Nibbler SEO audit for www.match.com
Summary
Overall7.0
The overall score for this website.
Accessibility7.1
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience5.8
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.5
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology6.9
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 18:02 on 8 Apr 2024 (BST).
Top priorities for website improvement
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.match.com/ Not detected www.match.com/help/aboutus.aspx?lid=4 Not detected www.match.com/accessibility Not detected www.match.com/legal/intellectual-property-policy?lid=4 Not detected www.match.com/help/sitemap.aspx?lid=4 Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| screen | 1920px | - | securecp.match.com/en-us/.../styles.css |
| only screen | - | - | securecp.match.com/.../match_centered_legacy.css |
| all | 1470px | - | securecp.match.com/.../match_centered_legacy.css |
| only screen | - | - | www.match.com/.../match_centered-9c280b1e.cssx?v=8.0.8853.18210 |
| all | 1470px | - | www.match.com/.../match_centered-9c280b1e.cssx?v=8.0.8853.18210 |
| only screen | - | 640px | cdn.services.match.com/cw/.../main.css |
| only screen | - | 600px | cdn.services.match.com/cw/.../main.css |
Headings3.0
- A large number (40.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Amount of content5.2
Rendering Chart...
- This website has an average of 332 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
- 2 pages of this website have very little content (20 words or less).
- Ensure all pages have a sufficient amount of content.
Amount of content discovered
| Page | Characters | Words |
| www.match.com/ | 1008 | 258 |
| www.match.com/help/aboutus.aspx?lid=4 | 5006 | 568 |
| www.match.com/accessibility | 0 | 1 |
| www.match.com/legal/intellectual-property-policy?lid=4 | 0 | 1 |
| www.match.com/help/sitemap.aspx?lid=4 | 6067 | 832 |
URL format5.6
3 URLs are less than ideal
- 3 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- 2 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Page extensions
URL Extension www.match.com/help/aboutus.aspx?lid=4 aspx www.match.com/help/sitemap.aspx?lid=4 aspx
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- 60.0% of URLs include an ID query parameter (e.g. www.example.com?sessionid=1234).
- Avoid use of any query parameter ending in id, e.g. 'sessionid;' Google explicitly states that it will not include pages with this format in their index. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Internal links6.6
- 19 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Mobile7.2
- This website delivers a mobile optimised version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
- Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| screen | 1920px | - | securecp.match.com/en-us/.../styles.css |
| only screen | - | - | securecp.match.com/.../match_centered_legacy.css |
| all | 1470px | - | securecp.match.com/.../match_centered_legacy.css |
| only screen | - | - | www.match.com/.../match_centered-9c280b1e.cssx?v=8.0.8853.18210 |
| all | 1470px | - | www.match.com/.../match_centered-9c280b1e.cssx?v=8.0.8853.18210 |
| screen | - | - | securecp.match.com/cppp/.../aboutus.css |
| only screen | - | 640px | cdn.services.match.com/cw/.../main.css |
| only screen | - | 600px | cdn.services.match.com/cw/.../main.css |
| screen | - | - | securecp.match.com/cppp/.../sitemap.css |
Images7.4
36% of images have a clearly defined size
2 images are being resized by the browser
- Most images (64.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 2 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
Image URL Format Page URL www.match.com/help/aboutus.aspx?lid=4 unknown www.match.com/help/sitemap.aspx?lid=4 unknown
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 2 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Server behaviour8.0
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 2 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://match.com to http://www.match.com. This is ideal.
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
Meta tags10.0
This is how this website will look in Google search listings:
Match | Start Something Great
www.match.com/
Backed by 25 years of experience, Match gives you the date-smarts you need to find what you’re looking for – from matching to meeting in person.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.match.com/ | description | Backed by 25 years of experience, Match gives you the date-smarts you need to find what you’re looking for – from matching to meeting in person. |
| www.match.com/ | keywords | online dating, singles, dating, personals, matchmaker, matchmaking, love, match, dating site, match.com, free personals, christian singles, black singles, asian singles, jewish singles, local singles |
| www.match.com/ | msvalidate.01 | A6E4FA0E5994DEAFA911438F359FD7C4 |
| www.match.com/ | google-site-verification | 5oN9qfCbwk38hvo8BzQmGDGGsp3BKw8Eea6MvCU1ps0 |
| www.match.com/ | p:domain_verify | 35e6a27d2b18bfc89a8d87a7c19e6f80 |
| www.match.com/ | robots | noydir,noodp |
| www.match.com/ | wt.pi | Match.com |
| www.match.com/ | wt.si_n | HomePage |
| www.match.com/ | wt.si_x | 1 |
| www.match.com/ | google-site-verification | ferr6uafAalsmMycnZEVP0dziOHSC0oB2zqvtCPY5wQ |
| www.match.com/help/aboutus.aspx?lid=4 | description | Match.com, the leading online dating resource for singles. Search through thousands of personals and photos. Go ahead, it's FREE to look! |
| www.match.com/help/aboutus.aspx?lid=4 | keywords | online dating, singles, dating, personals, matchmaker, matchmaking, love, match, dating site, match.com, free personals, christian singles, black singles, asian singles, jewish singles, local singles |
| www.match.com/help/aboutus.aspx?lid=4 | viewport | width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| www.match.com/accessibility | viewport | width=1100 |
| www.match.com/accessibility | description | Match.com is the number one destination for online dating with more dates, more relationships, & more marriages than any other dating or personals site. |
| www.match.com/accessibility | keywords | online dating, singles, dating, personals, matchmaker, matchmaking, love, match, dating site, match.com, free personals, christian singles, black singles, asian singles, jewish singles, local singles |
| www.match.com/legal/intellectual-property-policy?lid=4 | viewport | width=1100 |
| www.match.com/legal/intellectual-property-policy?lid=4 | description | Match.com is the number one destination for online dating with more dates, more relationships, & more marriages than any other dating or personals site. |
| www.match.com/legal/intellectual-property-policy?lid=4 | keywords | online dating, singles, dating, personals, matchmaker, matchmaking, love, match, dating site, match.com, free personals, christian singles, black singles, asian singles, jewish singles, local singles |
| www.match.com/help/sitemap.aspx?lid=4 | description | Match.com, the leading online dating resource for singles. Search through thousands of personals and photos. Go ahead, it's FREE to look! |
| www.match.com/help/sitemap.aspx?lid=4 | keywords | online dating, singles, dating, personals, matchmaker, matchmaking, love, match, dating site, match.com, free personals, christian singles, black singles, asian singles, jewish singles, local singles |
| www.match.com/help/sitemap.aspx?lid=4 | viewport | width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0, user-scalable=0 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.match.com/help/aboutus.aspx?lid=4 | X-UA-Compatible | IE=edge |
| www.match.com/help/aboutus.aspx?lid=4 | Content-Type | text/html; charset=utf-8 |
| www.match.com/accessibility | X-UA-Compatible | IE=edge |
| www.match.com/legal/intellectual-property-policy?lid=4 | X-UA-Compatible | IE=edge |
| www.match.com/help/sitemap.aspx?lid=4 | X-UA-Compatible | IE=edge |
| www.match.com/help/sitemap.aspx?lid=4 | Content-Type | text/html; charset=utf-8 |
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
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