Nibbler SEO audit for www.motorshop.co.ke
Summary
Overall7.5
The overall score for this website.
Accessibility7.9
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.6
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.9
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology7.8
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 10:01 on 26 May 2023 (BST).
Top priorities for website improvement
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Consider the amount of text on this website and increase it if appropriate. (read more)
Internal links0.0
- 4 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
- 117 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Meta tags3.6
This is how this website will look in Google search listings:
Importing & Selling Toyota Used Cars Dealership in Kenya, Japan
www.motorshop.co.ke/
Hatchback for Sale Kenya - Motorshop is an online car portal based in Kenya. It is one of Kenya's leading auto market countries providing buyers & sellers a ...
- All pages include at least some metadata, but only 20.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.motorshop.co.ke/ | description | Hatchback for Sale Kenya - Motorshop is an online car portal based in Kenya. It is one of Kenya's leading auto market countries providing buyers & sellers a structured platform for transacting in new & Toyota used cars in Nairobi. |
| www.motorshop.co.ke/ | google-site-verification | RMPSoVnywDXnZp07iMtdua9HaIiFAfS4Kv1f24cHGsc |
| www.motorshop.co.ke/ | facebook-domain-verification | lo6rxr3ew5ohce39wrewzga4v6iqvp |
| www.motorshop.co.ke/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| www.motorshop.co.ke/ | google-site-verification | TcqPJfQ5gFTxG6df-EyiNeyoiSRHCwrK6ycsGVGtQsI |
| www.motorshop.co.ke/ | msapplication-tilecolor | #ffffff |
| www.motorshop.co.ke/ | msapplication-tileimage | /frontend_assets/favicon/ms-icon-144x144.png |
| www.motorshop.co.ke/ | theme-color | #ffffff |
| www.motorshop.co.ke/login | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| www.motorshop.co.ke/login | google-site-verification | TcqPJfQ5gFTxG6df-EyiNeyoiSRHCwrK6ycsGVGtQsI |
| www.motorshop.co.ke/login | msapplication-tilecolor | #ffffff |
| www.motorshop.co.ke/login | msapplication-tileimage | /frontend_assets/favicon/ms-icon-144x144.png |
| www.motorshop.co.ke/login | theme-color | #ffffff |
| www.motorshop.co.ke/dealer-register | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| www.motorshop.co.ke/dealer-register | google-site-verification | TcqPJfQ5gFTxG6df-EyiNeyoiSRHCwrK6ycsGVGtQsI |
| www.motorshop.co.ke/dealer-register | msapplication-tilecolor | #ffffff |
| www.motorshop.co.ke/dealer-register | msapplication-tileimage | /frontend_assets/favicon/ms-icon-144x144.png |
| www.motorshop.co.ke/dealer-register | theme-color | #ffffff |
| www.motorshop.co.ke/dealer/login | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| www.motorshop.co.ke/dealer/login | google-site-verification | TcqPJfQ5gFTxG6df-EyiNeyoiSRHCwrK6ycsGVGtQsI |
| www.motorshop.co.ke/dealer/login | msapplication-tilecolor | #ffffff |
| www.motorshop.co.ke/dealer/login | msapplication-tileimage | /frontend_assets/favicon/ms-icon-144x144.png |
| www.motorshop.co.ke/dealer/login | theme-color | #ffffff |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.motorshop.co.ke/ | Content-Type | text/html; charset=iso-8859-1 |
Popularity5.0
1663Estimated monthly organic visitors
- This website appears to have a good number of monthly website visits each month
Source: Ahrefs
Amount of content5.2
Rendering Chart...
- This website has an average of 272 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.motorshop.co.ke/ | 8077 | 1215 |
| www.motorshop.co.ke/login | 457 | 43 |
| www.motorshop.co.ke/dealer-register | 418 | 36 |
| www.motorshop.co.ke/dealer/login | 398 | 39 |
| www.motorshop.co.ke/ | 164 | 28 |
Server behaviour7.9
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- One page of this website was not served using GZIP encoding. GZIP compression is widely supported and reduces the load time of a web page.
- Enable GZIP compression on your web server or in your application for all pages.
- 3 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
- Make sure all internal links to this page go to the canonical version.
- Adding or removing a trailing slash to one of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
- Add a 301 redirect from the other version to the canonical URL.
- This website uses a temporary (HTTP 302) redirect from http://motorshop.co.ke to http://www.motorshop.co.ke. This is OK, but a permanent (HTTP 301) redirect is considered best practice.
- If possible, change the temporary redirect to a permanent (HTTP 301) redirect.
Analytics8.0
80% of pages use analytics
Multiple Analytics Solutions
- 80.0% of this website is using some form of analytics software but 1 pages have no analytics. It is still possible to gather a great deal of information for the other 1 of pages from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider adding your analytics solution to the pages which aren't currently monitored.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Analytics Software Found
| Software Name |
| Google Analytics |
Printability8.0
80% of pages are optimised for printing
- One page of this website does not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.motorshop.co.ke/ Optimised www.motorshop.co.ke/login Optimised www.motorshop.co.ke/dealer-register Optimised www.motorshop.co.ke/dealer/login Optimised www.motorshop.co.ke/ Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Mobile8.6
- Most pages (80.0%) of this website appear to be optimised for viewing on a mobile phone or tablet (using CSS media queries). It is important to make sure your content is optimised for a wide range of devices as a growing percentage of web browsing is done on phones and tablets.
- Check how the website looks using a mobile and consider adding mobile and tablet styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Device optimised pages
Page Mobile Tablet Viewport www.motorshop.co.ke/ Detected Detected Detected www.motorshop.co.ke/login Detected Detected Detected www.motorshop.co.ke/dealer-register Detected Detected Detected www.motorshop.co.ke/dealer/login Detected Detected Detected www.motorshop.co.ke/ Not detected Not detected Not detected
- Check how the website looks using a mobile and consider adding mobile and tablet styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Media specific CSS detected
URL format8.8
1 URLs are less than ideal
- One URL is particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
Images9.7
5% of images have a clearly defined size
4 images are being resized by the browser
- Most images (95.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 4 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
- 1 image on this website could not be downloaded. Broken images may cause the website to display incorrectly for visitors.
- Check any images which could not be downloaded and fix them if necessary.
Unavailable images
Image URL HTTP status code Page URL www.googleadservices.com/.../...&script=0 302 www.motorshop.co.ke/Vehicle/ 403 www.spruko.com/demo/.../japan.jpg 404
- Check any images which could not be downloaded and fix them if necessary.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
Incoming links10.0
17,957 pages link to this website
567 domains link to this website
- There are 17,957 pages on 567 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
Freshness10.0
Last updated May 24, 2023
- It looks like this website was last updated on Wednesday, 24 May 2023. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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