Nibbler SEO audit for www.averty.me
Summary
Overall8.4
The overall score for this website.
Accessibility9.1
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.2
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing5.6
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.4
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 11:53 on 11 May 2023 (BST).
Top priorities for website improvement
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation. (read more)
- Consider updating this website regularly with new content. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Popularity1.0
0Estimated monthly organic visitors
- This website appears to have a very low number of monthly website visits each month
Source: Ahrefs
Freshness2.2
Last updated November 26, 2021
- It looks like this website was last updated on Friday, 26 November 2021. This is bad because visitors may dismiss this website as outdated. Websites that are not updated regularly are also spidered by search engines less often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Internal links5.6
- 12 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
- 26 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Amount of content8.2
Rendering Chart...
- This website has an average of 459 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.averty.me/ | 7449 | 1228 |
| www.averty.me/services/product-research | 1351 | 258 |
| www.averty.me/services/pr-surveys | 1078 | 217 |
| www.averty.me/services/marketing-effectiveness-research | 1339 | 246 |
| www.averty.me/case-study-intel-morocco | 1927 | 348 |
Headings9.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| www.averty.me/ | La qualité alimentaire chez les marocains | H2 |
| www.averty.me/ | Les marocains et l’achat de vêtements | H2 |
| www.averty.me/ | Trust index (Morocco 2021) | H2 |
| www.averty.me/ | Digital channels in Morocco | H2 |
| www.averty.me/ | Averty survey on boycott campaign in Morocco | H2 |
| www.averty.me/ | Results of Kaspersky & Averty study ! | H2 |
| www.averty.me/ | Baromètre Politique – Edition Mars 2016 ! | H2 |
| www.averty.me/ | Etude Averty sur le Digital au Maroc en 2016 ! | H2 |
| www.averty.me/ | Le baromètre politique – Janvier 2015 | H2 |
| www.averty.me/ | Etude Averty sur l’usage du mobile au Maroc | H2 |
| www.averty.me/ | Etude Averty sur l’usage d’internet au Maroc | H2 |
| www.averty.me/ | Etude Intel sur l’usage informatique au Maroc | H2 |
| www.averty.me/ | HOW WE DO IT ? | H3 |
| www.averty.me/ | Online Panels | H3 |
| www.averty.me/ | Brand Research | H3 |
| www.averty.me/ | Product Research | H3 |
| www.averty.me/ | Customer Experience | H3 |
| www.averty.me/ | Marketing Effectiveness | H3 |
| www.averty.me/ | PR Surveys | H3 |
| www.averty.me/ | OUR CLIENTS | H3 |
| www.averty.me/ | What Sets Us Apart ? | H3 |
| www.averty.me/ | WHAT OUR CLIENTS SAY ABOUT US | H3 |
| www.averty.me/ | OUR PUBLIC RESEARCH | H3 |
| www.averty.me/ | CONTACT US ! | H3 |
| www.averty.me/ | CASABLANCA OFFICE | H3 |
| www.averty.me/ | Submit the form below and we'll contact you ! | H3 |
| www.averty.me/ | ONE STOP SERVICE | H5 |
| www.averty.me/ | COMMITMENT | H5 |
| www.averty.me/ | ETHICAL STRANDARDS | H5 |
| www.averty.me/ | Cost-effective value | H5 |
| www.averty.me/services/product-research | Product Research | H1 |
| www.averty.me/services/product-research | Product Research | H3 |
| www.averty.me/services/product-research | CONTACT US ! | H3 |
| www.averty.me/services/product-research | CASABLANCA OFFICE | H3 |
| www.averty.me/services/product-research | Submit the form below and we'll contact you ! | H3 |
| www.averty.me/services/pr-surveys | PR Surveys | H1 |
| www.averty.me/services/pr-surveys | PR Surveys | H3 |
| www.averty.me/services/pr-surveys | CONTACT US ! | H3 |
| www.averty.me/services/pr-surveys | CASABLANCA OFFICE | H3 |
| www.averty.me/services/pr-surveys | Submit the form below and we'll contact you ! | H3 |
| www.averty.me/services/marketing-effectiveness-research | Marketing Effectiveness Research | H1 |
| www.averty.me/services/marketing-effectiveness-research | Marketing Effectiveness Research | H3 |
| www.averty.me/services/marketing-effectiveness-research | CONTACT US ! | H3 |
| www.averty.me/services/marketing-effectiveness-research | CASABLANCA OFFICE | H3 |
| www.averty.me/services/marketing-effectiveness-research | Submit the form below and we'll contact you ! | H3 |
| www.averty.me/case-study-intel-morocco | Case study - Intel | H1 |
