Nibbler SEO audit for www.arsmrs.in
Summary
Overall7.3
The overall score for this website.
Accessibility7.2
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience6.9
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.3
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.2
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 15:52 on 21 Nov 2023 (GMT).
Top priorities for website improvement
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Make sure all headings have content which is relevant to the page of content. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Internal links0.7
- 39 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Popularity1.0
10Estimated monthly organic visitors
- This website appears to have a very low number of monthly website visits each month
Source: Ahrefs
URL format5.2
4 URLs are less than ideal
- 4 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Page extensions
URL Extension www.arsmrs.in/ars.html html www.arsmrs.in/blind.html html www.arsmrs.in/comp.html html www.arsmrs.in/concept.html html
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Freshness5.4
Last updated July 18, 2023
- It looks like this website was last updated on Tuesday, 18 July 2023. Visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 18/07/2023 | www.arsmrs.in/ | Last modified header |
| 22/11/2022 | www.arsmrs.in/ars.html | Last modified header |
| 22/11/2022 | www.arsmrs.in/blind.html | Last modified header |
| 29/11/2021 | www.arsmrs.in/comp.html | Last modified header |
| 22/11/2022 | www.arsmrs.in/concept.html | Last modified header |
| 16/06/2021 | www.arsmrs.in/img/.../concept.jpg | Last modified header |
| 16/06/2021 | www.arsmrs.in/img/.../comp.jpg | Last modified header |
| 16/06/2021 | www.arsmrs.in/img/.../blind.jpg | Last modified header |
| 18/06/2021 | www.arsmrs.in/img/w9.png | Last modified header |
| 17/06/2021 | www.arsmrs.in/img/logo/2.png | Last modified header |
| 16/06/2021 | www.arsmrs.in/img/blog/ars.jpg | Last modified header |
| 16/06/2021 | www.arsmrs.in/img/brand/15.png | Last modified header |
| 16/06/2021 | www.arsmrs.in/img/brand/14.png | Last modified header |
| 16/06/2021 | www.arsmrs.in/img/brand/13.png | Last modified header |
| 16/06/2021 | www.arsmrs.in/img/brand/12.png | Last modified header |
| 16/06/2021 | www.arsmrs.in/img/brand/11.png | Last modified header |
| 16/06/2021 | www.arsmrs.in/img/brand/10.png | Last modified header |
| 16/06/2021 | www.arsmrs.in/img/brand/9.png | Last modified header |
| 16/06/2021 | www.arsmrs.in/img/brand/8.png | Last modified header |
| 16/06/2021 | www.arsmrs.in/img/brand/7.png | Last modified header |
| 16/06/2021 | www.arsmrs.in/img/brand/6.png | Last modified header |
| 16/06/2021 | www.arsmrs.in/img/brand/5.png | Last modified header |
| 16/06/2021 | www.arsmrs.in/img/brand/4.png | Last modified header |
| 16/06/2021 | www.arsmrs.in/img/brand/3.png | Last modified header |
| 16/06/2021 | www.arsmrs.in/img/brand/2.png | Last modified header |
| 16/06/2021 | www.arsmrs.in/img/brand/1.png | Last modified header |
| 05/11/2022 | www.arsmrs.in/.../arsmrslogo_clients.jpg | Last modified header |
| 05/11/2022 | www.arsmrs.in/img/.../arsmrs_award.jpg | Last modified header |
| 17/06/2021 | www.arsmrs.in/img/logo/1.png | Last modified header |
| 06/11/2022 | www.arsmrs.in/css/bootstrap.min.css | Last modified header |
| 08/02/2017 | www.arsmrs.in/css/font-awesome.min.css | Last modified header |
| 27/11/2014 | www.arsmrs.in/css/pe-icon-7-stroke.css | Last modified header |
| 25/10/2016 | www.arsmrs.in/css/owl.carousel.css | Last modified header |
| 20/02/2016 | www.arsmrs.in/css/magnific-popup.css | Last modified header |
| 25/04/2017 | www.arsmrs.in/css/meanmenu.css | Last modified header |
| 11/03/2022 | www.arsmrs.in/style.css | Last modified header |
| 11/05/2017 | www.arsmrs.in/css/responsive.css | Last modified header |
Headings5.8
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some headings (3.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| www.arsmrs.in/ | Welcome to ARS Market Research | H1 |
| www.arsmrs.in/ | WHY ARS MARKET RESEARCH ? | H2 |
| www.arsmrs.in/ | ABOUT US | H2 |
| www.arsmrs.in/ | Services | H2 |
| www.arsmrs.in/ | Our Marquee Customers | H2 |
| www.arsmrs.in/ | OUR MISSION | H3 |
| www.arsmrs.in/ | OUR VISION | H3 |
| www.arsmrs.in/ | Administrative | H3 |
| www.arsmrs.in/ | Social | H3 |
| www.arsmrs.in/ | Economical | H3 |
| www.arsmrs.in/ | Values We Add To Our Clients | H3 |
| www.arsmrs.in/ | MARKET INFORMATION | H4 |
| www.arsmrs.in/ | MARKET SEGMENTATION | H4 |
| www.arsmrs.in/ | MARKET TRENDS | H4 |
| www.arsmrs.in/ | SWOT ANALYSIS | H4 |
| www.arsmrs.in/ | PEST ANALYSIS | H4 |
| www.arsmrs.in/ | BRAND HEALTH TRACKER | H4 |
| www.arsmrs.in/ars.html | Our Business Planning | H2 |
| www.arsmrs.in/ars.html | We're here to help | H4 |
| www.arsmrs.in/ars.html | Chat With Us | H4 |
| www.arsmrs.in/blind.html | Our Blind Taste Test | H2 |
| www.arsmrs.in/blind.html | We're here to help | H4 |
| www.arsmrs.in/blind.html | Chat With Us | H4 |
| www.arsmrs.in/comp.html | Competitor Analysis | H2 |
| www.arsmrs.in/comp.html | We're here to help | H4 |
| www.arsmrs.in/comp.html | Chat With Us | H4 |
| www.arsmrs.in/concept.html | Concept Testing | H2 |
| www.arsmrs.in/concept.html | We're here to help | H4 |
| www.arsmrs.in/concept.html | Chat With Us | H4 |
Analytics8.0
80% of pages use analytics
Multiple Analytics Solutions
- 80.0% of this website is using some form of analytics software but 1 pages have no analytics. It is still possible to gather a great deal of information for the other 1 of pages from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider adding your analytics solution to the pages which aren't currently monitored.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Analytics Software Found
| Software Name |
| Google Analytics |
Amount of content8.9
Rendering Chart...
