Nibbler SEO audit for www.petsdrugmart.ca
Summary
Overall8.7
The overall score for this website.
Accessibility8.6
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.0
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing8.9
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.3
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 20:57 on 19 Apr 2024 (BST).
Top priorities for website improvement
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation. (read more)
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
- Ensure your web server returns a 404 HTTP status code for error pages. (read more)
Internal links5.7
- 10 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
- One link uses text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.freedomsgateequinerescue.com/ Freedom's Gate Equine Rescue is a Registered charity based in Salmon Arm, British Columbia. They rescue and adopt out between 70-100 at risk equines per year. They also offer programs to assist equine owners to care for their own animals at home when needed. Freedom's Gate is 100% volunteer run and funded solely on public donations. In addition to funds for feed and medical bills they require an ongoing supply of dewormer, first aid supplies and other medications. www.petsdrugmart.ca/.../Rescues
- Consider shortening long anchor text.
- 150 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Headings6.0
- A significant amount (20.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| www.petsdrugmart.ca/ | Pet Meds & Supplements | H1 |
| www.petsdrugmart.ca/ | Featured Products | H1 |
| www.petsdrugmart.ca/ | Your Affordable Source for Pet Medication | H3 |
| www.petsdrugmart.ca/ | Shop online Pet Pharmacy | H3 |
| www.petsdrugmart.ca/about | About Us | H1 |
| www.petsdrugmart.ca/about | Shipping | H3 |
| www.petsdrugmart.ca/about | Reasons To Shop With Pets Drug Mart | H3 |
| www.petsdrugmart.ca/contact | Contact Us | H1 |
| www.petsdrugmart.ca/.../Rescues | Featured Rescue:Freedom's Gate Equine Rescue | H3 |
Server behaviour6.4
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://petsdrugmart.ca to http://www.petsdrugmart.ca. This is ideal.
Meta tags8.4
This is how this website will look in Google search listings:
Pet Meds & Supplements | Pets Drug Mart Canada
www.petsdrugmart.ca/
We are Canada's leading online suppliers of pet medications & supplements at the best prices available. Order the highest quality pet meds with us. Buy now!
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.petsdrugmart.ca/ | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0 |
| www.petsdrugmart.ca/ | description | We are Canada's leading online suppliers of pet medications & supplements at the best prices available. Order the highest quality pet meds with us. Buy now! |
| www.petsdrugmart.ca/ | google-site-verification | kqxqsSoo9wIceh_CkFjwxWmMg2zrawNU8QkwuyLporI |
| www.petsdrugmart.ca/ | keywords | canadian pet meds,pet meds,pet pharmacy,Pet Medication,pet supplements, Canada, veterinarian, medicine, supplements, animals, dogs, pets, horse, livestock, pet health |
| www.petsdrugmart.ca/about | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0 |
| www.petsdrugmart.ca/about | description | We provide medication for a wide range of animals from dogs, cats & other small domesticated pets to large livestock. Learn more about us! |
| www.petsdrugmart.ca/about | google-site-verification | kqxqsSoo9wIceh_CkFjwxWmMg2zrawNU8QkwuyLporI |
| www.petsdrugmart.ca/about | keywords | pet med products,farm vet supplies,PetDM, veterinarian drugs,pet medication,pet pharmacy,metacam,vetoryl |
| www.petsdrugmart.ca/contact | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0 |
| www.petsdrugmart.ca/contact | description | We are Canada's largest pet med providers. Check out our site & order the best health supplements for your pets. Please feel free to contact us at any time! |
| www.petsdrugmart.ca/contact | google-site-verification | kqxqsSoo9wIceh_CkFjwxWmMg2zrawNU8QkwuyLporI |
| www.petsdrugmart.ca/contact | keywords | canada pet meds online,Contact Us, pet pharmacy,pet meds,animal,prescription,order meds |
| www.petsdrugmart.ca/fair-pricing | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0 |
| www.petsdrugmart.ca/fair-pricing | description | PetsDrugMart.ca is participating in an action to request fair access and pricing in pet medications for Ontario pet-owners. Add your voice to demand fair access to inexpensive pet pharmacies and pet pharmaceuticals, through online and in-person shops and pharmacies like PetsDrugMart.ca |
| www.petsdrugmart.ca/fair-pricing | google-site-verification | kqxqsSoo9wIceh_CkFjwxWmMg2zrawNU8QkwuyLporI |
| www.petsdrugmart.ca/fair-pricing | keywords | Pet Medication, Pet Medication Pricing, Pet Drugs, Inexpensive Pet Drugs, Inexpensive Pet Medication, Shop Pet Medication, Pet Prescription, Pet Pharmacy, Pharmacy for Animals, Pet Medication Online, Pet Medicine Online |
| www.petsdrugmart.ca/.../Rescues | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0 |
| www.petsdrugmart.ca/.../Rescues | description | |
| www.petsdrugmart.ca/.../Rescues | google-site-verification | kqxqsSoo9wIceh_CkFjwxWmMg2zrawNU8QkwuyLporI |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.petsdrugmart.ca/ | X-UA-Compatible | IE=edge,chrome=1,requiresActiveX=true |
| www.petsdrugmart.ca/about | X-UA-Compatible | IE=edge,chrome=1,requiresActiveX=true |
| www.petsdrugmart.ca/contact | X-UA-Compatible | IE=edge,chrome=1,requiresActiveX=true |
| www.petsdrugmart.ca/fair-pricing | X-UA-Compatible | IE=edge,chrome=1,requiresActiveX=true |
| www.petsdrugmart.ca/.../Rescues | X-UA-Compatible | IE=edge,chrome=1,requiresActiveX=true |
Amount of content9.1
Rendering Chart...
- This website has an average of 686 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.petsdrugmart.ca/ | 8282 | 909 |
| www.petsdrugmart.ca/about | 5409 | 755 |
| www.petsdrugmart.ca/contact | 3838 | 484 |
| www.petsdrugmart.ca/fair-pricing | 5977 | 842 |
| www.petsdrugmart.ca/.../Rescues | 3704 | 441 |
Images9.9
6% of images have a clearly defined size
15 images are being resized by the browser
- Most images (94.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 15 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated April 17, 2024
- It looks like this website was last updated on Wednesday, 17 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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