Nibbler SEO audit for www.newairconditionerottawa.ca
Summary
Overall8.0
The overall score for this website.
Accessibility8.4
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.0
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing5.1
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.4
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 02:00 on 26 Mar 2024 (GMT).
Top priorities for website improvement
- Consider updating this website regularly with new content. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Freshness1.8
Last updated May 16, 2022
- It looks like this website was last updated on Monday, 16 May 2022. This is bad because visitors may dismiss this website as outdated. Websites that are not updated regularly are also spidered by search engines less often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
URL format4.8
4 URLs are less than ideal
- One URL is particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
- 4 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Internal links6.7
- 9 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Headings6.9
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some headings (2.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Amount of content7.5
Rendering Chart...
- This website has an average of 220 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.newairconditionerottawa.ca/ | 1631 | 263 |
| www.newairconditionerottawa.ca/Sale.html | 1681 | 274 |
| www.newairconditionerottawa.ca/Heating.html | 1448 | 211 |
| www.newairconditionerottawa.ca/Cooling.html | 1296 | 198 |
| www.newairconditionerottawa.ca/Duct_Cleaning.html | 958 | 152 |
Server behaviour8.2
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- There is duplicate content on http://newairconditionerottawa.ca and http://www.newairconditionerottawa.ca. This is bad, as technically they are classed as two different websites. Search engines may lower a website's rank if they find the same content on two different URLs.
- Choose one domain that you would like to use and then set a permanent (HTTP 301) redirect to forward users who visit the other.
Images9.8
11% of images have a clearly defined size
8 images are being resized by the browser
- Most images (89.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 8 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Meta tags10.0
This is how this website will look in Google search listings:
New Air Conditioner Ottawa | Ottawa Lennox ®Dealer
www.newairconditionerottawa.ca/
We are your Local Residential Lennox Dealer, We offer New Furnace and New Air Conditioner installs. Reid your Local Heating and Cooling Ottawa Experts.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.newairconditionerottawa.ca/ | viewport | width=device-width, initial-scale=1 |
| www.newairconditionerottawa.ca/ | keywords | New Air Conditioner, New Furnace, Heating, Cooling, Lennox Air Conditioner, Ottawa Air conditioner, Ottawa Furnace, gas, air, Ottawa, sqft, sales, water, tanks, install |
| www.newairconditionerottawa.ca/ | description | We are your Local Residential Lennox Dealer, We offer New Furnace and New Air Conditioner installs. Reid your Local Heating and Cooling Ottawa Experts. |
| www.newairconditionerottawa.ca/ | robots | index, follow |
| www.newairconditionerottawa.ca/ | google-site-verification | hZAW6jJTD7Y7Sh2XtBiBsZmjNW8PHu84gRQSk-va8RQ |
| www.newairconditionerottawa.ca/Sale.html | viewport | width=device-width, initial-scale=1 |
| www.newairconditionerottawa.ca/Sale.html | description | Pre Air Conditioner Sale, buy early to guarantee your install and save money |
| www.newairconditionerottawa.ca/Heating.html | viewport | width=device-width, initial-scale=1 |
| www.newairconditionerottawa.ca/Heating.html | description | Local Residential Lennox New Furnace and New Air Conditioner Experts.Reid your Heating and Cooling Ottawa Experts |
| www.newairconditionerottawa.ca/Cooling.html | viewport | width=device-width, initial-scale=1 |
| www.newairconditionerottawa.ca/Cooling.html | description | Local Residential Lennox New Furnace and New Air Conditioner Experts.Reid your Heating and Cooling Ottawa Experts |
| www.newairconditionerottawa.ca/Duct_Cleaning.html | viewport | width=device-width, initial-scale=1 |
| www.newairconditionerottawa.ca/Duct_Cleaning.html | description | Local Residential Lennox New Furnace and New Air Conditioner Experts.Reid your Heating and Cooling Ottawa Experts |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.newairconditionerottawa.ca/ | X-UA-Compatible | IE=edge |
| www.newairconditionerottawa.ca/ | x-frame-options content=deny | |
| www.newairconditionerottawa.ca/Sale.html | X-UA-Compatible | IE=edge |
| www.newairconditionerottawa.ca/Heating.html | X-UA-Compatible | IE=edge |
| www.newairconditionerottawa.ca/Cooling.html | X-UA-Compatible | IE=edge |
| www.newairconditionerottawa.ca/Duct_Cleaning.html | X-UA-Compatible | IE=edge |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
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