Report for www.polygon.ch
Summary
Overall7.7
The overall score for this website.
Accessibility9.4
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.1
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing5.3
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.9
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 2 pages from this website at 09:03 on 14 May 2022 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Consider shortening long anchor text. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Meta tags2.0
- All pages include at least some metadata, but no pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.polygon.ch/de | viewport | width=device-width, initial-scale=1 |
| www.polygon.ch/de | robots | noindex, nofollow |
| www.polygon.ch/de | twitter:card | summary_large_image |
| www.polygon.ch/de | twitter:label1 | Est. reading time |
| www.polygon.ch/de | twitter:data1 | 1 minute |
| www.polygon.ch/de | generator | WordPress 5.9.3 |
| www.polygon.ch/detergents/de/ | viewport | width=device-width, initial-scale=1 |
| www.polygon.ch/detergents/de/ | robots | noindex, nofollow |
| www.polygon.ch/detergents/de/ | twitter:card | summary_large_image |
| www.polygon.ch/detergents/de/ | generator | WordPress 5.9.3 |
Popularity4.4
4,284,368 Most popular website in the world
There has been no mentionable change in this website's popularity recently.
- This is the 4,284,368 most popular website in the world.
- We couldn't find out the change in popularity for this website. This may be because the website is new.
Source: Alexa
Internal links6.3
- 3 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.polygon.ch/die-neue-polygon-webseite-verschaffen-sie-sich-einen-uberblick Die neue Polygon Webseite – Verschaffen Sie sich einen Überblick Entdecken Sie die neue Polygon Webseite und klicken Sie sich durch. Wir freuen uns darauf, Sie hier zu sehen!... read more www.polygon.ch/de www.polygon.ch/uvasorb-heb-ein-moderner-organischer-uv-filter UVASORB HEB – ein moderner organischer UV-Filter UV-Filter - genotoxisch? krebserregend? Eine Gefahr für Korallenriffe? UVASORB HEB ist eine Alternative mit Zukunft... read more www.polygon.ch/de www.polygon.ch/dynoadd-alternative-additive DYNOADD® – Alternative Additive In der Zeit der schleppenden Rohstoffversorgung möchten wir Ihnen heute alternative Additive zu den bekannten silikonbasierten Additiven vorstellen.... read more www.polygon.ch/de
- Consider shortening long anchor text.
- 8 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Amount of content7.9
Rendering Chart...
- This website has an average of 287 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.polygon.ch/de | 2068 | 297 |
| www.polygon.ch/detergents/de/ | 2131 | 276 |
Server behaviour9.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- One page of this website follows the best practice of using a permanent (HTTP 301) redirect between its URL with/without a trailing slash. This page is ideal.
- One page of this website returns page content with or without a trailing slash on its URL. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://polygon.ch to http://www.polygon.ch. This is ideal.
Images9.2
41% of images have a clearly defined size
9 images are being resized by the browser
- Most images (59.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 9 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Headings9.8
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some headings (3.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
Page headings detail
| URL | Heading | Level |
| www.polygon.ch/de | Excellence in applied chemistry | H1 |
| www.polygon.ch/de | Excellence in applied chemistry | H1 |
| www.polygon.ch/de | News | H2 |
| www.polygon.ch/de | Join our Newsletter | H2 |
| www.polygon.ch/de | Das ist im Bereich Chemie und Vertrieb tätig, mit besonderem Fokus auf Kosmetik, Waschmittel, Beschichtungen und andere hochwertige Industrien. | H4 |
| www.polygon.ch/de | für Reinigungsmittel, Kosmetik, Coatings und andere Industrien | H5 |
| www.polygon.ch/de | für Reinigungsmittel, Kosmetik, Coatings und andere Industrien | H5 |
| www.polygon.ch/de | Die neue Polygon Webseite – Verschaffen Sie sich einen Überblick | H5 |
| www.polygon.ch/de | UVASORB HEB – ein moderner organischer UV-Filter | H5 |
| www.polygon.ch/de | DYNOADD® – Alternative Additive | H5 |
| www.polygon.ch/de | Reinigungsmittel | H6 |
| www.polygon.ch/de | KOSMETIK | H6 |
| www.polygon.ch/de | COATINGS | H6 |
| www.polygon.ch/de | Andere Industrien | H6 |
| www.polygon.ch/de | POLYGON CHEMIE AG | H6 |
| www.polygon.ch/detergents/de/ | Reinigungsmittel | H1 |
| www.polygon.ch/detergents/de/ | Join our Newsletter | H2 |
| www.polygon.ch/detergents/de/ | REINIGUNGSMITTEL (HI&I) UND CHEMISCHE ROHSTOFFE | H4 |
| www.polygon.ch/detergents/de/ | Spezialadditive | H5 |
| www.polygon.ch/detergents/de/ | Additive für Waschmittel & Teppichpflege | H5 |
| www.polygon.ch/detergents/de/ | Verdickungsmittel | H5 |
| www.polygon.ch/detergents/de/ | Hydrophobierungsmittel & Hydrophilierungsmittel | H5 |
| www.polygon.ch/detergents/de/ | Korrosionsinhibitoren & Oberflächenschutz | H5 |
| www.polygon.ch/detergents/de/ | Spezialtenside | H5 |
| www.polygon.ch/detergents/de/ | Lösungsvermittler & Emulgatoren | H5 |
| www.polygon.ch/detergents/de/ | Inkrustationsinhibitoren, Sequestriermittel, Dispergiermittel | H5 |
| www.polygon.ch/detergents/de/ | Reinigungsmittel | H6 |
| www.polygon.ch/detergents/de/ | KOSMETIK | H6 |
| www.polygon.ch/detergents/de/ | COATINGS | H6 |
| www.polygon.ch/detergents/de/ | Andere Industrien | H6 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Incoming links10.0
2,284 pages link to this website
84 domains link to this website
- There are 2,284 pages on 84 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated May 13, 2022
- It looks like this website was last updated on Friday, 13 May 2022. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 11/02/2022 | www.polygon.ch/.../detergents-header.jpg | Last modified header |
| 13/05/2022 | www.polygon.ch/.../gdpr-logo.png | Last modified header |
| 11/02/2022 | www.polygon.ch/.../newsletter-icon.png | Last modified header |
| 25/04/2022 | www.polygon.ch/.../News_Dynoadd.jpg | Last modified header |
| 25/04/2022 | www.polygon.ch/.../News_UVASORB_HEB_Sonnencreme_auf_Schulter.jpg | Last modified header |
| 11/02/2022 | www.polygon.ch/.../news-img1.jpg | Last modified header |
| 11/02/2022 | www.polygon.ch/.../industrials-icon.png | Last modified header |
| 11/02/2022 | www.polygon.ch/.../coatings-icon.png | Last modified header |
| 11/02/2022 | www.polygon.ch/.../cosmetics-icon.png | Last modified header |
| 11/02/2022 | www.polygon.ch/.../detergents-icon.png | Last modified header |
| 11/02/2022 | www.polygon.ch/.../idxslider-img2.jpg | Last modified header |
| 20/04/2022 | www.polygon.ch/.../Slider_Polygon_office_mood_5381_1_blau.jpg | Last modified header |
| 11/02/2022 | www.polygon.ch/.../main-logo.png | Last modified header |
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |