Nibbler SEO audit for www.inerra.co.uk
Summary
Overall9.1
The overall score for this website.
Accessibility9.9
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.9
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing8.8
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.9
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 20:14 on 26 May 2023 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Consider the amount of text on this website and increase it if appropriate. (read more)
- Make sure all headings have content which is relevant to the page of content. (read more)
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Amount of content8.6
Rendering Chart...
- This website has an average of 541 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.inerra.co.uk/ | 5590 | 953 |
| www.inerra.co.uk/checkout/basket | 1444 | 228 |
| www.inerra.co.uk/account/create | 4319 | 611 |
| www.inerra.co.uk/account/login | 1467 | 243 |
| www.inerra.co.uk/account/trade-application | 4647 | 669 |
Headings9.4
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Many headings (13.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
Page headings detail
| URL | Heading | Level |
| www.inerra.co.uk/ | Florist Supplies, Cellophane Wrap, Deco Mesh Wreath Making | H1 |
| www.inerra.co.uk/ | Florist Boxes & Living Vases | H2 |
| www.inerra.co.uk/ | Florist Hat Boxes | H2 |
| www.inerra.co.uk/ | Ribbon | H2 |
| www.inerra.co.uk/ | Dark Green Florist Stem Tape | H2 |
| www.inerra.co.uk/ | Polystyrene Cube for Sweet and Chocolate Bouquets 11cm | H2 |
| www.inerra.co.uk/ | 1 x Red Florist Bouquet Flower Box 24cm x 17cm x 17cm | H2 |
| www.inerra.co.uk/ | Black Grave Flower Vase Inserts - Silver Lid | H2 |
| www.inerra.co.uk/ | 9 Metres x 40cm Organza Roll - Red | H2 |
| www.inerra.co.uk/ | Red Deco Mesh for Wreaths 10 Yards x 6" | H2 |
| www.inerra.co.uk/ | Round Black Flower Hat Boxes - Pack of 3 | H2 |
| www.inerra.co.uk/ | Mixed Pack of 10 Large 50mm Pull Bows - Approx 7" when Pulled | H2 |
| www.inerra.co.uk/ | Your basket | H3 |
| www.inerra.co.uk/ | Dark Green Florist Stem Tape | H3 |
| www.inerra.co.uk/ | Polystyrene Cube for Sweet and Chocolate Bouquets 11cm | H3 |
| www.inerra.co.uk/ | 1 x Red Florist Bouquet Flower Box 24cm x 17cm x 17cm | H3 |
| www.inerra.co.uk/ | Black Grave Flower Vase Inserts - Silver Lid | H3 |
| www.inerra.co.uk/ | 9 Metres x 40cm Organza Roll - Red | H3 |
| www.inerra.co.uk/ | Red Deco Mesh for Wreaths 10 Yards x 6" | H3 |
| www.inerra.co.uk/ | Round Black Flower Hat Boxes - Pack of 3 | H3 |
| www.inerra.co.uk/ | Mixed Pack of 10 Large 50mm Pull Bows - Approx 7" when Pulled | H3 |
| www.inerra.co.uk/checkout/basket | Your Basket | H1 |
| www.inerra.co.uk/checkout/basket | Your Basket (0 items) | H2 |
| www.inerra.co.uk/checkout/basket | Your shopping basket is currently empty. | H2 |
| www.inerra.co.uk/checkout/basket | Your basket | H3 |
| www.inerra.co.uk/checkout/basket | Voucher code | H4 |
| www.inerra.co.uk/checkout/basket | Totals | H4 |
| www.inerra.co.uk/account/create | Create an account | H1 |
| www.inerra.co.uk/account/create | Your basket | H3 |
| www.inerra.co.uk/account/login | Login to your account | H1 |
| www.inerra.co.uk/account/login | Your basket | H3 |
| www.inerra.co.uk/account/login | Are you new to us? | H3 |
| www.inerra.co.uk/account/trade-application | Apply for a trade account | H1 |
| www.inerra.co.uk/account/trade-application | Your basket | H3 |
Internal links9.8
- One link is weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
Weak link text
Link URL Link text Page URL www.inerra.co.uk/account/forgotten-password click here www.inerra.co.uk/account/login
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
- 10 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://inerra.co.uk to http://www.inerra.co.uk. This is ideal.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Incoming links10.0
263 pages link to this website
88 domains link to this website
- There are 263 pages on 88 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
Images10.0
7% of images have a clearly defined size
No images are being resized by the browser
- Most images (93.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 1 image we found returned a 204 status code. This may indicate this image is used for tracking purposes.
