Report for www.amazon.nl

Overall7.7

The overall score for this website.

Accessibility8.4

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience7.2

How satisfying the website is likely to be for users.

Marketing6.9

How well marketed, and popular the website is.

Technology8.1

How well designed and built the website is.

Nibbler tested a sample of 5 pages from this website at 16:45 on 26 Sep 2022 (BST).

Top priorities for website improvement

  • Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
  • Sign up for a Twitter account and make sure it is linked to from your site. (read more)
  • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325. (read more)

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website did not contain a link to Twitter.
    • Sign up for a Twitter account and make sure it is linked to from your site.

Analytics0.0

0% of pages use analytics

No Analytics SolutionNo

  • None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider a leading website analytics solution, such as WebTrends or Google Analytics.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Printability0.0

0% of pages are optimised for printing

URL format4.4

  • 3 URLs are particularly hard to type or remember.
  • 3 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
  • 2 URLs include a file extension.
    • Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
  • 40.0% of URLs include an ID query parameter (e.g. www.example.com?sessionid=1234).
    • Avoid use of any query parameter ending in id, e.g. 'sessionid;' Google explicitly states that it will not include pages with this format in their index. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

Meta tags6.8

This is how this website will look in Google search listings:

Amazon.nl: Groot aanbod, kleine prijzen in o.a. Elektronica, boeken ...

www.amazon.nl/

Online winkel voor elektronica, computers, kleding, schoenen, speelgoed, boeken, sport, beauty, persoonlijke verzorging en meer.

  • All pages include at least some metadata, but only 60.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.

Meta Tags (name attribute)

Page URLNameContent
www.amazon.nl/descriptionOnline winkel voor elektronica, computers, kleding, schoenen, speelgoed, boeken, sport, beauty, persoonlijke verzorging en meer.
www.amazon.nl/keywordsAmazon, Nederland, amazon.nl, boeken, online winkelen, boekhandel, Kindle, e-readers, e-boeken, muziek, games, elektronica, computers, wonen, tuin, klussen, dieren, baby, kinderen, speelgoed, kleding, schoenen, horloges, sport, outdoor, auto, gezondheid, beauty, persoonlijke verzorging
www.amazon.nl/googlenositelinkssearchbox
www.amazon.nl/google-site-verification1g0sLpRRn0t7Pv0MVyZGoEp4cg_0F2QORVgOTtl7szM
www.amazon.nl/twitter:card
www.amazon.nl/twitter:site:id
www.amazon.nl/msvalidate.013C8D6512B1E530046DE0569BA27093F3
www.amazon.nl/.../display.html?nodeId=201890250&ref_=footer_cookies_noticedescriptionLaatst bijgewerkt: 24 augustus 2021
www.amazon.nl/.../display.html?nodeId=201909010&ref_=footer_privacydescriptionLaatst bijgewerkt: 16.09.2022.

Meta Tags (http-equiv attribute)

Page URLNameContent
www.amazon.nl/x-dns-prefetch-controlon
www.amazon.nl/content-typetext/html; charset=UTF-8
www.amazon.nl/.../display.html?nodeId=201890250&ref_=footer_cookies_noticex-dns-prefetch-controlon
www.amazon.nl/cookieprefs/partnersx-dns-prefetch-controlon
www.amazon.nl/.../display.html?nodeId=201909010&ref_=footer_privacyx-dns-prefetch-controlon
www.amazon.nl/cookieprefs?ref_=ya_d_l_cookie_prefsx-dns-prefetch-controlon

Mobile8.0

Mobile screenshot of www.amazon.nlTablet screenshot of www.amazon.nl
  • This website delivers a mobile optimised version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
    • Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.

