Nibbler SEO audit for www.reed.co.uk
Summary
Overall8.9
The overall score for this website.
Accessibility9.4
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.1
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.3
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.8
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 14:59 on 17 Mar 2023 (GMT).
Top priorities for website improvement
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation. (read more)
Printability4.0
40% of pages are optimised for printing
- 3 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.reed.co.uk/ Not detected www.reed.co.uk/courses/...&itm_content=standard_version Not detected www.reed.co.uk/career-advice Optimised www.reed.co.uk/account/signin Not detected www.reed.co.uk/popularjobs Optimised
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Meta tags6.8
This is how this website will look in Google search listings:
Jobs and Recruitment on reed.co.uk, the UK's #1 job site
www.reed.co.uk/
Find your next job from the 200,000 available, hire staff, or start a new course today - ♥ Mondays with reed.co.uk, the UK’s #1 job site.
- All pages include at least some metadata, but only 60.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.reed.co.uk/ | viewport | width=device-width, initial-scale=1.0 |
| www.reed.co.uk/ | description | Find your next job from the 200,000 available, hire staff, or start a new course today - ♥ Mondays with reed.co.uk, the UK’s #1 job site. |
| www.reed.co.uk/ | twitter:card | app |
| www.reed.co.uk/ | twitter:site | @reedcouk |
| www.reed.co.uk/ | twitter:description | The UK’s No.1 job site is taking the pain out of looking for a job. The app brings to market for the first time a new and powerful way to find and apply for the right job for you, with over 200,000 jobs from the UK’s top employers. |
| www.reed.co.uk/ | twitter:app:country | UK |
| www.reed.co.uk/ | twitter:app:name:googleplay | Reed.co.uk Jobs |
| www.reed.co.uk/ | twitter:app:id:googleplay | com.reedcouk.jobs |
| www.reed.co.uk/ | twitter:app:url:googleplay | https://play.google.com/store/apps/details?id=com.reedcouk.jobs |
| www.reed.co.uk/ | google-play-app | app-id=com.reedcouk.jobs |
| www.reed.co.uk/ | apple-reed-app | app-id=1040443949 |
| www.reed.co.uk/courses/...&itm_content=standard_version | viewport | width=device-width, initial-scale=1 |
| www.reed.co.uk/courses/...&itm_content=standard_version | description | Hundreds of nationally recognised Professional qualifications & training courses from the UK's leading education providers. Browse and find the right course for career today. |
| www.reed.co.uk/courses/...&itm_content=standard_version | msapplication-config | /courses/browserconfig.xml |
| www.reed.co.uk/courses/...&itm_content=standard_version | theme-color | #50b446 |
| www.reed.co.uk/courses/...&itm_content=standard_version | twitter:title | Training Courses & Qualifications on reed.co.uk |
| www.reed.co.uk/courses/...&itm_content=standard_version | twitter:description | |
| www.reed.co.uk/courses/...&itm_content=standard_version | twitter:image | https://www.reed.co.uk/courses/resources/favicons/og-image.jpg |
| www.reed.co.uk/courses/...&itm_content=standard_version | twitter:card | summary_large_image |
| www.reed.co.uk/career-advice | google-site-verification | 6yOfCCEaLn1yFZ4msHITev73ydaH6wftWKNjiERzAqg |
| www.reed.co.uk/career-advice | viewport | width=device-width, initial-scale=1, maximum-scale=5, user-scalable=yes |
| www.reed.co.uk/career-advice | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.reed.co.uk/career-advice | description | Expert career advice on CVs, cover letters, interviews and more. Find out how reed.co.uk can assist you in securing and keeping the job you want. |
| www.reed.co.uk/career-advice | twitter:card | summary_large_image |
| www.reed.co.uk/career-advice | twitter:site | @reedcouk |
| www.reed.co.uk/account/signin | robots | noindex,nofollow |
| www.reed.co.uk/account/signin | viewport | width=device-width,initial-scale=1 |
| www.reed.co.uk/popularjobs | viewport | width=device-width, initial-scale=1.0 |
| www.reed.co.uk/popularjobs | description | |
| www.reed.co.uk/popularjobs | twitter:card | app |
| www.reed.co.uk/popularjobs | twitter:site | @reedcouk |
| www.reed.co.uk/popularjobs | twitter:description | The UK’s No.1 job site is taking the pain out of looking for a job. The app brings to market for the first time a new and powerful way to find and apply for the right job for you, with over 200,000 jobs from the UK’s top employers. |
