Nibbler SEO audit for www.edx.org

Overall9.6

The overall score for this website.

Accessibility9.5

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience9.7

How satisfying the website is likely to be for users.

Marketing9.6

How well marketed, and popular the website is.

Technology9.6

How well designed and built the website is.

Nibbler tested a sample of 5 pages from this website at 20:04 on 17 Mar 2023 (GMT).

Top priorities for website improvement

  • Consider the amount of text on this website and increase it if appropriate. (read more)
  • Make sure all headings have content which is relevant to the page of content. (read more)
  • Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)

Amount of content8.0

Rendering Chart...

  • This website has an average of 417 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
    • Consider the amount of text on this website and increase it if appropriate.

Headings8.3

audiences available blockchain browse business businesses career certificate cloud computing connect convenient course courses cybersecurity development educators enroll enrolling estate everybody explore flexible forward foundations fundamentals getting glance google googlecloud googlecloud's information instructor instructors interested introduction investment leadership learn learners legal make managing meet members partnering partners popular professional program programming promote propelling python real related risk session short skills started subjects supportive team there topics vision you'll your yours

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
  • Many headings (15.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
    • Make sure all headings have content which is relevant to the page of content.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.edx.org/Learning is what you make of it. Make it yours at edX.H1
www.edx.org/Explore top coursesH2
www.edx.org/Google Cloud Computing Foundations…H2
www.edx.org/Introduction to Blockchain…H2
www.edx.org/Programming for Everybody (Getting Started with Python)…H2
www.edx.org/Google Cloud Computing Foundations: Cloud Computing Fundamentals…H2
www.edx.org/AudiencesH2
www.edx.org/Short courses to promote leadership skillsH2
www.edx.org/Cybersecurity: Managing Risk in the Information Age…H2
www.edx.org/Real Estate Investment and Development…H2
www.edx.org/Our visionH2
www.edx.org/Popular SubjectsH2
www.edx.org/edXH2
www.edx.org/ConnectH2
www.edx.org/LegalH2
www.edx.org/For LearnersH3
www.edx.org/For BusinessesH3
www.edx.org/For EducatorsH3
www.edx.org/search/?tab=courseedXH2
www.edx.org/search/?tab=courseConnectH2
www.edx.org/search/?tab=courseLegalH2
www.edx.org/schools-partnersSchools and PartnersH1
www.edx.org/schools-partnersedX charter membersH2
www.edx.org/schools-partnersedX membersH2
www.edx.org/schools-partnersAdditional friends of friends-edxH2
www.edx.org/schools-partnersMore about partneringH2
www.edx.org/schools-partnersedXH2
www.edx.org/schools-partnersConnectH2
www.edx.org/schools-partnersLegalH2
www.edx.org/course/introduction-to-blockchainIntroduction to BlockchainH1
www.edx.org/course/introduction-to-blockchainIntroduction to BlockchainH1
www.edx.org/course/introduction-to-blockchainAbout this courseH1
www.edx.org/course/introduction-to-blockchainWhat you'll learnH1
www.edx.org/course/introduction-to-blockchainAbout the instructorsH1
www.edx.org/course/introduction-to-blockchainInterested in this course for your business or team?H2
www.edx.org/course/introduction-to-blockchainedXH2
www.edx.org/course/introduction-to-blockchainConnectH2
www.edx.org/course/introduction-to-blockchainLegalH2
www.edx.org/course/introduction-to-blockchainThere is one session available:H3
www.edx.org/course/introduction-to-blockchainThere is one session available:H3
www.edx.org/course/introduction-to-blockchainAt a glanceH3
www.edx.org/course/introduction-to-blockchainEnroll nowH4
www.edx.org/course/introduction-to-blockchainIntroduction to BlockchainH5
www.edx.org/professional-certificate/google-cloud-computing-foundationsDrive your career forwardH1
www.edx.org/professional-certificate/google-cloud-computing-foundationsWhat you will learnH2
www.edx.org/professional-certificate/google-cloud-computing-foundationsCourses in this programH2
www.edx.org/professional-certificate/google-cloud-computing-foundationsGoogleCloud's Google Cloud Computing Foundations Professional CertificateH2
www.edx.org/professional-certificate/google-cloud-computing-foundationsMeet your instructor from Google Cloud (GoogleCloud)H2
www.edx.org/professional-certificate/google-cloud-computing-foundationsEnrolling NowH2
www.edx.org/professional-certificate/google-cloud-computing-foundationsBrowse related topicsH2
www.edx.org/professional-certificate/google-cloud-computing-foundationsedXH2
www.edx.org/professional-certificate/google-cloud-computing-foundationsConnectH2
www.edx.org/professional-certificate/google-cloud-computing-foundationsLegalH2
www.edx.org/professional-certificate/google-cloud-computing-foundationsPropellingH3
www.edx.org/professional-certificate/google-cloud-computing-foundationsConvenientH3
www.edx.org/professional-certificate/google-cloud-computing-foundationsFlexibleH3
www.edx.org/professional-certificate/google-cloud-computing-foundationsSupportiveH3

