Report for www.metro.pk

Overall8.5

The overall score for this website.

Accessibility8.6

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience8.1

How satisfying the website is likely to be for users.

Marketing8.8

How well marketed, and popular the website is.

Technology8.1

How well designed and built the website is.

Nibbler tested a sample of 5 pages from this website at 03:10 on 24 Jun 2022 (BST).

Top priorities for website improvement

  • Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation. (read more)
  • Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
  • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325. (read more)

Printability0.0

0% of pages are optimised for printing

Media specific CSS detected

MediaMin widthMax widthCSS file
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URL format5.2

Meta tags6.8

This is how this website will look in Google search listings:

Metro Pakistan | Biggest Wholesale & Supermarket in Pakistan

www.metro.pk/

Find all different grocery products with the best deals in town. Shop online or visit store to get the best discounts in Pakistan. Find a huge assortment of products ...

Meta Tags (name attribute)

Page URLNameContent
www.metro.pk/descriptionFind all different grocery products with the best deals in town. Shop online or visit store to get the best discounts in Pakistan. Find a huge assortment of products at metro.
www.metro.pk/keywordsCategory-and-Products
www.metro.pk/viewportwidth=device-width, initial-scale=1
www.metro.pk/vicurrentdatetime637916334444199954
www.metro.pk/stores?itm_pm=pk:nav_my-store-bucket:ctr:bhc:0:0viewportwidth=device-width, initial-scale=1
www.metro.pk/stores?itm_pm=pk:nav_my-store-bucket:ctr:bhc:0:0vicurrentdatetime637916334468789352
www.metro.pk/m-professional/FSD-Opening-Page?itm_pm=pk:nav_delivery-bucket:ctr:bhc:0:0descriptionOnline solution for businesses, they can now order online
www.metro.pk/m-professional/FSD-Opening-Page?itm_pm=pk:nav_delivery-bucket:ctr:bhc:0:0viewportwidth=device-width, initial-scale=1
www.metro.pk/m-professional/FSD-Opening-Page?itm_pm=pk:nav_delivery-bucket:ctr:bhc:0:0vicurrentdatetime637916334499957712
www.metro.pk/info-services?itm_pm=pk:nav_info-services-bucket:ctr:bhc:0:0viewportwidth=device-width, initial-scale=1
www.metro.pk/info-services?itm_pm=pk:nav_info-services-bucket:ctr:bhc:0:0vicurrentdatetime637916334516936202
www.metro.pk/store-locator/airportdescriptionMETRO Cash&Carry Pakistan
www.metro.pk/store-locator/airportviewportwidth=device-width, initial-scale=1
www.metro.pk/store-locator/airportvicurrentdatetime637916334543594693

Popularity7.8

354,160 Most popular website in the world

This website recently saw a slight increase in popularity.

  • This is the 354,160 most popular website in the world.
  • Over the past 3 months, this website has experienced a slight increase in popularity.
  • This website accounts for 96.8% of the Internet traffic to metro.pk and its subdomains.

Source: Alexa

Headings8.0

airport bakery catalogs chef deck delivery fine fish fresh fruits grocery home household life meat metro office parking professional service services solution stationary stop stores technology textile vegetables world

