Nibbler SEO audit for www.ciponline.co.uk
Summary
Overall8.3
The overall score for this website.
Accessibility8.3
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience6.9
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing7.4
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.4
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 15:54 on 26 May 2023 (BST).
Top priorities for website improvement
- Consider updating this website regularly with new content. (read more)
- Make sure all headings have content which is relevant to the page of content. (read more)
- Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries. (read more)
Freshness0.9
Last updated November 26, 2019
- It looks like this website was last updated on Tuesday, 26 November 2019. This is bad because visitors may dismiss this website as outdated. Websites that are not updated regularly are also spidered by search engines less often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Popularity1.0
50Estimated monthly organic visitors
- This website appears to have a very low number of monthly website visits each month
Source: Ahrefs
Printability2.0
20% of pages are optimised for printing
- 4 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.ciponline.co.uk/ Not detected www.ciponline.co.uk/cookies Not detected www.ciponline.co.uk/register Not detected www.ciponline.co.uk/register?register_view=1 Not detected www.ciponline.co.uk/basket/ Optimised
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Headings4.8
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some headings (5.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| www.ciponline.co.uk/ | Customer Service | H2 |
| www.ciponline.co.uk/ | About Our Company | H2 |
| www.ciponline.co.uk/ | Top Categories | H2 |
| www.ciponline.co.uk/cookies | Introduction | H2 |
| www.ciponline.co.uk/cookies | What Are Cookies? | H2 |
| www.ciponline.co.uk/cookies | How We Use Cookies | H2 |
| www.ciponline.co.uk/cookies | 3rd Party Services | H2 |
| www.ciponline.co.uk/cookies | How Do I Block Cookies? | H2 |
| www.ciponline.co.uk/cookies | Customer Service | H2 |
| www.ciponline.co.uk/cookies | About Our Company | H2 |
| www.ciponline.co.uk/cookies | Top Categories | H2 |
| www.ciponline.co.uk/register | Customer Service | H2 |
| www.ciponline.co.uk/register | About Our Company | H2 |
| www.ciponline.co.uk/register | Top Categories | H2 |
| www.ciponline.co.uk/register?register_view=1 | Customer Service | H2 |
| www.ciponline.co.uk/register?register_view=1 | About Our Company | H2 |
| www.ciponline.co.uk/register?register_view=1 | Top Categories | H2 |
| www.ciponline.co.uk/basket/ | Customer Service | H2 |
| www.ciponline.co.uk/basket/ | About Our Company | H2 |
| www.ciponline.co.uk/basket/ | Top Categories | H2 |
Mobile7.5
- This website delivers a mobile optimised version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
- Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.
Media specific CSS detected
URL format8.4
1 URLs are less than ideal
- One URL is particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
- 1 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Images8.8
60% of images have a clearly defined size
57 images are being resized by the browser
- Some images (40.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 57 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Server behaviour9.7
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 2 of the pages of this website follow the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. These pages are ideal.
- One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
- Make sure all internal links to this page go to the canonical version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://ciponline.co.uk to http://www.ciponline.co.uk. This is ideal.
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
Incoming links10.0
13,862 pages link to this website
3,874 domains link to this website
- There are 13,862 pages on 3,874 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
Internal links10.0
- 6 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Meta tags10.0
This is how this website will look in Google search listings:
Cassell's Industrial Products
www.ciponline.co.uk/
Ciponline, is a leading supplier to the trade of Power Tools, Hand Tools cutting tools, abrasives, automotive tools from the likes of Sealey, Draper, Stanley, Dewalt ...
