Nibbler SEO audit for www.axa.co.uk
Summary
Overall8.7
The overall score for this website.
Accessibility9.6
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.0
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing8.2
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.3
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 23:29 on 9 Apr 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.axa.co.uk/ Not detected www.axa.co.uk/accessibility-and-support/ Not detected www.axa.co.uk/make-a-claim/ Not detected www.axa.co.uk/contact-us/ Not detected www.axa.co.uk/landlord-insurance/.../ Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Internal links8.0
- 152 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Headings9.8
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some headings (3.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
Page headings detail
Amount of content9.8
Rendering Chart...
- This website has an average of 1,421 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.axa.co.uk/ | 11194 | 1598 |
| www.axa.co.uk/accessibility-and-support/ | 13930 | 2167 |
| www.axa.co.uk/make-a-claim/ | 7407 | 1008 |
| www.axa.co.uk/contact-us/ | 5449 | 674 |
| www.axa.co.uk/landlord-insurance/.../ | 10928 | 1658 |
Images9.9
5% of images have a clearly defined size
5 images are being resized by the browser
- Most images (95.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 5 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://axa.co.uk to http://www.axa.co.uk. This is ideal.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Meta tags10.0
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.axa.co.uk/ | viewport | width=device-width, initial-scale=1.0 |
| www.axa.co.uk/ | robots | index,follow |
| www.axa.co.uk/ | description | Get an insurance quote today for car, home, health, business and many more. Discover our top insurance groups and find out tips on the best cover from AXA. |
| www.axa.co.uk/ | twitter:title | AXA Insurance Quotes and Claims |
| www.axa.co.uk/ | twitter:description | Get an insurance quote today for your car, home, health, or business. Find out more about covered from AXA. |
| www.axa.co.uk/ | twitter:card | summary_large_image |
| www.axa.co.uk/ | twitter:site | AXAUK |
| www.axa.co.uk/ | twitter:image | https://www.axa.co.uk/globalassets/new-website/homepage/black-male-decorating-cake-in-his-kitchen-with-axa-switch-background.jpg/ |
| www.axa.co.uk/ | msapplication-tilecolor | #2d89ef |
| www.axa.co.uk/ | msapplication-tileimage | /mstile-144x144.png?v=RyMkypbXgz |
| www.axa.co.uk/ | theme-color | #ffffff |
| www.axa.co.uk/ | apple-mobile-web-app-capable | yes |
| www.axa.co.uk/ | ahrefs-site-verification | aee823522bae6768061e866ae423c33d0a05d71d5855e0616dca3c53d8775963 |
| www.axa.co.uk/ | google-site-verification | lf0LqRhHE3tZS5PUUlC9AS-9vI5qpB9JIQJgcLg5aVw |
| www.axa.co.uk/ | google-site-verification | X9fMIvsdxxWn0-YthfgkRF1ws7QZGUdwpNQ4rZ8X5WY |
| www.axa.co.uk/ | google-site-verification | TFZpQuACLOK5kqC5E17MtUSz_6eKDLcMn7FyALd7ww4 |
| www.axa.co.uk/ | google-site-verification | 7avNkpwWyO0gZQ_S66eYhTd7WSy9vq607epc5pKSPH8 |
| www.axa.co.uk/ | google-site-verification | Cne06qVVjnmjx-EcfWBTMfa_0Mkmd-KgU3Ji4CyPo84 |
| www.axa.co.uk/ | facebook-domain-verification | g9nd82yb3r91hpjq65h0os4cjnbu2z |
| www.axa.co.uk/ | facebook-domain-verification | 0av1re2jqdhxybipsxuq9roqljb2co |
| www.axa.co.uk/ | msvalidate.01 | 3E00B42AA0B19A6942A8B93854F96280 |
