Nibbler SEO audit for www.batterupbakery.ca
Summary
Overall8.2
The overall score for this website.
Accessibility9.2
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.5
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing7.7
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.7
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 02:25 on 18 Mar 2023 (GMT).
Top priorities for website improvement
- Consider shortening long anchor text. (read more)
- Consider updating this website regularly with new content. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.batterupbakery.ca/ Not detected www.batterupbakery.ca/about-us Not detected www.batterupbakery.ca/products Not detected www.batterupbakery.ca/order-online Not detected www.batterupbakery.ca/equipmentroom Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Freshness1.0
Last updated November 1, 2019
- It looks like this website was last updated on Friday, 1 November 2019. This is bad because visitors may dismiss this website as outdated. Websites that are not updated regularly are also spidered by search engines less often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 01/09/2019 | www.batterupbakery.ca/ | Body text |
| 01/04/2018 | www.batterupbakery.ca/ | Body text |
| 01/07/2018 | www.batterupbakery.ca/ | Body text |
| 01/11/2019 | www.batterupbakery.ca/ | Body text |
| 01/05/2018 | www.batterupbakery.ca/about-us | Body text |
Meta tags3.6
This is how this website will look in Google search listings:
Batter Up Bakery
www.batterupbakery.ca/
Do you want your friends to eat soft, delicate, custom designed cake at your birthday or wedding? Order online today to get your custom-made designer sweets.
- All pages include at least some metadata, but only 20.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.batterupbakery.ca/ | viewport | initial-scale=1 |
| www.batterupbakery.ca/ | twitter:title | Batter Up Bakery |
| www.batterupbakery.ca/ | twitter:image | http://static1.squarespace.com/static/5c3457a9297114ca20d63678/t/5e4e2572577a3136478f679e/1615213253691/Batter-Up-Bakery-Logo-Transparent-Square-WEB.png?format=1500w |
| www.batterupbakery.ca/ | twitter:url | https://www.batterupbakery.ca |
| www.batterupbakery.ca/ | twitter:card | summary |
| www.batterupbakery.ca/ | twitter:description | Do you want your friends to eat soft, delicate, custom designed cake at your birthday or wedding? Order online today to get your custom-made designer sweets. |
| www.batterupbakery.ca/ | description | Do you want your friends to eat soft, delicate, custom designed cake at your birthday or wedding? Order online today to get your custom-made designer sweets. |
| www.batterupbakery.ca/about-us | viewport | initial-scale=1 |
| www.batterupbakery.ca/about-us | twitter:title | About — Batter Up Bakery |
| www.batterupbakery.ca/about-us | twitter:image | http://static1.squarespace.com/static/5c3457a9297114ca20d63678/t/5e4e2572577a3136478f679e/1615213253691/Batter-Up-Bakery-Logo-Transparent-Square-WEB.png?format=1500w |
| www.batterupbakery.ca/about-us | twitter:url | https://www.batterupbakery.ca/about-us |
| www.batterupbakery.ca/about-us | twitter:card | summary |
| www.batterupbakery.ca/about-us | description | |
| www.batterupbakery.ca/products | viewport | initial-scale=1 |
| www.batterupbakery.ca/products | twitter:title | Products Index — Batter Up Bakery |
| www.batterupbakery.ca/products | twitter:image | http://static1.squarespace.com/static/5c3457a9297114ca20d63678/t/5e4e2572577a3136478f679e/1615213253691/Batter-Up-Bakery-Logo-Transparent-Square-WEB.png?format=1500w |
| www.batterupbakery.ca/products | twitter:url | https://www.batterupbakery.ca/products |
| www.batterupbakery.ca/products | twitter:card | summary |
| www.batterupbakery.ca/products | description | |
| www.batterupbakery.ca/order-online | viewport | initial-scale=1 |
| www.batterupbakery.ca/order-online | twitter:title | Order Online — Batter Up Bakery |
| www.batterupbakery.ca/order-online | twitter:image | http://static1.squarespace.com/static/5c3457a9297114ca20d63678/t/5e4e2572577a3136478f679e/1615213253691/Batter-Up-Bakery-Logo-Transparent-Square-WEB.png?format=1500w |
| www.batterupbakery.ca/order-online | twitter:url | https://www.batterupbakery.ca/order-online |
| www.batterupbakery.ca/order-online | twitter:card | summary |
