Nibbler SEO audit for www.dulux.co.uk
Summary
Overall9.3
The overall score for this website.
Accessibility8.7
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.7
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.7
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.3
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 06:46 on 19 Mar 2023 (GMT).
Top priorities for website improvement
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation. (read more)
- Make sure all headings have content which is relevant to the page of content. (read more)
- Change temporary (302) redirects to permanent (301) redirects. (read more)
Internal links6.0
- 8 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Weak link text
Link URL Link text Page URL www.dulux.co.uk/en/dulux-colour-of-the-year-2023 Discover more www.dulux.co.uk/en www.dulux.co.uk/en/peel-stick-samples Discover more www.dulux.co.uk/en www.dulux.co.uk/en/simply-refresh Discover more www.dulux.co.uk/en www.dulux.co.uk/en/dulux-colour-of-the-year-2022 Discover more www.dulux.co.uk/en www.dulux.co.uk/en/select-decorators Discover more www.dulux.co.uk/en www.dulux.co.uk/en/changing-rooms Discover more www.dulux.co.uk/en www.dulux.co.uk/en/terms-and-conditions click here www.dulux.co.uk/en www.dulux.co.uk/en/terms-and-conditions click here www.dulux.co.uk/en/product-overview
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
- 34 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Headings6.4
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Many headings (13.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Amount of content9.3
Rendering Chart...
- This website has an average of 827 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.dulux.co.uk/en | 9220 | 1358 |
| www.dulux.co.uk/en/colour-details | 7699 | 971 |
| www.dulux.co.uk/en/.../colour-play | 4027 | 548 |
| www.dulux.co.uk/en/product-overview | 4345 | 586 |
| www.dulux.co.uk/en/colour-inspiration | 4968 | 674 |
Server behaviour9.9
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 3 of the pages of this website follow the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. These pages are ideal.
- 2 of the pages of this website use a temporary (HTTP 302) redirect between URLs with/without trailing slashes. This is OK, but using permanent (HTTP 301) redirects for these pages would be better.
- Change temporary (302) redirects to permanent (301) redirects.
Pages with 302 redirect
- Change temporary (302) redirects to permanent (301) redirects.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://dulux.co.uk to http://www.dulux.co.uk. This is ideal.
Twitter10.0
This website is linked with the Twitter account @duluxuk
This website's Twitter account has
24,869 followers
- This website was found to link the Twitter account Dulux UK | Colour & Inspiration (@duluxuk).
- This website's Twitter account has made 25,570 tweets to 24,869 followers.
Source: Twitter
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Incoming links10.0
121,608 pages link to this website
13,933 domains link to this website
- There are 121,608 pages on 13,933 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
- Many of the domains that link to this website are hosted on servers with similar IP addresses. Search engines may ignore these incoming links or penalise this website's ranking as this behaviour can be an indicator of artificial link building.
