Nibbler SEO audit for www.mckinneymotors.co.uk
Summary
Overall8.1
The overall score for this website.
Accessibility9.9
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.4
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing5.6
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.5
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 14:35 on 26 May 2023 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Consider updating this website regularly with new content. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Freshness1.8
Last updated June 15, 2021
- It looks like this website was last updated on Tuesday, 15 June 2021. This is bad because visitors may dismiss this website as outdated. Websites that are not updated regularly are also spidered by search engines less often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 15/06/2021 | www.mckinneymotors.co.uk/.../vehicle-service.jpg | Last modified header |
| 15/06/2021 | www.mckinneymotors.co.uk/.../vehicle-finance.jpg | Last modified header |
| 15/06/2021 | www.mckinneymotors.co.uk/.../closebrothers.png | Last modified header |
| 15/06/2021 | www.mckinneymotors.co.uk/.../closebrothers.png | Last modified header |
| 15/06/2021 | www.mckinneymotors.co.uk/.../introbg.jpg | Last modified header |
| 15/06/2021 | www.mckinneymotors.co.uk/.../homepage-bg-1.jpg | Last modified header |
| 15/06/2021 | www.mckinneymotors.co.uk/.../fontello.css | Last modified header |
| 15/06/2021 | www.mckinneymotors.co.uk/.../slick.css | Last modified header |
| 15/06/2021 | www.mckinneymotors.co.uk/.../rangeslider.css | Last modified header |
Popularity5.0
400Estimated monthly organic visitors
- This website appears to have a good number of monthly website visits each month
Source: Ahrefs
Amount of content7.8
Rendering Chart...
- This website has an average of 326 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.mckinneymotors.co.uk/ | 4625 | 677 |
| www.mckinneymotors.co.uk/contact | 1085 | 144 |
| www.mckinneymotors.co.uk/showroom | 2853 | 392 |
| www.mckinneymotors.co.uk/services/vehicle-finance | 1329 | 188 |
| www.mckinneymotors.co.uk/services/vehicle-servicing | 1619 | 228 |
Server behaviour8.4
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
Duplicate pages
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://mckinneymotors.co.uk to http://www.mckinneymotors.co.uk. This is ideal.
Internal links9.3
- 5 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Incoming links9.9
585 pages link to this website
25 domains link to this website
- There are 585 pages on 25 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Meta tags10.0
This is how this website will look in Google search listings:
Used Cars for Sale in Moy, NI | McKinney Motors
www.mckinneymotors.co.uk/
McKinney Motors is a used car dealer based in Moy, NI. We provide vehicle finance, part exchange, vehicle servicing and vehicle recovery services for all of our ...
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.mckinneymotors.co.uk/ | viewport | width=device-width, initial-scale=1 |
| www.mckinneymotors.co.uk/ | description | McKinney Motors is a used car dealer based in Moy, NI. We provide vehicle finance, part exchange, vehicle servicing and vehicle recovery services for all of our customers. |
| www.mckinneymotors.co.uk/ | author | McKinney Motors |
| www.mckinneymotors.co.uk/ | twitter:title | Used Cars for Sale in Moy, NI | McKinney Motors |
| www.mckinneymotors.co.uk/ | twitter:description | McKinney Motors is a used car dealer based in Moy, NI. We provide vehicle finance, part exchange, vehicle servicing and vehicle recovery services for all of our customers. |
| www.mckinneymotors.co.uk/ | twitter:card | summary_large_image |
| www.mckinneymotors.co.uk/ | twitter:image | https://www.mckinneymotors.co.uk/build/assets/img/twt-og.png |
| www.mckinneymotors.co.uk/contact | viewport | width=device-width, initial-scale=1 |
