Nibbler SEO audit for www.polaris.com
Summary
Overall9.2
The overall score for this website.
Accessibility9.4
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.0
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.2
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.5
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 01:32 on 10 Apr 2024 (BST).
Top priorities for website improvement
- Consider shortening long anchor text. (read more)
- Consider updating this website regularly with new content. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
Freshness5.5
Last updated December 8, 2023
- It looks like this website was last updated on Friday, 8 December 2023. Visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
Internal links7.4
- 23 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.polaris.com/.../polaris-xpedition POLARIS XPEDITION Adventure Side-by-Side Unlock experiences beyond the trailhead with Polaris XPEDITION. Break away from the crowd with family, friends and all of your gear to reach deep into the backcountry. Explore POLARIS XPEDITION > www.polaris.com/en-us/.../ www.polaris.com/en-us/.../rzr RZR Sport Side-by-Side The ultimate combination of power, suspension and agility of RZR to dominate terrain from trails, deserts and dunes, rock crawling and mudding. Explore RZR > www.polaris.com/en-us/.../ www.polaris.com/en-us/.../general GENERAL Crossover Side-by-Side GENERAL is the crossover side-by-side that offers more versatility, comfort and performance so you can go farther and be prepared for anything the trail throws at you. Explore GENERAL > www.polaris.com/en-us/.../ www.polaris.com/en-us/.../ranger RANGER Utility Side-by-Side Even the longest workdays aren't as challenging with RANGER. Get more done with an impressive combination of capability, comfort and strength and have fun when the work is done. Explore RANGER > www.polaris.com/en-us/.../ www.polaris.com/en-us/.../sportsman Sportsman Sport & Utility ATV An ATV trusted by over a million owners for riding and handling, unrivaled versatility and reliable performance. Work or play—take on anything with confidence in Sportsman. Explore Sportsman > www.polaris.com/en-us/.../ adventures.polaris.com/.../...&utm_content=prospector-adventure-albany-lodge Laramie, WY Prospector's Summer Run DISTANCE 500 Miles AVG. DURATION 4-8 Hours www.polaris.com/en-us/.../ adventures.polaris.com/.../...&utm_content=sand-mountain-adventure-mad-moose Hurricane, UT Sand Mountain Dunes Guided ATV Tour DISTANCE 150+ miles AVG. DURATION 4 Hours www.polaris.com/en-us/.../ adventures.polaris.com/.../...&utm_content=backwoods-adventure-bingham-maine Bingham, ME Backwoods Expedition DISTANCE 6,500+ Miles AVG. DURATION 2-10 Hours www.polaris.com/en-us/.../ adventures.polaris.com/.../...&utm_content=hatfield-adventure-bluefield-virginia Hatfield McCoy Trails Guided ATV Tours Bluefield, VA DISTANCE 60+ Miles AVG. DURATION 7 Hours www.polaris.com/en-us/.../ www.polaris.com/en-us/.../rmk RMK Mountain RMK is engineered and synonymous for Instant Lift, Effortless Control, and Immediate Response. Then we tailor sleds for each rider, from the most advanced to those just starting their deep snow dreams. Explore RMK > www.polaris.com/en-us/.../ www.polaris.com/en-us/.../indy INDY Trail INDY is the known name for epic times on the trail. From the most technologically advanced sleds in the business to the best value to the perfect entry-level sled — know there is an INDY built just for you. Explore INDY> www.polaris.com/en-us/.../ www.polaris.com/en-us/.../switchback Switchback Crossover Experience the on-trail or off the map versatility with the sled built to give you the best of both worlds. Switchback helps you tackle days filled with miles of trails with the same confidence as epic hours in the backcountry. Explore Switchback> www.polaris.com/en-us/.../ www.polaris.com/en-us/.../voyageur Voyageur Sport Utility Break new trails, haul more gear, deliver supplies, and when the work is done, ride for fun. Voyageur sleds are built for you to tackle activities and unlock more adventure. Explore Voyageur> www.polaris.com/en-us/.../ www.polaris.com/en-us/.../titan