Nibbler SEO audit for www.birdfood.co.uk
Summary
Overall9.5
The overall score for this website.
Accessibility9.5
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.8
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.8
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.3
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 12:23 on 13 Mar 2023 (GMT).
Top priorities for website improvement
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content. (read more)
- Consider shortening long anchor text. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
Headings8.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Meta tags8.4
This is how this website will look in Google search listings:
heart
www.birdfood.co.uk/
Great selection of garden bird foods ✓ Peanuts & live foods ✓ Bird seeds & feeding supplies ✓ Europe's largest wild bird food supplier ☆ Next day UK delivery ...
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.birdfood.co.uk/ | title | Bringing you high quality wildlife products | CJ Wildlife |
| www.birdfood.co.uk/ | description | Great selection of garden bird foods ✓ Peanuts & live foods ✓ Bird seeds & feeding supplies ✓ Europe's largest wild bird food supplier ☆ Next day UK delivery ✓ |
| www.birdfood.co.uk/ | robots | INDEX,FOLLOW |
| www.birdfood.co.uk/ | viewport | width=device-width, initial-scale=1, maximum-scale=1.0, user-scalable=no |
| www.birdfood.co.uk/ | format-detection | telephone=no |
| www.birdfood.co.uk/inspiration | title | Inspiration to help Garden Wildlife | CJ Wildlife |
| www.birdfood.co.uk/inspiration | description | Learn how to help your garden wildlife and more, with these hand hints, tips and blogs on how the get the most out of the biodiversity in your garden. |
| www.birdfood.co.uk/inspiration | robots | INDEX,FOLLOW |
| www.birdfood.co.uk/inspiration | viewport | width=device-width, initial-scale=1, maximum-scale=1.0, user-scalable=no |
| www.birdfood.co.uk/inspiration | format-detection | telephone=no |
| www.birdfood.co.uk/checkout/.../ | title | Shopping Basket | CJ Wildlife |
| www.birdfood.co.uk/checkout/.../ | robots | NOINDEX, NOFOLLOW |
| www.birdfood.co.uk/checkout/.../ | viewport | width=device-width, initial-scale=1, maximum-scale=1.0, user-scalable=no |
| www.birdfood.co.uk/checkout/.../ | format-detection | telephone=no |
| www.birdfood.co.uk/bird-foods | title | Bird Foods | Wild Bird Feed | CJ Wildlife |
| www.birdfood.co.uk/bird-foods | description | CJ Wildlife produce a great range of quality wild bird feed, including sunflower hearts, fat balls, suet and peanuts for birds. Shop with us today. |
| www.birdfood.co.uk/bird-foods | keywords | Suet, bird feed, wild bird food, sunflower hearts, fat balls, peanuts for birds |
| www.birdfood.co.uk/bird-foods | robots | INDEX,FOLLOW |
| www.birdfood.co.uk/bird-foods | viewport | width=device-width, initial-scale=1, maximum-scale=1.0, user-scalable=no |
| www.birdfood.co.uk/bird-foods | format-detection | telephone=no |
| www.birdfood.co.uk/bird-foods/top-10-foods | title | Top 10 Bird Foods | CJ Wildlife | CJ Wildlife |
| www.birdfood.co.uk/bird-foods/top-10-foods | description | View our top 10 most popular bird foods, including fat balls, seed mixes, simple foods and high energy bird feed. |
| www.birdfood.co.uk/bird-foods/top-10-foods | robots | INDEX,FOLLOW |
| www.birdfood.co.uk/bird-foods/top-10-foods | viewport | width=device-width, initial-scale=1, maximum-scale=1.0, user-scalable=no |
| www.birdfood.co.uk/bird-foods/top-10-foods | format-detection | telephone=no |
Images8.6
68% of images have a clearly defined size
183 images are being resized by the browser
- Some images (32.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 183 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Internal links8.7
- 51 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.birdfood.co.uk/bird-foods Hello Nature Lover Browse our range of CJ Wildlife products, including our pioneering bird food which has been developed by experts and loved by birds for over 35 years. Shop All Bird Foods www.birdfood.co.uk/ www.birdfood.co.uk/offers/offers-of-the-month Offers of the Month We want to help you look after more wildlife for less, so each month, we bring you exclusive offers to help you do just that. Shop offers of the month www.birdfood.co.uk/ www.birdfood.co.uk/new-products New Products We are continuously developing new items for our range to help you care for your garden wildlife. Shop new products www.birdfood.co.uk/ www.birdfood.co.uk/bird-feeders Bird Feeders Providing hanging bird feeders in your garden is an excellent way to feed seeds, peanuts and specialist seed mixes to the more agile species such as Blue Tits, Greenfinches and House Sparrow. Our range of Seed and Peanut Feeders offer the very best in design, suitability and safety for bird feeding. Shop Bird Feeders www.birdfood.co.uk/ www.birdfood.co.uk/nest-boxes Nest Boxes Our wooden nest boxes are some of the highest quality on the market. We apply an extra coat of paint to each of the nest box roofs in order to provide extra durability, ensuring the nest box will last longer than others. Shop Nest Boxes www.birdfood.co.uk/ www.birdfood.co.uk/national-trust The National Trust As a proud partner of the National Trust, we've been working together for the love of nature since 2020 Explore more www.birdfood.co.uk/ www.birdfood.co.uk/plants-and-seeds/bare-root-roses Save up to 50% Guarenteed to bring bursts of colour and glorious scents to your garden for years to come, now is the perfect time to plant bare root roses ahead of the summer. Shop bare root roses www.birdfood.co.uk/ www.birdfood.co.uk/webcams Watch our LIVE webcams We’re delighted to be able to bring these lovely wildlife moments to our followers, thanks to the Beleef de Lente Project, courtesy of Vogelbescherming Nederland. Watch Now www.birdfood.co.uk/ www.birdfood.co.uk/about-our-foods About Our Foods We are proud to maintain rigorous standards when sourcing our ingredients because we firmly believe that starting with the finest quality raw materials will result in top class foods which offer your birds the best nutrition. Read More www.birdfood.co.uk/inspiration www.birdfood.co.uk/about-our-feeders About Our Feeders Our comprehensive range of feeders is attractive, reasonably priced and designed by ornithologists to meet the needs of birds – and people. Read More www.birdfood.co.uk/inspiration www.birdfood.co.uk/about-our-nest-boxes About Our Nest Boxes We pride ourselves on supplying a vast range of nest boxes to meet all needs, from simple wooden boxes for common garden species to specialist boxes for rare bird species. Read More www.birdfood.co.uk/inspiration www.birdfood.co.uk/plants-for-garden-wildlife Plants for Garden Wildlife Vegetation in a garden is very important for wildlife. Birds, insects and mammals (such as hedgehogs, squirrels and bats) need a garden where they have a place to shelter, can safely breed and find adequate suitable food. Read More www.birdfood.co.uk/inspiration www.birdfood.co.uk/getting-started-guide Getting Started Guide Whether you are are just starting out, want advice on what to choose or need some inspiration, we hope the information below will come in handy. It's the perfect time to get everyone in the house involved in nature, and we have some specific ideas for children. Read More www.birdfood.co.uk/inspiration www.birdfood.co.uk/webcams CJ Wildlife Live Webcams Birds love our products, and we love watching them feast. You can join us and watch wildlife live on our feeding station webcam! Watch Now www.birdfood.co.uk/inspiration www.birdfood.co.uk/box-of-50-ultimate-fat-balls Palm Oil Free - more sustainable than competitors. Supplied without nets making them safer for birds and wildlife and more environmentally friendly. They are packed with calories making them an energy treat that your birds will love. www.birdfood.co.uk/bird-foods www.birdfood.co.uk/half-filled-coconut-with-mealworms-and-insects Palm Oil Free - more sustainable than competitors. 98% of our customers would buy again! Made in the UK at our Shropshire factory www.birdfood.co.uk/bird-foods www.birdfood.co.uk/ultimate-peanut-butter-for-birds-pack-of-6 Palm Oil Free Six flavours to sample in your garden Nutritionally balanced with no added salt www.birdfood.co.uk/bird-foods www.birdfood.co.uk/peanut-cake-squares-pack-of-4 Palm Oil Free Made at our Shropshire farm Unique recipe developed over 35 years www.birdfood.co.uk/bird-foods www.birdfood.co.uk/peanut-cake-tubes-500ml-pack-of-3 Palm Oil Free Made at our Shropshire farm Unique recipe developed over 35 years www.birdfood.co.uk/bird-foods www.birdfood.co.uk/hi-energy-no-mess This has been our bestselling and most popular food since 1999. All ingredients have been de-husked, so there will be no-mess and no weeds. Our unique recipe will appeal to the vast majority of garden bird species all year round! www.birdfood.co.uk/bird-foods www.birdfood.co.uk/premium-whole-sunflower-hearts Our premium hearts are