Nibbler SEO audit for www.fedex.com
Summary
Overall8.7
The overall score for this website.
Accessibility8.6
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.0
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.5
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.5
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 19:08 on 3 Apr 2024 (BST).
Top priorities for website improvement
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs. (read more)
URL format4.0
5 URLs are less than ideal
- All URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Page extensions
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Internal links6.0
- 96 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Images6.4
74% of images have a clearly defined size
171 images are being resized by the browser
- Some images (26.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 11 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 171 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Amount of content9.3
Rendering Chart...
- This website has an average of 821 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.fedex.com/global/choose-location.html | 5992 | 985 |
| www.fedex.com/en-us/home.html | 7711 | 1053 |
| www.fedex.com/es-us/home.html | 8310 | 1166 |
| www.fedex.com/zh-cn/home.html | 2818 | 307 |
| www.fedex.com/en-cn/home.html | 4569 | 595 |
Headings9.8
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some headings (5.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
Page headings detail
| URL | Heading | Level |
| www.fedex.com/global/choose-location.html | Select Your Location and Language | H1 |
| www.fedex.com/global/choose-location.html | Africa | H2 |
| www.fedex.com/global/choose-location.html | Asia & Indian Sub Continent | H2 |
| www.fedex.com/global/choose-location.html | Caribbean | H2 |
| www.fedex.com/global/choose-location.html | Central & South America | H2 |
| www.fedex.com/global/choose-location.html | Europe | H2 |
| www.fedex.com/global/choose-location.html | Middle East | H2 |
| www.fedex.com/global/choose-location.html | North America | H2 |
| www.fedex.com/global/choose-location.html | Ocean & Pacific | H2 |
| www.fedex.com/en-us/home.html | Ship, manage, track, deliver | H1 |
| www.fedex.com/en-us/home.html | Personalize Your Deliveries | H2 |
| www.fedex.com/en-us/home.html | Enter up to 30 FedEx tracking numbers | H2 |
| www.fedex.com/en-us/home.html | Manage your shipments and returns | H2 |
| www.fedex.com/en-us/home.html | Take steps toward more sustainable shipping | H2 |
| www.fedex.com/en-us/home.html | Celebrate Earth Day 24/7 | H2 |
| www.fedex.com/en-us/home.html | Celebrate Earth Day 24/7 | H2 |
| www.fedex.com/en-us/home.html | Celebrate Earth Day 24/7 | H2 |
| www.fedex.com/en-us/home.html | Watch truly cinematic deliveries | H2 |
| www.fedex.com/en-us/home.html | Watch truly cinematic deliveries | H2 |
| www.fedex.com/en-us/home.html | Streamline shipping and deliveries this spring | H2 |
| www.fedex.com/en-us/home.html | Tap into new app features | H3 |
| www.fedex.com/en-us/home.html | Drop off packages and shop | H3 |
| www.fedex.com/en-us/home.html | Quickly move business documents that matter | H3 |
| www.fedex.com/en-us/home.html | Wrap up your orders responsibly | H5 |
| www.fedex.com/en-us/home.html | See how conservation grows | H5 |
| www.fedex.com/en-us/home.html | Understand your shipping emissions | H5 |
