Nibbler SEO audit for www.everythingcard.ca
Summary
Overall9.0
The overall score for this website.
Accessibility9.8
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.4
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.8
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.5
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 11:00 on 25 May 2023 (BST).
Top priorities for website improvement
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
- Make sure that all pages have a descriptive title. Do not include the address of the page in the title, try not to use excessive punctuation and avoid common words like 'page'. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Popularity5.0
479Estimated monthly organic visitors
- This website appears to have a good number of monthly website visits each month
Source: Ahrefs
Images6.9
43% of images have a clearly defined size
50 images are being resized by the browser
- Most images (57.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 17 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 50 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Freshness8.8
Last updated February 22, 2023
- It looks like this website was last updated on Wednesday, 22 February 2023. Visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Page titles9.0
100% of pages have defined titles
20% of page titles are weak
- All pages were found to specify page titles, but one page has a relatively weak title which could be improved. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
- Make sure that all pages have a descriptive title. Do not include the address of the page in the title, try not to use excessive punctuation and avoid common words like 'page'.
Page titles
| Page title | Notes |
| Best Gift for Employees, Staff and Customers | No Fee Options | OK |
| Corporate Gifts Ideas | Client Gifts | Corporate Holiday Gifts | EverythingCard | This title appears to be overly complex. Consider a more meaningful title |
| Simplified Employee Recognition Platform - Free Starter Options | OK |
| Best Survey Participation Reward - Free Starter Option | OK |
| Charity Event Prizes & Gifts | Charity Fundraising Ideas | OK |
Amount of content9.3
Rendering Chart...
- This website has an average of 765 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.everythingcard.ca/ | 4187 | 590 |
| www.everythingcard.ca/corporate-gifts | 6401 | 942 |
| www.everythingcard.ca/employee-recognition | 6255 | 919 |
| www.everythingcard.ca/survey-rewards | 4733 | 678 |
| www.everythingcard.ca/charity-fundraising-rewards | 4865 | 694 |
Headings9.5
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Many headings (9.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
Page headings detail
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://everythingcard.ca to http://www.everythingcard.ca. This is ideal.
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Incoming links10.0
190 pages link to this website
102 domains link to this website
- There are 190 pages on 102 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
Internal links10.0
- Every link tested appears to be well defined. This is good because well defined links help SEO and aid accessibility.
Meta tags10.0
This is how this website will look in Google search listings:
Best Gift for Employees, Staff and Customers | No Fee Options
www.everythingcard.ca/
Canada's corporate gifting platform. Let your recipients choose their own unique gift. Easy set-up, Bulk discounts available, Start for Free. Try our 30 second demo ...
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.everythingcard.ca/ | viewport | width=device-width, initial-scale=1 |
| www.everythingcard.ca/ | keywords | Bulk Gift Cards, Rewards For Staff, Prepaid Visa Alternative, Unique Gift For Each Employee, Rewards, Holiday Gifts, Anniversary Gifts, Digital Gifts, Digital Gift Cards, Physical Gifts, Physical Gift Cards, Participation Prizes, Bulk E-gifting, Customized Gift Cards |
| www.everythingcard.ca/ | description | Canada's corporate gifting platform. Let your recipients choose their own unique gift. Easy set-up, Bulk discounts available, Start for Free. Try our 30 second demo now. |
| www.everythingcard.ca/ | generator | Esiance Inc. |
| www.everythingcard.ca/ | csrf-token | SfJJ67K3EqISstXR2gwLr2ybAyWLBI4smGghswKl |
| www.everythingcard.ca/ | robots | index, follow |
| www.everythingcard.ca/corporate-gifts | viewport | width=device-width, initial-scale=1 |
| www.everythingcard.ca/corporate-gifts | keywords | Corporate Gifts Ideas, Client Gifts, Corporate Holiday Gifts, EverythingCard, Customer Rewards, Customer Loyalty, Appreciation Gifts, Customized Corporate Gifts |
| www.everythingcard.ca/corporate-gifts | description | Show appreciation with the ultimate gift - the gift of choice. Send gifts in bulk, no set-up needed, no fee options available, we handle everything. |
| www.everythingcard.ca/corporate-gifts | generator | Esiance Inc. |
| www.everythingcard.ca/corporate-gifts | csrf-token | SfJJ67K3EqISstXR2gwLr2ybAyWLBI4smGghswKl |
| www.everythingcard.ca/corporate-gifts | robots | index, follow |
| www.everythingcard.ca/employee-recognition | viewport | width=device-width, initial-scale=1 |
| www.everythingcard.ca/employee-recognition | keywords | Employee Gift Ideas, Employee Recognition & Rewards, Employee Appreciation Gifts, Employee Engagement, Performance, Anniversary, Milestones, Employee Retention Gifts, Employee Engagement, Recognition |
| www.everythingcard.ca/employee-recognition | description | Reward your employees with the gift of choice. No Fee Options Available. Recipients select from over 100 brands including Starbucks, Amazon, Tim Hortons, Loblaw and more. |
| www.everythingcard.ca/employee-recognition | generator | Esiance Inc. |
| www.everythingcard.ca/employee-recognition | csrf-token | SfJJ67K3EqISstXR2gwLr2ybAyWLBI4smGghswKl |
| www.everythingcard.ca/employee-recognition | robots | index, follow |
| www.everythingcard.ca/survey-rewards | viewport | width=device-width, initial-scale=1 |
| www.everythingcard.ca/survey-rewards | keywords | Survey Rewards, Recruiter Appreciation, Speaker Gifts, Participation Rewards, Participation Gifts, Survey Incentives |
| www.everythingcard.ca/survey-rewards | description | Gift cards for survey rewards. No fees. Available in $5 denominations. Let survey recipients select exactly the survey reward they want. |
| www.everythingcard.ca/survey-rewards | generator | Esiance Inc. |
| www.everythingcard.ca/survey-rewards | csrf-token | SfJJ67K3EqISstXR2gwLr2ybAyWLBI4smGghswKl |
| www.everythingcard.ca/survey-rewards | robots | index, follow |
| www.everythingcard.ca/charity-fundraising-rewards | viewport | width=device-width, initial-scale=1 |
| www.everythingcard.ca/charity-fundraising-rewards | keywords | Charity Event Prizes & Gifts, Charity Fundraising Ideas, Raffle Prize Ideas, Prizes To Raise Money For Charity |
| www.everythingcard.ca/charity-fundraising-rewards | description | Reward donors with fundraising prizes in the form of gift cards. Boost fundraising with the donate-back option. |
| www.everythingcard.ca/charity-fundraising-rewards | generator | Esiance Inc. |
| www.everythingcard.ca/charity-fundraising-rewards | csrf-token | SfJJ67K3EqISstXR2gwLr2ybAyWLBI4smGghswKl |
| www.everythingcard.ca/charity-fundraising-rewards | robots | index, follow |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.everythingcard.ca/ | Content-Type | text/html; charset=utf-8 |
| www.everythingcard.ca/corporate-gifts | Content-Type | text/html; charset=utf-8 |
| www.everythingcard.ca/employee-recognition | Content-Type | text/html; charset=utf-8 |
| www.everythingcard.ca/survey-rewards | Content-Type | text/html; charset=utf-8 |
| www.everythingcard.ca/charity-fundraising-rewards | Content-Type | text/html; charset=utf-8 |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
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Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
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