the plumpest, most complete hearts with all husks removed Sunflower hearts are a versatile food which can be fed from a variety of feeders This food is available in a number of pack sizes - look out for the best value bulk buys! www.birdfood.co.uk/bird-foods www.birdfood.co.uk/black-sunflowers Thin skinned and rich with oils Perfect to add to your own mixes for varied feeding High energy inducing food - perfect for all garden birds www.birdfood.co.uk/bird-foods www.birdfood.co.uk/gourmet-small-bird-mix Rich in oil and protein Nutritionally balanced mix Bite-size pieces to allow smaller birds a safe and quick meal www.birdfood.co.uk/bird-foods www.birdfood.co.uk/robin-blend A varied and nutritional blend for Robins, Blackbirds and Thrushes A combination of oats, seeds, mealworms and oils Ideal for feeder houses, bird tables and ground feeding www.birdfood.co.uk/bird-foods www.birdfood.co.uk/vitality-mix Keep your garden birds healthy with this perfectly balanced food mix. The richly varied mixture of ingredients means it will attract many different bird species. Vitality Mix an excellent choice during the breeding season when both young and adult birds need extra nutrition. www.birdfood.co.uk/bird-foods www.birdfood.co.uk/suet-pellets-with-mealworms 98% of our customers would buy again! Made in the UK at our Shropshire factory Palm Oil Free - more sustainable than competitors www.birdfood.co.uk/bird-foods www.birdfood.co.uk/suet-pellets-with-berries-1kg Palm Oil Free - more sustainable than competitors. 98% of our customers would buy again! Made in the UK at our Shropshire factory www.birdfood.co.uk/bird-foods www.birdfood.co.uk/suet-pellets-with-peanuts-1kg Palm Oil Free - more sustainable than competitors. 98% of our customers would buy again! Made in the UK at our Shropshire factory www.birdfood.co.uk/bird-foods www.birdfood.co.uk/bird-food-kibbles-and-nibbles-2-5kg Designed for small garden birds Developed by our knowledgeable in-house birders Packed with nutritious, energy-boosting ingredients www.birdfood.co.uk/bird-foods www.birdfood.co.uk/peanut-butter-for-birds-with-nuts Palm Oil Free - more sustainable than competitors. 98% of our customers would buy again! Made in the UK at our Shropshire factory www.birdfood.co.uk/bird-foods www.birdfood.co.uk/peanut-butter-for-birds-with-insects Palm Oil Free - more sustainable than competitors. 98% of our customers would buy again! Made in the UK at our Shropshire factory www.birdfood.co.uk/bird-foods www.birdfood.co.uk/peanut-butter-for-birds-hi-energy Palm Oil Free - more sustainable than competitors. 98% of our customers would buy again! Made in the UK at our Shropshire factory www.birdfood.co.uk/bird-foods www.birdfood.co.uk/peanut-butter-for-robins Palm Oil Free - more sustainable than competitors. The composition of fat, fruits and insects provide a balanced addition to the diet of robins. We developed this feed together with our nature partners. www.birdfood.co.uk/bird-foods www.birdfood.co.uk/peanut-butter-for-birds-original Palm Oil Free - more sustainable than competitors. 98% of our customers would buy again! Made in the UK at our Shropshire factory www.birdfood.co.uk/bird-foods www.birdfood.co.uk/peanut-cake-square-original Palm Oil Free - more sustainable than competitors. 98% of our customers would buy again! Made in the UK at our Shropshire factory www.birdfood.co.uk/bird-foods www.birdfood.co.uk/peanut-cake-square-with-mealworms Palm Oil Free - more sustainable than competitors. 98% of our customers would buy again! Made in the UK at our Shropshire factory www.birdfood.co.uk/bird-foods www.birdfood.co.uk/peanut-cake-square-supreme Palm Oil Free - more sustainable than competitors. 98% of our customers would buy again! Made in the UK at our Shropshire factory www.birdfood.co.uk/bird-foods www.birdfood.co.uk/peanut-cake-square-very-berry Palm Oil Free - more sustainable than competitors. 98% of our customers would buy again! Made in the UK at our Shropshire factory www.birdfood.co.uk/bird-foods www.birdfood.co.uk/national-trust-gourmet-robin-peanut-cake-300g Palm Oil Free - more sustainable than competitors. 98% of our customers would buy again! Made in the UK at our Shropshire factory www.birdfood.co.uk/bird-foods www.birdfood.co.uk/national-trust-insect-peanut-cake-300g Palm Oil Free - more sustainable than competitors. 98% of our customers would buy again! Made in the UK at our Shropshire factory www.birdfood.co.uk/bird-foods www.birdfood.co.uk/catalog/.../5 Palm Oil Free - more sustainable than competitors. 98% of our customers would buy again! Made in the UK at our Shropshire factory www.birdfood.co.uk/bird-foods www.birdfood.co.uk/national-trust-peanut-cake-squares-pack-of-3 Palm Oil Free Made at our Shropshire farm Unique recipe developed over 35 years www.birdfood.co.uk/bird-foods www.birdfood.co.uk/about-our-foods All About Our Food We are proud to maintain rigorous standards when sourcing our ingredients because we firmly believe that starting with the finest quality raw materials will result in top class foods which offer your birds the best nutrition. Learn More www.birdfood.co.uk/bird-foods www.birdfood.co.uk/half-filled-coconut-with-mealworms-and-insects Palm Oil Free - more sustainable than competitors. 98% of our customers would buy again! Made in the UK at our Shropshire factory www.birdfood.co.uk/bird-foods/top-10-foods www.birdfood.co.uk/box-of-50-ultimate-fat-balls Palm Oil Free - more sustainable than competitors. Supplied without nets making them safer for birds and wildlife and more environmentally friendly. They are packed with calories making them an energy treat that your birds will love. www.birdfood.co.uk/bird-foods/top-10-foods www.birdfood.co.uk/premium-whole-sunflower-hearts Our premium hearts are the plumpest, most complete hearts with all husks removed Sunflower hearts are a versatile food which can be fed from a variety of feeders This food is available in a number of pack sizes - look out for the best value bulk buys! www.birdfood.co.uk/bird-foods/top-10-foods www.birdfood.co.uk/hi-energy-no-mess This has been our bestselling and most popular food since 1999. All ingredients have been de-husked, so there will be no-mess and no weeds. Our unique recipe will appeal to the vast majority of garden bird species all year round! www.birdfood.co.uk/bird-foods/top-10-foods www.birdfood.co.uk/peanut-cake-tube-with-mealworms-500ml Palm Oil Free - more sustainable than competitors. 98% of our customers would buy again! Made in the UK at our Shropshire factory www.birdfood.co.uk/bird-foods/top-10-foods www.birdfood.co.uk/peanut-cake-square-with-mealworms Palm Oil Free - more sustainable than competitors. 98% of our customers would buy again! Made in the UK at our Shropshire factory www.birdfood.co.uk/bird-foods/top-10-foods www.birdfood.co.uk/fat-balls-original Palm Oil Free - more sustainable than competitors. 98% of our customers would buy again! Made in the UK at our Shropshire factory www.birdfood.co.uk/bird-foods/top-10-foods www.birdfood.co.uk/suet-pellets-with-berries-1kg Palm Oil Free - more sustainable than competitors. 98% of our customers would buy again! Made in the UK at our Shropshire factory www.birdfood.co.uk/bird-foods/top-10-foods
- Consider shortening long anchor text.
Server behaviour9.6
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 3 of the pages of this website follow the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. These pages are ideal.
- One page of this website returns page content with or without a trailing slash on its URL. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://birdfood.co.uk to http://www.birdfood.co.uk. This is ideal.
Amount of content9.7
Rendering Chart...
- This website has an average of 1,433 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.birdfood.co.uk/ | 11370 | 1583 |
| www.birdfood.co.uk/inspiration | 6497 | 836 |
| www.birdfood.co.uk/checkout/.../ | 5499 | 643 |
| www.birdfood.co.uk/bird-foods | 18144 | 2650 |
| www.birdfood.co.uk/bird-foods/top-10-foods | 10296 | 1451 |
Twitter10.0
This website is linked with the Twitter account @cjwildlife
This website's Twitter account has
10,210 followers
- This website was found to link the Twitter account CJ Wildlife (@cjwildlife).
- This website's Twitter account has made 6,810 tweets to 10,210 followers.
Source: Twitter
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Tag Manager |
| Google Analytics |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Incoming links10.0
39,916 pages link to this website
1,300 domains link to this website
- There are 39,916 pages on 1,300 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Popularity10.0
68159Estimated monthly organic visitors
- This website appears to have a high number of monthly website visits each month
Source: Ahrefs
Freshness10.0
Last updated March 9, 2023
- It looks like this website was last updated on Thursday, 9 March 2023. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
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