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.ciponline.co.uk/ | google-site-verification | kLyrOQfn4N8Nc2AVudUjbKia7vHAtH_ueG-UjDeHr0U |
| www.ciponline.co.uk/ | google-site-verification | 6Ao6A5lHu3Ux6fHROL2ku6ggotqH5-ek3aQh2f9SlrA |
| www.ciponline.co.uk/ | keywords | Sealey, Draper Tools, Bosch, Dewalt, Stanley, Dormer, Guhring, Hand tools, Power Tools, Abrasives, Bearings, V blets, Fatsners, Cap Screws, Bolts, |
| www.ciponline.co.uk/ | description | Ciponline, is a leading supplier to the trade of Power Tools, Hand Tools cutting tools, abrasives, automotive tools from the likes of Sealey, Draper, Stanley, Dewalt and many more leading brand names. |
| www.ciponline.co.uk/ | vs_status_checker_version | 1 |
| www.ciponline.co.uk/ | vs_status_checker | 1 |
| www.ciponline.co.uk/ | vsvatprices | ex |
| www.ciponline.co.uk/cookies | google-site-verification | kLyrOQfn4N8Nc2AVudUjbKia7vHAtH_ueG-UjDeHr0U |
| www.ciponline.co.uk/cookies | google-site-verification | 6Ao6A5lHu3Ux6fHROL2ku6ggotqH5-ek3aQh2f9SlrA |
| www.ciponline.co.uk/cookies | keywords | cookie policy,cookies,policy,cookie usage,cookie storageCASSELLS INDUSTRIA Keywords |
| www.ciponline.co.uk/cookies | description | Cookies Policy at Cassells Industrial offers a wide range of industrial products such as Abrasives, Cutting Tools, Janitorial Products and Power Tools & Accessories. Free Local Delivery. |
| www.ciponline.co.uk/cookies | vs_status_checker_version | 1 |
| www.ciponline.co.uk/cookies | vs_status_checker | 1 |
| www.ciponline.co.uk/register | google-site-verification | kLyrOQfn4N8Nc2AVudUjbKia7vHAtH_ueG-UjDeHr0U |
| www.ciponline.co.uk/register | google-site-verification | 6Ao6A5lHu3Ux6fHROL2ku6ggotqH5-ek3aQh2f9SlrA |
| www.ciponline.co.uk/register | keywords | CASSELLS INDUSTRIA Keywords |
| www.ciponline.co.uk/register | description | Cassells Industrial offers a wide range of industrial products such as Abrasives, Cutting Tools, Janitorial Products and Power Tools & Accessories. Free Local Delivery. |
| www.ciponline.co.uk/register | vs_status_checker_version | 1 |
| www.ciponline.co.uk/register | vs_status_checker | 1 |
| www.ciponline.co.uk/register?register_view=1 | google-site-verification | kLyrOQfn4N8Nc2AVudUjbKia7vHAtH_ueG-UjDeHr0U |
| www.ciponline.co.uk/register?register_view=1 | google-site-verification | 6Ao6A5lHu3Ux6fHROL2ku6ggotqH5-ek3aQh2f9SlrA |
| www.ciponline.co.uk/register?register_view=1 | keywords | CASSELLS INDUSTRIA Keywords |
| www.ciponline.co.uk/register?register_view=1 | description | Cassells Industrial offers a wide range of industrial products such as Abrasives, Cutting Tools, Janitorial Products and Power Tools & Accessories. Free Local Delivery. |
| www.ciponline.co.uk/register?register_view=1 | vs_status_checker_version | 1 |
| www.ciponline.co.uk/register?register_view=1 | vs_status_checker | 1 |
| www.ciponline.co.uk/basket/ | google-site-verification | kLyrOQfn4N8Nc2AVudUjbKia7vHAtH_ueG-UjDeHr0U |
| www.ciponline.co.uk/basket/ | google-site-verification | 6Ao6A5lHu3Ux6fHROL2ku6ggotqH5-ek3aQh2f9SlrA |
| www.ciponline.co.uk/basket/ | keywords | CASSELLS INDUSTRIA Keywords |
| www.ciponline.co.uk/basket/ | description | Cassells Industrial offers a wide range of industrial products such as Abrasives, Cutting Tools, Janitorial Products and Power Tools & Accessories. Free Local Delivery. |
| www.ciponline.co.uk/basket/ | vs_status_checker_version | 1 |
| www.ciponline.co.uk/basket/ | vs_status_checker | 1 |
| www.ciponline.co.uk/basket/ | robots | noindex,follow |
Meta Tags (http-equiv attribute)
Amount of content10.0
Rendering Chart...
- This website has an average of 2,132 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.ciponline.co.uk/ | 14232 | 2371 |
| www.ciponline.co.uk/cookies | 18813 | 3794 |
| www.ciponline.co.uk/register | 4624 | 1537 |
| www.ciponline.co.uk/register?register_view=1 | 4601 | 1533 |
| www.ciponline.co.uk/basket/ | 3957 | 1425 |
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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