Report for www.amazon.in

Overall7.0

The overall score for this website.

Accessibility7.7

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience6.6

How satisfying the website is likely to be for users.

Marketing6.4

How well marketed, and popular the website is.

Technology7.3

How well designed and built the website is.

Nibbler tested a sample of 5 pages from this website at 06:24 on 13 May 2022 (BST).

Top priorities for website improvement

  • Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
  • Sign up for a Twitter account and make sure it is linked to from your site. (read more)
  • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325. (read more)

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website did not contain a link to Twitter.
    • Sign up for a Twitter account and make sure it is linked to from your site.

Analytics0.0

0% of pages use analytics

No Analytics SolutionNo

  • None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider a leading website analytics solution, such as WebTrends or Google Analytics.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Printability0.0

0% of pages are optimised for printing

URL format3.6

  • 4 URLs are particularly hard to type or remember.
    • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
  • One URL is too long. Long URLs are often ignored or marked down by search engines, and are frequently cut in half when exchanged in an email.
    • Wherever possible reduce the length of URLs to 256 characters or less. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

      Long URLs

  • 3 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
  • 1 URLs include a file extension.
    • Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

      Page extensions

  • 20.0% of URLs include an ID query parameter (e.g. www.example.com?sessionid=1234).
    • Avoid use of any query parameter ending in id, e.g. 'sessionid;' Google explicitly states that it will not include pages with this format in their index. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

Meta tags5.2

This is how this website will look in Google search listings:

Online Shopping site in India: Shop Online for Mobiles, Books, Watches ...

www.amazon.in/

Amazon.in: Online Shopping India - Buy mobiles, laptops, cameras, books, watches, apparel, shoes and e-Gift Cards. Free Shipping & Cash on Delivery Available.

Meta Tags (name attribute)

Page URLNameContent
www.amazon.in/descriptionAmazon.in: Online Shopping India - Buy mobiles, laptops, cameras, books, watches, apparel, shoes and e-Gift Cards. Free Shipping & Cash on Delivery Available.
www.amazon.in/keywordsAmazon.in, Amazon, Online Shopping, online shopping india, india shopping online, amazon india, amazn, buy online, buy mobiles online, buy books online, buy movie dvd's online, kindle, kindle fire hd, kindle e-readers, ebooks, computers, laptop, toys, trimmers, watches, fashion jewellery, home, kitchen, small appliances, beauty, Sports, Fitness & Outdoors
www.amazon.in/googlenositelinkssearchbox
www.amazon.in/google-site-verificationgPzHrNkcFn5TStDwOLUU1DSt5kH_JZkTtBpdvBjTftg
www.amazon.in/twitter:card
www.amazon.in/twitter:site:id
www.amazon.in/msvalidate.013C8D6512B1E530046DE0569BA27093F3
www.amazon.in/refdescriptionAmazon.in: Online Shopping India - Buy mobiles, laptops, cameras, books, watches, apparel, shoes and e-Gift Cards. Free Shipping & Cash on Delivery Available.
www.amazon.in/refkeywordsAmazon.in, Amazon, Online Shopping, online shopping india, india shopping online, amazon india, amazn, buy online, buy mobiles online, buy books online, buy movie dvd's online, kindle, kindle fire hd, kindle e-readers, ebooks, computers, laptop, toys, trimmers, watches, fashion jewellery, home, kitchen, small appliances, beauty, Sports, Fitness & Outdoors
www.amazon.in/refgooglenositelinkssearchbox
www.amazon.in/refgoogle-site-verificationgPzHrNkcFn5TStDwOLUU1DSt5kH_JZkTtBpdvBjTftg
www.amazon.in/reftwitter:card
www.amazon.in/reftwitter:site:id
www.amazon.in/refmsvalidate.013C8D6512B1E530046DE0569BA27093F3

Meta Tags (http-equiv attribute)

Page URLNameContent
www.amazon.in/x-dns-prefetch-controlon
www.amazon.in/content-typetext/html; charset=UTF-8
www.amazon.in/refx-dns-prefetch-controlon
www.amazon.in/refcontent-typetext/html; charset=UTF-8
www.amazon.in/customer-preferences/edit...&ref_=topnav_langx-dns-prefetch-controlon
www.amazon.in/.../view.html?ref_=nav_cartx-dns-prefetch-controlon

Headings6.0

accessories amazon arrivals automotive baby basket benefits best bills brands casual category clearance collection computers continue conveniently cooking cookware deals deliveries devices dining dishwashing effective effort electronics enjoy essentials experience explore fast frequently furnishing handpicked home hues indian join kitchen language less local more near office picks premium prime products professional quality rated refurbished repeat repurchased save sellers series shop shops sign store summer today's tools upgrade utility wear your

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.amazon.in/Upgrade your home | Amazon Brands & moreH2
www.amazon.in/Up to 70% off | Clearance storeH2
www.amazon.in/Automotive essentials | Up to 60% offH2
www.amazon.in/Sign in for your best experienceH2
www.amazon.in/Top rated, premium quality | Amazon Brands & moreH2
www.amazon.in/Shop by CategoryH2
www.amazon.in/Amazon Pay | Pay utility bills fast & convenientlyH2
www.amazon.in/Summer essentials for car & bikeH2
www.amazon.in/Summer sale | Book your travel ticketsH2
www.amazon.in/Today’s DealsH2
www.amazon.in/Up to 65% off | Refurbished laptopsH2
www.amazon.in/Explore new collection from local shops near youH2
www.amazon.in/Everything for the newborn & expecting mothersH2
www.amazon.in/Electronics devices for home officeH2
www.amazon.in/New arrivals collection from local shopsH2
www.amazon.in/Up to 45% off | Handpicked furniture collection from local shopsH2
www.amazon.in/Best Sellers in Computers & AccessoriesH2
www.amazon.in/Up to 45% off | Shop by PetH2
www.amazon.in/Cookware & diningH2
www.amazon.in/For your little one | Amazon Brands & moreH2
www.amazon.in/Up to 60% off | Professional tools & moreH2
www.amazon.in/Best Sellers in Home & KitchenH2
www.amazon.in/Frequently repurchased in DrugstoreH2
www.amazon.in/Casual wear series from local shopsH2
www.amazon.in/Save up to 10% with repeat deliveriesH2
www.amazon.in/Join Prime to enjoy benefitsH2
www.amazon.in/4 star+ rated kitchen products | Amazon Brands & moreH2
www.amazon.in/Frequently repurchased in HomeH2
www.amazon.in/refUp to 60% off | Styles for MenH2
www.amazon.in/refUpgrade your home | Amazon Brands & moreH2
www.amazon.in/refUp to 70% off | Clearance storeH2
www.amazon.in/refSign in for your best experienceH2
www.amazon.in/refAutomotive essentials | Up to 60% offH2
www.amazon.in/refShop by CategoryH2
www.amazon.in/refTop rated, premium quality | Amazon Brands & moreH2
www.amazon.in/refPay your credit card bills on AmazonH2
www.amazon.in/refAmazon Pay | Pay utility bills fast & convenientlyH2
www.amazon.in/refToday’s DealsH2
www.amazon.in/refFrequently repurchased in Beauty and Personal CareH2
www.amazon.in/refElectronics devices for home officeH2
www.amazon.in/refCookware & diningH2
www.amazon.in/refUp to 45% off | Shop by PetH2
www.amazon.in/refUp to 60% off | Professional tools & moreH2
www.amazon.in/refUp to 65% off | Summer hues home furnishing picks from local shopsH2
www.amazon.in/refFrequently repurchased in HomeH2
www.amazon.in/refNew arrivals collection from local shopsH2
www.amazon.in/refCasual wear series from local shopsH2
www.amazon.in/refSave up to 10% with repeat deliveriesH2
www.amazon.in/refJoin Prime to enjoy benefitsH2
www.amazon.in/refUp to 50% off | Refurbished productsH2
www.amazon.in/refBest Sellers in Computers & AccessoriesH2
www.amazon.in/refExplore new collection from local shops near youH2
www.amazon.in/refHandpicked products for your babyH2
www.amazon.in/refSave 10% with less effortH2
www.amazon.in/refEffective dishwashing for Indian cookingH2
www.amazon.in/refBest Sellers in Home & KitchenH2
www.amazon.in/customer-preferences/edit...&ref_=topnav_langLanguage SettingsH3
www.amazon.in/ap/signin...&Sign-InH1
www.amazon.in/ap/signin...&Please Enable Cookies to ContinueH4
www.amazon.in/ap/signin...&New to Amazon?H5
www.amazon.in/.../view.html?ref_=nav_cartYour Amazon Basket is emptyH2

Mobile8.0

Mobile screenshot of www.amazon.inTablet screenshot of www.amazon.in
  • This website delivers a mobile optimised version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
    • Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.

Server behaviour8.2

Yes404 page

NoCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • One page of this website was not served using GZIP encoding. GZIP compression is widely supported and reduces the load time of a web page.
  • 2 of the pages of this website return page content with or without a trailing slash on their URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
  • One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
  • Adding or removing a trailing slash to one of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://amazon.in to http://www.amazon.in. This is ideal.

Amount of content8.7

Rendering Chart...

  • This website has an average of 1,083 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Popularity9.8

42 Most popular website in the world

This website recently saw a slight decrease in popularity.

  • This is the 42 most popular website in the world.
  • Over the past 3 months, this website has experienced a slight decrease in popularity.
  • This website accounts for 81.9% of the Internet traffic to amazon.in and its subdomains.

Source: Alexa

Images9.9

4% of images have a clearly defined size

10 images are being resized by the browser

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Domain agei

  • Sorry, we cannot check the domain age of .in websites.

Freshnessi

  • Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.

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