Nibbler SEO audit for www.pep.com.ng
Summary
Overall8.4
The overall score for this website.
Accessibility8.6
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.6
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing8.2
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.2
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 06:07 on 3 Dec 2023 (GMT).
Top priorities for website improvement
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
- Consider the amount of text on this website and increase it if appropriate. (read more)
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.pep.com.ng/ Not detected www.pep.com.ng/contact-us Not detected www.pep.com.ng/stores Not detected www.pep.com.ng/promotions Not detected www.pep.com.ng/category/women Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| all | 768px | - | www.pep.com.ng/css/app.css?1699429713 |
| all | 576px | - | www.pep.com.ng/css/app.css?1699429713 |
| all | 768px | - | www.pep.com.ng/css/app.css?1699429713 |
| all | 992px | - | www.pep.com.ng/css/app.css?1699429713 |
| all | 1280px | - | www.pep.com.ng/css/app.css?1699429713 |
| all | 768px | - | www.pep.com.ng/css/app.css?1699429713 |
| all | 768px | - | www.pep.com.ng/css/app.css?1699429713 |
| all | 768px | - | www.pep.com.ng/css/app.css?1699429713 |
| all | 768px | - | www.pep.com.ng/css/app.css?1699429713 |
| all | 768px | - | www.pep.com.ng/css/app.css?1699429713 |
| all | 768px | - | www.pep.com.ng/css/app.css?1699429713 |
| all | 375px | - | www.pep.com.ng/css/app.css?1699429713 |
| all | 425px | - | www.pep.com.ng/css/app.css?1699429713 |
| all | 576px | - | www.pep.com.ng/css/app.css?1699429713 |
| all | 768px | - | www.pep.com.ng/css/app.css?1699429713 |
| all | 992px | - | www.pep.com.ng/css/app.css?1699429713 |
| all | 1280px | - | www.pep.com.ng/css/app.css?1699429713 |
| all | 1536px | - | www.pep.com.ng/css/app.css?1699429713 |
| only screen | - | 600px | www.pep.com.ng/css/app.css?1699429713 |
Headings4.0
- A significant amount (20.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| www.pep.com.ng/ | Featured Products | H2 |
| www.pep.com.ng/ | Shop by category | H2 |
| www.pep.com.ng/contact-us | Contact Us | H2 |
| www.pep.com.ng/contact-us | Contact Us | H2 |
| www.pep.com.ng/contact-us | WORK AT PEP | H2 |
| www.pep.com.ng/contact-us | 3402 PEP STORES, 72 BODE THOMAS STREET, SURULERE LAGOS | H3 |
| www.pep.com.ng/stores | FIND A PEP STORE | H1 |
| www.pep.com.ng/category/women | Shop Women | H2 |
| www.pep.com.ng/category/women | Women's Essentials | H2 |
Amount of content6.2
Rendering Chart...
- This website has an average of 109 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.pep.com.ng/ | 595 | 85 |
| www.pep.com.ng/contact-us | 1240 | 192 |
| www.pep.com.ng/stores | 604 | 92 |
| www.pep.com.ng/promotions | 500 | 71 |
| www.pep.com.ng/category/women | 719 | 106 |
Meta tags6.8
This is how this website will look in Google search listings:
Home Page | PEP | Pep Africa
www.pep.com.ng/
Pep Stores offers up-to-date affordable and durable products at the best prices, and strives to be the friendliest and most exciting retailer in Zambia.
- All pages include at least some metadata, but only 60.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.pep.com.ng/ | viewport | width=device-width, initial-scale=1 |
| www.pep.com.ng/ | facebook-domain-verification | dvlk9udf40jxg4mrsgumqpfwn4iztk |
| www.pep.com.ng/ | description | Pep Stores offers up-to-date affordable and durable products at the best prices, and strives to be the friendliest and most exciting retailer in Zambia. |
| www.pep.com.ng/contact-us | viewport | width=device-width, initial-scale=1 |
| www.pep.com.ng/contact-us | facebook-domain-verification | dvlk9udf40jxg4mrsgumqpfwn4iztk |
| www.pep.com.ng/contact-us | description | Contact Us |
| www.pep.com.ng/stores | viewport | width=device-width, initial-scale=1 |
| www.pep.com.ng/stores | facebook-domain-verification | dvlk9udf40jxg4mrsgumqpfwn4iztk |
| www.pep.com.ng/stores | description | Store Locator Description |
| www.pep.com.ng/promotions | viewport | width=device-width, initial-scale=1 |
| www.pep.com.ng/promotions | facebook-domain-verification | dvlk9udf40jxg4mrsgumqpfwn4iztk |
| www.pep.com.ng/category/women | viewport | width=device-width, initial-scale=1 |
| www.pep.com.ng/category/women | facebook-domain-verification | dvlk9udf40jxg4mrsgumqpfwn4iztk |
Internal links7.8
- 8 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Server behaviour8.4
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://pep.com.ng to http://www.pep.com.ng. This is ideal.
Images9.9
7% of images have a clearly defined size
3 images are being resized by the browser
- Most images (93.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 3 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| all | 768px | - | www.pep.com.ng/css/app.css?1699429713 |
| all | 576px | - | www.pep.com.ng/css/app.css?1699429713 |
| all | 768px | - | www.pep.com.ng/css/app.css?1699429713 |
| all | 992px | - | www.pep.com.ng/css/app.css?1699429713 |
| all | 1280px | - | www.pep.com.ng/css/app.css?1699429713 |
| all | 768px | - | www.pep.com.ng/css/app.css?1699429713 |
| all | 768px | - | www.pep.com.ng/css/app.css?1699429713 |
| all | 768px | - | www.pep.com.ng/css/app.css?1699429713 |
| all | 768px | - | www.pep.com.ng/css/app.css?1699429713 |
| all | 768px | - | www.pep.com.ng/css/app.css?1699429713 |
| all | 768px | - | www.pep.com.ng/css/app.css?1699429713 |
| all | 375px | - | www.pep.com.ng/css/app.css?1699429713 |
| all | 425px | - | www.pep.com.ng/css/app.css?1699429713 |
| all | 576px | - | www.pep.com.ng/css/app.css?1699429713 |
| all | 768px | - | www.pep.com.ng/css/app.css?1699429713 |
| all | 992px | - | www.pep.com.ng/css/app.css?1699429713 |
| all | 1280px | - | www.pep.com.ng/css/app.css?1699429713 |
| all | 1536px | - | www.pep.com.ng/css/app.css?1699429713 |
| only screen | - | 600px | www.pep.com.ng/css/app.css?1699429713 |
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
| Page title | Notes |
| Home Page | PEP | Pep Africa | OK |
| Contact Us | Pep Africa | OK |
| Store Locator | Pep Africa | OK |
| Promotions | Pep Africa | OK |
| Women | Pep Africa | OK |
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Popularity10.0
3914Estimated monthly organic visitors
- This website appears to have a high number of monthly website visits each month
Source: Ahrefs
Freshness10.0
Last updated November 8, 2023
- It looks like this website was last updated on Wednesday, 8 November 2023. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 08/11/2023 | www.pep.com.ng/img/career-half-circle-vertical.png | Last modified header |
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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