Nibbler SEO audit for www.pret.hk
Summary
Overall7.4
The overall score for this website.
Accessibility9.6
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.4
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.1
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology7.8
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 1 pages from this website at 04:15 on 19 Mar 2023 (GMT).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Printability0.0
0% of pages are optimised for printing
- One page of this website does not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Meta tags2.0
- All pages include at least some metadata, but no pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.pret.hk/zh-HK | viewport | width=device-width |
| www.pret.hk/zh-HK | next-head-count | 10 |
Server behaviour6.0
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://pret.hk to http://www.pret.hk. This is ideal.
Amount of content6.4
Rendering Chart...
- This website has an average of 113 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Internal links7.3
- One link uses text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.pret.hk/zh-HK/.../ .css-ne0yl4{margin-bottom:0px;font-weight:600;padding-left:1rem;padding-right:1rem;padding-top:0.75rem;padding-bottom:1rem;min-height:96px;max-width:-webkit-fit-content;max-width:-moz-fit-content;max-width:fit-content;}.css-1h76hzk{font-weight:600;font-family:var(--font-family-heading);--tw-text-opacity:1;color:rgba(55, 47, 49, var(--tw-text-opacity));letter-spacing:0px;margin-bottom:0.75rem;outline:none;font-family:var(--font-family-subheading);font-size:20px;line-height:28px;font-weight:500;margin-bottom:0px;font-weight:600;padding-left:1rem;padding-right:1rem;padding-top:0.75rem;padding-bottom:1rem;min-height:96px;max-width:-webkit-fit-content;max-width:-moz-fit-content;max-width:fit-content;}@media (min-width: 768px){.css-1h76hzk{font-size:24px;line-height:32px;}}三文治 .css-1z119ai{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0, 0, 0, 0);white-space:nowrap;border-width:0;}button-三文治 www.pret.hk/zh-HK
- Consider shortening long anchor text.
- One link has no text describing its destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Images9.4
7% of images have a clearly defined size
No images are being resized by the browser
- Most images (93.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- One image is not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
Image URL Format Page URL images.ctfassets.net/.../Join_Team_Pret_800x800_VBI.jpg?fm=webp&w=800 unknown
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
| URL | Heading | Level |
| www.pret.hk/zh-HK | 同充滿春日氣息嘅花系乳酪迎接初春！ | H1 |
| www.pret.hk/zh-HK | Pret配送 | H1 |
| www.pret.hk/zh-HK | 菜單 | H2 |
| www.pret.hk/zh-HK | 三文治 .css-1z119ai{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0, 0, 0, 0);white-space:nowrap;border-width:0;}button-三文治 | H3 |
| www.pret.hk/zh-HK | 沙律 button-沙律 | H3 |
| www.pret.hk/zh-HK | 熱飲 button-熱飲 | H3 |
| www.pret.hk/zh-HK | 法式長麵包 button-法式長麵包 | H3 |
| www.pret.hk/zh-HK | 窩心濃湯 button-窩心濃湯 | H3 |
| www.pret.hk/zh-HK | 冷飲 button-冷飲 | H3 |
| www.pret.hk/zh-HK | 薄餅卷 button-薄餅卷 | H3 |
| www.pret.hk/zh-HK | 烤焗熱食 button-烤焗熱食 | H3 |
| www.pret.hk/zh-HK | 麵包糕點 button-麵包糕點 | H3 |
| www.pret.hk/zh-HK | 加入Pret團隊 | H4 |
Incoming links10.0
3,170 pages link to this website
295 domains link to this website
- There are 3,170 pages on 295 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
Popularity10.0
32347Estimated monthly organic visitors
- This website appears to have a high number of monthly website visits each month
Source: Ahrefs
Freshness10.0
Last updated March 17, 2023
- It looks like this website was last updated on Friday, 17 March 2023. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
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Nibbler | Insites | |
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