Nibbler SEO audit for www.bargainchemist.co.nz
Summary
Overall9.5
The overall score for this website.
Accessibility9.9
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.0
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing7.2
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.9
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 10:12 on 26 Aug 2023 (BST).
Top priorities for website improvement
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Consider shortening long anchor text. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Meta tags8.4
This is how this website will look in Google search listings:
Online Pharmacy NZ - Kiwi-Owned Online Chemist | Bargain Chemist
www.bargainchemist.co.nz/
Our policy: NZ's cheapest chemist. We are a 100% Kiwi-owned online pharmacy, providing quality healthcare products at prices you can afford. Shop online today!
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.bargainchemist.co.nz/ | viewport | width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, maximum-scale=1.0 |
| www.bargainchemist.co.nz/ | theme-color | #ee2737 |
| www.bargainchemist.co.nz/ | facebook-domain-verification | 4roqu8ql0kp78af6i7ao4sb4ygmnou |
| www.bargainchemist.co.nz/ | google-site-verification | LxuscgAqFiGAR_3bTvRDP2EcShUZnRYGMSjS4LYmcG4 |
| www.bargainchemist.co.nz/ | description | Our policy: NZ's cheapest chemist. We are a 100% Kiwi-owned online pharmacy, providing quality healthcare products at prices you can afford. Shop online today! |
| www.bargainchemist.co.nz/ | twitter:card | summary |
| www.bargainchemist.co.nz/ | twitter:title | Online Pharmacy NZ - Kiwi-Owned Online Chemist | Bargain Chemist |
| www.bargainchemist.co.nz/ | twitter:description | Our policy: NZ's cheapest chemist. We are a 100% Kiwi-owned online pharmacy, providing quality healthcare products at prices you can afford. Shop online today! |
| www.bargainchemist.co.nz/ | google-site-verification | lTcRyBR8LGQtrZ6rB78vMTx84LnA68l8VcuIHx606PI |
| www.bargainchemist.co.nz/ | google-site-verification | ntRGRcwm3aQnio3Wdcjb_qAspKR8fKkaLPEnTr-7_EM |
| www.bargainchemist.co.nz/ | shopify-digital-wallet | /31719260297/digital_wallets/dialog |
| www.bargainchemist.co.nz/pages/flu-vaccination | viewport | width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, maximum-scale=1.0 |
| www.bargainchemist.co.nz/pages/flu-vaccination | theme-color | #ee2737 |
| www.bargainchemist.co.nz/pages/flu-vaccination | facebook-domain-verification | 4roqu8ql0kp78af6i7ao4sb4ygmnou |
| www.bargainchemist.co.nz/pages/flu-vaccination | google-site-verification | LxuscgAqFiGAR_3bTvRDP2EcShUZnRYGMSjS4LYmcG4 |
| www.bargainchemist.co.nz/pages/flu-vaccination | description | The flu is a common viral infection that can be deadly, especially in high-risk groups. The flu attacks the lungs, nose and throat. Young children, older adults, pregnant women and people with chronic disease or weak immune systems are at high risk. Symptoms include fever, chills, muscle aches, cough, congestion, runny |
| www.bargainchemist.co.nz/pages/flu-vaccination | twitter:card | summary |
| www.bargainchemist.co.nz/pages/flu-vaccination | twitter:title | Book a Flu vaccination |
| www.bargainchemist.co.nz/pages/flu-vaccination | twitter:description | The flu is a common viral infection that can be deadly, especially in high-risk groups. The flu attacks the lungs, nose and throat. Young children, older adults, pregnant women and people with chronic disease or weak immune systems are at high risk. Symptoms include fever, chills, muscle aches, cough, congestion, runny |
| www.bargainchemist.co.nz/pages/flu-vaccination | google-site-verification | lTcRyBR8LGQtrZ6rB78vMTx84LnA68l8VcuIHx606PI |
| www.bargainchemist.co.nz/pages/flu-vaccination | google-site-verification | ntRGRcwm3aQnio3Wdcjb_qAspKR8fKkaLPEnTr-7_EM |
| www.bargainchemist.co.nz/pages/flu-vaccination | shopify-digital-wallet | /31719260297/digital_wallets/dialog |
| www.bargainchemist.co.nz/pages/minor-ailment-service | viewport | width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, maximum-scale=1.0 |
| www.bargainchemist.co.nz/pages/minor-ailment-service | theme-color | #ee2737 |
| www.bargainchemist.co.nz/pages/minor-ailment-service | facebook-domain-verification | 4roqu8ql0kp78af6i7ao4sb4ygmnou |
| www.bargainchemist.co.nz/pages/minor-ailment-service | google-site-verification | LxuscgAqFiGAR_3bTvRDP2EcShUZnRYGMSjS4LYmcG4 |
| www.bargainchemist.co.nz/pages/minor-ailment-service | description | Make a booking Please select a time that suits you and follow the booking process of adding your details. See below for FAQ on how to make a booking, change or cancel your booking once it has been confirmed. The Minor Ailments Initiative, part of the Minister of Health's 2023 Winter Plan, aims to increase access to p |
| www.bargainchemist.co.nz/pages/minor-ailment-service | twitter:card | summary |
| www.bargainchemist.co.nz/pages/minor-ailment-service | twitter:title | Minor Ailment Service |
| www.bargainchemist.co.nz/pages/minor-ailment-service | twitter:description | Make a booking Please select a time that suits you and follow the booking process of adding your details. See below for FAQ on how to make a booking, change or cancel your booking once it has been confirmed. The Minor Ailments Initiative, part of the Minister of Health's 2023 Winter Plan, aims to increase access to p |
| www.bargainchemist.co.nz/pages/minor-ailment-service | google-site-verification | lTcRyBR8LGQtrZ6rB78vMTx84LnA68l8VcuIHx606PI |
| www.bargainchemist.co.nz/pages/minor-ailment-service | google-site-verification | ntRGRcwm3aQnio3Wdcjb_qAspKR8fKkaLPEnTr-7_EM |
| www.bargainchemist.co.nz/pages/minor-ailment-service | shopify-digital-wallet | /31719260297/digital_wallets/dialog |
| www.bargainchemist.co.nz/collections/clearance-deals | viewport | width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, maximum-scale=1.0 |
| www.bargainchemist.co.nz/collections/clearance-deals | theme-color | #ee2737 |
| www.bargainchemist.co.nz/collections/clearance-deals | facebook-domain-verification | 4roqu8ql0kp78af6i7ao4sb4ygmnou |
| www.bargainchemist.co.nz/collections/clearance-deals | google-site-verification | LxuscgAqFiGAR_3bTvRDP2EcShUZnRYGMSjS4LYmcG4 |
| www.bargainchemist.co.nz/collections/clearance-deals | twitter:card | summary |
| www.bargainchemist.co.nz/collections/clearance-deals | twitter:title | Clearance |
| www.bargainchemist.co.nz/collections/clearance-deals | twitter:description | |
| www.bargainchemist.co.nz/collections/clearance-deals | twitter:image | https://www.bargainchemist.co.nz/cdn/shop/files/14702_31657_27999_600x600_crop_center.jpg?v=1686537182 |
| www.bargainchemist.co.nz/collections/clearance-deals | google-site-verification | lTcRyBR8LGQtrZ6rB78vMTx84LnA68l8VcuIHx606PI |
| www.bargainchemist.co.nz/collections/clearance-deals | google-site-verification | ntRGRcwm3aQnio3Wdcjb_qAspKR8fKkaLPEnTr-7_EM |
| www.bargainchemist.co.nz/collections/clearance-deals | shopify-digital-wallet | /31719260297/digital_wallets/dialog |
| www.bargainchemist.co.nz/pages/find-a-store | viewport | width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, maximum-scale=1.0 |
| www.bargainchemist.co.nz/pages/find-a-store | theme-color | #ee2737 |
| www.bargainchemist.co.nz/pages/find-a-store | facebook-domain-verification | 4roqu8ql0kp78af6i7ao4sb4ygmnou |
| www.bargainchemist.co.nz/pages/find-a-store | google-site-verification | LxuscgAqFiGAR_3bTvRDP2EcShUZnRYGMSjS4LYmcG4 |
| www.bargainchemist.co.nz/pages/find-a-store | description | For the best discount pharmacy in New Zealand, choose Bargain Chemist! We have multiple stores in the North & South Islands. View our pharmacy locations here! |
| www.bargainchemist.co.nz/pages/find-a-store | twitter:card | summary |
| www.bargainchemist.co.nz/pages/find-a-store | twitter:title | Find Discount Pharmacy & Chemist | Bargain Chemist Locations |
| www.bargainchemist.co.nz/pages/find-a-store | twitter:description | For the best discount pharmacy in New Zealand, choose Bargain Chemist! We have multiple stores in the North & South Islands. View our pharmacy locations here! |
| www.bargainchemist.co.nz/pages/find-a-store | google-site-verification | lTcRyBR8LGQtrZ6rB78vMTx84LnA68l8VcuIHx606PI |
| www.bargainchemist.co.nz/pages/find-a-store | google-site-verification | ntRGRcwm3aQnio3Wdcjb_qAspKR8fKkaLPEnTr-7_EM |
| www.bargainchemist.co.nz/pages/find-a-store | shopify-digital-wallet | /31719260297/digital_wallets/dialog |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.bargainchemist.co.nz/ | X-UA-Compatible | IE=edge,chrome=1 |
| www.bargainchemist.co.nz/pages/flu-vaccination | X-UA-Compatible | IE=edge,chrome=1 |
| www.bargainchemist.co.nz/pages/minor-ailment-service | X-UA-Compatible | IE=edge,chrome=1 |
| www.bargainchemist.co.nz/collections/clearance-deals | X-UA-Compatible | IE=edge,chrome=1 |
| www.bargainchemist.co.nz/pages/find-a-store | X-UA-Compatible | IE=edge,chrome=1 |
Headings9.8
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some headings (3.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
Page headings detail
Internal links9.8
- 7 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.bargainchemist.co.nz/collections/price-smash #block-b765ac3d-a989-4be0-848c-47b34de5d1f0 { color: #ffffff; } #block-b765ac3d-a989-4be0-848c-47b34de5d1f0 .button { color: #000000; background: #ffffff; } #block-b765ac3d-a989-4be0-848c-47b34de5d1f0 .button:hover { background: rgba(255, 255, 255, 0.8); } www.bargainchemist.co.nz/ www.bargainchemist.co.nz/pages/minor-ailment-service #block-d5741624-989c-46c0-b8e5-18970884ec89 { color: #ffffff; } #block-d5741624-989c-46c0-b8e5-18970884ec89 .button { color: #000000; background: #ffffff; } #block-d5741624-989c-46c0-b8e5-18970884ec89 .button:hover { background: rgba(255, 255, 255, 0.8); } www.bargainchemist.co.nz/ www.bargainchemist.co.nz/collections/go-healthy #block-2182d287-465d-4a5c-91c5-640143490664 { color: #ffffff; } #block-2182d287-465d-4a5c-91c5-640143490664 .button { color: #000000; background: #ffffff; } #block-2182d287-465d-4a5c-91c5-640143490664 .button:hover { background: rgba(255, 255, 255, 0.8); } www.bargainchemist.co.nz/ www.bargainchemist.co.nz/collections/nurofen #block-5b995b86-cba2-4734-ba20-2e4a58aacf8c { color: #ffffff; } #block-5b995b86-cba2-4734-ba20-2e4a58aacf8c .button { color: #000000; background: #ffffff; } #block-5b995b86-cba2-4734-ba20-2e4a58aacf8c .button:hover { background: rgba(255, 255, 255, 0.8); } www.bargainchemist.co.nz/ www.bargainchemist.co.nz/collections/wild-ferns #block-e53ba2cd-14d4-4b8e-adf9-352c0b9fd182 { color: #ffffff; } #block-e53ba2cd-14d4-4b8e-adf9-352c0b9fd182 .button { color: #000000; background: #ffffff; } #block-e53ba2cd-14d4-4b8e-adf9-352c0b9fd182 .button:hover { background: rgba(255, 255, 255, 0.8); } www.bargainchemist.co.nz/ www.bargainchemist.co.nz/collections/winter-warmers #block-ab3d83b3-aafd-4dfe-9c7b-43ed6464f260 { color: #ffffff; } #block-ab3d83b3-aafd-4dfe-9c7b-43ed6464f260 .button { color: #000000; background: #ffffff; } #block-ab3d83b3-aafd-4dfe-9c7b-43ed6464f260 .button:hover { background: rgba(255, 255, 255, 0.8); } www.bargainchemist.co.nz/ www.bargainchemist.co.nz/collections/my-health #block-29375740-75d1-43ac-9db7-d3ca7ac37a05 { color: #ffffff; } #block-29375740-75d1-43ac-9db7-d3ca7ac37a05 .button { color: #000000; background: #ffffff; } #block-29375740-75d1-43ac-9db7-d3ca7ac37a05 .button:hover { background: rgba(255, 255, 255, 0.8); } www.bargainchemist.co.nz/
- Consider shortening long anchor text.
- 85 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://bargainchemist.co.nz to http://www.bargainchemist.co.nz. This is ideal.
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Images10.0
2% of images have a clearly defined size
5 images are being resized by the browser
- Most images (98.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 5 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Popularity10.0
179727Estimated monthly organic visitors
- This website appears to have a high number of monthly website visits each month
Source: Ahrefs
Amount of content10.0
Rendering Chart...
- This website has an average of 4,694 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.bargainchemist.co.nz/ | 41664 | 5702 |
| www.bargainchemist.co.nz/pages/flu-vaccination | 37444 | 5183 |
| www.bargainchemist.co.nz/pages/minor-ailment-service | 32323 | 4335 |
| www.bargainchemist.co.nz/collections/clearance-deals | 33585 | 3996 |
| www.bargainchemist.co.nz/pages/find-a-store | 32414 | 4253 |
Freshness10.0
Last updated June 12, 2023
- It looks like this website was last updated on Monday, 12 June 2023. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 24/08/2023 | www.bargainchemist.co.nz/ | Body text |
| 09/08/2023 | www.bargainchemist.co.nz/ | Body text |
| 19/07/2023 | www.bargainchemist.co.nz/ | Body text |
| 12/06/2023 | www.bargainchemist.co.nz/pages/minor-ailment-service | Body text |
| 12/06/2023 | www.bargainchemist.co.nz/pages/minor-ailment-service | Body text |
| 08/06/2023 | www.bargainchemist.co.nz/.../no-image-2048-5e88c1b20e087fb7bbe9a3771824e743c244f437e4f8ba93bbf7b11b53f7824c_600x.gif | Last modified header |
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