URL format8.8

  • 1 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
    • Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

Server behaviour9.7

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • 3 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
  • One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://edx.org to http://www.edx.org. This is ideal.

Images9.9

3% of images have a clearly defined size

5 images are being resized by the browser

Twitter10.0

This website is linked with the Twitter account @edXOnline

This website's Twitter account has
346,002 followers

  • This website was found to link the Twitter account edX (@edXOnline).
  • This website's Twitter account has made 14,439 tweets to 346,002 followers.

Source: Twitter

Mobile10.0

Mobile screenshot of www.edx.orgTablet screenshot of www.edx.org
  • All of this website appears to be optimised for viewing on a mobile phone or a tablet.

Media specific CSS detected

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Analytics10.0

100% of pages use analytics

Multiple Analytics Solutions

  • Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.

Analytics Software Found

Software Name
Google Analytics
Google Tag Manager

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Meta tags10.0

This is how this website will look in Google search listings:

edX | Build new skills. Advance your career. | edX

www.edx.org/

Discover thousands of offerings — from free courses to full degrees — delivered by world-class partners like Harvard, Google, Amazon and more.

  • All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.

Meta Tags (name attribute)

Page URLNameContent
www.edx.org/viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
www.edx.org/generatorGatsby 5.6.0
www.edx.org/twitter:cardsummary
www.edx.org/twitter:creator@edXOnline
www.edx.org/apple-itunes-appapp-id=945480667
www.edx.org/descriptionDiscover thousands of offerings — from free courses to full degrees — delivered by world-class partners like Harvard, Google, Amazon and more.
www.edx.org/keywords
www.edx.org/imagehttps://edx.org/contentful/ii9ehdcj88bc/24nI9FEfxhYsu4JtOI8esA/6405f3a237472501ca21a3ffcfa1cdc4/edx-homepage-preview.png?w=1116&h=585&fm=webp
www.edx.org/twitter:titleedX | Build new skills. Advance your career.
www.edx.org/twitter:descriptionDiscover thousands of offerings — from free courses to full degrees — delivered by world-class partners like Harvard, Google, Amazon and more.
www.edx.org/twitter:imagehttps://edx.org/contentful/ii9ehdcj88bc/24nI9FEfxhYsu4JtOI8esA/6405f3a237472501ca21a3ffcfa1cdc4/edx-homepage-preview.png?w=1116&h=585&fm=webp
www.edx.org/robotsno-follow
www.edx.org/search/?tab=courseviewportwidth=device-width, initial-scale=1, shrink-to-fit=no
www.edx.org/search/?tab=coursegeneratorGatsby 5.6.0
www.edx.org/search/?tab=coursetwitter:cardsummary
www.edx.org/search/?tab=coursetwitter:creator@edXOnline
www.edx.org/search/?tab=courseapple-itunes-appapp-id=945480667
www.edx.org/search/?tab=coursedescriptionFind online courses from top universities. Search all edX MOOCs from Harvard, MIT and more and enroll in a free course today.
www.edx.org/search/?tab=coursekeywords
www.edx.org/search/?tab=courseimage
www.edx.org/search/?tab=coursetwitter:titleedX Courses | View all online courses on edX.org
www.edx.org/search/?tab=coursetwitter:descriptionFind online courses from top universities. Search all edX MOOCs from Harvard, MIT and more and enroll in a free course today.
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www.edx.org/course/introduction-to-blockchaindescriptionDiscover why blockchain is such a disruptive force across business, government and society. Blockchain technology sparked the creation of Bitcoin, a decentralized digital payment system, as well as other popular cryptocurrency systems. Today industry leaders and experts are picturing radical new ways of using blockchain technology to form connections in the global economy. In this course, you will learn how to design smart contracts, bitcoin wallets, fabricode, chain SDKs, and more.
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www.edx.org/professional-certificate/google-cloud-computing-foundationsdescriptionThe Google Cloud Computing Foundations courses provide an overview of concepts central to cloud basics, big data, and machine learning, and where and how Google Cloud fits in.
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