| www.axa.co.uk/accessibility-and-support/ | viewport | width=device-width, initial-scale=1.0 |
| www.axa.co.uk/accessibility-and-support/ | robots | index,follow |
| www.axa.co.uk/accessibility-and-support/ | description | Here at AXA, we’re working hard to make sure that every customer can use our website in a way that suits them. Here you can find out what measures we’ve got in place to make AXA more accessible. |
| www.axa.co.uk/accessibility-and-support/ | twitter:title | Our commitment to accessibility |
| www.axa.co.uk/accessibility-and-support/ | twitter:description | We're committed to providing a website and customer services that everyone can use |
| www.axa.co.uk/accessibility-and-support/ | twitter:card | summary_large_image |
| www.axa.co.uk/accessibility-and-support/ | twitter:site | axauk |
| www.axa.co.uk/accessibility-and-support/ | twitter:image | https://www.axa.co.uk/globalassets/new-website/about/individual-keys-on-a-keyboard.jpg/ |
| www.axa.co.uk/accessibility-and-support/ | msapplication-tilecolor | #2d89ef |
| www.axa.co.uk/accessibility-and-support/ | msapplication-tileimage | /mstile-144x144.png?v=RyMkypbXgz |
| www.axa.co.uk/accessibility-and-support/ | theme-color | #ffffff |
| www.axa.co.uk/accessibility-and-support/ | apple-mobile-web-app-capable | yes |
| www.axa.co.uk/accessibility-and-support/ | ahrefs-site-verification | aee823522bae6768061e866ae423c33d0a05d71d5855e0616dca3c53d8775963 |
| www.axa.co.uk/accessibility-and-support/ | google-site-verification | lf0LqRhHE3tZS5PUUlC9AS-9vI5qpB9JIQJgcLg5aVw |
| www.axa.co.uk/accessibility-and-support/ | google-site-verification | X9fMIvsdxxWn0-YthfgkRF1ws7QZGUdwpNQ4rZ8X5WY |
| www.axa.co.uk/accessibility-and-support/ | google-site-verification | TFZpQuACLOK5kqC5E17MtUSz_6eKDLcMn7FyALd7ww4 |
| www.axa.co.uk/accessibility-and-support/ | google-site-verification | 7avNkpwWyO0gZQ_S66eYhTd7WSy9vq607epc5pKSPH8 |
| www.axa.co.uk/accessibility-and-support/ | google-site-verification | Cne06qVVjnmjx-EcfWBTMfa_0Mkmd-KgU3Ji4CyPo84 |
| www.axa.co.uk/accessibility-and-support/ | facebook-domain-verification | g9nd82yb3r91hpjq65h0os4cjnbu2z |
| www.axa.co.uk/accessibility-and-support/ | facebook-domain-verification | 0av1re2jqdhxybipsxuq9roqljb2co |
| www.axa.co.uk/accessibility-and-support/ | msvalidate.01 | 3E00B42AA0B19A6942A8B93854F96280 |
| www.axa.co.uk/make-a-claim/ | viewport | width=device-width, initial-scale=1.0 |
| www.axa.co.uk/make-a-claim/ | robots | index,follow |
| www.axa.co.uk/make-a-claim/ | description | Need to make a claim, or thinking you may have to make a claim soon? Find out how to make an insurance claim with AXA. |
| www.axa.co.uk/make-a-claim/ | twitter:title | How to make an insurance claim |
| www.axa.co.uk/make-a-claim/ | twitter:description | Need to make a claim, or thinking you may have to make a claim soon? Find out how to make an insurance claim with AXA |
| www.axa.co.uk/make-a-claim/ | twitter:card | summary_large_image |
| www.axa.co.uk/make-a-claim/ | twitter:site | AXAUK |
| www.axa.co.uk/make-a-claim/ | twitter:image | https://www.axa.co.uk/globalassets/migrated/uploadedimages/content/make_a_claim/claims-header-img.jpg/ |
| www.axa.co.uk/make-a-claim/ | msapplication-tilecolor | #2d89ef |
| www.axa.co.uk/make-a-claim/ | msapplication-tileimage | /mstile-144x144.png?v=RyMkypbXgz |
| www.axa.co.uk/make-a-claim/ | theme-color | #ffffff |
