Nibbler SEO audit for www.istore.co.za
Summary
Overall9.3
The overall score for this website.
Accessibility9.3
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.6
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.6
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.9
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 21:01 on 25 May 2023 (BST).
Top priorities for website improvement
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Consider shortening long anchor text. (read more)
Meta tags6.8
This is how this website will look in Google search listings:
iStore South Africa | Buy Apple Products Online | Free Delivery
www.istore.co.za/
Buy your next Apple iPhone, Mac, Watch, iPad and accessories at iStore. Trade-in your old product for our latest range, and enjoy great savings of your new iPhone!
- All pages include at least some metadata, but only 60.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.istore.co.za/ | title | iStore South Africa | Buy Apple Products Online | Free Delivery |
| www.istore.co.za/ | description | Buy your next Apple iPhone, Mac, Watch, iPad and accessories at iStore. Trade-in your old product for our latest range, and enjoy great savings of your new iPhone! |
| www.istore.co.za/ | robots | INDEX,FOLLOW |
| www.istore.co.za/ | viewport | width=device-width, initial-scale=1 |
| www.istore.co.za/ | format-detection | telephone=no |
| www.istore.co.za/ | google-site-verification | Ts-_-A82GGk4XKAyC2yK0304ywLhHuCLSFr4a_36MQg |
| www.istore.co.za/ | facebook-domain-verification | z4jilcz61brsg6ucedy8sosedam6e8 |
| www.istore.co.za/ | google-site-verification | R3jyXnL_p-uU-VfWrWVb05lJwCKIdmkt71O2lIQDwCc |
| www.istore.co.za/delivery-times | title | Delivery Times |
| www.istore.co.za/delivery-times | robots | INDEX,FOLLOW |
| www.istore.co.za/delivery-times | viewport | width=device-width, initial-scale=1 |
| www.istore.co.za/delivery-times | format-detection | telephone=no |
| www.istore.co.za/delivery-times | google-site-verification | Ts-_-A82GGk4XKAyC2yK0304ywLhHuCLSFr4a_36MQg |
| www.istore.co.za/delivery-times | facebook-domain-verification | z4jilcz61brsg6ucedy8sosedam6e8 |
| www.istore.co.za/delivery-times | google-site-verification | R3jyXnL_p-uU-VfWrWVb05lJwCKIdmkt71O2lIQDwCc |
| www.istore.co.za/discover-mac | title | Discover Mac |
| www.istore.co.za/discover-mac | robots | INDEX,FOLLOW |
| www.istore.co.za/discover-mac | viewport | width=device-width, initial-scale=1 |
| www.istore.co.za/discover-mac | format-detection | telephone=no |
| www.istore.co.za/discover-mac | google-site-verification | Ts-_-A82GGk4XKAyC2yK0304ywLhHuCLSFr4a_36MQg |
| www.istore.co.za/discover-mac | facebook-domain-verification | z4jilcz61brsg6ucedy8sosedam6e8 |
| www.istore.co.za/discover-mac | google-site-verification | R3jyXnL_p-uU-VfWrWVb05lJwCKIdmkt71O2lIQDwCc |
| www.istore.co.za/mac/shop-macbook-air | title | MacBook Air |
| www.istore.co.za/mac/shop-macbook-air | description | Shop the MacBook Air range at iStore |
| www.istore.co.za/mac/shop-macbook-air | robots | INDEX,FOLLOW |
| www.istore.co.za/mac/shop-macbook-air | viewport | width=device-width, initial-scale=1 |
| www.istore.co.za/mac/shop-macbook-air | format-detection | telephone=no |
| www.istore.co.za/mac/shop-macbook-air | google-site-verification | Ts-_-A82GGk4XKAyC2yK0304ywLhHuCLSFr4a_36MQg |
| www.istore.co.za/mac/shop-macbook-air | facebook-domain-verification | z4jilcz61brsg6ucedy8sosedam6e8 |
| www.istore.co.za/mac/shop-macbook-air | google-site-verification | R3jyXnL_p-uU-VfWrWVb05lJwCKIdmkt71O2lIQDwCc |
| www.istore.co.za/mac/shop-macbook-pro | title | MacBook Pro |
| www.istore.co.za/mac/shop-macbook-pro | description | Shop the MacBook Pro range at iStore |
| www.istore.co.za/mac/shop-macbook-pro | robots | INDEX,FOLLOW |
| www.istore.co.za/mac/shop-macbook-pro | viewport | width=device-width, initial-scale=1 |
| www.istore.co.za/mac/shop-macbook-pro | format-detection | telephone=no |
| www.istore.co.za/mac/shop-macbook-pro | google-site-verification | Ts-_-A82GGk4XKAyC2yK0304ywLhHuCLSFr4a_36MQg |
| www.istore.co.za/mac/shop-macbook-pro | facebook-domain-verification | z4jilcz61brsg6ucedy8sosedam6e8 |
| www.istore.co.za/mac/shop-macbook-pro | google-site-verification | R3jyXnL_p-uU-VfWrWVb05lJwCKIdmkt71O2lIQDwCc |
Headings7.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Server behaviour8.0
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://istore.co.za to http://www.istore.co.za. This is ideal.
Internal links8.5
- 25 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
- Consider shortening long anchor text.
- 24 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Images9.9
3% of images have a clearly defined size
10 images are being resized by the browser
- Most images (97.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 10 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Amount of content9.9
Rendering Chart...
- This website has an average of 1,150 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.istore.co.za/ | 9153 | 1211 |
| www.istore.co.za/delivery-times | 9207 | 1262 |
| www.istore.co.za/discover-mac | 9390 | 1178 |
| www.istore.co.za/mac/shop-macbook-air | 7790 | 1010 |
| www.istore.co.za/mac/shop-macbook-pro | 8293 | 1090 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
Incoming links10.0
13,086 pages link to this website
2,367 domains link to this website
- There are 13,086 pages on 2,367 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Popularity10.0
503278Estimated monthly organic visitors
- This website appears to have a high number of monthly website visits each month
Source: Ahrefs
Freshness10.0
Last updated May 18, 2023
- It looks like this website was last updated on Thursday, 18 May 2023. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 18/05/2023 | www.istore.co.za/.../cca05937cdd46cb215117f485e111543.css | Last modified header |
| 18/05/2023 | www.istore.co.za/static/.../styles-l.css | Last modified header |
| 18/05/2023 | www.istore.co.za/static/.../print.css | Last modified header |
| 18/05/2023 | www.istore.co.za/.../b6ad600c07271d16629d31fb57458b3b.css | Last modified header |
| 18/05/2023 | www.istore.co.za/.../catalog-l.css | Last modified header |
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |