Nibbler SEO audit for www.durham.ac.uk

Overall8.2

The overall score for this website.

Accessibility9.0

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience8.5

How satisfying the website is likely to be for users.

The following tests contribute to this score:

Marketing9.0

How well marketed, and popular the website is.

The following tests contribute to this score:

Technology7.9

How well designed and built the website is.

The following tests contribute to this score:

Nibbler tested a sample of 5 pages from this website at 16:52 on 19 Sep 2023 (BST).

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Top priorities for website improvement

  • Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
  • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
  • Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation. (read more)

Printability0.0

Help

0% of pages are optimised for printing

Media specific CSS detected

MediaMin widthMax widthCSS file
all-414pxsearch.durham.ac.uk/.../funnelback.autocompletion-2.6.0.css

Meta tags3.6

Help

This is how this website will look in Google search listings:

Durham University

www.durham.ac.uk/

Durham University Homepage

  • All pages include at least some metadata, but only 20.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.

Meta Tags (name attribute)

Page URLNameContent
www.durham.ac.uk/viewportwidth=device-width
www.durham.ac.uk/descriptionDurham University Homepage
www.durham.ac.uk/keywordsDurham University
www.durham.ac.uk/date09/19/2023
www.durham.ac.uk/authorDurham University
www.durham.ac.uk/generator Terminalfour
www.durham.ac.uk/twitter:cardsummary_large_image
www.durham.ac.uk/twitter:site@durham_uni
www.durham.ac.uk/twitter:creator@durham_uni
www.durham.ac.uk/msapplication-tilecolor#68246D
www.durham.ac.uk/msapplication-tileimage/media/durham-university/site-assets/image/favicons/mstile-144x144.png
www.durham.ac.uk/theme-color#68246D
www.durham.ac.uk/about-us/viewportwidth=device-width
www.durham.ac.uk/about-us/keywordsDurham University, Durham, About Us
www.durham.ac.uk/about-us/date09/15/2023
www.durham.ac.uk/about-us/authorDurham University
www.durham.ac.uk/about-us/generator Terminalfour
www.durham.ac.uk/about-us/authorDurham University
www.durham.ac.uk/about-us/generator Terminalfour
www.durham.ac.uk/about-us/twitter:cardsummary_large_image
www.durham.ac.uk/about-us/twitter:site@durham_uni
www.durham.ac.uk/about-us/twitter:creator@durham_uni
www.durham.ac.uk/about-us/msapplication-tilecolor#68246D
www.durham.ac.uk/about-us/msapplication-tileimage/media/durham-university/site-assets/image/favicons/mstile-144x144.png
www.durham.ac.uk/about-us/theme-color#68246D
www.durham.ac.uk/about-us/.../viewportwidth=device-width
www.durham.ac.uk/about-us/.../date08/10/2023
www.durham.ac.uk/about-us/.../authorDurham University
www.durham.ac.uk/about-us/.../generator Terminalfour
www.durham.ac.uk/about-us/.../authorDurham University
www.durham.ac.uk/about-us/.../generator Terminalfour
www.durham.ac.uk/about-us/.../twitter:cardsummary_large_image
www.durham.ac.uk/about-us/.../twitter:site@durham_uni
www.durham.ac.uk/about-us/.../twitter:creator@durham_uni
www.durham.ac.uk/about-us/.../msapplication-tilecolor#68246D
www.durham.ac.uk/about-us/.../msapplication-tileimage/media/durham-university/site-assets/image/favicons/mstile-144x144.png
www.durham.ac.uk/about-us/.../theme-color#68246D
www.durham.ac.uk/departments/.../viewportwidth=device-width
www.durham.ac.uk/departments/.../date09/14/2023
www.durham.ac.uk/departments/.../authorDurham University
www.durham.ac.uk/departments/.../generator Terminalfour
www.durham.ac.uk/departments/.../authorDurham University
www.durham.ac.uk/departments/.../generator Terminalfour
www.durham.ac.uk/departments/.../twitter:cardsummary_large_image
www.durham.ac.uk/departments/.../twitter:site@durham_uni
www.durham.ac.uk/departments/.../twitter:creator@durham_uni
www.durham.ac.uk/departments/.../msapplication-tilecolor#68246D
www.durham.ac.uk/departments/.../msapplication-tileimage/media/durham-university/site-assets/image/favicons/mstile-144x144.png
www.durham.ac.uk/departments/.../theme-color#68246D
www.durham.ac.uk/business/viewportwidth=device-width
www.durham.ac.uk/business/date09/11/2023
www.durham.ac.uk/business/authorDurham University Business School
www.durham.ac.uk/business/generator Terminalfour
www.durham.ac.uk/business/authorDurham University
www.durham.ac.uk/business/generator Terminalfour
www.durham.ac.uk/business/twitter:cardsummary_large_image
www.durham.ac.uk/business/twitter:site@durham_uni
www.durham.ac.uk/business/twitter:creator@durham_uni
www.durham.ac.uk/business/msapplication-tilecolor#68246D
www.durham.ac.uk/business/msapplication-tileimage/business/media/durham-university/site-assets/image/favicons/mstile-144x144.png
www.durham.ac.uk/business/theme-color#68246D

Images4.9

Help

44% of images have a clearly defined size

No images are being resized by the browser

Internal links7.7

Help

Headings8.0

Help

appointments apprentice award bank branches bring business canada classroom closer collections community computer could durham efficiency events experience expertise explore fair finance financial getting global greater have headquarters here impact independence islamic issue latest leadership libraries library management masters news newsletter next people performance plan practice professor research results school science sector september social some story student study sub-menu summer teaching their ukraine undergraduate university visit welcome wider year your

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.durham.ac.uk/Study sub-menuH2
www.durham.ac.uk/Wider Student Experience sub-menuH2
www.durham.ac.uk/Research & Business sub-menuH2
www.durham.ac.uk/Global Durham sub-menuH2
www.durham.ac.uk/Visit Us sub-menuH2
www.durham.ac.uk/Welcome to all our new students!H2
www.durham.ac.uk/Find a courseH2
www.durham.ac.uk/Your next stepsH2
www.durham.ac.uk/Research Impact at DurhamH2
www.durham.ac.uk/What's new?H2
www.durham.ac.uk/Upcoming eventsH2
www.durham.ac.uk/Student results and UCU’s marking and assessment boycottH2
www.durham.ac.uk/From our Student Blogs:H2
www.durham.ac.uk/Being a student at DurhamH2
www.durham.ac.uk/DiscoverH3
www.durham.ac.uk/Durham ranked in the UK top 10H3
www.durham.ac.uk/Research to empower and inspireH3
www.durham.ac.uk/Durham ranked in the UK top 10H3
www.durham.ac.uk/Research to empower and inspireH3
www.durham.ac.uk/Undergraduate StudyH3
www.durham.ac.uk/Postgraduate StudyH3
www.durham.ac.uk/Chat To UsH3
www.durham.ac.uk/Open DaysH3
www.durham.ac.uk/Undergraduate StudyH3
www.durham.ac.uk/Postgraduate StudyH3
www.durham.ac.uk/Chat To UsH3
www.durham.ac.uk/Open DaysH3
www.durham.ac.uk/Chimpanzees are not pets, no matter what social media tells youH3
www.durham.ac.uk/Statistical analysis for real-world challengesH3
www.durham.ac.uk/The Islamic Republic a year after Mahsa Amini’s deathH3
www.durham.ac.uk/Celebrating Sports at DurhamH3
www.durham.ac.uk/Meet Dr Anne Reinarz from our Department of Computer ScienceH3
www.durham.ac.uk/Should you send your child to an academy or a council-run school? Why Ofsted results don’t mean muchH3
www.durham.ac.uk/Empowering women in Computer Science research and High-Performance ComputingH3
www.durham.ac.uk/Chimpanzees are not pets, no matter what social media tells youH3
www.durham.ac.uk/Statistical analysis for real-world challengesH3
www.durham.ac.uk/The Islamic Republic a year after Mahsa Amini’s deathH3
www.durham.ac.uk/Celebrating Sports at DurhamH3
www.durham.ac.uk/Meet Dr Anne Reinarz from our Department of Computer ScienceH3
www.durham.ac.uk/Should you send your child to an academy or a council-run school? Why Ofsted results don’t mean muchH3
www.durham.ac.uk/Empowering women in Computer Science research and High-Performance ComputingH3
www.durham.ac.uk/Bank branches closer to their headquarters have greater performance and efficiencyH3
www.durham.ac.uk/Study reveals ethnic disproportion between teachers and pupils in EnglandH3
www.durham.ac.uk/Grammar school system does not boost grades and could be detrimental to someH3
www.durham.ac.uk/Bank branches closer to their headquarters have greater performance and efficiencyH3
www.durham.ac.uk/Study reveals ethnic disproportion between teachers and pupils in EnglandH3
www.durham.ac.uk/Grammar school system does not boost grades and could be detrimental to someH3
www.durham.ac.uk/My Durham Story - Chris LongH3
www.durham.ac.uk/Our Maths and Computer Science graduates are ready for the AI challengeH3
www.durham.ac.uk/Teaching excellence endorsement in National Student SurveyH3
www.durham.ac.uk/My Durham Story - Chris LongH3
www.durham.ac.uk/Our Maths and Computer Science graduates are ready for the AI challengeH3
www.durham.ac.uk/Teaching excellence endorsement in National Student SurveyH3
www.durham.ac.uk/IMPACT Magazine - The Leadership Issue - Issue 12H3
www.durham.ac.uk/How a pioneering academic is making classics cool in schoolsH3
www.durham.ac.uk/Could a new Action Plan help Canada foster the self-determination of Indigenous peoples?H3
www.durham.ac.uk/IMPACT Magazine - The Leadership Issue - Issue 12H3
www.durham.ac.uk/How a pioneering academic is making classics cool in schoolsH3
www.durham.ac.uk/Could a new Action Plan help Canada foster the self-determination of Indigenous peoples?H3
www.durham.ac.uk/Explore our September Community NewsletterH3
www.durham.ac.uk/Ukraine Independence Day: we stand with UkraineH3
www.durham.ac.uk/Apprentice of the Year award for University electricianH3
www.durham.ac.uk/Explore our September Community NewsletterH3
www.durham.ac.uk/Ukraine Independence Day: we stand with UkraineH3
www.durham.ac.uk/Apprentice of the Year award for University electricianH3
www.durham.ac.uk/Where Are We Now? ExhibitionH3
www.durham.ac.uk/Durham Book Festival 2023H3
www.durham.ac.uk/Voices: contemporary art and craft from the Middle East and North AfricaH3
www.durham.ac.uk/Supporting autistic people to thrive in County DurhamH3
www.durham.ac.uk/Where Are We Now? ExhibitionH3
www.durham.ac.uk/Durham Book Festival 2023H3
www.durham.ac.uk/Voices: contemporary art and craft from the Middle East and North AfricaH3
www.durham.ac.uk/Supporting autistic people to thrive in County DurhamH3
www.durham.ac.uk/about-us/About UsH1
www.durham.ac.uk/about-us/Study sub-menuH2
www.durham.ac.uk/about-us/Wider Student Experience sub-menuH2
www.durham.ac.uk/about-us/Research & Business sub-menuH2
www.durham.ac.uk/about-us/Global Durham sub-menuH2
www.durham.ac.uk/about-us/Visit Us sub-menuH2
www.durham.ac.uk/about-us/ExploreH2
www.durham.ac.uk/about-us/Inspiring the ExtraordinaryH2
www.durham.ac.uk/about-us/Sustainability at DurhamH2
www.durham.ac.uk/about-us/GovernanceH2
www.durham.ac.uk/about-us/Get to Know Our StudentsH2
www.durham.ac.uk/about-us/Estate DevelopmentH2
www.durham.ac.uk/about-us/Access and Participation PlanH3
www.durham.ac.uk/about-us/University StrategyH3
www.durham.ac.uk/about-us/Access and Participation PlanH3
www.durham.ac.uk/about-us/University StrategyH3
www.durham.ac.uk/about-us/Policy ZoneH3
www.durham.ac.uk/about-us/BrexitH3
www.durham.ac.uk/about-us/Policy ZoneH3
www.durham.ac.uk/about-us/BrexitH3
www.durham.ac.uk/about-us/HighlightsH3
www.durham.ac.uk/about-us/Our Student BlogH3
www.durham.ac.uk/about-us/Follow us on InstagramH3
www.durham.ac.uk/about-us/Our Student BlogH3
www.durham.ac.uk/about-us/Follow us on InstagramH3
www.durham.ac.uk/about-us/Social feedsH3
www.durham.ac.uk/about-us/More Information:H4
www.durham.ac.uk/about-us/.../Study sub-menuH2
www.durham.ac.uk/about-us/.../Wider Student Experience sub-menuH2
www.durham.ac.uk/about-us/.../Research & Business sub-menuH2
www.durham.ac.uk/about-us/.../Global Durham sub-menuH2
www.durham.ac.uk/about-us/.../Visit Us sub-menuH2
www.durham.ac.uk/about-us/.../ExploreH2
www.durham.ac.uk/about-us/.../How to Get in TouchH2
www.durham.ac.uk/about-us/.../DirectionsH2
www.durham.ac.uk/about-us/.../Emergency ContactsH2
www.durham.ac.uk/about-us/.../Security at DurhamH2
www.durham.ac.uk/about-us/.../Durham UniversityH3
www.durham.ac.uk/about-us/.../Getting here by roadH4
www.durham.ac.uk/about-us/.../Public transportH4
www.durham.ac.uk/about-us/.../Getting here by airH4
www.durham.ac.uk/about-us/.../Getting here by trainH4
www.durham.ac.uk/about-us/.../Getting here by seaH4
www.durham.ac.uk/departments/.../Library and CollectionsH1
www.durham.ac.uk/departments/.../Study sub-menuH2
www.durham.ac.uk/departments/.../Wider Student Experience sub-menuH2
www.durham.ac.uk/departments/.../Research & Business sub-menuH2
www.durham.ac.uk/departments/.../Global Durham sub-menuH2
www.durham.ac.uk/departments/.../Visit Us sub-menuH2
www.durham.ac.uk/departments/.../Explore University Library and CollectionsH2
www.durham.ac.uk/departments/.../Welcome to Durham University Library and CollectionsH2
www.durham.ac.uk/departments/.../Amazing resources and fantastic spacesH2
www.durham.ac.uk/departments/.../Library sitesH2
www.durham.ac.uk/departments/.../Library Support and InformationH3
www.durham.ac.uk/departments/.../Using the LibraryH3
www.durham.ac.uk/departments/.../Museums and GalleriesH3
www.durham.ac.uk/departments/.../Archives and Special CollectionsH3
www.durham.ac.uk/departments/.../Explore our libraries, museums, and galleriesH3
www.durham.ac.uk/departments/.../Visit UsH3
www.durham.ac.uk/departments/.../Partner LibrariesH3
www.durham.ac.uk/departments/.../Visit UsH3
www.durham.ac.uk/departments/.../Partner LibrariesH3
www.durham.ac.uk/departments/.../Explore our latest news and eventsH3
www.durham.ac.uk/departments/.../Latest NewsH3
www.durham.ac.uk/departments/.../Our EventsH3
www.durham.ac.uk/departments/.../Latest NewsH3
www.durham.ac.uk/departments/.../Our EventsH3
www.durham.ac.uk/departments/.../Ask UsH3
www.durham.ac.uk/departments/.../How busy is Bill Bryson Library right now?H3
www.durham.ac.uk/departments/.../Useful LinksH3
www.durham.ac.uk/departments/.../Your Library AccountH3
www.durham.ac.uk/departments/.../Bill Bryson LibraryH4
www.durham.ac.uk/departments/.../Barker Research Library at Palace GreenH4
www.durham.ac.uk/departments/.../ISC LibraryH4