| www.axa.co.uk/make-a-claim/ | apple-mobile-web-app-capable | yes |
| www.axa.co.uk/make-a-claim/ | ahrefs-site-verification | aee823522bae6768061e866ae423c33d0a05d71d5855e0616dca3c53d8775963 |
| www.axa.co.uk/make-a-claim/ | google-site-verification | lf0LqRhHE3tZS5PUUlC9AS-9vI5qpB9JIQJgcLg5aVw |
| www.axa.co.uk/make-a-claim/ | google-site-verification | X9fMIvsdxxWn0-YthfgkRF1ws7QZGUdwpNQ4rZ8X5WY |
| www.axa.co.uk/make-a-claim/ | google-site-verification | TFZpQuACLOK5kqC5E17MtUSz_6eKDLcMn7FyALd7ww4 |
| www.axa.co.uk/make-a-claim/ | google-site-verification | 7avNkpwWyO0gZQ_S66eYhTd7WSy9vq607epc5pKSPH8 |
| www.axa.co.uk/make-a-claim/ | google-site-verification | Cne06qVVjnmjx-EcfWBTMfa_0Mkmd-KgU3Ji4CyPo84 |
| www.axa.co.uk/make-a-claim/ | facebook-domain-verification | g9nd82yb3r91hpjq65h0os4cjnbu2z |
| www.axa.co.uk/make-a-claim/ | facebook-domain-verification | 0av1re2jqdhxybipsxuq9roqljb2co |
| www.axa.co.uk/make-a-claim/ | msvalidate.01 | 3E00B42AA0B19A6942A8B93854F96280 |
| www.axa.co.uk/contact-us/ | viewport | width=device-width, initial-scale=1.0 |
| www.axa.co.uk/contact-us/ | robots | index,follow |
| www.axa.co.uk/contact-us/ | description | Whether you have a question about your car, home, travel, business, van or landlord insurance policy, we're here to help. |
| www.axa.co.uk/contact-us/ | twitter:title | Contact us |
| www.axa.co.uk/contact-us/ | twitter:description | We're here to answer any questions you have about your car, home, travel, business, van or landlord insurance policy. |
| www.axa.co.uk/contact-us/ | twitter:card | summary_large_image |
| www.axa.co.uk/contact-us/ | twitter:site | AXAUK |
| www.axa.co.uk/contact-us/ | twitter:image | https://www.axa.co.uk/globalassets/new-website/contact/man-wearing-headset-in-call-centre.jpg/ |
| www.axa.co.uk/contact-us/ | msapplication-tilecolor | #2d89ef |
| www.axa.co.uk/contact-us/ | msapplication-tileimage | /mstile-144x144.png?v=RyMkypbXgz |
| www.axa.co.uk/contact-us/ | theme-color | #ffffff |
| www.axa.co.uk/contact-us/ | apple-mobile-web-app-capable | yes |
| www.axa.co.uk/contact-us/ | ahrefs-site-verification | aee823522bae6768061e866ae423c33d0a05d71d5855e0616dca3c53d8775963 |
| www.axa.co.uk/contact-us/ | google-site-verification | lf0LqRhHE3tZS5PUUlC9AS-9vI5qpB9JIQJgcLg5aVw |
| www.axa.co.uk/contact-us/ | google-site-verification | X9fMIvsdxxWn0-YthfgkRF1ws7QZGUdwpNQ4rZ8X5WY |
| www.axa.co.uk/contact-us/ | google-site-verification | TFZpQuACLOK5kqC5E17MtUSz_6eKDLcMn7FyALd7ww4 |
| www.axa.co.uk/contact-us/ | google-site-verification | 7avNkpwWyO0gZQ_S66eYhTd7WSy9vq607epc5pKSPH8 |
| www.axa.co.uk/contact-us/ | google-site-verification | Cne06qVVjnmjx-EcfWBTMfa_0Mkmd-KgU3Ji4CyPo84 |
| www.axa.co.uk/contact-us/ | facebook-domain-verification | g9nd82yb3r91hpjq65h0os4cjnbu2z |
| www.axa.co.uk/contact-us/ | facebook-domain-verification | 0av1re2jqdhxybipsxuq9roqljb2co |
| www.axa.co.uk/contact-us/ | msvalidate.01 | 3E00B42AA0B19A6942A8B93854F96280 |
| www.axa.co.uk/landlord-insurance/.../ | viewport | width=device-width, initial-scale=1.0 |
| www.axa.co.uk/landlord-insurance/.../ | robots | index,follow |
| www.axa.co.uk/landlord-insurance/.../ | description | Need to make a claim? Our dedicated claims team is on hand to help support you in the event that you need to make an AXA landlord insurance claim. |
| www.axa.co.uk/landlord-insurance/.../ | twitter:title | Claims | AXA Landlord Insurance | AXA UK |