| www.averty.me/case-study-intel-morocco | Case study - Intel | H3 |
| www.averty.me/case-study-intel-morocco | Background of the project | H3 |
| www.averty.me/case-study-intel-morocco | PR COVERAGE | H3 |
| www.averty.me/case-study-intel-morocco | TESTIMONIAL | H3 |
| www.averty.me/case-study-intel-morocco | CONTACT US ! | H3 |
| www.averty.me/case-study-intel-morocco | CASABLANCA OFFICE | H3 |
| www.averty.me/case-study-intel-morocco | Submit the form below and we'll contact you ! | H3 |
Images9.7
10% of images have a clearly defined size
5 images are being resized by the browser
- Most images (90.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 5 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
- 1 images on this website could not be downloaded. Broken images may cause the website to display incorrectly for visitors.
- Check any images which could not be downloaded and fix them if necessary.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://averty.me to http://www.averty.me. This is ideal.
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Incoming links10.0
2,612 pages link to this website
39 domains link to this website
- There are 2,612 pages on 39 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
Meta tags10.0
This is how this website will look in Google search listings:
Averty - Market Research Companies in Morocco, Egypt, Algeria,.. !
www.averty.me/
Looking for Market research companies in Morocco, Algeria, Egypt or other MENA countries? Averty is a leading market research company covering this region
- Nearly every page was found to include the description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.averty.me/ | viewport | width=device-width, initial-scale=1, maximum-scale=1 |
| www.averty.me/ | description | - Averty is an independent market research company based in Morocco. Our vision is to be the Middle East and North African consumers' voice in the world and the partner par excellence for any organization that wishes to collect actionable data from people in the region. |
| www.averty.me/ | robots | index,follow |
| www.averty.me/ | description | Looking for Market research companies in Morocco, Algeria, Egypt or other MENA countries? Averty is a leading market research company covering this region |
| www.averty.me/ | twitter:card | summary |
| www.averty.me/ | twitter:description | Looking for Market research companies in Morocco, Algeria, Egypt or other MENA countries? Averty is a leading market research company covering this region |
| www.averty.me/ | twitter:title | Averty - Market Research Companies in Morocco, Egypt, Algeria,.. ! |
| www.averty.me/ | twitter:site | @averty_ma |
| www.averty.me/ | twitter:image | https://www.averty.me/wp-content/uploads/2015/12/LOGO.jpg |
| www.averty.me/ | twitter:creator | @averty_ma |
| www.averty.me/ | generator | WordPress 4.8.21 |
| www.averty.me/services/product-research | viewport | width=device-width, initial-scale=1, maximum-scale=1 |
| www.averty.me/services/product-research | description | - Averty is an independent market research company based in Morocco. Our vision is to be the Middle East and North African consumers' voice in the world and the partner par excellence for any organization that wishes to collect actionable data from people in the region. |
| www.averty.me/services/product-research | robots | index,follow |
| www.averty.me/services/product-research | description | Product Research |
| www.averty.me/services/product-research | twitter:card | summary |
| www.averty.me/services/product-research | twitter:description | Product Research |
| www.averty.me/services/product-research | twitter:title | Product Research - Averty |
| www.averty.me/services/product-research | twitter:site | @averty_ma |
| www.averty.me/services/product-research | twitter:image | http://www.averty.me/wp-content/uploads/2015/12/LOGO.jpg |
| www.averty.me/services/product-research | twitter:creator | @averty_ma |
| www.averty.me/services/product-research | generator | WordPress 4.8.21 |
| www.averty.me/services/pr-surveys | viewport | width=device-width, initial-scale=1, maximum-scale=1 |
| www.averty.me/services/pr-surveys | description | - Averty is an independent market research company based in Morocco. Our vision is to be the Middle East and North African consumers' voice in the world and the partner par excellence for any organization that wishes to collect actionable data from people in the region. |
| www.averty.me/services/pr-surveys | robots | index,follow |
