Nibbler SEO audit for florastor.com
Summary
Overall8.2
The overall score for this website.
Accessibility8.5
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience6.1
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing5.8
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.4
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 16:42 on 23 Apr 2024 (BST).
Top priorities for website improvement
- Check how the website looks using a mobile and consider adding mobile and tablet styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print florastor.com/ Not detected florastor.com/collections/all Not detected florastor.com/products/florastor-dual-action-probiotic-supplement Not detected florastor.com/products/florastor-advanced-pro-pre-probiotic-prebiotic-fiber-supplement Not detected florastor.com/products/florastor-advanced-immunity-probiotic-immune-supplement Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Mobile4.4
- Some pages (20.0%) of this website appear to be optimised for viewing on a mobile phone or tablet (using CSS media queries). It is important to make sure your content is optimised for a wide range of devices as a growing percentage of web browsing is done on phones and tablets.
- Check how the website looks using a mobile and consider adding mobile and tablet styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Device optimised pages
Page Mobile Tablet Viewport florastor.com/ Detected Detected Detected florastor.com/collections/all Not detected Not detected Detected florastor.com/products/florastor-dual-action-probiotic-supplement Not detected Not detected Detected florastor.com/products/florastor-advanced-pro-pre-probiotic-prebiotic-fiber-supplement Not detected Not detected Detected florastor.com/products/florastor-advanced-immunity-probiotic-immune-supplement Not detected Not detected Detected
- Check how the website looks using a mobile and consider adding mobile and tablet styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Images8.0
100% of images have a clearly defined size
43 images are being resized by the browser
- All images have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- 43 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Amount of content8.5
Rendering Chart...
- This website has an average of 445 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
Internal links9.0
- 5 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
- One link uses text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL florastor.com/collections/all Florastor® Helps Restore & Maintain Your Digestive Balance* Dual Action Probiotic that flushes out bad gut bacteria & boosts the good* Shop Florastor florastor.com/
- Consider shortening long anchor text.
- One link has no text describing its destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.florastor.com to http://florastor.com. This is ideal.
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
Meta tags10.0
This is how this website will look in Google search listings:
YouTube
florastor.com/
The only probiotic with Saccharomyces boulardii CNCM I-745, backed by 70 years of safe use & research, helps restore gut balance & support immune health.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| florastor.com/ | viewport | width=device-width, initial-scale=1.0 |
| florastor.com/ | description | The only probiotic with Saccharomyces boulardii CNCM I-745, backed by 70 years of safe use & research, helps restore gut balance & support immune health. |
| florastor.com/ | shopify-digital-wallet | /58079117391/digital_wallets/dialog |
| florastor.com/collections/all | viewport | width=device-width, initial-scale=1.0 |
| florastor.com/collections/all | description | #1 selling probiotic worldwide, backed by 70 years of safe use & research, strengthens digestive & immune health, appropriate for children ages 2 months & up |
| florastor.com/collections/all | shopify-digital-wallet | /58079117391/digital_wallets/dialog |
| florastor.com/products/florastor-dual-action-probiotic-supplement | viewport | width=device-width, initial-scale=1.0 |
| florastor.com/products/florastor-dual-action-probiotic-supplement | description | #1 selling probiotic worldwide. Strengthens digestive & immune health and helps protect against multiple GI symptoms even while taking antibiotics. |
| florastor.com/products/florastor-dual-action-probiotic-supplement | shopify-digital-wallet | /58079117391/digital_wallets/dialog |
| florastor.com/products/florastor-advanced-pro-pre-probiotic-prebiotic-fiber-supplement | viewport | width=device-width, initial-scale=1.0 |
| florastor.com/products/florastor-advanced-pro-pre-probiotic-prebiotic-fiber-supplement | description | Strengthens digestive & immune health with #1 selling probiotic worldwide plus plant-based prebiotic fiber to nourish good bacteria for extra digestive support. |
| florastor.com/products/florastor-advanced-pro-pre-probiotic-prebiotic-fiber-supplement | shopify-digital-wallet | /58079117391/digital_wallets/dialog |
| florastor.com/products/florastor-advanced-immunity-probiotic-immune-supplement | viewport | width=device-width, initial-scale=1.0 |
| florastor.com/products/florastor-advanced-immunity-probiotic-immune-supplement | description | Strengthens digestive & immune health with #1 selling probiotic worldwide plus vitamins C & D3 and Zinc for extra immune support.* |
| florastor.com/products/florastor-advanced-immunity-probiotic-immune-supplement | shopify-digital-wallet | /58079117391/digital_wallets/dialog |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| florastor.com/ | X-UA-Compatible | IE=edge,chrome=1 |
| florastor.com/collections/all | X-UA-Compatible | IE=edge,chrome=1 |
| florastor.com/products/florastor-dual-action-probiotic-supplement | X-UA-Compatible | IE=edge,chrome=1 |
| florastor.com/products/florastor-advanced-pro-pre-probiotic-prebiotic-fiber-supplement | X-UA-Compatible | IE=edge,chrome=1 |
| florastor.com/products/florastor-advanced-immunity-probiotic-immune-supplement | X-UA-Compatible | IE=edge,chrome=1 |
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
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Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |
Nibbler tested the following pages
- https://florastor.com/
- https://florastor.com/collections/all
- https://florastor.com/products/florastor-dual-action-probiotic-supplement
- https://florastor.com/products/florastor-advanced-pro-pre-probiotic-prebiotic-fiber-supplement
- https://florastor.com/products/florastor-advanced-immunity-probiotic-immune-supplement