19/02/2024 | wwf.panda.org/ | Body text |
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Nibbler | Insites | |
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