Nibbler SEO audit for www.asos.com
Summary
Overall7.9
The overall score for this website.
Accessibility9.1
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.5
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing5.8
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology7.5
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 12:18 on 14 Apr 2024 (BST).
Top priorities for website improvement
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Make sure all headings have content which is relevant to the page of content. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.asos.com/ Not detected www.asos.com/customer-care/ Not detected www.asos.com/men/ Not detected www.asos.com/women/ Not detected www.asos.com/saved-lists/?nlid=nav%20header Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Images3.8
17% of images have a clearly defined size
No images are being resized by the browser
- Most images (83.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 6 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 1 image on this website could not be downloaded. Broken images may cause the website to display incorrectly for visitors.
- Check any images which could not be downloaded and fix them if necessary.
Unavailable images
- Check any images which could not be downloaded and fix them if necessary.
- We were not able to test every image on this website as checking them was taking too long.
Headings5.7
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Many headings (6.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Server behaviour8.0
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 2 of the pages of this website follow the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. These pages are ideal.
- One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is ideal, as search engines will know which version to index.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://asos.com to http://www.asos.com. This is ideal.
Meta tags8.4
This is how this website will look in Google search listings:
Search
www.asos.com/
Discover the latest fashion trends with ASOS. Shop the new collection of clothing, footwear, accessories, beauty products and more. Order today from ASOS.
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.asos.com/ | description | Discover the latest fashion trends with ASOS. Shop the new collection of clothing, footwear, accessories, beauty products and more. Order today from ASOS. |
| www.asos.com/ | p:domain_verify | 7d543da16a86f7ad75c452097bfa9e47 |
| www.asos.com/ | msvalidate.01 | 0BC251BA275FCFB5D0505FEBC89F03B6 |
| www.asos.com/ | viewport | width=device-width, initial-scale=1 |
| www.asos.com/ | slurp | NOODP |
| www.asos.com/ | slurp | NOYDIR |
| www.asos.com/ | theme-color | #2d2d2d |
| www.asos.com/customer-care/ | description | ASOS Customer Service. Find answers to all your questions at ASOS Customer Care. |
| www.asos.com/customer-care/ | p:domain_verify | 7d543da16a86f7ad75c452097bfa9e47 |
| www.asos.com/customer-care/ | msvalidate.01 | 0BC251BA275FCFB5D0505FEBC89F03B6 |
| www.asos.com/customer-care/ | viewport | width=device-width, initial-scale=1 |
| www.asos.com/customer-care/ | slurp | NOODP |
| www.asos.com/customer-care/ | slurp | NOYDIR |
| www.asos.com/customer-care/ | theme-color | #2d2d2d |
| www.asos.com/men/ | description | Discover the latest trends in men's fashion and style with ASOS. Shop the new range of men's clothes, accessories, shoes, bags and more. |
| www.asos.com/men/ | p:domain_verify | 7d543da16a86f7ad75c452097bfa9e47 |
| www.asos.com/men/ | msvalidate.01 | 0BC251BA275FCFB5D0505FEBC89F03B6 |
| www.asos.com/men/ | viewport | width=device-width, initial-scale=1 |
| www.asos.com/men/ | slurp | NOODP |
| www.asos.com/men/ | slurp | NOYDIR |
| www.asos.com/men/ | theme-color | #2d2d2d |
| www.asos.com/women/ | description | Shop for the latest fashion styles and trends for women at ASOS. Discover our range of women's clothes, accessories, beauty, activewear and more. |
| www.asos.com/women/ | p:domain_verify | 7d543da16a86f7ad75c452097bfa9e47 |
| www.asos.com/women/ | msvalidate.01 | 0BC251BA275FCFB5D0505FEBC89F03B6 |
| www.asos.com/women/ | viewport | width=device-width, initial-scale=1 |
| www.asos.com/women/ | slurp | NOODP |
| www.asos.com/women/ | slurp | NOYDIR |
| www.asos.com/women/ | theme-color | #2d2d2d |
| www.asos.com/saved-lists/?nlid=nav%20header | description | |
| www.asos.com/saved-lists/?nlid=nav%20header | p:domain_verify | 7d543da16a86f7ad75c452097bfa9e47 |
| www.asos.com/saved-lists/?nlid=nav%20header | msvalidate.01 | 0BC251BA275FCFB5D0505FEBC89F03B6 |
| www.asos.com/saved-lists/?nlid=nav%20header | viewport | width=device-width, initial-scale=1 |
| www.asos.com/saved-lists/?nlid=nav%20header | slurp | NOODP |
| www.asos.com/saved-lists/?nlid=nav%20header | slurp | NOYDIR |
| www.asos.com/saved-lists/?nlid=nav%20header | theme-color | #2d2d2d |
| www.asos.com/saved-lists/?nlid=nav%20header | robots | NOINDEX,NOFOLLOW |
Amount of content8.4
Rendering Chart...
- This website has an average of 421 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.asos.com/ | 2008 | 347 |
| www.asos.com/customer-care/ | 2032 | 356 |
| www.asos.com/men/ | 3496 | 544 |
| www.asos.com/women/ | 3571 | 543 |
| www.asos.com/saved-lists/?nlid=nav%20header | 1805 | 315 |
URL format8.8
1 URLs are less than ideal
- 1 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- 20.0% of URLs include an ID query parameter (e.g. www.example.com?sessionid=1234).
- Avoid use of any query parameter ending in id, e.g. 'sessionid;' Google explicitly states that it will not include pages with this format in their index. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Internal links9.4
- 4 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL asos-medialabs.onelink.me/PXyX/f4jq8ws5?ctaref=hp|unisex|banner|1|edit|appdownload Promotion    THE ASOS APP   Fave piece sold out? Get back-in-stock alerts on the app   DOWNLOAD NOW  www.asos.com/men/ www.asos.com/.../?ctaref=hp|unisex|delivery|banner|premier Unlimited free Next Day Delivery for a whole year for £9.95 Unlimited free Next Day Delivery for a whole year for £9.95 www.asos.com/men/ asos-medialabs.onelink.me/PXyX/f4jq8ws5?ctaref=hp|unisex|banner|1|edit|appdownload Promotion    THE ASOS APP   Fave piece sold out? Get back-in-stock alerts on the app   DOWNLOAD NOW  www.asos.com/women/ www.asos.com/.../?ctaref=hp|unisex|delivery|banner|premier Unlimited free Next Day Delivery for a whole year for £9.95 Unlimited free Next Day Delivery for a whole year for £9.95 www.asos.com/women/
- Consider shortening long anchor text.
- 51 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Tag Manager |
| SiteCatalyst |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Freshness10.0
Last updated April 8, 2024
- It looks like this website was last updated on Monday, 8 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 08/04/2024 | www.asos.com/.../main.592382ce4455c0245ebd.css | Last modified header |
| 08/03/2024 | www.asos.com/.../Homepage.2e3d6c7bf77cd9525e27.css | Last modified header |
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