Nibbler SEO audit for www.hippersons.co.uk
Summary
Overall7.7
The overall score for this website.
Accessibility8.9
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.0
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.6
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.5
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 16:38 on 21 Nov 2023 (GMT).
Top priorities for website improvement
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.hippersons.co.uk/ Not detected www.hippersons.co.uk/stay Not detected www.hippersons.co.uk/explore Not detected www.hippersons.co.uk/the-yard Not detected www.hippersons.co.uk/about Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Internal links3.1
- 22 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Popularity5.0
626Estimated monthly organic visitors
- This website appears to have a good number of monthly website visits each month
Source: Ahrefs
Meta tags5.2
This is how this website will look in Google search listings:
Hippersons Boatyard - Welcome
www.hippersons.co.uk/
Hippersons boatyard is a unique, self catering, holiday destination in Beccles, with Quirky Houseboats and Secret Glamping hideaways floating on the Broads ...
- All pages include at least some metadata, but only 40.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.hippersons.co.uk/ | viewport | initial-scale=1 |
| www.hippersons.co.uk/ | twitter:title | Hippersons Boatyard - Welcome |
| www.hippersons.co.uk/ | twitter:url | https://www.hippersons.co.uk |
| www.hippersons.co.uk/ | twitter:card | summary |
| www.hippersons.co.uk/ | twitter:description | Hippersons boatyard is a unique, self catering, holiday destination in Beccles, with Quirky Houseboats and Secret Glamping hideaways floating on the Broads National park. New for 2020 we are adding Secret Garden, a land based Glamping pod for those who like to be by the river. We hire electric Day |
| www.hippersons.co.uk/ | description | Hippersons boatyard is a unique, self catering, holiday destination in Beccles, with Quirky Houseboats and Secret Glamping hideaways floating on the Broads National park. New for 2020 we are adding Secret Garden, a land based Glamping pod for those who like to be by the river. We hire electric Dayboats, canoes and Kayaks for exploring the Waveney Valley. |
| www.hippersons.co.uk/stay | viewport | initial-scale=1 |
| www.hippersons.co.uk/stay | twitter:title | Stay in Beccles, self catering accommodationn — Hippersons Boatyard |
| www.hippersons.co.uk/stay | twitter:image | http://static1.squarespace.com/static/5a9fafc2f793923bb6ec1959/t/5e315de289363c704feadf41/1570877470827/IMG_023787_web.jpg?format=1500w |
| www.hippersons.co.uk/stay | twitter:url | https://www.hippersons.co.uk/stay |
| www.hippersons.co.uk/stay | twitter:card | summary |
| www.hippersons.co.uk/stay | twitter:description | Choose from our glamping pods or quirky houseboats for self catering accommodation in Beccles, Suffolk.hn |
| www.hippersons.co.uk/stay | description | Choose from our glamping pods or quirky houseboats for self catering accommodation in Beccles, Suffolk.hn |
| www.hippersons.co.uk/explore | viewport | initial-scale=1 |
| www.hippersons.co.uk/explore | twitter:title | Explore — Hippersons Boatyard |
| www.hippersons.co.uk/explore | twitter:url | https://www.hippersons.co.uk/explore |
| www.hippersons.co.uk/explore | twitter:card | summary |
| www.hippersons.co.uk/explore | description | |
| www.hippersons.co.uk/the-yard | viewport | initial-scale=1 |
| www.hippersons.co.uk/the-yard | twitter:title | Boatyard — Hippersons Boatyard |
| www.hippersons.co.uk/the-yard | twitter:url | https://www.hippersons.co.uk/the-yard |
| www.hippersons.co.uk/the-yard | twitter:card | summary |
| www.hippersons.co.uk/the-yard | description | |
| www.hippersons.co.uk/about | viewport | initial-scale=1 |
| www.hippersons.co.uk/about | twitter:title | About — Hippersons Boatyard |
| www.hippersons.co.uk/about | twitter:url | https://www.hippersons.co.uk/about |
| www.hippersons.co.uk/about | twitter:card | summary |
| www.hippersons.co.uk/about | description |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.hippersons.co.uk/ | X-UA-Compatible | IE=edge,chrome=1 |
| www.hippersons.co.uk/ | Accept-CH | Sec-CH-UA-Platform-Version, Sec-CH-UA-Model |
| www.hippersons.co.uk/stay | X-UA-Compatible | IE=edge,chrome=1 |
| www.hippersons.co.uk/stay | Accept-CH | Sec-CH-UA-Platform-Version, Sec-CH-UA-Model |
| www.hippersons.co.uk/explore | X-UA-Compatible | IE=edge,chrome=1 |
| www.hippersons.co.uk/explore | Accept-CH | Sec-CH-UA-Platform-Version, Sec-CH-UA-Model |
| www.hippersons.co.uk/the-yard | X-UA-Compatible | IE=edge,chrome=1 |
| www.hippersons.co.uk/the-yard | Accept-CH | Sec-CH-UA-Platform-Version, Sec-CH-UA-Model |
| www.hippersons.co.uk/about | X-UA-Compatible | IE=edge,chrome=1 |
| www.hippersons.co.uk/about | Accept-CH | Sec-CH-UA-Platform-Version, Sec-CH-UA-Model |
Amount of content6.3
Rendering Chart...
- This website has an average of 183 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.hippersons.co.uk/ | 2280 | 305 |
| www.hippersons.co.uk/stay | 2788 | 446 |
| www.hippersons.co.uk/explore | 364 | 46 |
| www.hippersons.co.uk/the-yard | 407 | 52 |
| www.hippersons.co.uk/about | 533 | 68 |
Images8.8
60% of images have a clearly defined size
9 images are being resized by the browser
- Some images (40.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 9 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://hippersons.co.uk to http://www.hippersons.co.uk. This is ideal.
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
| URL | Heading | Level |
| www.hippersons.co.uk/ | Hippersons Boatyard | H1 |
| www.hippersons.co.uk/ | Hippersons Boatyard | H1 |
| www.hippersons.co.uk/stay | Hippersons Boatyard | H1 |
| www.hippersons.co.uk/stay | Hippersons Boatyard | H1 |
| www.hippersons.co.uk/stay | Stay | H1 |
| www.hippersons.co.uk/stay | Accommodation | H2 |
| www.hippersons.co.uk/stay | Enhance Your Stay | H2 |
| www.hippersons.co.uk/explore | Hippersons Boatyard | H1 |
| www.hippersons.co.uk/explore | Hippersons Boatyard | H1 |
| www.hippersons.co.uk/the-yard | Hippersons Boatyard | H1 |
| www.hippersons.co.uk/the-yard | Hippersons Boatyard | H1 |
| www.hippersons.co.uk/about | Hippersons Boatyard | H1 |
| www.hippersons.co.uk/about | Hippersons Boatyard | H1 |
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
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