| www.mckinneymotors.co.uk/contact | description | Get in touch with our friendly team today to discuss your next used car. We’re conveniently based in Moy, Northern Ireland. |
| www.mckinneymotors.co.uk/contact | author | McKinney Motors |
| www.mckinneymotors.co.uk/contact | twitter:title | Contact Us Today to Discuss Your New Car | McKinney Motors |
| www.mckinneymotors.co.uk/contact | twitter:description | Get in touch with our friendly team today to discuss your next used car. We’re conveniently based in Moy, Northern Ireland. |
| www.mckinneymotors.co.uk/contact | twitter:card | summary_large_image |
| www.mckinneymotors.co.uk/contact | twitter:image | https://www.mckinneymotors.co.uk/build/assets/img/twt-og.png |
| www.mckinneymotors.co.uk/showroom | viewport | width=device-width, initial-scale=1 |
| www.mckinneymotors.co.uk/showroom | description | Used Audi, BMW, Fiat, Ford, Hyundai, Kia, Mercedes-Benz, Peugeot, Renault, SEAT, Vauxhall, Volkswagen and more at McKinney Motors. |
| www.mckinneymotors.co.uk/showroom | author | McKinney Motors |
| www.mckinneymotors.co.uk/showroom | twitter:title | Browse Our Range of Quality Used Cars for Sale in Moy, NI |
| www.mckinneymotors.co.uk/showroom | twitter:description | Used Audi, BMW, Fiat, Ford, Hyundai, Kia, Mercedes-Benz, Peugeot, Renault, SEAT, Vauxhall, Volkswagen and more at McKinney Motors. |
| www.mckinneymotors.co.uk/showroom | twitter:card | summary_large_image |
| www.mckinneymotors.co.uk/showroom | twitter:image | https://www.mckinneymotors.co.uk/build/assets/img/twt-og.png |
| www.mckinneymotors.co.uk/services/vehicle-finance | viewport | width=device-width, initial-scale=1 |
| www.mckinneymotors.co.uk/services/vehicle-finance | description | We offer car and van finance to customers across the UK and Northern Ireland. If you have had trouble getting a used car or van elsewhere, then give us a call. |
| www.mckinneymotors.co.uk/services/vehicle-finance | author | McKinney Motors |
| www.mckinneymotors.co.uk/services/vehicle-finance | twitter:title | Vehicle Finance Packages in Moy, NI | McKinney Motors |
| www.mckinneymotors.co.uk/services/vehicle-finance | twitter:description | We offer car and van finance to customers across the UK and Northern Ireland. If you have had trouble getting a used car or van elsewhere, then give us a call. |
| www.mckinneymotors.co.uk/services/vehicle-finance | twitter:card | summary_large_image |
| www.mckinneymotors.co.uk/services/vehicle-finance | twitter:image | https://www.mckinneymotors.co.uk/build/assets/img/twt-og.png |
| www.mckinneymotors.co.uk/services/vehicle-servicing | viewport | width=device-width, initial-scale=1 |
| www.mckinneymotors.co.uk/services/vehicle-servicing | description | Let us take care of your vehicle servicing and repair needs. We have on-site premises with fully trained workshop technicians to take care of any repair. |
| www.mckinneymotors.co.uk/services/vehicle-servicing | author | McKinney Motors |
| www.mckinneymotors.co.uk/services/vehicle-servicing | twitter:title | Vehicle Servicing in Moy, NI | McKinney Motors |
| www.mckinneymotors.co.uk/services/vehicle-servicing | twitter:description | Let us take care of your vehicle servicing and repair needs. We have on-site premises with fully trained workshop technicians to take care of any repair. |
| www.mckinneymotors.co.uk/services/vehicle-servicing | twitter:card | summary_large_image |
| www.mckinneymotors.co.uk/services/vehicle-servicing | twitter:image | https://www.mckinneymotors.co.uk/build/assets/img/twt-og.png |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.mckinneymotors.co.uk/ | X-UA-Compatible | IE=edge |
| www.mckinneymotors.co.uk/contact | X-UA-Compatible | IE=edge |
| www.mckinneymotors.co.uk/showroom | X-UA-Compatible | IE=edge |
| www.mckinneymotors.co.uk/services/vehicle-finance | X-UA-Compatible | IE=edge |
| www.mckinneymotors.co.uk/services/vehicle-servicing | X-UA-Compatible | IE=edge |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
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