Headings9.0

aanbiedingen advertentiecookies alles amazon andere auto beauty bestsellers beveiliging boeken cadeaubonnen categorie cookies cookievoorkeuren dagen deals deel derden digitale elektronica elke essentials europe exclusieve favorieten gaming gegevens geweldige gray herfstklaar huisbeveiliging huishoud informatie innovatieve jouw kantoor lage luister manier muziek nederland nieuwe oktober ontdek onze oplossingen personaliseren persoonsgegevens populaire prijsklasse prijzen prime producten renewed schoonmaak selecteer smartphones snelle start-ups store thuis thuisbioscoop title tuin twee uitmaken vandaag videogames voor welke

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.amazon.nl/Elektrische verwarmingH2
www.amazon.nl/Smartphones voor elke prijsklasseH2
www.amazon.nl/Twee dagen geweldige deals. 11-12 oktober.H2
www.amazon.nl/Favorieten voor thuisH2
www.amazon.nl/Deals op huisbeveiligingH2
www.amazon.nl/Je tuin herfstklaarH2
www.amazon.nl/Aanbiedingen van vandaagH2
www.amazon.nl/Iedere dag lage prijzenH2
www.amazon.nl/Beauty essentialsH2
www.amazon.nl/CategorieënH2
www.amazon.nl/Aanbiedingen van vandaagH2
www.amazon.nl/Ontdek onze Digitale CadeaubonnenH2
www.amazon.nl/Populaire producten van start-upsH2
www.amazon.nl/Prime Exclusieve Deals: 11-12 oktoberH2
www.amazon.nl/Renewed elektronicaH2
www.amazon.nl/Creëer jouw thuisbioscoopH2
www.amazon.nl/Pre-orders en nieuwe videogamesH2
www.amazon.nl/Bestsellers in Schoonmaak & huishoudH2
www.amazon.nl/Luister muziek op jouw manierH2
www.amazon.nl/Gaming StoreH2
www.amazon.nl/Top 100 boeken in NederlandH2
www.amazon.nl/Beveiliging voor thuisH2
www.amazon.nl/Bestsellers in BoekenH2
www.amazon.nl/My Gray Title!Innovatieve producten van start-upsH2
www.amazon.nl/Alles voor je autoH2
www.amazon.nl/Kantoor essentialsH2
www.amazon.nl/Topkeuzes in elektronica accessoiresH2
www.amazon.nl/Speelgoed en spellen onder €25H2
www.amazon.nl/Bestsellers in MuziekH2
www.amazon.nl/Selecteer uw cookievoorkeurenH4
www.amazon.nl/.../display.html?nodeId=201890250&ref_=footer_cookies_noticeCookiesH1
www.amazon.nl/.../display.html?nodeId=201890250&ref_=footer_cookies_noticeBeveiliging en privacyH3
www.amazon.nl/.../display.html?nodeId=201890250&ref_=footer_cookies_noticeSnelle oplossingenH3
www.amazon.nl/.../display.html?nodeId=201890250&ref_=footer_cookies_noticeSelecteer uw cookievoorkeurenH4
www.amazon.nl/cookieprefs/partnersCookies per partner personaliserenH1
www.amazon.nl/cookieprefs/partnersDerden die deel uitmaken van IAB TCFH4
www.amazon.nl/cookieprefs/partnersDerden die geen deel uitmaken van IAB TCFH4
www.amazon.nl/.../display.html?nodeId=201909010&ref_=footer_privacyAmazon.nl PrivacyverklaringH1
www.amazon.nl/.../display.html?nodeId=201909010&ref_=footer_privacy1. Verantwoordelijken voor persoonsgegevensH2
www.amazon.nl/.../display.html?nodeId=201909010&ref_=footer_privacy2. Welke persoonsgegevens verzamelt Amazon Europe over haar klanten?H2
www.amazon.nl/.../display.html?nodeId=201909010&ref_=footer_privacyWij verzamelen de volgende soorten persoonsgegevens:H2
www.amazon.nl/.../display.html?nodeId=201909010&ref_=footer_privacy3. Voor welke doeleinden verwerkt Amazon Europe uw persoonsgegevens?H2
www.amazon.nl/.../display.html?nodeId=201909010&ref_=footer_privacy4. Hoe zit het met cookies en andere identificatoren?H2
www.amazon.nl/.../display.html?nodeId=201909010&ref_=footer_privacy5. Deelt Amazon Europe uw persoonsgegevens met anderen?H2
