Report for www.metro.pk
Summary
Overall8.5
The overall score for this website.
Accessibility8.6
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.1
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing8.8
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.1
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 03:10 on 24 Jun 2022 (BST).
Top priorities for website improvement
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation. (read more)
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325. (read more)
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.metro.pk/ Not detected www.metro.pk/stores?itm_pm=pk:nav_my-store-bucket:ctr:bhc:0:0 Not detected www.metro.pk/m-professional/FSD-Opening-Page?itm_pm=pk:nav_delivery-bucket:ctr:bhc:0:0 Not detected www.metro.pk/info-services?itm_pm=pk:nav_info-services-bucket:ctr:bhc:0:0 Not detected www.metro.pk/store-locator/airport Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
URL format5.2
3 URLs are less than ideal
- 3 URLs are particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
- 3 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Internal links6.5
- 8 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
- 20 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.metro.pk/stores?itm_pm=pk:nav_my-store-bucket:ctr:bhc:0:0 .site-header-bucket-wrapper .st0{fill:none;stroke:#fff;stroke-width:1.25;stroke-linejoin:round;stroke-miterlimit:10;}.site-header-bucket-wrapper .st1{fill:none;stroke:#fff;stroke-width:1.25;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;} .site-header-bucket-wrapper .st2{fill:none;} Stores www.metro.pk/ www.metro.pk/m-professional/FSD-Opening-Page?itm_pm=pk:nav_delivery-bucket:ctr:bhc:0:0 .site-header-bucket-wrapper .st0{fill:none;stroke:#fff;stroke-width:1.25;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;} .site-header-bucket-wrapper .st1{fill:none;} M-Professional www.metro.pk/ metro-online.pk/ .site-header-bucket-wrapper .st0{fill:none;stroke:#fff;stroke-width:1.25;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;} .site-header-bucket-wrapper .st1{fill:none;} Shop Online www.metro.pk/ www.metro.pk/info-services?itm_pm=pk:nav_info-services-bucket:ctr:bhc:0:0 .site-header-bucket-wrapper .st0{fill:none;stroke:#fff;stroke-width:1.25;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;} .site-header-bucket-wrapper .st1{fill:none;stroke:#fff;stroke-width:1.25;stroke-linecap:round;stroke-miterlimit:10;} .site-header-bucket-wrapper .st2{fill:none;} Info & Services www.metro.pk/ www.metro.pk/stores?itm_pm=pk:nav_my-store-bucket:ctr:bhc:0:0 .site-header-bucket-wrapper .st0{fill:none;stroke:#fff;stroke-width:1.25;stroke-linejoin:round;stroke-miterlimit:10;}.site-header-bucket-wrapper .st1{fill:none;stroke:#fff;stroke-width:1.25;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;} .site-header-bucket-wrapper .st2{fill:none;} Stores www.metro.pk/stores?itm_pm=pk:nav_my-store-bucket:ctr:bhc:0:0 www.metro.pk/m-professional/FSD-Opening-Page?itm_pm=pk:nav_delivery-bucket:ctr:bhc:0:0 .site-header-bucket-wrapper .st0{fill:none;stroke:#fff;stroke-width:1.25;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;} .site-header-bucket-wrapper .st1{fill:none;} M-Professional www.metro.pk/stores?itm_pm=pk:nav_my-store-bucket:ctr:bhc:0:0 metro-online.pk/ .site-header-bucket-wrapper .st0{fill:none;stroke:#fff;stroke-width:1.25;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;} .site-header-bucket-wrapper .st1{fill:none;stroke:#fff;stroke-width:1.25;stroke-linecap:round;stroke-miterlimit:10;} .site-header-bucket-wrapper .st2{fill:none;} Shop Online www.metro.pk/stores?itm_pm=pk:nav_my-store-bucket:ctr:bhc:0:0 www.metro.pk/info-services?itm_pm=pk:nav_info-services-bucket:ctr:bhc:0:0 .site-header-bucket-wrapper .st0{fill:none;stroke:#fff;stroke-width:1.25;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;} .site-header-bucket-wrapper .st1{fill:none;stroke:#fff;stroke-width:1.25;stroke-linecap:round;stroke-miterlimit:10;} .site-header-bucket-wrapper .st2{fill:none;} Info & Services www.metro.pk/stores?itm_pm=pk:nav_my-store-bucket:ctr:bhc:0:0 www.metro.pk/stores?itm_pm=pk:nav_my-store-bucket:ctr:bhc:0:0 .site-header-bucket-wrapper .st0{fill:none;stroke:#fff;stroke-width:1.25;stroke-linejoin:round;stroke-miterlimit:10;}.site-header-bucket-wrapper .st1{fill:none;stroke:#fff;stroke-width:1.25;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;} .site-header-bucket-wrapper .st2{fill:none;} Stores www.metro.pk/m-professional/FSD-Opening-Page?itm_pm=pk:nav_delivery-bucket:ctr:bhc:0:0 www.metro.pk/m-professional/FSD-Opening-Page?itm_pm=pk:nav_delivery-bucket:ctr:bhc:0:0 .site-header-bucket-wrapper .st0{fill:none;stroke:#fff;stroke-width:1.25;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;} .site-header-bucket-wrapper .st1{fill:none;} M-Professional www.metro.pk/m-professional/FSD-Opening-Page?itm_pm=pk:nav_delivery-bucket:ctr:bhc:0:0 metro-online.pk/ .site-header-bucket-wrapper .st0{fill:none;stroke:#fff;stroke-width:1.25;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;} .site-header-bucket-wrapper .st1{fill:none;} Shop Online www.metro.pk/m-professional/FSD-Opening-Page?itm_pm=pk:nav_delivery-bucket:ctr:bhc:0:0 www.metro.pk/info-services?itm_pm=pk:nav_info-services-bucket:ctr:bhc:0:0 .site-header-bucket-wrapper .st0{fill:none;stroke:#fff;stroke-width:1.25;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;} .site-header-bucket-wrapper .st1{fill:none;stroke:#fff;stroke-width:1.25;stroke-linecap:round;stroke-miterlimit:10;} .site-header-bucket-wrapper .st2{fill:none;} Info & Services www.metro.pk/m-professional/FSD-Opening-Page?itm_pm=pk:nav_delivery-bucket:ctr:bhc:0:0 www.metro.pk/stores?itm_pm=pk:nav_my-store-bucket:ctr:bhc:0:0 .site-header-bucket-wrapper .st0{fill:none;stroke:#fff;stroke-width:1.25;stroke-linejoin:round;stroke-miterlimit:10;}.site-header-bucket-wrapper .st1{fill:none;stroke:#fff;stroke-width:1.25;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;} .site-header-bucket-wrapper .st2{fill:none;} Stores www.metro.pk/info-services?itm_pm=pk:nav_info-services-bucket:ctr:bhc:0:0 wholesale.metro.pk/shop .site-header-bucket-wrapper .st0{fill:none;stroke:#fff;stroke-width:1.25;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;} .site-header-bucket-wrapper .st1{fill:none;} M-Professional www.metro.pk/info-services?itm_pm=pk:nav_info-services-bucket:ctr:bhc:0:0 metro-online.pk/ .site-header-bucket-wrapper .st0{fill:none;stroke:#fff;stroke-width:1.25;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;} .site-header-bucket-wrapper .st1{fill:none;stroke:#fff;stroke-width:1.25;stroke-linecap:round;stroke-miterlimit:10;} .site-header-bucket-wrapper .st2{fill:none;} Shop Online www.metro.pk/info-services?itm_pm=pk:nav_info-services-bucket:ctr:bhc:0:0 www.metro.pk/info-services?itm_pm=pk:nav_info-services-bucket:ctr:bhc:0:0 .site-header-bucket-wrapper .st0{fill:none;stroke:#fff;stroke-width:1.25;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;} .site-header-bucket-wrapper .st1{fill:none;stroke:#fff;stroke-width:1.25;stroke-linecap:round;stroke-miterlimit:10;} .site-header-bucket-wrapper .st2{fill:none;} Info & Services www.metro.pk/info-services?itm_pm=pk:nav_info-services-bucket:ctr:bhc:0:0 www.metro.pk/stores?itm_pm=pk:nav_my-store-bucket:ctr:bhc:0:0 .site-header-bucket-wrapper .st0{fill:none;stroke:#fff;stroke-width:1.25;stroke-linejoin:round;stroke-miterlimit:10;}.site-header-bucket-wrapper .st1{fill:none;stroke:#fff;stroke-width:1.25;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;} .site-header-bucket-wrapper .st2{fill:none;} Stores www.metro.pk/store-locator/airport wholesale.metro.pk/shop .site-header-bucket-wrapper .st0{fill:none;stroke:#fff;stroke-width:1.25;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;} .site-header-bucket-wrapper .st1{fill:none;} M-Professional www.metro.pk/store-locator/airport metro-online.pk/ .site-header-bucket-wrapper .st0{fill:none;stroke:#fff;stroke-width:1.25;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;} .site-header-bucket-wrapper .st1{fill:none;stroke:#fff;stroke-width:1.25;stroke-linecap:round;stroke-miterlimit:10;} .site-header-bucket-wrapper .st2{fill:none;} Shop Online www.metro.pk/store-locator/airport www.metro.pk/info-services?itm_pm=pk:nav_info-services-bucket:ctr:bhc:0:0 .site-header-bucket-wrapper .st0{fill:none;stroke:#fff;stroke-width:1.25;stroke-linecap:round;stroke-linejoin:round;stroke-miterlimit:10;} .site-header-bucket-wrapper .st1{fill:none;stroke:#fff;stroke-width:1.25;stroke-linecap:round;stroke-miterlimit:10;} .site-header-bucket-wrapper .st2{fill:none;} Info & Services www.metro.pk/store-locator/airport
- Consider shortening long anchor text.
- 46 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Meta tags6.8
This is how this website will look in Google search listings:
Metro Pakistan | Biggest Wholesale & Supermarket in Pakistan
www.metro.pk/
Find all different grocery products with the best deals in town. Shop online or visit store to get the best discounts in Pakistan. Find a huge assortment of products ...
- All pages include at least some metadata, but only 60.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.metro.pk/ | description | Find all different grocery products with the best deals in town. Shop online or visit store to get the best discounts in Pakistan. Find a huge assortment of products at metro. |
| www.metro.pk/ | keywords | Category-and-Products |
| www.metro.pk/ | viewport | width=device-width, initial-scale=1 |
| www.metro.pk/ | vicurrentdatetime | 637916334444199954 |
| www.metro.pk/stores?itm_pm=pk:nav_my-store-bucket:ctr:bhc:0:0 | viewport | width=device-width, initial-scale=1 |
| www.metro.pk/stores?itm_pm=pk:nav_my-store-bucket:ctr:bhc:0:0 | vicurrentdatetime | 637916334468789352 |
| www.metro.pk/m-professional/FSD-Opening-Page?itm_pm=pk:nav_delivery-bucket:ctr:bhc:0:0 | description | Online solution for businesses, they can now order online |
| www.metro.pk/m-professional/FSD-Opening-Page?itm_pm=pk:nav_delivery-bucket:ctr:bhc:0:0 | viewport | width=device-width, initial-scale=1 |
| www.metro.pk/m-professional/FSD-Opening-Page?itm_pm=pk:nav_delivery-bucket:ctr:bhc:0:0 | vicurrentdatetime | 637916334499957712 |
| www.metro.pk/info-services?itm_pm=pk:nav_info-services-bucket:ctr:bhc:0:0 | viewport | width=device-width, initial-scale=1 |
| www.metro.pk/info-services?itm_pm=pk:nav_info-services-bucket:ctr:bhc:0:0 | vicurrentdatetime | 637916334516936202 |
| www.metro.pk/store-locator/airport | description | METRO Cash&Carry Pakistan |
| www.metro.pk/store-locator/airport | viewport | width=device-width, initial-scale=1 |
| www.metro.pk/store-locator/airport | vicurrentdatetime | 637916334543594693 |
Popularity7.8
354,160 Most popular website in the world
This website recently saw a slight increase in popularity.
- This is the 354,160 most popular website in the world.
- Over the past 3 months, this website has experienced a slight increase in popularity.
- This website accounts for 96.8% of the Internet traffic to metro.pk and its subdomains.
Source: Alexa
Headings8.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Twitter8.6
This website is linked with the Twitter account @metropk
This website's Twitter account has
660 followers
- This website was found to link the Twitter account METRO Pakistan (Pvt) Limited (@metropk).
- This website's Twitter account has made 266 tweets to 660 followers.
- Consider how you promote your Twitter account and engage more with your social audience. The number of Twitter followers a page should have depends very much on the type of organisation, its target audience, and how long it has been in operation.
Source: Twitter
Amount of content9.1
Rendering Chart...
- This website has an average of 733 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
Server behaviour9.2
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is ideal, as search engines will know which version to index.
- 3 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
- Make sure all internal links to this page go to the canonical version.
Incorrectly linked pages
- Make sure all internal links to this page go to the canonical version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://metro.pk to http://www.metro.pk. This is ideal.
Images9.2
40% of images have a clearly defined size
58 images are being resized by the browser
- Most images (60.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 58 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
| Page title | Notes |
| Metro Pakistan | Biggest Wholesale & Supermarket in Pakistan | OK |
| Store | OK |
| M-Professional | OK |
| Info & Services | OK |
| No Title | Missing |
Incoming links10.0
8,515 pages link to this website
530 domains link to this website
- There are 8,515 pages on 530 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
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Nibbler tested the following pages
- https://www.metro.pk/
- https://www.metro.pk/stores?itm_pm=pk:nav_my-store-bucket:ctr:bhc:0:0
- https://www.metro.pk/m-professional/FSD-Opening-Page?itm_pm=pk:nav_delivery-bucket:ctr:bhc:0:0
- https://www.metro.pk/info-services?itm_pm=pk:nav_info-services-bucket:ctr:bhc:0:0
- https://www.metro.pk/store-locator/airport