| www.batterupbakery.ca/order-online | description | |
| www.batterupbakery.ca/equipmentroom | viewport | initial-scale=1 |
| www.batterupbakery.ca/equipmentroom | twitter:title | Equipment Room — Batter Up Bakery |
| www.batterupbakery.ca/equipmentroom | twitter:image | http://static1.squarespace.com/static/5c3457a9297114ca20d63678/t/5e4e2572577a3136478f679e/1615213253691/Batter-Up-Bakery-Logo-Transparent-Square-WEB.png?format=1500w |
| www.batterupbakery.ca/equipmentroom | twitter:url | https://www.batterupbakery.ca/equipmentroom |
| www.batterupbakery.ca/equipmentroom | twitter:card | summary |
| www.batterupbakery.ca/equipmentroom | description |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.batterupbakery.ca/ | X-UA-Compatible | IE=edge,chrome=1 |
| www.batterupbakery.ca/ | Accept-CH | Sec-CH-UA-Platform-Version, Sec-CH-UA-Model |
| www.batterupbakery.ca/about-us | X-UA-Compatible | IE=edge,chrome=1 |
| www.batterupbakery.ca/about-us | Accept-CH | Sec-CH-UA-Platform-Version, Sec-CH-UA-Model |
| www.batterupbakery.ca/products | X-UA-Compatible | IE=edge,chrome=1 |
| www.batterupbakery.ca/products | Accept-CH | Sec-CH-UA-Platform-Version, Sec-CH-UA-Model |
| www.batterupbakery.ca/order-online | X-UA-Compatible | IE=edge,chrome=1 |
| www.batterupbakery.ca/order-online | Accept-CH | Sec-CH-UA-Platform-Version, Sec-CH-UA-Model |
| www.batterupbakery.ca/equipmentroom | X-UA-Compatible | IE=edge,chrome=1 |
| www.batterupbakery.ca/equipmentroom | Accept-CH | Sec-CH-UA-Platform-Version, Sec-CH-UA-Model |
Popularity5.0
2620Estimated monthly organic visitors
- This website appears to have a good number of monthly website visits each month
Source: Ahrefs
Internal links5.3
- One link uses text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.batterupbakery.ca/onlinestore/hit-the-beach Batter Up Bakery Ottawa - Jamie-Lynn Pokrzywka - Wedding Cake Designer - Cupcakes Donuts Cookies Cakepops - Bride - Corporate - dessert - Desserts - birthday - Take Home Cookie KitBatter Up Bakery Ottawa - Jamie-Lynn Pokrzywka - Wedding Cake Designer - Cupcakes Donuts Cookies Cakepops - Bride - Corporate - dessert - Desserts - birthday - Take Home Cookie KitBatter Up Bakery Ottawa - Jamie-Lynn Pokrzywka - Wedding Cake Designer - Cupcakes Donuts Cookies Cakepops - Bride - Corporate - dessert - Desserts - birthday - Take Home Cookie KitBatter Up Bakery Ottawa - Jamie-Lynn Pokrzywka - Wedding Cake Designer - Cupcakes Donuts Cookies Cakepops - Bride - Corporate - dessert - Desserts - birthday - Take Home Cookie KitBatter Up Bakery Ottawa - Jamie-Lynn Pokrzywka - Wedding Cake Designer - Cupcakes Donuts Cookies Cakepops - Bride - Corporate - dessert - Desserts - birthday - Take Home Cookie Kit www.batterupbakery.ca/order-online
- Consider shortening long anchor text.
- 45 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Twitter7.5
This website is linked with the Twitter account @batterupottawa
This website's Twitter account has
100 followers
- This website was found to link the Twitter account Batter Up Bakery (@batterupottawa).
- This website's Twitter account has made 87 tweets to 100 followers.
- Consider how you promote your Twitter account and engage more with your social audience. The number of Twitter followers a page should have depends very much on the type of organisation, its target audience, and how long it has been in operation.
Source: Twitter
Headings9.7
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Many headings (5.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
Page headings detail
Amount of content9.9
Rendering Chart...
- This website has an average of 2,034 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.batterupbakery.ca/ | 7039 | 1156 |
| www.batterupbakery.ca/about-us | 6507 | 1074 |
| www.batterupbakery.ca/products | 12813 | 2077 |
| www.batterupbakery.ca/order-online | 31773 | 5026 |
| www.batterupbakery.ca/equipmentroom | 5599 | 835 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://batterupbakery.ca to http://www.batterupbakery.ca. This is ideal.
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
Incoming links10.0
870 pages link to this website
68 domains link to this website
- There are 870 pages on 68 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
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