www.amazon.nl/.../display.html?nodeId=201909010&ref_=footer_privacy6. Hoe veilig zijn mijn gegevens?H2
www.amazon.nl/.../display.html?nodeId=201909010&ref_=footer_privacy7. Hoe zit het met advertenties?H2
www.amazon.nl/.../display.html?nodeId=201909010&ref_=footer_privacy8. Welke gegevens kan ik inzien?H2
www.amazon.nl/.../display.html?nodeId=201909010&ref_=footer_privacy9. Welke keuzes heb ik?H2
www.amazon.nl/.../display.html?nodeId=201909010&ref_=footer_privacy10. Mogen kinderen Amazon.nl gebruiken?H2
www.amazon.nl/.../display.html?nodeId=201909010&ref_=footer_privacy11. Hoe lang bewaren wij uw persoonsgegevens?H2
www.amazon.nl/.../display.html?nodeId=201909010&ref_=footer_privacy12. EU-VS en Zwitserland-VS PrivacyshieldH2
www.amazon.nl/.../display.html?nodeId=201909010&ref_=footer_privacy13. EU Algemene Verordening Gegevensbescherming - wettelijke grondslagH2
www.amazon.nl/.../display.html?nodeId=201909010&ref_=footer_privacy14. Contactgegevens, kennisgevingen & herzieningenH2
www.amazon.nl/.../display.html?nodeId=201909010&ref_=footer_privacy15. Gerelateerde praktijken & informatieH2
www.amazon.nl/.../display.html?nodeId=201909010&ref_=footer_privacy16. Voorbeelden van verzamelde gegevensH2
www.amazon.nl/.../display.html?nodeId=201909010&ref_=footer_privacyAutomatische gegevensH2
www.amazon.nl/.../display.html?nodeId=201909010&ref_=footer_privacyGegevens afkomstig uit andere bronnenH2
www.amazon.nl/.../display.html?nodeId=201909010&ref_=footer_privacyGegevens waartoe u toegang kunt krijgenH2
www.amazon.nl/.../display.html?nodeId=201909010&ref_=footer_privacyJuridische informatieH3
www.amazon.nl/.../display.html?nodeId=201909010&ref_=footer_privacySnelle oplossingenH3
www.amazon.nl/.../display.html?nodeId=201909010&ref_=footer_privacySelecteer uw cookievoorkeurenH4
www.amazon.nl/cookieprefs?ref_=ya_d_l_cookie_prefsCookievoorkeuren personaliserenH1
www.amazon.nl/cookieprefs?ref_=ya_d_l_cookie_prefsOperationele cookiesH2
www.amazon.nl/cookieprefs?ref_=ya_d_l_cookie_prefsAdvertentiecookiesH2
www.amazon.nl/cookieprefs?ref_=ya_d_l_cookie_prefsAdvertentiecookies personaliserenH3

Server behaviour9.4

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • One page of this website uses a temporary (HTTP 302) redirect between its URL with/without trailing slash. This is OK, but using a permanent (HTTP 301) redirect for this page would be better.
  • 2 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://amazon.nl to http://www.amazon.nl. This is ideal.

Images9.7

13% of images have a clearly defined size

21 images are being resized by the browser

Amount of content9.8

Rendering Chart...

  • This website has an average of 2,476 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Popularity10.0

1,992 Most popular website in the world

This website recently saw a significant increase in popularity.

  • This is the 1,992 most popular website in the world.
  • Over the past 3 months, this website has experienced a significant increase in popularity.
  • This website accounts for 98.7% of the Internet traffic to amazon.nl and its subdomains.

Source: Alexa

Freshness10.0

Last updated September 16, 2022

  • It looks like this website was last updated on Friday, 16 September 2022. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

Domain agei

  • Sorry, we cannot check the domain age of .nl websites.

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