Report for www.istore.co.za

Overall9.3

The overall score for this website.

Accessibility9.2

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience9.5

How satisfying the website is likely to be for users.

Marketing9.4

How well marketed, and popular the website is.

Technology8.9

How well designed and built the website is.

Nibbler tested a sample of 5 pages from this website at 18:34 on 22 Sep 2022 (BST).

Top priorities for website improvement

  • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content. (read more)
  • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
  • Ensure your web server returns a 404 HTTP status code for error pages. (read more)

Meta tags6.8

This is how this website will look in Google search listings:

iStore South Africa | Buy Apple Products Online | Free Delivery

www.istore.co.za/

Buy your next Apple iPhone, Mac, Watch, iPad and accessories at iStore. Trade-in your old product for our latest range, and enjoy great savings of your new iPhone!

  • All pages include at least some metadata, but only 60.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
    • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.

Meta Tags (name attribute)

Page URLNameContent
www.istore.co.za/titleiStore South Africa | Buy Apple Products Online | Free Delivery
www.istore.co.za/descriptionBuy your next Apple iPhone, Mac, Watch, iPad and accessories at iStore. Trade-in your old product for our latest range, and enjoy great savings of your new iPhone!
www.istore.co.za/robotsINDEX,FOLLOW
www.istore.co.za/viewportwidth=device-width, initial-scale=1
www.istore.co.za/format-detectiontelephone=no
www.istore.co.za/google-site-verificationTs-_-A82GGk4XKAyC2yK0304ywLhHuCLSFr4a_36MQg
www.istore.co.za/facebook-domain-verificationz4jilcz61brsg6ucedy8sosedam6e8
www.istore.co.za/google-site-verificationR3jyXnL_p-uU-VfWrWVb05lJwCKIdmkt71O2lIQDwCc
www.istore.co.za/accessories?brand=454titleAll Accessories
www.istore.co.za/accessories?brand=454descriptionBuy all the latest accessories at the iStore. Covers, Screen Protectors, Cables, Chargers, Connectors, Adapters, Headphones, Speakers, Smart home, Robo Vacuums, Drones, Generators, Bags and Sleeves, Mouse, Keyboards, Stylus, Toys, Apple Watch Straps and Bands and more. iStore - The dedicated hub for all Apple products alongside the best Apple experience and exclusive services.
www.istore.co.za/accessories?brand=454robotsINDEX,FOLLOW
www.istore.co.za/accessories?brand=454viewportwidth=device-width, initial-scale=1
www.istore.co.za/accessories?brand=454format-detectiontelephone=no
www.istore.co.za/accessories?brand=454google-site-verificationTs-_-A82GGk4XKAyC2yK0304ywLhHuCLSFr4a_36MQg
www.istore.co.za/accessories?brand=454facebook-domain-verificationz4jilcz61brsg6ucedy8sosedam6e8
www.istore.co.za/accessories?brand=454google-site-verificationR3jyXnL_p-uU-VfWrWVb05lJwCKIdmkt71O2lIQDwCc
www.istore.co.za/discover-mactitleDiscover Mac
www.istore.co.za/discover-macrobotsINDEX,FOLLOW
www.istore.co.za/discover-macviewportwidth=device-width, initial-scale=1
www.istore.co.za/discover-macformat-detectiontelephone=no
www.istore.co.za/discover-macgoogle-site-verificationTs-_-A82GGk4XKAyC2yK0304ywLhHuCLSFr4a_36MQg
www.istore.co.za/discover-macfacebook-domain-verificationz4jilcz61brsg6ucedy8sosedam6e8
www.istore.co.za/discover-macgoogle-site-verificationR3jyXnL_p-uU-VfWrWVb05lJwCKIdmkt71O2lIQDwCc
www.istore.co.za/mac-cto-ordertitleMac Application
www.istore.co.za/mac-cto-orderrobotsINDEX,FOLLOW
www.istore.co.za/mac-cto-orderviewportwidth=device-width, initial-scale=1
www.istore.co.za/mac-cto-orderformat-detectiontelephone=no
www.istore.co.za/mac-cto-ordergoogle-site-verificationTs-_-A82GGk4XKAyC2yK0304ywLhHuCLSFr4a_36MQg
www.istore.co.za/mac-cto-orderfacebook-domain-verificationz4jilcz61brsg6ucedy8sosedam6e8
www.istore.co.za/mac-cto-orderreferrerno-referrer-when-downgrade
www.istore.co.za/mac-cto-ordergoogle-site-verificationR3jyXnL_p-uU-VfWrWVb05lJwCKIdmkt71O2lIQDwCc
www.istore.co.za/macbook-air-m2-chiptitleMacBook Air 13-inch | Apple M2
www.istore.co.za/macbook-air-m2-chipdescriptionShop the New MacBook Air range at the iStore. iStore - The dedicated hub for all Apple products alongside the best Apple experience and exclusive services.
www.istore.co.za/macbook-air-m2-chiprobotsINDEX,FOLLOW
www.istore.co.za/macbook-air-m2-chipviewportwidth=device-width, initial-scale=1
www.istore.co.za/macbook-air-m2-chipformat-detectiontelephone=no
www.istore.co.za/macbook-air-m2-chipgoogle-site-verificationTs-_-A82GGk4XKAyC2yK0304ywLhHuCLSFr4a_36MQg
www.istore.co.za/macbook-air-m2-chipfacebook-domain-verificationz4jilcz61brsg6ucedy8sosedam6e8
www.istore.co.za/macbook-air-m2-chipgoogle-site-verificationR3jyXnL_p-uU-VfWrWVb05lJwCKIdmkt71O2lIQDwCc

Meta Tags (http-equiv attribute)

Page URLNameContent
www.istore.co.za/mac-cto-orderContent-Typetext/html; charset=utf-8

Headings7.0

-inch accessories account apple company customer does information istore learn macbook more product reviews shop specifications support technical trade-in welcome work

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.istore.co.za/CompanyH4
www.istore.co.za/Shop iStoreH4
www.istore.co.za/Learn MoreH4
www.istore.co.za/SupportH4
www.istore.co.za/WelcomeH6
www.istore.co.za/AccountH6
www.istore.co.za/accessories?brand=454AccessoriesH1
www.istore.co.za/accessories?brand=454CompanyH4
www.istore.co.za/accessories?brand=454Shop iStoreH4
www.istore.co.za/accessories?brand=454Learn MoreH4
www.istore.co.za/accessories?brand=454SupportH4
www.istore.co.za/accessories?brand=454WelcomeH6
www.istore.co.za/accessories?brand=454AccountH6
www.istore.co.za/discover-macCompanyH4
www.istore.co.za/discover-macShop iStoreH4
www.istore.co.za/discover-macLearn MoreH4
www.istore.co.za/discover-macSupportH4
www.istore.co.za/discover-macWelcomeH6
www.istore.co.za/discover-macAccountH6
www.istore.co.za/mac-cto-orderCompanyH4
www.istore.co.za/mac-cto-orderShop iStoreH4
www.istore.co.za/mac-cto-orderLearn MoreH4
www.istore.co.za/mac-cto-orderSupportH4
www.istore.co.za/mac-cto-orderWelcomeH6
www.istore.co.za/mac-cto-orderAccountH6
www.istore.co.za/macbook-air-m2-chipMacBook Air 13-inch | Apple M2H1
www.istore.co.za/macbook-air-m2-chipMacBook Air 13-inch | Apple M2H1
www.istore.co.za/macbook-air-m2-chipProduct InformationH2
www.istore.co.za/macbook-air-m2-chipTechnical SpecificationsH2
www.istore.co.za/macbook-air-m2-chipCustomer ReviewsH2
www.istore.co.za/macbook-air-m2-chipCompanyH4
www.istore.co.za/macbook-air-m2-chipShop iStoreH4
www.istore.co.za/macbook-air-m2-chipLearn MoreH4
www.istore.co.za/macbook-air-m2-chipSupportH4
www.istore.co.za/macbook-air-m2-chipiStore trade-inH5
www.istore.co.za/macbook-air-m2-chipHow does it work?H5
www.istore.co.za/macbook-air-m2-chipWelcomeH6
www.istore.co.za/macbook-air-m2-chipAccountH6

Server behaviour8.0

No404 page

YesCompression

  • This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • 3 of the pages of this website follow the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. These pages are ideal.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://istore.co.za to http://www.istore.co.za. This is ideal.

Popularity8.4

40,408 Most popular website in the world

This website recently saw a slight decrease in popularity.

  • This is the 40,408 most popular website in the world.
  • Over the past 3 months, this website has experienced a slight decrease in popularity.

Source: Alexa

URL format8.8

  • 1 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
    • Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

Twitter10.0

This website is linked with the Twitter account @MyiStoreSA

This website's Twitter account has
20,695 followers

  • This website was found to link the Twitter account iStoreZA (@MyiStoreSA).
  • This website's Twitter account has made 9,402 tweets to 20,695 followers.

Source: Twitter

Mobile10.0

Mobile screenshot of www.istore.co.zaTablet screenshot of www.istore.co.za
  • All of this website appears to be optimised for viewing on a mobile phone or a tablet.

Media specific CSS detected

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Analytics10.0

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Printability10.0

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all1230px-www.istore.co.za/.../0a8c538f0a1be0c4288a1a10d647739b.css
print--www.istore.co.za/.../0a8c538f0a1be0c4288a1a10d647739b.css
all-768pxwww.istore.co.za/.../0a8c538f0a1be0c4288a1a10d647739b.css
only screen-1230pxwww.istore.co.za/.../0a8c538f0a1be0c4288a1a10d647739b.css
only screen1230px-www.istore.co.za/.../0a8c538f0a1be0c4288a1a10d647739b.css
only screen-767pxwww.istore.co.za/.../0a8c538f0a1be0c4288a1a10d647739b.css
only screen-1739pxwww.istore.co.za/.../0a8c538f0a1be0c4288a1a10d647739b.css
only screen1230px1528pxwww.istore.co.za/.../0a8c538f0a1be0c4288a1a10d647739b.css
only screen-1229pxwww.istore.co.za/.../0a8c538f0a1be0c4288a1a10d647739b.css
only screen-639pxwww.istore.co.za/.../0a8c538f0a1be0c4288a1a10d647739b.css
all640px-www.istore.co.za/.../0a8c538f0a1be0c4288a1a10d647739b.css
screen-1024pxwww.istore.co.za/macbook-air-m2-chip
screen-610pxwww.istore.co.za/macbook-air-m2-chip
screen-1229pxwww.istore.co.za/macbook-air-m2-chip
screen-1229pxwww.istore.co.za/macbook-air-m2-chip
screen-1229pxwww.istore.co.za/macbook-air-m2-chip
screen-1229pxwww.istore.co.za/macbook-air-m2-chip
screen-1229pxwww.istore.co.za/macbook-air-m2-chip
screen-1229pxwww.istore.co.za/macbook-air-m2-chip
screen-1229pxwww.istore.co.za/macbook-air-m2-chip
all768px-www.istore.co.za/macbook-air-m2-chip
screen1230px1577pxwww.istore.co.za/macbook-air-m2-chip
screen1230px-www.istore.co.za/.../catalog-pdp-l.css

Amount of content10.0

Rendering Chart...

  • This website has an average of 1,648 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Freshness10.0

Last updated September 22, 2022

  • It looks like this website was last updated on Thursday, 22 September 2022. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
22/09/2022www.istore.co.za/.../9dfdc669bef7f0f646f73f5d13b827c6.cssLast modified header
22/09/2022www.istore.co.za/static/.../styles-l.cssLast modified header
22/09/2022www.istore.co.za/static/.../print.cssLast modified header
22/09/2022www.istore.co.za/.../cdb340e76df2c28242cbaf8190c9907c.cssLast modified header
22/09/2022www.istore.co.za/.../catalog-l.cssLast modified header
22/09/2022www.istore.co.za/.../0a8c538f0a1be0c4288a1a10d647739b.cssLast modified header
22/09/2022www.istore.co.za/.../catalog-pdp-l.cssLast modified header

Domain agei

  • Sorry, we cannot check the domain age of .co.za websites.

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