Nibbler SEO audit for www.elccareers.co.nz
Summary
Overall8.6
The overall score for this website.
Accessibility9.6
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.2
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.3
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.3
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 03:10 on 19 Mar 2023 (GMT).
Top priorities for website improvement
- Consider updating this website regularly with new content. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Freshness1.0
Last updated December 5, 2019
- It looks like this website was last updated on Thursday, 5 December 2019. This is bad because visitors may dismiss this website as outdated. Websites that are not updated regularly are also spidered by search engines less often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 29/07/2016 | www.elccareers.co.nz/.../Kirsten_Marx.JPG | Last modified header |
| 29/07/2016 | www.elccareers.co.nz/.../TanyaJackson-small.jpg | Last modified header |
| 29/07/2016 | www.elccareers.co.nz/.../Tatum_Savage.JPG | Last modified header |
| 29/04/2018 | www.elccareers.co.nz/images/nz_slider_4.jpg | Last modified header |
| 29/04/2018 | www.elccareers.co.nz/images/nz_slider_3.jpg | Last modified header |
| 23/04/2018 | www.elccareers.co.nz/images/nz_slider_2.jpg | Last modified header |
| 23/04/2018 | www.elccareers.co.nz/images/nz_slider_1.jpg | Last modified header |
| 23/04/2018 | www.elccareers.co.nz/.../tomfordbeauty1.jpg | Last modified header |
| 05/12/2019 | www.elccareers.co.nz/.../rainbox-tick-certified.png | Last modified header |
| 03/12/2018 | www.elccareers.co.nz/.../MyFontsWebfontsKit.css | Last modified header |
| 03/12/2018 | www.elccareers.co.nz/css/.../spinner.css | Last modified header |
Popularity5.0
191Estimated monthly organic visitors
- This website appears to have a good number of monthly website visits each month
Source: Ahrefs
Internal links7.3
- 6 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
- 8 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Server behaviour8.0
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://elccareers.co.nz to http://www.elccareers.co.nz. This is ideal.
Amount of content8.2
Rendering Chart...
- This website has an average of 576 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.elccareers.co.nz/ | 1428 | 198 |
| www.elccareers.co.nz/index.php/about | 3325 | 532 |
| www.elccareers.co.nz/index.php/career | 3151 | 501 |
| www.elccareers.co.nz/index.php/working | 9119 | 1554 |
| www.elccareers.co.nz/index.php/contact | 652 | 97 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
Incoming links10.0
1,717,770 pages link to this website
23,014 domains link to this website
- There are 1,717,770 pages on 23,014 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
- Many of the domains that link to this website are hosted on servers with similar IP addresses. Search engines may ignore these incoming links or penalise this website's ranking as this behaviour can be an indicator of artificial link building.
Source: Ahrefs
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Meta tags10.0
This is how this website will look in Google search listings:
The Company | Estee Lauder Careers - New Zealand
www.elccareers.co.nz/
Estee Lauder Careers New Zealand, for information on a career in fashion, beauty, makeup, skin care, employment in New Zealand.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.elccareers.co.nz/ | viewport | width=device-width, initial-scale=1 |
| www.elccareers.co.nz/ | keywords | fashion, beauty, makeup, skin care, employment, career, New Zealand |
| www.elccareers.co.nz/ | description | Estee Lauder Careers New Zealand, for information on a career in fashion, beauty, makeup, skin care, employment in New Zealand. |
| www.elccareers.co.nz/index.php/about | viewport | width=device-width, initial-scale=1 |
| www.elccareers.co.nz/index.php/about | keywords | fashion, beauty, makeup, skin care, employment, career, New Zealand |
| www.elccareers.co.nz/index.php/about | description | Estee Lauder Careers New Zealand, for information on a career in fashion, beauty, makeup, skin care, employment in New Zealand. |
| www.elccareers.co.nz/index.php/career | viewport | width=device-width, initial-scale=1 |
| www.elccareers.co.nz/index.php/career | keywords | fashion, beauty, makeup, skin care, employment, career, New Zealand |
| www.elccareers.co.nz/index.php/career | description | Estee Lauder Careers New Zealand, for information on a career in fashion, beauty, makeup, skin care, employment in New Zealand. |
| www.elccareers.co.nz/index.php/working | viewport | width=device-width, initial-scale=1 |
| www.elccareers.co.nz/index.php/working | keywords | fashion, beauty, makeup, skin care, employment, career, New Zealand |
| www.elccareers.co.nz/index.php/working | description | Estee Lauder Careers New Zealand, for information on a career in fashion, beauty, makeup, skin care, employment in New Zealand. |
| www.elccareers.co.nz/index.php/contact | viewport | width=device-width, initial-scale=1 |
| www.elccareers.co.nz/index.php/contact | keywords | fashion, beauty, makeup, skin care, employment, career, New Zealand |
| www.elccareers.co.nz/index.php/contact | description | Estee Lauder Careers New Zealand, for information on a career in fashion, beauty, makeup, skin care, employment in New Zealand. |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.elccareers.co.nz/ | Content-Type | text/html; charset=UTF-8 |
| www.elccareers.co.nz/index.php/about | Content-Type | text/html; charset=UTF-8 |
| www.elccareers.co.nz/index.php/career | Content-Type | text/html; charset=UTF-8 |
| www.elccareers.co.nz/index.php/working | Content-Type | text/html; charset=UTF-8 |
| www.elccareers.co.nz/index.php/contact | Content-Type | text/html; charset=UTF-8 |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
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