- This website has an average of 614 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.arsmrs.in/ | 6410 | 945 |
| www.arsmrs.in/ars.html | 2825 | 423 |
| www.arsmrs.in/blind.html | 3865 | 627 |
| www.arsmrs.in/comp.html | 4732 | 695 |
| www.arsmrs.in/concept.html | 2639 | 379 |
Images9.8
12% of images have a clearly defined size
4 images are being resized by the browser
- Most images (88.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 4 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://arsmrs.in to http://www.arsmrs.in. This is ideal.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Meta tags10.0
This is how this website will look in Google search listings:
𝗔𝗥𝗦 𝗠𝗔𝗥𝗞𝗘𝗧 𝗥𝗘𝗦𝗘𝗔𝗥𝗖𝗛 ...
www.arsmrs.in/
ARS is one of the Top Market Research Company in Chennai. ARS Market Research is pioneer in providing business and market intelligence,field work which acts a ...
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.arsmrs.in/ | description | ARS is one of the Top Market Research Company in Chennai. ARS Market Research is pioneer in providing business and market intelligence,field work which acts a companion across producers and marketplace to study end-consumer to gather data about customer needs |
| www.arsmrs.in/ | viewport | width=device-width, initial-scale=1 |
| www.arsmrs.in/ | keywords | Market researcher in chennai, Market research companies in chennai, Market analysis company in chennai, Market research companies in India, Market research companies in Tamilnadu, Market researcher in India |
| www.arsmrs.in/ | author | aspro |
| www.arsmrs.in/ars.html | description | ARS is one of the Top Market Research Company in Chennai. ARS Market Research is pioneer in providing business and market intelligence,field work which acts a companion across producers and marketplace to study end-consumer to gather data about customer needs . |
| www.arsmrs.in/ars.html | keywords | Market researcher in chennai, Market research companies in chennai, Market analysis company in chennai, Market research companies in India, Market research companies in Tamilnadu, Market researcher in India, Best Business Planning in Chennai |
| www.arsmrs.in/ars.html | author | aspro |
| www.arsmrs.in/ars.html | viewport | width=device-width, initial-scale=1 |
| www.arsmrs.in/blind.html | description | ARS is one of the Top Market Research Company in Chennai. ARS Market Research is pioneer in providing business and market intelligence,field work which acts a companion across producers and marketplace to study end-consumer to gather data about customer needs . |
| www.arsmrs.in/blind.html | keywords | Market researcher in chennai, Market research companies in chennai, Market analysis company in chennai, Market research companies in India, Market research companies in Tamilnadu, Market researcher in India, Blind Taste Test in Chennai |
| www.arsmrs.in/blind.html | author | aspro |
| www.arsmrs.in/blind.html | viewport | width=device-width, initial-scale=1 |
| www.arsmrs.in/comp.html | description | ARS is one of the Top Market Research Company in Chennai. ARS Market Research is pioneer in providing business and market intelligence,field work which acts a companion across producers and marketplace to study end-consumer to gather data about customer needs . |
| www.arsmrs.in/comp.html | keywords | Market researcher in chennai, Market research companies in chennai, Market analysis company in chennai, Market research companies in India, Market research companies in Tamilnadu, Market researcher in India, Competitor Analysis in Chennai |
| www.arsmrs.in/comp.html | author | aspro |
| www.arsmrs.in/comp.html | viewport | width=device-width, initial-scale=1 |
| www.arsmrs.in/concept.html | description | ARS is one of the Top Market Research Company in Chennai. ARS Market Research is pioneer in providing business and market intelligence,field work which acts a companion across producers and marketplace to study end-consumer to gather data about customer needs . |
| www.arsmrs.in/concept.html | keywords | Market researcher in chennai, Market research companies in chennai, Market analysis company in chennai, Market research companies in India, Market research companies in Tamilnadu, Market researcher in India, Concept Testing in Chennai |
| www.arsmrs.in/concept.html | author | aspro |
| www.arsmrs.in/concept.html | viewport | width=device-width, initial-scale=1 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.arsmrs.in/ | x-ua-compatible | ie=edge |
| www.arsmrs.in/ars.html | x-ua-compatible | ie=edge |
| www.arsmrs.in/blind.html | x-ua-compatible | ie=edge |
| www.arsmrs.in/comp.html | x-ua-compatible | ie=edge |
| www.arsmrs.in/concept.html | x-ua-compatible | ie=edge |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
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