www.durham.ac.uk/departments/.../Teaching and Learning CentreH4
www.durham.ac.uk/departments/.../Keep in TouchH4
www.durham.ac.uk/business/WelcomeH1
www.durham.ac.uk/business/Study sub-menuH2
www.durham.ac.uk/business/About Us sub-menuH2
www.durham.ac.uk/business/Research sub-menuH2
www.durham.ac.uk/business/Impact sub-menuH2
www.durham.ac.uk/business/News and Events sub-menuH2
www.durham.ac.uk/business/For Business sub-menuH2
www.durham.ac.uk/business/Our People sub-menuH2
www.durham.ac.uk/business/A Top Global Business SchoolH2
www.durham.ac.uk/business/Gain a world-class education at a global business schoolH2
www.durham.ac.uk/business/DBA and PhD ProgrammesH2
www.durham.ac.uk/business/What's new?H2
www.durham.ac.uk/business/Upcoming eventsH2
www.durham.ac.uk/business/IMPACT Latest EditionH2
www.durham.ac.uk/business/Our DepartmentsH2
www.durham.ac.uk/business/Focus ProgrammesH3
www.durham.ac.uk/business/The Durham MBAH3
www.durham.ac.uk/business/The Durham DBAH3
www.durham.ac.uk/business/The Durham MBAH3
www.durham.ac.uk/business/The Durham DBAH3
www.durham.ac.uk/business/MBAH3
www.durham.ac.uk/business/MastersH3
www.durham.ac.uk/business/UndergraduateH3
www.durham.ac.uk/business/MBAH3
www.durham.ac.uk/business/MastersH3
www.durham.ac.uk/business/UndergraduateH3
www.durham.ac.uk/business/Bank branches closer to their headquarters have greater performance and efficiencyH3
www.durham.ac.uk/business/Top 5 UK business school for Masters in ManagementH3
www.durham.ac.uk/business/Durham Islamic Finance Summer School 2023H3
www.durham.ac.uk/business/Re-accreditation by Association of MBAs upholds triple-crown accreditationH3
www.durham.ac.uk/business/New Professor in Practice appointments bring financial sector expertise to the classroomH3
www.durham.ac.uk/business/Traditional male gender roles still dominate in entertainment industryH3
www.durham.ac.uk/business/Microeconomics expertise takes alliance with UK government to the next levelH3
www.durham.ac.uk/business/Bank branches closer to their headquarters have greater performance and efficiencyH3
www.durham.ac.uk/business/Top 5 UK business school for Masters in ManagementH3
www.durham.ac.uk/business/Durham Islamic Finance Summer School 2023H3
www.durham.ac.uk/business/Re-accreditation by Association of MBAs upholds triple-crown accreditationH3
www.durham.ac.uk/business/New Professor in Practice appointments bring financial sector expertise to the classroomH3
www.durham.ac.uk/business/Traditional male gender roles still dominate in entertainment industryH3
www.durham.ac.uk/business/Microeconomics expertise takes alliance with UK government to the next levelH3
www.durham.ac.uk/business/Threads: new Twitter rival looks like a shrewd move but Meta lacks credibilityH3
www.durham.ac.uk/business/The influence of proxy advisors and ESG rating agencies on companies and investorsH3
www.durham.ac.uk/business/Sustainable clothing - 6 ways for retailers to alter their manufacturing processesH3
www.durham.ac.uk/business/Threads: new Twitter rival looks like a shrewd move but Meta lacks credibilityH3
www.durham.ac.uk/business/The influence of proxy advisors and ESG rating agencies on companies and investorsH3
www.durham.ac.uk/business/Sustainable clothing - 6 ways for retailers to alter their manufacturing processesH3
www.durham.ac.uk/business/Top 5 UK business school for Masters in ManagementH3
www.durham.ac.uk/business/Durham Islamic Finance Summer School 2023H3
www.durham.ac.uk/business/New Professor in Practice appointments bring financial sector expertise to the classroomH3
www.durham.ac.uk/business/Top 5 UK business school for Masters in ManagementH3
www.durham.ac.uk/business/Durham Islamic Finance Summer School 2023H3
www.durham.ac.uk/business/New Professor in Practice appointments bring financial sector expertise to the classroomH3
www.durham.ac.uk/business/QS Masters and MBA Fair - Montreal CanadaH3
www.durham.ac.uk/business/QS Masters and MBA Fair - Toronto CanadaH3
www.durham.ac.uk/business/SME Leaders MasterclassH3
www.durham.ac.uk/business/QS World Grad School Tour - AthensH3
www.durham.ac.uk/business/QS Masters and MBA Fair - Montreal CanadaH3
www.durham.ac.uk/business/QS Masters and MBA Fair - Toronto CanadaH3
www.durham.ac.uk/business/SME Leaders MasterclassH3
www.durham.ac.uk/business/QS World Grad School Tour - AthensH3
www.durham.ac.uk/business/AccountingH3
www.durham.ac.uk/business/EconomicsH3
www.durham.ac.uk/business/FinanceH3
www.durham.ac.uk/business/Management and MarketingH3
www.durham.ac.uk/business/AccountingH3
www.durham.ac.uk/business/EconomicsH3
www.durham.ac.uk/business/FinanceH3
www.durham.ac.uk/business/Management and MarketingH3

Mobile8.6

Help

Mobile screenshot of www.durham.ac.ukTablet screenshot of www.durham.ac.uk
  • All of this website appears to be optimised for viewing on a mobile phone (using CSS media queries) but it is not optimised for tablet viewing. It is important to make sure your content is optimised for a wide range of devices as a growing percentage of web browsing is done on phones and tablets.

Media specific CSS detected

Amount of content9.7

Help

Rendering Chart...

  • This website has an average of 1,494 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Amount of content discovered

Server behaviour10.0

Help

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://durham.ac.uk to http://www.durham.ac.uk. This is ideal.

Analytics10.0

Help

100% of pages use analytics

Google Tag Manager

  • Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.

Page titles10.0

Help

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Page titles

URL format10.0

Help

  • This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.

Popularity10.0

Help

175026Estimated monthly organic visitors

  • This website appears to have a high number of monthly website visits each month

Source: Ahrefs

Freshness10.0

Help

Last updated September 11, 2023

  • It looks like this website was last updated on Monday, 11 September 2023. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
16/09/2022www.durham.ac.uk/Body text
01/06/2023www.durham.ac.uk/Body text
01/06/2023www.durham.ac.uk/Body text
01/05/2021www.durham.ac.uk/about-us/Body text
09/02/2023www.durham.ac.uk/business/.../uk-map.svgLast modified header
25/01/2022www.durham.ac.uk/.../Signposting-500-x-300-px-Last modified header
09/02/2023www.durham.ac.uk/.../Durham-DBA-.pngLast modified header
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