Report for www.cotera.co

Overall8.1

The overall score for this website.

Accessibility9.7

How accessible the website is to mobile and disabled users.

Experience7.5

How satisfying the website is likely to be for users.

Marketing4.3

How well marketed, and popular the website is.

Technology9.0

How well designed and built the website is.

Nibbler tested a sample of 5 pages from this website at 15:22 on 5 Aug 2022 (BST).

Top priorities for website improvement

  • To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect. (read more)
  • Sign up for a Twitter account and make sure it is linked to from your site, or if you already have one make sure it is public. (read more)
  • Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website was found to contain a link to Twitter, but it did not appear to be a public Twitter account associated with this website.
    • Sign up for a Twitter account and make sure it is linked to from your site, or if you already have one make sure it is public.

      Twitter accounts found

      Twitter accountNameFollowersFollowingTweetsLinks back
      tdfirthTom Firth52208140No
      StatueofIBBertYIbby7425811439No

Source: Twitter

Printability0.0

0% of pages are optimised for printing

Popularity3.2

9,166,488 Most popular website in the world

There has been no mentionable change in this website's popularity recently.

  • This is the 9,166,488 most popular website in the world.
  • We couldn't find out the change in popularity for this website. This may be because the website is new.

Source: Alexa

Amount of content7.0

Rendering Chart...

  • This website has an average of 354 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
    • Consider the amount of text on this website and increase it if appropriate.

Amount of content discovered

Analytics8.0

80% of pages use analytics

Google Tag Manager

  • 80.0% of this website is using Google Tag Manager but 1 pages have no analytics. It is still possible to gather a great deal of information for the other 1 of pages from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider adding your analytics solution to the pages which aren't currently monitored.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Headings8.0

access action address appropriate authority automated blog build center changes cohorts collect company contact cookies cotera customer data deeper dive drives email feature first firth footer friendly further ibby insights legal manage marketing other policies policy privacy protection rights sharing smart store supersheets syed take team topics unable understand virtual websites world's your

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.cotera.co/Understand what drivesH1
www.cotera.co/go furtherH2
www.cotera.co/Smart CohortsH2
www.cotera.co/Dive DeeperH2
www.cotera.co/Customer Data CenterH2
www.cotera.co/The World's First Virtual Feature StoreH2
www.cotera.co/FooterH2
www.cotera.co/Build CohortsH3
www.cotera.co/Automated InsightsH3
www.cotera.co/Smart CohortsH3
www.cotera.co/Customer Data CenterH3
www.cotera.co/Take ActionH3
www.cotera.co/Data Team FriendlyH3
www.cotera.co/CompanyH3
www.cotera.co/LegalH3
www.cotera.co/blog/BlogH2
www.cotera.co/blog/FooterH2
www.cotera.co/blog/CompanyH3
www.cotera.co/blog/LegalH3
www.cotera.co/about/TeamH2
www.cotera.co/about/FooterH2
www.cotera.co/about/Tom FirthH3
www.cotera.co/about/Ibby SyedH3
www.cotera.co/about/CompanyH3
www.cotera.co/about/LegalH3
www.cotera.co/privacy/Supersheets, Inc Privacy PolicyH1
www.cotera.co/privacy/FooterH2
www.cotera.co/privacy/Topics:H3
www.cotera.co/privacy/What data do we collect?H3
www.cotera.co/privacy/How do we collect your data?H3
www.cotera.co/privacy/How will we use your data?H3
www.cotera.co/privacy/Sharing your data.H3
www.cotera.co/privacy/How do we store your data?H3
www.cotera.co/privacy/MarketingH3
www.cotera.co/privacy/What are your data protection rights?H3
www.cotera.co/privacy/CookiesH3
www.cotera.co/privacy/How do we use cookies?H3
www.cotera.co/privacy/How to manage cookiesH3
www.cotera.co/privacy/Privacy policies of other websitesH3
www.cotera.co/privacy/Changes to our privacy policyH3
www.cotera.co/privacy/How to contact usH3
www.cotera.co/privacy/How to contact the appropriate authorityH3
www.cotera.co/privacy/CompanyH3
www.cotera.co/privacy/LegalH3
www.cotera.co/.../email-protectionEmail ProtectionH1
www.cotera.co/.../email-protectionYou are unable to access this email address cotera.coH2

Meta tags8.4

This is how this website will look in Google search listings:

Cotera

www.cotera.co/

Cotera surfaces differences between your customer segments, so that you can build intelligent campaigns that really work.

  • All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
    • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.

      Pages with no meta description

Meta Tags (name attribute)

Page URLNameContent
www.cotera.co/viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
www.cotera.co/theme-color#F9703E
www.cotera.co/descriptionCotera surfaces differences between your customer segments, so that you can build intelligent campaigns that really work.
www.cotera.co/viewportwidth=device-width, initial-scale=1.0
www.cotera.co/generatorGatsby 4.13.1
www.cotera.co/blog/viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
www.cotera.co/blog/theme-color#F9703E
www.cotera.co/blog/descriptionCotera surfaces differences between your customer segments, so that you can build intelligent campaigns that really work.
www.cotera.co/blog/viewportwidth=device-width, initial-scale=1.0
www.cotera.co/blog/generatorGatsby 4.13.1
www.cotera.co/about/viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
www.cotera.co/about/theme-color#F9703E
www.cotera.co/about/descriptionCotera surfaces differences between your customer segments, so that you can build intelligent campaigns that really work.
www.cotera.co/about/viewportwidth=device-width, initial-scale=1.0
www.cotera.co/about/generatorGatsby 4.13.1
www.cotera.co/privacy/viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
www.cotera.co/privacy/theme-color#F9703E
www.cotera.co/privacy/descriptionCotera surfaces differences between your customer segments, so that you can build intelligent campaigns that really work.
www.cotera.co/privacy/viewportwidth=device-width, initial-scale=1.0
www.cotera.co/privacy/generatorGatsby 4.13.1
www.cotera.co/.../email-protectionrobotsnoindex, nofollow
www.cotera.co/.../email-protectionviewportwidth=device-width,initial-scale=1

Meta Tags (http-equiv attribute)

Page URLNameContent
www.cotera.co/x-ua-compatibleie=edge
www.cotera.co/Content-Typetext/html; charset=utf-8
www.cotera.co/blog/x-ua-compatibleie=edge
www.cotera.co/blog/Content-Typetext/html; charset=utf-8
www.cotera.co/about/x-ua-compatibleie=edge
www.cotera.co/about/Content-Typetext/html; charset=utf-8
www.cotera.co/privacy/x-ua-compatibleie=edge
www.cotera.co/privacy/Content-Typetext/html; charset=utf-8
www.cotera.co/.../email-protectionContent-Typetext/html; charset=UTF-8
www.cotera.co/.../email-protectionX-UA-CompatibleIE=Edge

Server behaviour8.7

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • 3 of the pages of this website return page content with or without a trailing slash on their URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
  • Adding or removing a trailing slash to one of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://cotera.co to http://www.cotera.co. This is ideal.

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Images10.0

0% of images have a clearly defined size

No images are being resized by the browser

URL format10.0

  • This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.

Freshness10.0

Last updated August 2, 2022

  • It looks like this website was last updated on Tuesday, 2 August 2022. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
01/05/2022www.cotera.co/blog/Body text
01/03/2022www.cotera.co/privacy/Body text
02/08/2022www.cotera.co/cdn-cgi/.../cf.errors.cssLast modified header

Domain agei

  • Sorry, we cannot check the domain age of .co websites.

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