Source: Ahrefs
Images10.0
100% of images have a clearly defined size
No images are being resized by the browser
- All images have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
Meta tags10.0
This is how this website will look in Google search listings:
Dulux Paints - Find The Perfect Paint Colour for You | Dulux
www.dulux.co.uk/en
Discover a wide range of paints, services, and ideas to help you add a splash of colour to your home. Shop today and find your perfect shade at dulux.co.uk.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.dulux.co.uk/en | viewport | width=device-width, initial-scale=1, maximum-scale=1, shrink-to-fit=no, viewport-fit=cover |
| www.dulux.co.uk/en | description | Discover a wide range of paints, services, and ideas to help you add a splash of colour to your home. Shop today and find your perfect shade at dulux.co.uk. |
| www.dulux.co.uk/en | template | t10-home |
| www.dulux.co.uk/en | robots | index,follow |
| www.dulux.co.uk/en | baidu-site-verification | |
| www.dulux.co.uk/en/colour-details | viewport | width=device-width, initial-scale=1, maximum-scale=1, shrink-to-fit=no, viewport-fit=cover |
| www.dulux.co.uk/en/colour-details | keywords | painting solution,dulux paint colour,decorating painting ideas,wall painting,wood & metal painting,home painting solution |
| www.dulux.co.uk/en/colour-details | description | Browse through our great range of paints here. Discover the Dulux colour chart and find your perfect shade of paint for your home. |
| www.dulux.co.uk/en/colour-details | template | t100-editable |
| www.dulux.co.uk/en/colour-details | robots | index,follow |
| www.dulux.co.uk/en/colour-details | baidu-site-verification | |
| www.dulux.co.uk/en/.../colour-play | viewport | width=device-width, initial-scale=1, maximum-scale=1, shrink-to-fit=no, viewport-fit=cover |
| www.dulux.co.uk/en/.../colour-play | description | If you are overwhelmed by the range of paint colours, use the Dulux Colour Play tool and we’ll quickly suggest a shortlist of colours to test. |
| www.dulux.co.uk/en/.../colour-play | template | t41-article-detail |
| www.dulux.co.uk/en/.../colour-play | robots | index,follow |
| www.dulux.co.uk/en/.../colour-play | baidu-site-verification | |
| www.dulux.co.uk/en/product-overview | viewport | width=device-width, initial-scale=1, maximum-scale=1, shrink-to-fit=no, viewport-fit=cover |
| www.dulux.co.uk/en/product-overview | keywords | dulux paint colour,wall painting,wood & metal painting,painting solution,decorating painting ideas,dulux paint,home painting solution |
| www.dulux.co.uk/en/product-overview | description | Whether you need an emulsion interior paint or a weathershield exterior paint, we have got you covered. Discover our extensive range here at Dulux. |
| www.dulux.co.uk/en/product-overview | template | t100-editable |
| www.dulux.co.uk/en/product-overview | robots | index,follow |
| www.dulux.co.uk/en/product-overview | baidu-site-verification | |
| www.dulux.co.uk/en/colour-inspiration | viewport | width=device-width, initial-scale=1, maximum-scale=1, shrink-to-fit=no, viewport-fit=cover |
| www.dulux.co.uk/en/colour-inspiration | keywords | dulux paint colour,wall painting,wood & metal painting,painting solution,decorating painting ideas,dulux paint,home painting solution |
| www.dulux.co.uk/en/colour-inspiration | description | Discover the best colour paint for your living room, bathroom, bedroom and more with Dulux paint. Find the right colour for you with our paint and decor ideas. |
| www.dulux.co.uk/en/colour-inspiration | template | t100-editable |
| www.dulux.co.uk/en/colour-inspiration | robots | index,follow |
| www.dulux.co.uk/en/colour-inspiration | baidu-site-verification |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Popularity10.0
794110Estimated monthly organic visitors
- This website appears to have a high number of monthly website visits each month
Source: Ahrefs
Freshness10.0
Last updated March 18, 2023
- It looks like this website was last updated on Saturday, 18 March 2023. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 18/03/2023 | www.dulux.co.uk/en | Last modified header |
| 09/03/2023 | www.dulux.co.uk/en/colour-details | Last modified header |
| 15/03/2023 | www.dulux.co.uk/en/.../colour-play | Last modified header |
| 18/03/2023 | www.dulux.co.uk/en/product-overview | Last modified header |
| 28/02/2023 | www.dulux.co.uk/en/colour-inspiration | Body text |
| 21/02/2023 | www.dulux.co.uk/en/colour-inspiration | Body text |
| 20/02/2023 | www.dulux.co.uk/en/colour-inspiration | Body text |
| 27/09/2022 | www.dulux.co.uk/en/colour-inspiration | Body text |
| 13/09/2022 | www.dulux.co.uk/en/colour-inspiration | Body text |
| 10/03/2023 | www.dulux.co.uk/en/colour-inspiration | Last modified header |
| 06/03/2023 | www.dulux.co.uk/.../clientlib-base.min.61e1f474009a3adcff6cc95dde2309a3.css | Last modified header |
| 06/03/2023 | www.dulux.co.uk/.../clientlib-site-flourish.min.b1c354532d7d634076a26b3d79d8cc48.css | Last modified header |
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