Nibbler SEO audit for www.advantageservices.co.uk
Summary
Overall8.9
The overall score for this website.
Accessibility9.6
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.7
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing7.7
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.4
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 14:42 on 26 May 2023 (BST).
Top priorities for website improvement
- Consider updating this website regularly with new content. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Consider the amount of text on this website and increase it if appropriate. (read more)
Freshness4.6
Last updated December 22, 2022
- It looks like this website was last updated on Thursday, 22 December 2022. Visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Popularity5.0
2459Estimated monthly organic visitors
- This website appears to have a good number of monthly website visits each month
Source: Ahrefs
Meta tags6.8
This is how this website will look in Google search listings:
Advantage Services – Bringing you the best software solution
www.advantageservices.co.uk/
Advantage Services is a successful business partner of Sage, Act!, Exact & Zoho. Providing accounts, payroll, HR, CRM, manufacturing and wholesale software, support ...
- All pages include at least some metadata, but only 60.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.advantageservices.co.uk/ | viewport | width=device-width, initial-scale=1.0 |
| www.advantageservices.co.uk/ | keywords | sage, sage line 50, line 50, sage line 50 software, sage 50 accounts, sage 50cloud, sage 50 cloud, sage 50cloud accounts, sage 50 cloud accounts, sage 50cloud essentials, sage 50cloud standard, sage 50cloud professional, sage payroll, sage software, sage accounting software, sage accounting systems, sage training courses, sage shop, sage online accounts software, accounts, payroll, payroll software, accountancy software, accounting software, sage forecasting, sage financial forecasting, small business accounting, act!, crm, bookkeeping, payroll system, sage accounts, development, sage integration, exact, zoho, act!, manufacturing software, exact manufacturing, wholesale distribution software, exact wholesale distribution, construction software, project software, project management software, sage purchase order control |
| www.advantageservices.co.uk/ | description | Advantage Services is a successful business partner of Sage, Act!, Exact & Zoho. Providing accounts, payroll, HR, CRM, manufacturing and wholesale software, support and training to suit your business needs. |
| www.advantageservices.co.uk/secure/login | viewport | width=device-width, initial-scale=1.0 |
| www.advantageservices.co.uk/secure/login | keywords | |
| www.advantageservices.co.uk/secure/login | description | |
| www.advantageservices.co.uk/account/show-basket | viewport | width=device-width, initial-scale=1.0 |
| www.advantageservices.co.uk/account/show-basket | keywords | |
| www.advantageservices.co.uk/account/show-basket | description | |
| www.advantageservices.co.uk/shop/.../ | viewport | width=device-width, initial-scale=1.0 |
| www.advantageservices.co.uk/shop/.../ | keywords | sage 50 accounts, sage accounts, sage 50 accounts trade-in, sage 50 accounts for charities, sage 50 accounts starter solution, sage 50 accounts plus, sage 50 accounts professional, sage cis accounts, entry level accounting software, Sage 50 perpetual |
| www.advantageservices.co.uk/shop/.../ | description | Outright purchase of Sage 50 Accounts. Manage your finances, customers, suppliers and VAT. Perpetual licence and subscription licence (with Office 365 integration) available to purchase today from Advantage Services. |
| www.advantageservices.co.uk/software-catalogue/ | viewport | width=device-width, initial-scale=1.0 |
| www.advantageservices.co.uk/software-catalogue/ | keywords | crm software, accounting software, hr software, payroll software, manufacturing software, construction software, wholesale and distribution software, retail software |
| www.advantageservices.co.uk/software-catalogue/ | description | Advantage Services specialise in providing the best software solution to help you manage your business effectively and efficiently. |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.advantageservices.co.uk/ | x-ua-compatible | ie=edge |
| www.advantageservices.co.uk/secure/login | x-ua-compatible | ie=edge |
| www.advantageservices.co.uk/account/show-basket | x-ua-compatible | ie=edge |
| www.advantageservices.co.uk/shop/.../ | x-ua-compatible | ie=edge |
| www.advantageservices.co.uk/software-catalogue/ | x-ua-compatible | ie=edge |
Amount of content7.9
Rendering Chart...
- This website has an average of 325 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.advantageservices.co.uk/ | 2100 | 308 |
| www.advantageservices.co.uk/secure/login | 1681 | 295 |
| www.advantageservices.co.uk/account/show-basket | 919 | 132 |
| www.advantageservices.co.uk/shop/.../ | 1686 | 246 |
| www.advantageservices.co.uk/software-catalogue/ | 4924 | 643 |
Analytics8.0
80% of pages use analytics
Multiple Analytics Solutions
- 80.0% of this website is using some form of analytics software but 1 pages have no analytics. It is still possible to gather a great deal of information for the other 1 of pages from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider adding your analytics solution to the pages which aren't currently monitored.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Headings8.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Server behaviour9.1
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- Adding or removing a trailing slash to all URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
- Add a 301 redirect from the other version to the canonical URL.
Unhandled alternate URLs
- Add a 301 redirect from the other version to the canonical URL.
- This website uses a temporary (HTTP 302) redirect from http://advantageservices.co.uk to http://www.advantageservices.co.uk. This is OK, but a permanent (HTTP 301) redirect is considered best practice.
- If possible, change the temporary redirect to a permanent (HTTP 301) redirect.
Images9.8
4% of images have a clearly defined size
3 images are being resized by the browser
- Most images (96.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- One image is not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 3 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Internal links9.8
- 8 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Incoming links10.0
2,778 pages link to this website
327 domains link to this website
- There are 2,778 pages on 327 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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Nibbler | Insites | |
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