TITAN Widetrack Whether your work is work. Or your work is fun. Know that comfort, control, toughness and fun is engineered right into TITAN sleds. Explore TITAN > www.polaris.com/en-us/.../ adventures.polaris.com/our-outfitters/albany-lodge Laramie, WY Albany Lodge Backcountry Adventure Self Guided www.polaris.com/en-us/.../ adventures.polaris.com/our-outfitters/northwoods-recreational-rentals Moose Lake, MN Northwoods Recreational Rentals Scenic Trail Riding Family Friendly www.polaris.com/en-us/.../ adventures.polaris.com/our-outfitters/arrowhead-mountain-adventures Cimarron, CO Arrowhead Mountain Adventures Alpine Riding Guides Available www.polaris.com/en-us/.../ adventures.polaris.com/our-outfitters/weezies-wild-rides Red River, NM Weezie's Wild Rides Quaint Mountain Town Group Rides www.polaris.com/en-us/.../ adventures.polaris.com/our-outfitters/spearfish-canyon-lodge Lead, SD Spearfish Canyon Lodge Breathtaking Scenery in Black Hills National Forest www.polaris.com/en-us/.../ slingshot.polaris.com/.../accessories Slingshot Parts & Accessories Slingshot Parts & Accessories www.polaris.com/en-us/on-road/ adventures.polaris.com/.../...&utm_content=220-tours Laughlin, NV 220 Tours Autocycle Cruise the Strip or Route 66 www.polaris.com/en-us/on-road/ adventures.polaris.com/.../...&utm_content=indian-motorcycle-san-diego San Diego, CA Indian Motorcycle Rentals of San Diego Motorcycles Oceanside Cruise www.polaris.com/en-us/on-road/ adventures.polaris.com/search/...&utm_content=hawaii-outfitters-aloha-motorsports Hawaiian Islands Aloha Motorsports Autocycle Island Exploration www.polaris.com/en-us/on-road/
- Consider shortening long anchor text.
- 147 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Images8.6
72% of images have a clearly defined size
71 images are being resized by the browser
- Some images (28.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 71 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile9.4
- All of this website appears to be optimised for viewing on a mobile phone (using CSS media queries) but only 60.0% of pages are optimised for tablet viewing. It is important to make sure your content is optimised for a wide range of devices as a growing percentage of web browsing is done on phones and tablets.
- Check how the website looks using a tablet and consider adding tablet-only styling using media queries. Some websites employ other techniques for mobile and tablet visitors which we cannot currently detect.
Device optimised pages
Page Mobile Tablet Viewport www.polaris.com/en-us/ Detected Detected Detected www.polaris.com/en-us/.../ Detected Detected Detected www.polaris.com/en-us/.../ Detected Detected Detected www.polaris.com/en-us/on-road/ Detected Not detected Detected www.polaris.com/en-us/marine/ Detected Not detected Detected
- Check how the website looks using a tablet and consider adding tablet-only styling using media queries. Some websites employ other techniques for mobile and tablet visitors which we cannot currently detect.
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| screen | - | 767px | cdn1.polaris.com/.../main.min.css?v=NOoxFZbTO8ZQqy_XvFX5e75iIPjDAXnjJbzCVj0Aivc |
| only screen | 1921px | - | cdn1.polaris.com/.../main.min.css?v=NOoxFZbTO8ZQqy_XvFX5e75iIPjDAXnjJbzCVj0Aivc |
| all | 768px | 991px | www.polaris.com/en-us/ |
| all | - | 767px | www.polaris.com/en-us/ |
| screen | 1200px | - | www.polaris.com/en-us/.../ |
| screen | - | 1200px | www.polaris.com/en-us/.../ |
| all | 768px | 991px | www.polaris.com/en-us/.../ |
| all | 100px | 480px | www.polaris.com/en-us/.../ |
| all | 1200px | 1350px | www.polaris.com/en-us/.../ |
| all | 1200px | - | www.polaris.com/en-us/.../ |
Amount of content9.7
Rendering Chart...
- This website has an average of 2,377 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.polaris.com/en-us/ | 9617 | 1128 |
| www.polaris.com/en-us/.../ | 52851 | 7092 |
| www.polaris.com/en-us/.../ | 18443 | 2257 |
| www.polaris.com/en-us/on-road/ | 6564 | 735 |
| www.polaris.com/en-us/marine/ | 5882 | 673 |
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://polaris.com to http://www.polaris.com. This is ideal.
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
Meta tags10.0
This is how this website will look in Google search listings:
ionicons-v5-q
www.polaris.com/en-us/
We pioneer product breakthroughs which help people work and play outside. Explore our line of products from powersports to commercial, government and military ...
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.polaris.com/en-us/ | viewport | width=device-width, initial-scale=1 |
| www.polaris.com/en-us/ | description | We pioneer product breakthroughs which help people work and play outside. Explore our line of products from powersports to commercial, government and military vehicles. |
| www.polaris.com/en-us/ | msapplication-tilecolor | #ffffff |
| www.polaris.com/en-us/ | msapplication-config | //cdn1.polaris.com/assets/v2/themes/crp/v2/images/icons/favicons/browserconfig.xml?v=bynuNPxfXzCSfQ8sXlrzhQacXEgg9plUkMwetSHcpmA |
| www.polaris.com/en-us/ | theme-color | #ffffff |
| www.polaris.com/en-us/.../ | viewport | width=device-width, initial-scale=1 |
| www.polaris.com/en-us/.../ | description | The leader in powersports and off-road innovation. Find the latest 2024 RANGER, RZR, Sportsman, GENERAL and Polaris XPEDITION recreational, sport and utility all-terrain vehicles and side-by-sides. |
| www.polaris.com/en-us/.../ | msapplication-tilecolor | #ffffff |
| www.polaris.com/en-us/.../ | msapplication-config | //cdn1.polaris.com/assets/v2/themes/crp/v2/images/icons/favicons/browserconfig.xml?v=bynuNPxfXzCSfQ8sXlrzhQacXEgg9plUkMwetSHcpmA |
| www.polaris.com/en-us/.../ | theme-color | #ffffff |
| www.polaris.com/en-us/.../ | viewport | width=device-width, initial-scale=1 |
| www.polaris.com/en-us/.../ | description | Polaris designs the best sleds, built by the best team, ridden by the best riders. Choose the snowmobile & sled that fits your distinct needs from our new 2025 lines. |
| www.polaris.com/en-us/.../ | msapplication-tilecolor | #ffffff |
| www.polaris.com/en-us/.../ | msapplication-config | //cdn1.polaris.com/assets/v2/themes/crp/v2/images/icons/favicons/browserconfig.xml?v=bynuNPxfXzCSfQ8sXlrzhQacXEgg9plUkMwetSHcpmA |
| www.polaris.com/en-us/.../ | theme-color | #ffffff |
| www.polaris.com/en-us/on-road/ | viewport | width=device-width, initial-scale=1 |
| www.polaris.com/en-us/on-road/ | description | Polaris on-road vehicles take innovation to the streets with a legendary motorcycle brand, a radical 3 wheel moto-roadster, an electric vehicle for personal transport, and a personal quadracycle for international markets. |
| www.polaris.com/en-us/on-road/ | msapplication-tilecolor | #ffffff |
| www.polaris.com/en-us/on-road/ | msapplication-config | //cdn1.polaris.com/assets/v2/themes/crp/v2/images/icons/favicons/browserconfig.xml?v=bynuNPxfXzCSfQ8sXlrzhQacXEgg9plUkMwetSHcpmA |
| www.polaris.com/en-us/on-road/ | theme-color | #ffffff |
| www.polaris.com/en-us/marine/ | viewport | width=device-width, initial-scale=1 |
| www.polaris.com/en-us/marine/ | description | The Polaris product portfolio features a lineup of highly recognizable pontoon, deck and cruiser boat brands. |
| www.polaris.com/en-us/marine/ | msapplication-tilecolor | #ffffff |
| www.polaris.com/en-us/marine/ | msapplication-config | //cdn1.polaris.com/assets/v2/themes/crp/v2/images/icons/favicons/browserconfig.xml?v=bynuNPxfXzCSfQ8sXlrzhQacXEgg9plUkMwetSHcpmA |
| www.polaris.com/en-us/marine/ | theme-color | #ffffff |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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