| www.reed.co.uk/popularjobs | twitter:app:country | UK |
| www.reed.co.uk/popularjobs | twitter:app:name:googleplay | Reed.co.uk Jobs |
| www.reed.co.uk/popularjobs | twitter:app:id:googleplay | com.reedcouk.jobs |
| www.reed.co.uk/popularjobs | twitter:app:url:googleplay | https://play.google.com/store/apps/details?id=com.reedcouk.jobs |
| www.reed.co.uk/popularjobs | google-play-app | app-id=com.reedcouk.jobs |
| www.reed.co.uk/popularjobs | apple-reed-app | app-id=1040443949 |
| www.reed.co.uk/popularjobs | robots | follow |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.reed.co.uk/ | Content-Type | text/html; charset=utf-8 |
| www.reed.co.uk/account/signin | Content-Type | text/html; charset=UTF-8 |
| www.reed.co.uk/account/signin | X-UA-Compatible | IE=Edge |
| www.reed.co.uk/popularjobs | Content-Type | text/html; charset=utf-8 |
Analytics8.0
80% of pages use analytics
Multiple Analytics Solutions
- 80.0% of this website is using some form of analytics software but 1 pages have no analytics. It is still possible to gather a great deal of information for the other 1 of pages from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider adding your analytics solution to the pages which aren't currently monitored.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
| Atlas Analytics |
Images8.3
84% of images have a clearly defined size
97 images are being resized by the browser
- Some images (16.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- One image is not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 97 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Amount of content8.3
Rendering Chart...
- This website has an average of 1,037 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.reed.co.uk/ | 5695 | 765 |
| www.reed.co.uk/courses/...&itm_content=standard_version | 5850 | 697 |
| www.reed.co.uk/career-advice | 17705 | 3042 |
| www.reed.co.uk/account/signin | 283 | 36 |
| www.reed.co.uk/popularjobs | 5753 | 644 |
URL format8.4
1 URLs are less than ideal
- One URL is particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
- 1 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Internal links8.6
- 11 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
- 23 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.reed.co.uk/career-advice/4-ways-the-reed-co-uk-lgbtq-inclusion-group-supports-our-co-members 4 ways the Reed.co.uk LGBTQ+ inclusion group supports our co-membersLove Mondays, love inclusion… It’s no secret, at Reed.co.uk we Love Mondays. But we also love creating an inclusive environment for the people who work here (also known as our co-members). Our company’s purpose is improving lives through work – and that includes improving the lives of people who work at Reed.co.uk. That’s why in […] www.reed.co.uk/career-advice www.reed.co.uk/career-advice/workplace-words-glossary-a-dictionary-of-the-most-used-slang-words-in-the-workplace Workplace words glossary: A dictionary of the most used slang words in the workplaceThe slang word ‘goals’ is anticipated to be the most used workplace phrase of the year in 2023, with the lines between people’s personal and workplace vocabularies becoming increasingly blurred.We went on a mission to understand how social media trends are having an impact on people’s lingo in the workplace. www.reed.co.uk/career-advice www.reed.co.uk/career-advice/top-companies-hiring-january-2023 Top companies hiring January 2023New year, new you, new… job? January is typically the busiest time for job hunting. And it’s usually the time we see the most people looking for roles on Reed.co.uk. If you’re looking for something to put a spring in your step in 2023, look no further. We’ve lined up some of the top companies […] www.reed.co.uk/career-advice www.reed.co.uk/career-advice/five-ways-to-make-mondays-work-for-you Five ways to make Mondays work for youWhat does it actually mean to Love Mondays? The truth is, it’s different for everyone. It’s the feeling you get when you love your job and look forward to going into work. It could be finding your purpose, or gaining the skills you need to progress your career – and getting paid what you actually […] www.reed.co.uk/career-advice www.reed.co.uk/career-advice/how-to-code How to: CodeIt’s never too late to learn a new skills, with a wide range of ways to learn for people of all ages. With this in mind, here’s a quick guide to coding, and our top tips on learning how to code: www.reed.co.uk/career-advice www.reed.co.uk/career-advice/skills-based-cv-template Skills based CV templateNot sure where to start? Luckily, you don’t need to spend hours reformatting your CV to create one – because we’ve put together a skills based CV template to help inspire you. www.reed.co.uk/career-advice www.reed.co.uk/career-advice/six-extracurricular-activities-to-add-to-your-cv Six extracurricular activities to add to your CVWondering how you can add a little extra to your CV? We’ve already covered whether you should include your hobbies, but here are five extracurricular activities you might want to add to your CV. www.reed.co.uk/career-advice www.reed.co.uk/career-advice/career-break-cover-letter-template Career break cover letter templateThere are many reasons why you might need to take some time away from your career. Here’s our cover letter template specifically designed for people looking to return from a career break. www.reed.co.uk/career-advice www.reed.co.uk/career-advice/part-time-cover-letter-template Part-time cover letter templateWe’ve already covered how to perfect your part-time CV, but to help maximise your chances to impress, here’s our cover letter template specifically tailored for part-time positions: www.reed.co.uk/career-advice www.reed.co.uk/career-advice/customer-service-interview-questions Customer service interview questionsImportant customer service interview coming up? We’ve got this. To help you practice, here are five commonly asked customer service interview questions, and how to answer them: www.reed.co.uk/career-advice www.reed.co.uk/career-advice/competency-based-interviews-what-you-need-to-know Competency-based interviews: What you need to knowYou might be familiar with certain interview types, for example telephone interviews or group interviews, but have you ever heard of competency-based interviews? www.reed.co.uk/career-advice www.reed.co.uk/career-advice/how-to-answer-competency-based-interview-questions How to: Answer competency-based interview questionsWe’ve already focussed on what you need to know about competency questions, but here’s our advice on answering five of our favourites, courtesy of ‘Why You? 101 Interview Questions You’ll Never Fear Again’. www.reed.co.uk/career-advice www.reed.co.uk/career-advice/five-career-goal-questions-and-how-to-answer-them Five career goal questions, and how to answer themWhere are you currently in your career, and where do you want to go next? Here are five our favourite career goal questions courtesy of James Reed’s bestselling book, ‘Why You: 101 Interview Questions You’ll Never Fear Again’, www.reed.co.uk/career-advice www.reed.co.uk/career-advice/what-to-do-after-a-job-interview What to do after a job interviewSo, the job interview is over (cue: sigh of relief)…but what now? To help turn your potential post-interview stress into a positive attitude that could help land your dream job, here are some of our top tips on what to do after a job interview: www.reed.co.uk/career-advice www.reed.co.uk/career-advice/group-interview-tips-dos-and-donts Group interview tips: do’s and don’tsIf you’ve never attended a group interview before, trying to stand out from the crowd can be a daunting prospect. However, approach it with the right attitude, and you’ll have nothing to worry about… www.reed.co.uk/career-advice www.reed.co.uk/career-advice/telephone-interview-tips-dos-and-donts Telephone interview tips: dos and don’tsNever had a telephone interview before, and worried about how to impress? Here’s our list of Telephone Interviews tips, covering some key do’s and don’ts… www.reed.co.uk/career-advice www.reed.co.uk/career-advice/how-to-stop-feeling-nervous-about-starting-a-new-job How to: Stop feeling nervous about starting a new jobRegardless of where you are in your career, starting a new job can be a scary ordeal. To ease your first day anxieties, here are our top tips to help you stop feeling nervous about starting a new job: www.reed.co.uk/career-advice www.reed.co.uk/career-advice/jobs-for-15-year-olds Jobs for 15-year-oldsNot sure you’re old enough to work? Think again. To make sure you pick the job that’s right for you, here are a few things to remember if you’re looking for work as a 15-year-old: www.reed.co.uk/career-advice www.reed.co.uk/career-advice/personal-development-plan-template Personal Development Plan templateWe’ve already covered the basics of what you need to know about Personal Development Plans, but to help you plan in the right way, we’ve put together a free PDP template to get you started: www.reed.co.uk/career-advice www.reed.co.uk/career-advice/a-level-and-gcse-retakes-why-its-never-too-late-to-resit-your-exams A Level and GCSE retakes: Why it’s never too late to resit your examsIf you’re seriously considering retaking your GCSEs or A Levels, here’s a little information to help get you started, courtesy of ICS Learn: www.reed.co.uk/career-advice www.reed.co.uk/career-advice/types-of-employment-contracts Types of employment contractsYour employment contract could vary depending on a number of different factors. To help find out which one works best for you, here’s our guide on the different types of employment contracts: www.reed.co.uk/career-advice www.reed.co.uk/career-advice/tax-codes-explained-what-you-need-to-know-about-tax-codes Tax codes explained – what you need to know about tax codesTax codes can appear nothing more than a random collection of numbers and letters. We demystify their meaning, and explain how you can check that yours is correct. www.reed.co.uk/career-advice www.reed.co.uk/career-advice/what-does-competitive-salary-actually-mean What does competitive salary actually mean?More money, more…competitive salaries? To help you decode one of the most commonly used job ad terms, here’s what competitive salary actually means (and why employers use it): www.reed.co.uk/career-advice
- Consider shortening long anchor text.
- 24 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Headings9.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Mobile9.7
- All of this website appears to be optimised for viewing on a mobile phone (using CSS media queries) but only 80.0% of pages are optimised for tablet viewing. It is important to make sure your content is optimised for a wide range of devices as a growing percentage of web browsing is done on phones and tablets.
- Check how the website looks using a tablet and consider adding tablet-only styling using media queries. Some websites employ other techniques for mobile and tablet visitors which we cannot currently detect.
Device optimised pages
Page Mobile Tablet Viewport www.reed.co.uk/ Detected Detected Detected www.reed.co.uk/courses/...&itm_content=standard_version Detected Detected Detected www.reed.co.uk/career-advice Detected Detected Detected www.reed.co.uk/account/signin Detected Not detected Detected www.reed.co.uk/popularjobs Detected Detected Detected
- Check how the website looks using a tablet and consider adding tablet-only styling using media queries. Some websites employ other techniques for mobile and tablet visitors which we cannot currently detect.
Media specific CSS detected
Server behaviour9.7
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 2 of the pages of this website follow the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. These pages are ideal.
- One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
- Make sure all internal links to this page go to the canonical version.
Incorrectly linked pages
Tested page Alternate www.reed.co.uk/career-advice www.reed.co.uk/career-advice/
- Make sure all internal links to this page go to the canonical version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://reed.co.uk to http://www.reed.co.uk. This is ideal.
Twitter10.0
This website is linked with the Twitter account @reedcouk
This website's Twitter account has
81,125 followers
- This website was found to link the Twitter account Reed.co.uk (@reedcouk).
- This website's Twitter account has made 72,352 tweets to 81,125 followers.
Source: Twitter
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Incoming links10.0
2,462,656 pages link to this website
31,719 domains link to this website
- There are 2,462,656 pages on 31,719 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
Popularity10.0
2842896Estimated monthly organic visitors
- This website appears to have a high number of monthly website visits each month
Source: Ahrefs
Freshness10.0
Last updated March 16, 2023
- It looks like this website was last updated on Thursday, 16 March 2023. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
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Nibbler | Insites | |
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| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
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