| www.averty.me/services/pr-surveys | description | Our research enables brands to create unique data-led content – content that can be published and shared across multiple channels with a view to grabbing attention in a busy media landscape. |
| www.averty.me/services/pr-surveys | twitter:card | summary |
| www.averty.me/services/pr-surveys | twitter:description | Our research enables brands to create unique data-led content – content that can be published and shared across multiple channels with a view to grabbing attention in a busy media landscape. |
| www.averty.me/services/pr-surveys | twitter:title | PR Surveys - Averty |
| www.averty.me/services/pr-surveys | twitter:site | @averty_ma |
| www.averty.me/services/pr-surveys | twitter:image | http://www.averty.me/wp-content/uploads/2015/12/LOGO.jpg |
| www.averty.me/services/pr-surveys | twitter:creator | @averty_ma |
| www.averty.me/services/pr-surveys | generator | WordPress 4.8.21 |
| www.averty.me/services/marketing-effectiveness-research | viewport | width=device-width, initial-scale=1, maximum-scale=1 |
| www.averty.me/services/marketing-effectiveness-research | description | - Averty is an independent market research company based in Morocco. Our vision is to be the Middle East and North African consumers' voice in the world and the partner par excellence for any organization that wishes to collect actionable data from people in the region. |
| www.averty.me/services/marketing-effectiveness-research | robots | index,follow |
| www.averty.me/services/marketing-effectiveness-research | description | Marketing Effectiveness Research: We help you measure how well your marketing communications break through the noise, engage the target audience, drive activity and increase business momentum. |
| www.averty.me/services/marketing-effectiveness-research | twitter:card | summary |
| www.averty.me/services/marketing-effectiveness-research | twitter:description | Marketing Effectiveness Research: We help you measure how well your marketing communications break through the noise, engage the target audience, drive activity and increase business momentum. |
| www.averty.me/services/marketing-effectiveness-research | twitter:title | Marketing Effectiveness Research - Averty |
| www.averty.me/services/marketing-effectiveness-research | twitter:site | @averty_ma |
| www.averty.me/services/marketing-effectiveness-research | twitter:image | http://www.averty.me/wp-content/uploads/2015/12/LOGO.jpg |
| www.averty.me/services/marketing-effectiveness-research | twitter:creator | @averty_ma |
| www.averty.me/services/marketing-effectiveness-research | generator | WordPress 4.8.21 |
| www.averty.me/case-study-intel-morocco | viewport | width=device-width, initial-scale=1, maximum-scale=1 |
| www.averty.me/case-study-intel-morocco | description | - Averty is an independent market research company based in Morocco. Our vision is to be the Middle East and North African consumers' voice in the world and the partner par excellence for any organization that wishes to collect actionable data from people in the region. |
| www.averty.me/case-study-intel-morocco | robots | index,follow |
| www.averty.me/case-study-intel-morocco | description | Intel Morocco Case study |
| www.averty.me/case-study-intel-morocco | twitter:card | summary |
| www.averty.me/case-study-intel-morocco | twitter:description | Intel Morocco Case study |
| www.averty.me/case-study-intel-morocco | twitter:title | Intel Morocco Case study - Averty |
| www.averty.me/case-study-intel-morocco | twitter:site | @averty_ma |
| www.averty.me/case-study-intel-morocco | twitter:image | http://www.averty.me/wp-content/uploads/2015/12/LOGO.jpg |
| www.averty.me/case-study-intel-morocco | twitter:creator | @averty_ma |
| www.averty.me/case-study-intel-morocco | generator | WordPress 4.8.21 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.averty.me/ | Content-Type | text/html; charset=utf-8 |
| www.averty.me/services/product-research | Content-Type | text/html; charset=utf-8 |
| www.averty.me/services/pr-surveys | Content-Type | text/html; charset=utf-8 |
| www.averty.me/services/marketing-effectiveness-research | Content-Type | text/html; charset=utf-8 |
| www.averty.me/case-study-intel-morocco | Content-Type | text/html; charset=utf-8 |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
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Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |