Nibbler SEO audit for www.newcastleis.co.uk
Summary
Overall7.9
The overall score for this website.
Accessibility7.6
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience6.6
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing8.9
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology7.2
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 11:31 on 25 May 2023 (BST).
Top priorities for website improvement
- Check how the website looks using a mobile and a tablet. Consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.newcastleis.co.uk/ Not detected www.newcastleis.co.uk/index.aspx Not detected www.newcastleis.co.uk/Intermediary-Website-Registration.aspx Not detected www.newcastleis.co.uk/contact-us.aspx Not detected www.newcastleis.co.uk/products.aspx Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Meta tags2.0
- All pages include at least some metadata, but no pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.newcastleis.co.uk/ | Content-Type | text/html; charset=utf-8 |
| www.newcastleis.co.uk/index.aspx | Content-Type | text/html; charset=utf-8 |
| www.newcastleis.co.uk/Intermediary-Website-Registration.aspx | Content-Type | text/html; charset=utf-8 |
| www.newcastleis.co.uk/contact-us.aspx | Content-Type | text/html; charset=utf-8 |
| www.newcastleis.co.uk/products.aspx | Content-Type | text/html; charset=utf-8 |
Mobile3.0
- None of this website appears to be fully optimised for viewing on a mobile or tablet (using CSS media queries). It is important to make sure your content can be viewed easily across a wide range of devices as a growing percentage of web browsing is now done on phones and tablets.
- Check how the website looks using a mobile and a tablet. Consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Device optimised pages
Page Mobile Tablet Viewport www.newcastleis.co.uk/ Not detected Not detected Not detected www.newcastleis.co.uk/index.aspx Not detected Not detected Not detected www.newcastleis.co.uk/Intermediary-Website-Registration.aspx Not detected Not detected Not detected www.newcastleis.co.uk/contact-us.aspx Not detected Not detected Not detected www.newcastleis.co.uk/products.aspx Not detected Not detected Not detected
- Check how the website looks using a mobile and a tablet. Consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
URL format5.2
4 URLs are less than ideal
- 4 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Page extensions
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Amount of content8.2
Rendering Chart...
- This website has an average of 367 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.newcastleis.co.uk/ | 2367 | 341 |
| www.newcastleis.co.uk/index.aspx | 2367 | 341 |
| www.newcastleis.co.uk/Intermediary-Website-Registration.aspx | 3895 | 617 |
| www.newcastleis.co.uk/contact-us.aspx | 1591 | 239 |
| www.newcastleis.co.uk/products.aspx | 2095 | 299 |
Server behaviour8.4
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
Duplicate pages
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://newcastleis.co.uk to http://www.newcastleis.co.uk. This is ideal.
Internal links8.6
- 3 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
- 4 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.newcastleis.co.uk/news-updates/we-have-extended-our-offer-validity-period-to-six-months-05-23.aspx We have extended our offer validity period to six months We continuously review our lending policy, working closely with our intermediary partners to look at where we can make improvements. Released: 11th May 2023 www.newcastleis.co.uk/ www.newcastleis.co.uk/news-updates/new-large-loan-products-available-05-23.aspx New Large Loan products available We have refreshed our Large Loan proposition, with competitive products specifically designed to support your clients' bespoke mortgage needs. Released: 4th May 2023 www.newcastleis.co.uk/ www.newcastleis.co.uk/news-updates/we-have-extended-our-offer-validity-period-to-six-months-05-23.aspx We have extended our offer validity period to six months We continuously review our lending policy, working closely with our intermediary partners to look at where we can make improvements. Released: 11th May 2023 www.newcastleis.co.uk/index.aspx www.newcastleis.co.uk/news-updates/new-large-loan-products-available-05-23.aspx New Large Loan products available We have refreshed our Large Loan proposition, with competitive products specifically designed to support your clients' bespoke mortgage needs. Released: 4th May 2023 www.newcastleis.co.uk/index.aspx
- Consider shortening long anchor text.
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
Incoming links10.0
587 pages link to this website
101 domains link to this website
- There are 587 pages on 101 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Popularity10.0
10098Estimated monthly organic visitors
- This website appears to have a high number of monthly website visits each month
Source: Ahrefs
Freshness10.0
Last updated May 23, 2023
- It looks like this website was last updated on Tuesday, 23 May 2023. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
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