| www.axa.co.uk/landlord-insurance/.../ | twitter:description | Our award-winning claims service can help and support you if you face a claim on an AXA business, landlord or van policy. |
| www.axa.co.uk/landlord-insurance/.../ | twitter:card | summary |
| www.axa.co.uk/landlord-insurance/.../ | twitter:site | axauk |
| www.axa.co.uk/landlord-insurance/.../ | twitter:image | /assets/images/logo/default_social_image.jpg |
| www.axa.co.uk/landlord-insurance/.../ | msapplication-tilecolor | #2d89ef |
| www.axa.co.uk/landlord-insurance/.../ | msapplication-tileimage | /mstile-144x144.png?v=RyMkypbXgz |
| www.axa.co.uk/landlord-insurance/.../ | theme-color | #ffffff |
| www.axa.co.uk/landlord-insurance/.../ | apple-mobile-web-app-capable | yes |
| www.axa.co.uk/landlord-insurance/.../ | ahrefs-site-verification | aee823522bae6768061e866ae423c33d0a05d71d5855e0616dca3c53d8775963 |
| www.axa.co.uk/landlord-insurance/.../ | google-site-verification | lf0LqRhHE3tZS5PUUlC9AS-9vI5qpB9JIQJgcLg5aVw |
| www.axa.co.uk/landlord-insurance/.../ | google-site-verification | X9fMIvsdxxWn0-YthfgkRF1ws7QZGUdwpNQ4rZ8X5WY |
| www.axa.co.uk/landlord-insurance/.../ | google-site-verification | TFZpQuACLOK5kqC5E17MtUSz_6eKDLcMn7FyALd7ww4 |
| www.axa.co.uk/landlord-insurance/.../ | google-site-verification | 7avNkpwWyO0gZQ_S66eYhTd7WSy9vq607epc5pKSPH8 |
| www.axa.co.uk/landlord-insurance/.../ | google-site-verification | Cne06qVVjnmjx-EcfWBTMfa_0Mkmd-KgU3Ji4CyPo84 |
| www.axa.co.uk/landlord-insurance/.../ | facebook-domain-verification | g9nd82yb3r91hpjq65h0os4cjnbu2z |
| www.axa.co.uk/landlord-insurance/.../ | facebook-domain-verification | 0av1re2jqdhxybipsxuq9roqljb2co |
| www.axa.co.uk/landlord-insurance/.../ | msvalidate.01 | 3E00B42AA0B19A6942A8B93854F96280 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.axa.co.uk/ | Content-Type | text/html; charset=UTF-8 |
| www.axa.co.uk/ | Cache-Control | max-age=31622400,public |
| www.axa.co.uk/ | X-UA-Compatible | IE=edge,chrome=1 |
| www.axa.co.uk/ | x-dns-prefetch-control | on |
| www.axa.co.uk/accessibility-and-support/ | Content-Type | text/html; charset=UTF-8 |
| www.axa.co.uk/accessibility-and-support/ | Cache-Control | max-age=31622400,public |
| www.axa.co.uk/accessibility-and-support/ | X-UA-Compatible | IE=edge,chrome=1 |
| www.axa.co.uk/accessibility-and-support/ | x-dns-prefetch-control | on |
| www.axa.co.uk/make-a-claim/ | Content-Type | text/html; charset=UTF-8 |
| www.axa.co.uk/make-a-claim/ | Cache-Control | max-age=31622400,public |
| www.axa.co.uk/make-a-claim/ | X-UA-Compatible | IE=edge,chrome=1 |
| www.axa.co.uk/make-a-claim/ | x-dns-prefetch-control | on |
| www.axa.co.uk/contact-us/ | Content-Type | text/html; charset=UTF-8 |
| www.axa.co.uk/contact-us/ | Cache-Control | max-age=31622400,public |
| www.axa.co.uk/contact-us/ | X-UA-Compatible | IE=edge,chrome=1 |
| www.axa.co.uk/contact-us/ | x-dns-prefetch-control | on |
| www.axa.co.uk/landlord-insurance/.../ | Content-Type | text/html; charset=UTF-8 |
| www.axa.co.uk/landlord-insurance/.../ | Cache-Control | max-age=31622400,public |
| www.axa.co.uk/landlord-insurance/.../ | X-UA-Compatible | IE=edge,chrome=1 |
| www.axa.co.uk/landlord-insurance/.../ | x-dns-prefetch-control | on |
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated February 29, 2024
- It looks like this website was last updated on Thursday, 29 February 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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