- Check if a 204 is an appropriate status code for any images which return it.
Meta tags10.0
This is how this website will look in Google search listings:
Florist Supplies and Craft UK
www.inerra.co.uk/
Florist Wholesale including Florist Supplies, Cellophane Wrap, Florist Sundries, Florist Boxes, Deco Mesh, Ribbon and Dried Christmas Fruit. Wedding and Artificial ...
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.inerra.co.uk/ | viewport | width=device-width,initial-scale=1,user-scalable=yes |
| www.inerra.co.uk/ | keywords | Florist Supplies, Ribbon, Deco Mesh, Cellophane Wrap, Florist Sundries, Bouquet Boxes and Dried Christmas Fruit |
| www.inerra.co.uk/ | description | Florist Wholesale including Florist Supplies, Cellophane Wrap, Florist Sundries, Florist Boxes, Deco Mesh, Ribbon and Dried Christmas Fruit. Wedding and Artificial Flowers |
| www.inerra.co.uk/ | p:domain_verify | 886505f312194e89f56e3798eaf5b2b9 |
| www.inerra.co.uk/ | p:domain_verify | 886505f312194e89f56e3798eaf5b2b9 |
| www.inerra.co.uk/ | twitter:card | summary |
| www.inerra.co.uk/ | twitter:site | @INERRA_UK |
| www.inerra.co.uk/ | twitter:title | Florist, Party, Packaging and Craft Supplies |
| www.inerra.co.uk/ | twitter:description | Explore our range of Floral and Craft Supplies. Large range of Party Products and Packaging Supplies |
| www.inerra.co.uk/checkout/basket | viewport | width=device-width,initial-scale=1,user-scalable=yes |
| www.inerra.co.uk/checkout/basket | keywords | shopping basket inerra add to cart trolley |
| www.inerra.co.uk/checkout/basket | description | Checkout Basket. Add your products to the shopping basket for a product sub total. You can choose your delivery speed at checkout |
| www.inerra.co.uk/checkout/basket | p:domain_verify | 886505f312194e89f56e3798eaf5b2b9 |
| www.inerra.co.uk/account/create | viewport | width=device-width,initial-scale=1,user-scalable=yes |
| www.inerra.co.uk/account/create | keywords | create account florist wholesale party packaging supplier supplies |
| www.inerra.co.uk/account/create | description | Create an account on our site for quicker checkout, news and reviews and more. Huge range of products with same day dispatch |
| www.inerra.co.uk/account/create | p:domain_verify | 886505f312194e89f56e3798eaf5b2b9 |
| www.inerra.co.uk/account/login | viewport | width=device-width,initial-scale=1,user-scalable=yes |
| www.inerra.co.uk/account/login | keywords | customer account trade account log in inerra |
| www.inerra.co.uk/account/login | description | INERRA Customer Account Log In Page |
| www.inerra.co.uk/account/login | p:domain_verify | 886505f312194e89f56e3798eaf5b2b9 |
| www.inerra.co.uk/account/trade-application | viewport | width=device-width,initial-scale=1,user-scalable=yes |
| www.inerra.co.uk/account/trade-application | keywords | trade wholesale bulk member page inerra |
| www.inerra.co.uk/account/trade-application | description | Apply for a trade account for exclusive deals and offers, wholesale prices and coupon codes |
| www.inerra.co.uk/account/trade-application | p:domain_verify | 886505f312194e89f56e3798eaf5b2b9 |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Popularity10.0
5444Estimated monthly organic visitors
- This website appears to have a high number of monthly website visits each month
Source: Ahrefs
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
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