Nibbler SEO audit for www.phoenixmandg.co.uk
Summary
Overall6.5
The overall score for this website.
Accessibility7.7
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience6.5
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.1
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology7.1
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 11:20 on 25 May 2023 (BST).
Top priorities for website improvement
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Make sure all headings have content which is relevant to the page of content. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Popularity1.0
3Estimated monthly organic visitors
- This website appears to have a very low number of monthly website visits each month
Source: Ahrefs
Meta tags2.0
- All pages include at least some metadata, but no pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.phoenixmandg.co.uk/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| www.phoenixmandg.co.uk/ | robots | max-image-preview:large |
| www.phoenixmandg.co.uk/ | google-site-verification | 4zfB5-_tc1nVMw74fj_OwGXmbNTOTXHZtR7eLDVfFqQ |
| www.phoenixmandg.co.uk/ | generator | WordPress 6.2.2 |
| www.phoenixmandg.co.uk/ | msapplication-tileimage | https://i0.wp.com/www.phoenixmandg.co.uk/wp-content/uploads/2015/09/cropped-PHOENIX.jpg?fit=270%2C270 |
| www.phoenixmandg.co.uk/about-us/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| www.phoenixmandg.co.uk/about-us/ | robots | max-image-preview:large |
| www.phoenixmandg.co.uk/about-us/ | google-site-verification | 4zfB5-_tc1nVMw74fj_OwGXmbNTOTXHZtR7eLDVfFqQ |
| www.phoenixmandg.co.uk/about-us/ | generator | WordPress 6.2.2 |
| www.phoenixmandg.co.uk/about-us/ | msapplication-tileimage | https://i0.wp.com/www.phoenixmandg.co.uk/wp-content/uploads/2015/09/cropped-PHOENIX.jpg?fit=270%2C270 |
| www.phoenixmandg.co.uk/materials/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| www.phoenixmandg.co.uk/materials/ | robots | max-image-preview:large |
| www.phoenixmandg.co.uk/materials/ | google-site-verification | 4zfB5-_tc1nVMw74fj_OwGXmbNTOTXHZtR7eLDVfFqQ |
| www.phoenixmandg.co.uk/materials/ | generator | WordPress 6.2.2 |
| www.phoenixmandg.co.uk/materials/ | msapplication-tileimage | https://i0.wp.com/www.phoenixmandg.co.uk/wp-content/uploads/2015/09/cropped-PHOENIX.jpg?fit=270%2C270 |
| www.phoenixmandg.co.uk/memorial-shapes/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| www.phoenixmandg.co.uk/memorial-shapes/ | robots | max-image-preview:large |
| www.phoenixmandg.co.uk/memorial-shapes/ | google-site-verification | 4zfB5-_tc1nVMw74fj_OwGXmbNTOTXHZtR7eLDVfFqQ |
| www.phoenixmandg.co.uk/memorial-shapes/ | generator | WordPress 6.2.2 |
| www.phoenixmandg.co.uk/memorial-shapes/ | msapplication-tileimage | https://i0.wp.com/www.phoenixmandg.co.uk/wp-content/uploads/2015/09/cropped-PHOENIX.jpg?fit=270%2C270 |
| www.phoenixmandg.co.uk/lettering/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| www.phoenixmandg.co.uk/lettering/ | robots | max-image-preview:large |
| www.phoenixmandg.co.uk/lettering/ | google-site-verification | 4zfB5-_tc1nVMw74fj_OwGXmbNTOTXHZtR7eLDVfFqQ |
| www.phoenixmandg.co.uk/lettering/ | generator | WordPress 6.2.2 |
| www.phoenixmandg.co.uk/lettering/ | msapplication-tileimage | https://i0.wp.com/www.phoenixmandg.co.uk/wp-content/uploads/2015/09/cropped-PHOENIX.jpg?fit=270%2C270 |
Internal links2.7
- 24 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Freshness3.3
Last updated August 25, 2022
- It looks like this website was last updated on Thursday, 25 August 2022. Visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 25/08/2022 | www.phoenixmandg.co.uk/.../brochure291x151.jpg | Last modified header |
| 25/08/2022 | www.phoenixmandg.co.uk/.../memorials_198x115.jpg | Last modified header |
| 25/08/2022 | www.phoenixmandg.co.uk/.../cropped-2017headerlonger-4.jpg | Last modified header |
Headings3.5
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- A large number headings (33.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| www.phoenixmandg.co.uk/ | Purveyors of quality Marble, Granite, Slate & Stone products | H2 |
| www.phoenixmandg.co.uk/ | Memorials | H6 |
| www.phoenixmandg.co.uk/ | Bespoke | H6 |
| www.phoenixmandg.co.uk/ | Lettering & Design | H6 |
| www.phoenixmandg.co.uk/ | Brochure Download | H6 |
| www.phoenixmandg.co.uk/about-us/ | About Us | H2 |
| www.phoenixmandg.co.uk/materials/ | Materials | H2 |
| www.phoenixmandg.co.uk/materials/ | A small selection of our granites | H3 |
| www.phoenixmandg.co.uk/memorial-shapes/ | Memorial Shapes | H2 |
| www.phoenixmandg.co.uk/lettering/ | Lettering | H2 |
Amount of content6.1
Rendering Chart...
- This website has an average of 135 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.phoenixmandg.co.uk/ | 561 | 71 |
| www.phoenixmandg.co.uk/about-us/ | 569 | 84 |
| www.phoenixmandg.co.uk/materials/ | 1041 | 132 |
| www.phoenixmandg.co.uk/memorial-shapes/ | 289 | 41 |
| www.phoenixmandg.co.uk/lettering/ | 2030 | 346 |
Images6.6
36% of images have a clearly defined size
11 images are being resized by the browser
- Most images (64.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 3 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
Image URL Format Page URL www.phoenixmandg.co.uk/.../cropped-2017headerlonger-4.jpg unknown www.phoenixmandg.co.uk/.../memorials_198x115.jpg unknown www.phoenixmandg.co.uk/.../bespoke-198x115.jpg unavailable www.phoenixmandg.co.uk/.../lettering_198x115.jpg unavailable www.phoenixmandg.co.uk/.../brochure291x151.jpg unknown www.phoenixmandg.co.uk/.../facebook-icon.png unavailable www.phoenixmandg.co.uk/.../linked.png unavailable
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 11 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
- 1 image on this website could not be downloaded. Broken images may cause the website to display incorrectly for visitors.
- Check any images which could not be downloaded and fix them if necessary.
Unavailable images
- Check any images which could not be downloaded and fix them if necessary.
Server behaviour7.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was not served using GZIP encoding. GZIP compression is widely supported and reduces the load time of a web page.
- Enable GZIP compression on your web server or in your application.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://phoenixmandg.co.uk to http://www.phoenixmandg.co.uk. This is ideal.
Incoming links7.8
111 pages link to this website
23 domains link to this website
- There are 111 pages on 23 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
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