| www.fedex.com/en-us/home.html | Wrap up your orders responsibly | H5 |
| www.fedex.com/en-us/home.html | See how conservation grows | H5 |
| www.fedex.com/en-us/home.html | Understand your shipping emissions | H5 |
| www.fedex.com/es-us/home.html | Envío, gestión, rastreo, entrega | H1 |
| www.fedex.com/es-us/home.html | Personaliza tus entregas | H2 |
| www.fedex.com/es-us/home.html | Ingresa hasta 30 números de rastreo. | H2 |
| www.fedex.com/es-us/home.html | Gestione sus envíos y devoluciones | H2 |
| www.fedex.com/es-us/home.html | Envía los regalos de San Valentín con TLC | H2 |
| www.fedex.com/es-us/home.html | Realiza y recibe envíos con facilidad | H2 |
| www.fedex.com/es-us/home.html | Causa una impresión duradera en tus clientes | H2 |
| www.fedex.com/es-us/home.html | Un trato VIP para el trofeo Vince Lombardi | H3 |
| www.fedex.com/es-us/home.html | Un trato VIP para el trofeo Vince Lombardi | H3 |
| www.fedex.com/es-us/home.html | Prepárate para los subsidios para pequeñas empresas de FedEx® de 2024 | H3 |
| www.fedex.com/es-us/home.html | Un milagro moderno | H3 |
| www.fedex.com/es-us/home.html | Regala con el corazón. Haz tus envíos a tiempo. | H3 |
| www.fedex.com/es-us/home.html | Envía flores o plantas a sus seres queridos | H3 |
| www.fedex.com/es-us/home.html | Flexibilidad y comodidad sobre la marcha | H3 |
| www.fedex.com/es-us/home.html | Recolección de elementos esenciales y entrega de paquetes | H3 |
| www.fedex.com/es-us/home.html | Ve cómo tus envíos empoderan a voces diversas | H3 |
| www.fedex.com/es-us/home.html | Ve cómo tus envíos empoderan a voces diversas | H3 |
| www.fedex.com/es-us/home.html | Sorprende a tus destinatarios con un embalaje personalizado | H3 |
| www.fedex.com/es-us/home.html | Sorprende a tus destinatarios con un embalaje personalizado | H3 |
| www.fedex.com/es-us/home.html | Prepárate para una primavera ajetreada | H3 |
| www.fedex.com/es-us/home.html | Prepárate para una primavera ajetreada | H3 |
| www.fedex.com/zh-cn/home.html | The World on Time™ | H1 |
| www.fedex.com/zh-cn/home.html | 最多输入 30 个 FedEx 追踪号码 | H2 |
| www.fedex.com/zh-cn/home.html | 管理您的货件 | H2 |
| www.fedex.com/zh-cn/home.html | 立即注册，即有机会享受 4.5 折的国际运费折扣！ | H2 |
| www.fedex.com/zh-cn/home.html | 查看您的碳排放量以协助您管理碳足迹 | H2 |
| www.fedex.com/zh-cn/home.html | 中国 FedEx 新闻 | H2 |
| www.fedex.com/en-cn/home.html | The World on Time™ | H1 |
| www.fedex.com/en-cn/home.html | Enter up to 30 FedEx tracking numbers | H2 |
| www.fedex.com/en-cn/home.html | Manage your shipments | H2 |
| www.fedex.com/en-cn/home.html | Sign up now and save 55%* off your international shipping rates! | H2 |
| www.fedex.com/en-cn/home.html | View your carbon emissions to help you manage your carbon footprint | H2 |
| www.fedex.com/en-cn/home.html | FedEx China News | H2 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://fedex.com to http://www.fedex.com. This is ideal.
Analytics10.0
100% of pages use analytics
SiteCatalyst
- Every page in this website is using SiteCatalyst. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Meta tags10.0
This is how this website will look in Google search listings:
FedEx Global Home - Select Your Location
www.fedex.com/global/choose-location.html
Welcome to FedEx.com - Select your location to find services for shipping your package, package tracking, shipping rates, and tools to support shippers and small ...
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.fedex.com/global/choose-location.html | google-site-verification | |
| www.fedex.com/global/choose-location.html | description | Welcome to FedEx.com - Select your location to find services for shipping your package, package tracking, shipping rates, and tools to support shippers and small businesses |
| www.fedex.com/global/choose-location.html | keywords | |
| www.fedex.com/global/choose-location.html | locale | choose-location |
| www.fedex.com/global/choose-location.html | viewport | width=device-width, initial-scale=1 |
| www.fedex.com/global/choose-location.html | format-detection | telephone=no |
| www.fedex.com/global/choose-location.html | og:type | website |
| www.fedex.com/global/choose-location.html | og:site_name | FedEx |
| www.fedex.com/global/choose-location.html | og:url | https://www.fedex.com/global/choose-location.html |
| www.fedex.com/global/choose-location.html | og:title | FedEx Global Home - Select Your Location |
| www.fedex.com/global/choose-location.html | og:description | Welcome to FedEx.com - Select your location to find services for shipping your package, package tracking, shipping rates, and tools to support shippers and small businesses |
| www.fedex.com/en-us/home.html | google-site-verification | |
| www.fedex.com/en-us/home.html | description | Use the Fedex.com site to login to your FedEx account, get your tracking status, find a FedEx near you, learn more about how to become a better shipper, get online print offers, or get inspiration for your small business needs. |
| www.fedex.com/en-us/home.html | keywords | marketing:products_services/tools/calculators/rates,marketing:products_services/ship/locations,marketing:products_services/location/us,marketing:products_services/print,marketing:products_services/ship,marketing:products_services/tools/contact,fedex-com:sitemap/home |
| www.fedex.com/en-us/home.html | locale | en_us |
| www.fedex.com/en-us/home.html | template | homepage |
| www.fedex.com/en-us/home.html | viewport | width=device-width, initial-scale=1 |
| www.fedex.com/en-us/home.html | format-detection | telephone=no |
| www.fedex.com/en-us/home.html | og:type | website |
| www.fedex.com/en-us/home.html | og:site_name | FedEx |
| www.fedex.com/en-us/home.html | og:url | https://www.fedex.com/en-us/home.html |
| www.fedex.com/en-us/home.html | og:title | The New FedEx.com - Tracking, Shipping & Locations |
| www.fedex.com/en-us/home.html | og:description | Login to your account or learn more about how to become a better shipper, printing offers, or get inspiration for your small business. |
| www.fedex.com/es-us/home.html | google-site-verification | |
| www.fedex.com/es-us/home.html | description | Usa el sitio Fedex.com para iniciar sesión en tu cuenta de FedEx, rastrear el estado de tus envíos, encontrar una oficina de FedEx cerca de tu hogar, consultar más información sobre cómo convertirte en un mejor remitente, obtener ofertas de impresiones en línea o inspirarte para satisfacer las necesidades de tu pequeña empresa. |
| www.fedex.com/es-us/home.html | keywords | marketing:products_services/services/international,marketing:products_services/tools/tracking,marketing:products_services/tools/packaging,marketing:customer_objective/technology/mobile,marketing:products_services/tools/desktop,marketing:products_services/services/domestic,marketing:customer_objective/technology/resources,marketing:products_services/location/domestic/us,marketing:products_services/ship,marketing:products_services/tools/locations,marketing:products_services/tools/mobile,marketing:customer_objective/technology/internet,fedex-com:sitemap/home |
| www.fedex.com/es-us/home.html | locale | es_us |
| www.fedex.com/es-us/home.html | template | homepage |
| www.fedex.com/es-us/home.html | viewport | width=device-width, initial-scale=1 |
| www.fedex.com/es-us/home.html | format-detection | telephone=no |
| www.fedex.com/es-us/home.html | og:type | website |
| www.fedex.com/es-us/home.html | og:site_name | FedEx |
| www.fedex.com/es-us/home.html | og:url | https://www.fedex.com/es-us/home.html |
| www.fedex.com/es-us/home.html | og:title | La nueva página web FedEx.com - Rastreo, envíos y oficinas |
| www.fedex.com/es-us/home.html | og:description | Ingresa a tu cuenta u obtén más información sobre cómo convertirte en un mejor exportador, imprime ofertas o encuentra inspiración para tu pequeña empresa. |
| www.fedex.com/zh-cn/home.html | google-site-verification | |
| www.fedex.com/zh-cn/home.html | description | FedEx 为全球的公司提供国际快递服务和托运解决方案，这些服务和解决方案根据您的运输需求量身定制，包括往返中国的托运需求。 |
| www.fedex.com/zh-cn/home.html | keywords | fedex-com:sitemap/home |
| www.fedex.com/zh-cn/home.html | locale | zh_cn |
| www.fedex.com/zh-cn/home.html | template | homepage |
| www.fedex.com/zh-cn/home.html | viewport | width=device-width, initial-scale=1 |
| www.fedex.com/zh-cn/home.html | format-detection | telephone=no |
| www.fedex.com/zh-cn/home.html | og:type | website |
| www.fedex.com/zh-cn/home.html | og:site_name | FedEx |
| www.fedex.com/zh-cn/home.html | og:url | https://www.fedex.com.cn/zh-cn/home.html |
| www.fedex.com/zh-cn/home.html | og:title | 全新的 FedEx.com 网站 — 追踪、托运和位置。 |
| www.fedex.com/zh-cn/home.html | og:description | 登录您的帐户，或详细了解如何优化寄件方式、打印优惠或为您的小型业务获取灵感。 |
| www.fedex.com/en-cn/home.html | google-site-verification | |
| www.fedex.com/en-cn/home.html | description | FedEx offers companies international express delivery services and solutions worldwide that are tailored to your shipping needs, including to and from China. |
| www.fedex.com/en-cn/home.html | keywords | fedex-com:sitemap/home |
| www.fedex.com/en-cn/home.html | locale | en_cn |
| www.fedex.com/en-cn/home.html | template | homepage |
| www.fedex.com/en-cn/home.html | viewport | width=device-width, initial-scale=1 |
| www.fedex.com/en-cn/home.html | format-detection | telephone=no |
| www.fedex.com/en-cn/home.html | og:type | website |
| www.fedex.com/en-cn/home.html | og:site_name | FedEx |
| www.fedex.com/en-cn/home.html | og:url | https://www.fedex.com.cn/en-cn/home.html |
| www.fedex.com/en-cn/home.html | og:title | The New FedEx.com - Tracking, Shipping & Locations |
| www.fedex.com/en-cn/home.html | og:description | Login to your account or learn more about how to become a better shipper, printing offers, or get inspiration for your small business. |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.fedex.com/global/choose-location.html | X-UA-Compatible | IE=edge,chrome=1 |
| www.fedex.com/en-us/home.html | X-UA-Compatible | IE=edge,chrome=1 |
| www.fedex.com/es-us/home.html | X-UA-Compatible | IE=edge,chrome=1 |
| www.fedex.com/zh-cn/home.html | X-UA-Compatible | IE=edge,chrome=1 |
| www.fedex.com/en-cn/home.html | X-UA-Compatible | IE=edge,chrome=1 |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
Freshness10.0
Last updated March 26, 2024
- It looks like this website was last updated on Tuesday, 26 March 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 26/03/2024 | www.fedex.com/en-cn/home.html | Body text |
| 17/02/2024 | www.fedex.com/.../productpage.min.94b8b4eebac8d0f8ac83704005ac2445.css | Last modified header |
| 17/02/2024 | www.fedex.com/.../clientlib-dependencies.min.540fcc94430cfa0d851397dc0476d5c4.css | Last modified header |
| 17/02/2024 | www.fedex.com/.../clientlib-base.min.ef6ade3a88938270fdd7d46f404a3130.css | Last modified header |
| 17/02/2024 | www.fedex.com/.../clientlib-xf.min.8d2976c29317c07c12e0cb07b247789b.css | Last modified header |
| 17/02/2024 | www.fedex.com/.../clientlibs.min.300d161de90feabc95f06858b1de7d3d.css | Last modified header |
| 17/02/2024 | www.fedex.com/.../browser-support.min.3a768a0252e06bdaef85de7037daceef.css | Last modified header |
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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