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.metro.pk/METRO CatalogsH2
www.metro.pk/OkH2
www.metro.pk/FINE LIFEH2
www.metro.pk/Metro professionalH2
www.metro.pk/metro chefH2
www.metro.pk/stores?itm_pm=pk:nav_my-store-bucket:ctr:bhc:0:0Metro storesH1
www.metro.pk/stores?itm_pm=pk:nav_my-store-bucket:ctr:bhc:0:0HouseholdH2
www.metro.pk/stores?itm_pm=pk:nav_my-store-bucket:ctr:bhc:0:0home textileH2
www.metro.pk/stores?itm_pm=pk:nav_my-store-bucket:ctr:bhc:0:0technologyH2
www.metro.pk/stores?itm_pm=pk:nav_my-store-bucket:ctr:bhc:0:0office & stationaryH2
www.metro.pk/stores?itm_pm=pk:nav_my-store-bucket:ctr:bhc:0:0Fresh meatH2
www.metro.pk/stores?itm_pm=pk:nav_my-store-bucket:ctr:bhc:0:0Fruits and VegetablesH2
www.metro.pk/stores?itm_pm=pk:nav_my-store-bucket:ctr:bhc:0:0Fresh FishH2
www.metro.pk/stores?itm_pm=pk:nav_my-store-bucket:ctr:bhc:0:0Grocery WorldH2
www.metro.pk/stores?itm_pm=pk:nav_my-store-bucket:ctr:bhc:0:0METRO CatalogsH2
www.metro.pk/m-professional/FSD-Opening-Page?itm_pm=pk:nav_delivery-bucket:ctr:bhc:0:0OkH2
www.metro.pk/m-professional/FSD-Opening-Page?itm_pm=pk:nav_delivery-bucket:ctr:bhc:0:0Fine lifeH2
www.metro.pk/m-professional/FSD-Opening-Page?itm_pm=pk:nav_delivery-bucket:ctr:bhc:0:0Metro professionalH2
www.metro.pk/m-professional/FSD-Opening-Page?itm_pm=pk:nav_delivery-bucket:ctr:bhc:0:0metro chefH2
www.metro.pk/m-professional/FSD-Opening-Page?itm_pm=pk:nav_delivery-bucket:ctr:bhc:0:0M ProfessionalH3
www.metro.pk/info-services?itm_pm=pk:nav_info-services-bucket:ctr:bhc:0:0METRO SERVICESH1
www.metro.pk/info-services?itm_pm=pk:nav_info-services-bucket:ctr:bhc:0:0METRO CatalogsH2
www.metro.pk/info-services?itm_pm=pk:nav_info-services-bucket:ctr:bhc:0:0Fine lifeH2
www.metro.pk/info-services?itm_pm=pk:nav_info-services-bucket:ctr:bhc:0:0Metro ChefH2
www.metro.pk/info-services?itm_pm=pk:nav_info-services-bucket:ctr:bhc:0:0Metro professionalH2
www.metro.pk/store-locator/airportAirport - LHRH1
www.metro.pk/store-locator/airportmetro servicesH2
www.metro.pk/store-locator/airportMETRO CatalogsH2
www.metro.pk/store-locator/airportDelivery ServiceH3
www.metro.pk/store-locator/airportBakeryH3
www.metro.pk/store-locator/airportParking DeckH3
www.metro.pk/store-locator/airportOne stop solutionH3

Twitter8.6

This website is linked with the Twitter account @metropk

This website's Twitter account has
660 followers

  • This website was found to link the Twitter account METRO Pakistan (Pvt) Limited (@metropk).
  • This website's Twitter account has made 266 tweets to 660 followers.
    • Consider how you promote your Twitter account and engage more with your social audience. The number of Twitter followers a page should have depends very much on the type of organisation, its target audience, and how long it has been in operation.

Source: Twitter

Amount of content9.1

Rendering Chart...

  • This website has an average of 733 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Server behaviour9.2

Yes404 page

YesCompression

Images9.2

40% of images have a clearly defined size

58 images are being resized by the browser

Mobile10.0

Mobile screenshot of www.metro.pkTablet screenshot of www.metro.pk
  • All of this website appears to be optimised for viewing on a mobile phone or a tablet.

Media specific CSS detected

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Analytics10.0

100% of pages use analytics

Google Tag Manager

  • Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Domain agei

  • Sorry, we cannot check the domain age of .pk websites.

Freshnessi

  • Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.

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Tests 17 fixed tests 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more
Add your brandingNoYes
Export & shareNoPDF & link
Lead generationNoEmbed on your site
Competitor auditsNoYes
Test as a batchNoYes
Integrations + APINoYes
Multi-lingualNo20+ languages
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