Nibbler SEO audit for www.google.com.mx
Summary
Overall5.7
The overall score for this website.
Accessibility6.9
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience6.0
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.9
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology7.1
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 17:34 on 25 May 2023 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
- Consider the amount of text on this website and increase it if appropriate. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Headings0.0
- No pages were found to be using defined headings. This means that users and search engines may find it harder to determine the content of this website's page. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.google.com.mx/?gws_rd=ssl Not detected www.google.com.mx/advanced_search?hl=en&authuser=0 Not detected www.google.com.mx/services/ Not detected www.google.com.mx/intl/.../ Not detected www.google.com.mx/intl/.../ Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| screen | 361px | - | www.google.com.mx/?gws_rd=ssl |
| screen | - | 361px | www.google.com.mx/?gws_rd=ssl |
| screen | 361px | - | www.google.com.mx/?gws_rd=ssl |
| screen | - | 361px | www.google.com.mx/?gws_rd=ssl |
| screen | 361px | - | www.google.com.mx/?gws_rd=ssl |
| screen | - | 361px | www.google.com.mx/?gws_rd=ssl |
| screen | 361px | - | www.google.com.mx/?gws_rd=ssl |
| screen | - | 361px | www.google.com.mx/?gws_rd=ssl |
| screen | 361px | - | www.google.com.mx/?gws_rd=ssl |
| screen | - | 361px | www.google.com.mx/?gws_rd=ssl |
| screen | 361px | - | www.google.com.mx/?gws_rd=ssl |
| screen | - | 361px | www.google.com.mx/?gws_rd=ssl |
| screen | - | 361px | www.google.com.mx/?gws_rd=ssl |
| (-ms-high-contrast:black-on-white) | - | - | www.google.com.mx/advanced_search?hl=en&authuser=0 |
| (-ms-high-contrast:white-on-black) | - | - | www.google.com.mx/advanced_search?hl=en&authuser=0 |
| all | - | 1056px | www.google.com.mx/advanced_search?hl=en&authuser=0 |
Freshness1.1
Last updated May 26, 2020
- It looks like this website was last updated on Tuesday, 26 May 2020. This is bad because visitors may dismiss this website as outdated. Websites that are not updated regularly are also spidered by search engines less often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 20/05/2020 | www.google.com.mx/services/ | Last modified header |
| 26/05/2020 | www.google.com.mx/intl/.../ | Last modified header |
| 26/05/2020 | www.google.com.mx/intl/.../ | Last modified header |
| 22/10/2019 | www.google.com.mx/.../googlelogo_white_background_color_272x92dp.png | Last modified header |
Amount of content2.6
Rendering Chart...
- This website has an average of 154 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
- 2 pages of this website have very little content (20 words or less).
- Ensure all pages have a sufficient amount of content.
Amount of content discovered
| Page | Characters | Words |
| www.google.com.mx/?gws_rd=ssl | 169 | 25 |
| www.google.com.mx/advanced_search?hl=en&authuser=0 | 4967 | 723 |
| www.google.com.mx/services/ | 156 | 21 |
| www.google.com.mx/intl/.../ | 37 | 1 |
| www.google.com.mx/intl/.../ | 35 | 1 |
Meta tags3.6
This is how this website will look in Google search listings:
www.google.com.mx/?gws_rd=ssl
Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for.
- All pages include at least some metadata, but only 20.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.google.com.mx/?gws_rd=ssl | description | Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for. |
| www.google.com.mx/?gws_rd=ssl | robots | noodp |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.google.com.mx/?gws_rd=ssl | Content-Type | text/html; charset=UTF-8 |
| www.google.com.mx/advanced_search?hl=en&authuser=0 | content-type | text/html; charset=utf-8 |
| www.google.com.mx/services/ | refresh | 0;url=https://smallbusiness.withgoogle.com/intl/es-419/?subid=ww-ww-et-g-awa-a-g_hpbfoot1_1!o2&utm_source=google&utm_medium=ep&utm_campaign=google_hpbfooter&utm_content=google_hpbfooter&gmbsrc=ww-ww-et-gs-z-gmb-s-z-u~sb-g4sb_srvcs-u |
| www.google.com.mx/intl/.../ | refresh | 0; URL=https://policies.google.com/privacy |
| www.google.com.mx/intl/.../ | refresh | 0; URL=https://policies.google.com/terms |
URL format6.8
2 URLs are less than ideal
- 2 URLs are particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
- 2 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Mobile7.8
- This website delivers a mobile optimised version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
- Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| screen | 361px | - | www.google.com.mx/?gws_rd=ssl |
| screen | - | 361px | www.google.com.mx/?gws_rd=ssl |
| screen | 361px | - | www.google.com.mx/?gws_rd=ssl |
| screen | - | 361px | www.google.com.mx/?gws_rd=ssl |
| screen | 361px | - | www.google.com.mx/?gws_rd=ssl |
| screen | - | 361px | www.google.com.mx/?gws_rd=ssl |
| screen | 361px | - | www.google.com.mx/?gws_rd=ssl |
| screen | - | 361px | www.google.com.mx/?gws_rd=ssl |
| screen | 361px | - | www.google.com.mx/?gws_rd=ssl |
| screen | - | 361px | www.google.com.mx/?gws_rd=ssl |
| screen | 361px | - | www.google.com.mx/?gws_rd=ssl |
| screen | - | 361px | www.google.com.mx/?gws_rd=ssl |
| screen | - | 361px | www.google.com.mx/?gws_rd=ssl |
| (-ms-high-contrast:black-on-white) | - | - | www.google.com.mx/advanced_search?hl=en&authuser=0 |
| (-ms-high-contrast:white-on-black) | - | - | www.google.com.mx/advanced_search?hl=en&authuser=0 |
| all | - | 1056px | www.google.com.mx/advanced_search?hl=en&authuser=0 |
Page titles8.0
80% of pages have defined titles
0% of page titles are weak
- One page does not specify a title. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
- Make sure that all pages have a title in the head of the document.
Page titles
| Page title | Notes |
| OK | |
| Google Advanced Search | OK |
| No Title | Missing |
| No Title | Missing |
| No Title | Missing |
Images8.0
100% of images have a clearly defined size
1 image is being resized by the browser
- All images have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- 1 image is being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
Image URL Format Page URL www.google.com.mx/.../googlelogo_white_background_color_272x92dp.png png www.google.com.mx/?gws_rd=ssl
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Internal links8.9
- One link has no text describing its destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Server behaviour9.3
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 3 of the pages of this website follow the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. These pages are ideal.
- Adding or removing a trailing slash to one of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
- Add a 301 redirect from the other version to the canonical URL.
Unhandled alternate URLs
- Add a 301 redirect from the other version to the canonical URL.
- This website uses a temporary (HTTP 302) redirect from http://google.com.mx to http://www.google.com.mx. This is OK, but a permanent (HTTP 301) redirect is considered best practice.
- If possible, change the temporary redirect to a permanent (HTTP 301) redirect.
Incoming links10.0
69,807,082 pages link to this website
146,229 domains link to this website
- There are 69,807,082 pages on 146,229 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
- Many of the domains that link to this website are hosted on servers with similar IP addresses. Search engines may ignore these incoming links or penalise this website's ranking as this behaviour can be an indicator of artificial link building.
Source: Ahrefs
Popularity10.0
1370691Estimated monthly organic visitors
- This website appears to have a high number of monthly website visits each month
Source: Ahrefs
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |