Nibbler SEO audit for www.ikea.com
Summary
Overall8.0
The overall score for this website.
Accessibility9.3
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.3
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.9
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.0
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 02:52 on 10 Apr 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.ikea.com/ Not detected www.ikea.com/global/en/jobs/ Not detected www.ikea.com/global/.../ Not detected www.ikea.com/global/.../ Not detected www.ikea.com/global/.../ Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Mobile7.2
- This website delivers a mobile optimised version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
- Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.
Media specific CSS detected
Amount of content7.9
Rendering Chart...
- This website has an average of 369 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.ikea.com/ | 8108 | 997 |
| www.ikea.com/global/en/jobs/ | 1481 | 250 |
| www.ikea.com/global/.../ | 1642 | 258 |
| www.ikea.com/global/.../ | 866 | 147 |
| www.ikea.com/global/.../ | 1160 | 192 |
Images8.7
66% of images have a clearly defined size
71 images are being resized by the browser
- Some images (34.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 71 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://ikea.com to http://www.ikea.com. This is ideal.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
| URL | Heading | Level |
| www.ikea.com/ | The TESAMMANS collection is here! | H1 |
| www.ikea.com/ | Taking action for the next 80 years | H2 |
| www.ikea.com/ | A blast from the past | H2 |
| www.ikea.com/ | Let's get growing! | H2 |
| www.ikea.com/ | A simple recipe for an organised kitchen | H2 |
| www.ikea.com/ | How we really live at home | H2 |
| www.ikea.com/ | Fantastic ceramic | H2 |
| www.ikea.com/ | Classic blue & white | H2 |
| www.ikea.com/ | Mind the tap | H2 |
| www.ikea.com/ | Design flashback! | H2 |
| www.ikea.com/ | Ideas for a more organised home | H2 |
| www.ikea.com/ | Add a little extra to your everyday | H2 |
| www.ikea.com/ | Enjoy easy overnight oats | H2 |
| www.ikea.com/ | Spend some time in nature | H2 |
| www.ikea.com/ | Bring some blooms home | H2 |
| www.ikea.com/ | Dance the night away! | H2 |
| www.ikea.com/ | Life at Home Report | H2 |
| www.ikea.com/ | Design your home workout | H2 |
| www.ikea.com/ | Boost a small bedroom | H2 |
| www.ikea.com/ | IKEA Yearbook! | H2 |
| www.ikea.com/ | From uniforms to fresh designs | H2 |
| www.ikea.com/ | The ABCs of children's storage | H2 |
| www.ikea.com/ | In the test lab | H2 |
| www.ikea.com/ | Providing opportunities and respect | H2 |
| www.ikea.com/ | A global gathering | H2 |
| www.ikea.com/ | Cosy in the countryside | H2 |
| www.ikea.com/ | KLIPPAN through the years | H2 |
| www.ikea.com/ | Reaching goals, together | H2 |
| www.ikea.com/ | Beyond the (storage) box | H2 |
| www.ikea.com/ | Scandi party ready! | H2 |
| www.ikea.com/ | Nytillverkad collection | H2 |
| www.ikea.com/ | The IKEA icons quiz! | H2 |
| www.ikea.com/ | A pink palace fit for a queen | H2 |
| www.ikea.com/ | Great moments in meatballs | H2 |
| www.ikea.com/ | Starting small in the city | H2 |
| www.ikea.com/ | Packed with personality | H2 |
| www.ikea.com/ | Big in Japan | H2 |
| www.ikea.com/ | Olá, Portugal! | H2 |
| www.ikea.com/ | The stories behind the products | H2 |
| www.ikea.com/ | SYMFONISK lamp | H2 |
| www.ikea.com/ | BURVIK table | H2 |
| www.ikea.com/ | BRÖNDEN rug | H2 |
| www.ikea.com/ | RÖNNINGE chair | H2 |
| www.ikea.com/ | FRÖSET chair | H2 |
| www.ikea.com/ | A visit to a Swedish farmhouse | H2 |
| www.ikea.com/ | The extra mile | H2 |
| www.ikea.com/global/en/jobs/ | Jobs | H1 |
| www.ikea.com/global/en/jobs/ | Do you see a career at IKEA? We do! | H2 |
| www.ikea.com/global/en/jobs/ | The IKEA way of working | H2 |
| www.ikea.com/global/.../ | Newsroom | H1 |
| www.ikea.com/global/.../ | Recent news | H2 |
| www.ikea.com/global/.../ | Resources | H2 |
| www.ikea.com/global/.../ | News archive | H2 |
| www.ikea.com/global/.../ | For media-related enquiries | H2 |
| www.ikea.com/global/.../ | Our business | H1 |
| www.ikea.com/global/.../ | Stories | H1 |
| www.ikea.com/global/.../ | So, you think you're a fan? | H2 |
| www.ikea.com/global/.../ | Swoon-worthy tiny spaces | H2 |
| www.ikea.com/global/.../ | Stories archive | H2 |
Internal links10.0
- Every link tested appears to be well defined. This is good because well defined links help SEO and aid accessibility.
Meta tags10.0
This is how this website will look in Google search listings:
Hej! Welcome to IKEA Global
www.ikea.com/
Furniture, home accessories, design ideas and inspiration for big dreams and small budgets. A better everyday life begins at home!
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.ikea.com/ | viewport | width=device-width,minimum-scale=1,initial-scale=1 |
| www.ikea.com/ | robots | index, follow |
| www.ikea.com/ | twitter:title | Hej! Welcome to IKEA Global |
| www.ikea.com/ | description | Furniture, home accessories, design ideas and inspiration for big dreams and small budgets. A better everyday life begins at home! |
| www.ikea.com/ | twitter:card | summary |
| www.ikea.com/ | twitter:description | Furniture, home accessories, design ideas and inspiration for big dreams and small budgets. A better everyday life begins at home! |
| www.ikea.com/ | twitter:image | https://www.ikea.com/global/en/images/PH_178639_a100f27086.jpg |
| www.ikea.com/ | twitter:site | @IKEA |
| www.ikea.com/ | apple-mobile-web-app-title | IKEA |
| www.ikea.com/ | application-name | IKEA |
| www.ikea.com/global/en/jobs/ | viewport | width=device-width,minimum-scale=1,initial-scale=1 |
| www.ikea.com/global/en/jobs/ | robots | index, follow |
| www.ikea.com/global/en/jobs/ | twitter:title | Jobs - IKEA Global |
| www.ikea.com/global/en/jobs/ | description | Interested in a career at IKEA? Our vision is to create a better everyday life for the many people. We believe we can make a difference for people and we want to do it within the limits of our planet. This ambition challenges us to be part of making sustainable home solutions affordable and accessible to millions of people around the world. |
| www.ikea.com/global/en/jobs/ | twitter:card | summary |
| www.ikea.com/global/en/jobs/ | twitter:description | Interested in a career at IKEA? Our vision is to create a better everyday life for the many people. We believe we can make a difference for people and we want to do it within the limits of our planet. This ambition challenges us to be part of making sustainable home solutions affordable and accessible to millions of people around the world. |
| www.ikea.com/global/en/jobs/ | twitter:site | @IKEA |
| www.ikea.com/global/en/jobs/ | apple-mobile-web-app-title | IKEA |
| www.ikea.com/global/en/jobs/ | application-name | IKEA |
| www.ikea.com/global/.../ | viewport | width=device-width,minimum-scale=1,initial-scale=1 |
| www.ikea.com/global/.../ | robots | index, follow |
| www.ikea.com/global/.../ | twitter:title | Newsroom - IKEA Global |
| www.ikea.com/global/.../ | description | Press releases about the IKEA brand and business, including our people and planet sustainability agenda and retail, corporate and design collaboration news updates. For media-related enquiries, contact media.relations@inter.ikea.com or +46 73-232 13 00. |
| www.ikea.com/global/.../ | twitter:card | summary |
| www.ikea.com/global/.../ | twitter:description | Press releases about the IKEA brand and business, including our people and planet sustainability agenda and retail, corporate and design collaboration news updates. For media-related enquiries, contact media.relations@inter.ikea.com or +46 73-232 13 00. |
| www.ikea.com/global/.../ | twitter:site | @IKEA |
| www.ikea.com/global/.../ | apple-mobile-web-app-title | IKEA |
| www.ikea.com/global/.../ | application-name | IKEA |
| www.ikea.com/global/.../ | viewport | width=device-width,minimum-scale=1,initial-scale=1 |
| www.ikea.com/global/.../ | robots | index, follow |
| www.ikea.com/global/.../ | twitter:title | Our business - IKEA Global |
| www.ikea.com/global/.../ | description | A look at our brand, made up of many companies, and many, many people. Spread all over the world, we have a passion for home furnishing and an inspiring shared vision: to create a better everyday life for the many people. This, together with our straightforward business idea, shared values, and a culture based on the spirit of togetherness, guides us in everything we do. |
| www.ikea.com/global/.../ | twitter:card | summary |
| www.ikea.com/global/.../ | twitter:description | A look at our brand, made up of many companies, and many, many people. Spread all over the world, we have a passion for home furnishing and an inspiring shared vision: to create a better everyday life for the many people. This, together with our straightforward business idea, shared values, and a culture based on the spirit of togetherness, guides us in everything we do. |
| www.ikea.com/global/.../ | twitter:site | @IKEA |
| www.ikea.com/global/.../ | apple-mobile-web-app-title | IKEA.com |
| www.ikea.com/global/.../ | application-name | IKEA.com |
| www.ikea.com/global/.../ | viewport | width=device-width,minimum-scale=1,initial-scale=1 |
| www.ikea.com/global/.../ | robots | index, follow |
| www.ikea.com/global/.../ | twitter:title | Stories - IKEA Global |
| www.ikea.com/global/.../ | description | Editorial stories about IKEA from around the world, filled with inspiring ideas, wonderful people, looks into life at home, great design, home furnishing knowledge and solutions, from both our past and our future. |
| www.ikea.com/global/.../ | twitter:card | summary |
| www.ikea.com/global/.../ | twitter:description | Editorial stories about IKEA from around the world, filled with inspiring ideas, wonderful people, looks into life at home, great design, home furnishing knowledge and solutions, from both our past and our future. |
| www.ikea.com/global/.../ | twitter:site | @IKEA |
| www.ikea.com/global/.../ | apple-mobile-web-app-title | IKEA |
| www.ikea.com/global/.../ | application-name | IKEA |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.ikea.com/ | X-UA-Compatible | ie=edge |
| www.ikea.com/global/en/jobs/ | X-UA-Compatible | ie=edge |
| www.ikea.com/global/.../ | X-UA-Compatible | ie=edge |
| www.ikea.com/global/.../ | X-UA-Compatible | ie=edge |
| www.ikea.com/global/.../ | X-UA-Compatible | ie=edge |
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated April 3, 2024
- It looks like this website was last updated on Wednesday, 3 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |