Nibbler SEO audit for


The overall score for this website.


How accessible the website is to mobile and disabled users.

The following tests contribute to this score:


How satisfying the website is likely to be for users.


How well marketed, and popular the website is.


How well designed and built the website is.

Nibbler tested a sample of 5 pages from this website at 15:49 on 26 May 2023 (BST).

Top priorities for website improvement

  • Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
  • Sign up for a Twitter account and make sure it is linked to from your site. (read more)
  • Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)


This website does not appear to be associated with a Twitter account.

  • This website did not contain a link to Twitter.
    • Sign up for a Twitter account and make sure it is linked to from your site.


0% of pages are optimised for printing


71% of images have a clearly defined size

10 images are being resized by the browser

Amount of content6.8

Rendering Chart...

  • This website has an average of 660 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
  • One page of this website has very little content (20 words or less).
    • Ensure all pages have a sufficient amount of content.


additions address articles becoming best blog breeds bugging call chat choose common courier couriers customer delivery department email epetstore explore fastway gras head head-on hoekom honde hours information itchy latest lifestyle live more most must-have office oorsake operating oplossings pets policy's popular products read reads reasons returns reviews right risk scratchy sellers service shop showroom suit tackle times touch tracking warmers what's whatsapp winter your

  • A significant amount (20.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
    • Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.

Page headings detail

URLHeadingLevel ADDITIONSH2 SELLERSH2 BY DEPARTMENTH2 REVIEWSH2 FROM OUR BLOGH2 READS FROM OUR BLOGH2 to choose the right pet to suit your lifestyleH3 common reasons for itchy scratchy petsH3 Popular Dog Breeds Most at Risk of Becoming FatH3 Eet Honde Gras? - Oorsake en OplossingsH3's Bugging My Pet? And How To Tackle It Head-On:H3 Must-Have Pet Winter WarmersH3 All Latest ProductsH4 Best SellersH4 More ReviewsH4 Our ArticlesH4 Our ArticlesH4 & Returns InformationH1 Policy'sH1 Policy'sH2 in touchH1 TimesH2 Office AddressH2 UsH4 UsH4 UsH4 ChatH4 & Customer Service HoursH4 Couriers:H4 Courier Guy:H4


Mobile screenshot of screenshot of
  • All of this website appears to be optimised for viewing on a mobile phone (using CSS media queries) but it is not optimised for tablet viewing. It is important to make sure your content is optimised for a wide range of devices as a growing percentage of web browsing is done on phones and tablets.

Server behaviour9.4

Yes404 page


  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
  • This website uses a temporary (HTTP 302) redirect from to This is OK, but a permanent (HTTP 301) redirect is considered best practice.
    • If possible, change the temporary redirect to a permanent (HTTP 301) redirect.


100% of pages use analytics

Google Tag Manager

  • Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Meta tags10.0

This is how this website will look in Google search listings:

ePETstore | South Africa’s coolest online pet store

The coolest online shop catering for cat and dog owners. Easy to use, with speedy delivery of orders directly to your door anywhere in SA, ePETstore offers a wide ...

  • All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.

Meta Tags (name attribute)

Page URLNameContent coolest online shop catering for cat and dog owners. Easy to use, with speedy delivery of orders directly to your door anywhere in SA, ePETstore offers a wide selection of quality pet products from well-known brands and free expert advice. Shop now., initial-scale=1.0 to shop online with us? Here is everything you need to know about our delivery including free delivery options, fees, timelines & more., initial-scale=1.0 you need to know about our returns policy BEFORE you purchase that pet product you’ve had your eye on, but not quite 100% sure about., initial-scale=1.0 a question, compliment or complaint? Call us or contact us via whatsapp, live chat or email, because we’d LOVE to hear from you., initial-scale=1.0 best gift you can give, is the gift of choice. Spoil a pet-parent with a gift voucher and allow them to shop THEIR favourite ePETstore pet products., initial-scale=1.0

Meta Tags (http-equiv attribute)

Page URLNameContent

URL format10.0

  • This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.


9008Estimated monthly organic visitors

  • This website appears to have a high number of monthly website visits each month

Source: Ahrefs


Last updated April 25, 2023

  • It looks like this website was last updated on Tuesday, 25 April 2023. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

18/04/ text
25/04/ text
18/04/ text
25/04/ text
12/04/ modified header
12/04/ modified header

Domain agei

  • Sorry, we cannot check the domain age of websites.

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