Nibbler SEO audit for www.saffery.com

Overall9.3

The overall score for this website.

Accessibility9.3

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience9.0

How satisfying the website is likely to be for users.

The following tests contribute to this score:

Marketing9.7

How well marketed, and popular the website is.

The following tests contribute to this score:

Technology9.0

How well designed and built the website is.

The following tests contribute to this score:

Nibbler tested a sample of 5 pages from this website at 02:31 on 12 Apr 2024 (BST).

Want white-label SEO audits to share with your clients?

Top priorities for website improvement

  • Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
  • Check how the website looks using a tablet and consider adding tablet-only styling using media queries. Some websites employ other techniques for mobile and tablet visitors which we cannot currently detect. (read more)
  • Ensure your web server returns a 404 HTTP status code for error pages. (read more)

Internal links7.9

Help

Server behaviour8.0

Help

No404 page

YesCompression

  • This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://saffery.com to http://www.saffery.com. This is ideal.

Mobile8.6

Help

Mobile screenshot of www.saffery.comTablet screenshot of www.saffery.com
  • All of this website appears to be optimised for viewing on a mobile phone (using CSS media queries) but it is not optimised for tablet viewing. It is important to make sure your content is optimised for a wide range of devices as a growing percentage of web browsing is done on phones and tablets.

Media specific CSS detected

Images9.0

Help

50% of images have a clearly defined size

5 images are being resized by the browser

Amount of content9.5

Help

Rendering Chart...

  • This website has an average of 844 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Amount of content discovered

Headings9.8

Help

academies accountants accounting adviser advisers advisory aegerter andrew business businesses cayman changes chartered cloud corporate crime e-invoicing economic enquiry experience film find frederic furnished gaap geneva guernsey guide holiday impacts influencers join just leading lettings lisa major make media money more nick non-doms office parkinson paul podcasts potential private publication ragno relief saffery sector services social steele stefan switzerland team than today touch transparency tucknott vizia wealth working your zurich

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
  • Some headings (4.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
    • Make sure all headings have content which is relevant to the page of content.

Page headings detail

URLHeadingLevel
www.saffery.com/At Saffery, we’re more than just chartered accountants and tax and business advisers.H1
www.saffery.com/E-invoicing and cloud accountingH2
www.saffery.com/Major changes for UK GAAPH2
www.saffery.com/M&A activity in the recruitment sectorH2
www.saffery.com/New tax regime for UK non-domsH2
www.saffery.com/Latest InsightsH2
www.saffery.com/Careers at SafferyH3
www.saffery.com/Gifting money to grandchildrenH4
www.saffery.com/Private Wealth PodcastsH4
www.saffery.com/A guide for social media influencersH4
www.saffery.com/Make an enquiryH4
www.saffery.com/Find your adviser todayH5
www.saffery.com/Potential tax changes for UK non-domsH5
www.saffery.com/How the Economic Crime and Corporate Transparency Act 2023 impacts businessesH5
www.saffery.com/Working with influencers: A VAT guide for businessesH5
www.saffery.com/Furnished Holiday LettingsH5
www.saffery.com/Major changes for UK GAAPH5
www.saffery.com/Publication of the 2024 Academies Accounts DirectionH5
www.saffery.com/Royal London's £260 million investment in farmland for Natural Capital initiative proves scale of appetite in the marketplaceH5
www.saffery.com/The benefits of e-invoicing and cloud accountingH5
www.saffery.com/Business Asset Disposal Relief (BADR)H5
www.saffery.com/Managing crypto lossesH5
www.saffery.com/Private Residence ReliefH5
www.saffery.com/Importance of assurance on ESG dataH5
www.saffery.com/international/.../Cayman IslandsH1
www.saffery.com/international/.../Cayman officeH4
www.saffery.com/international/.../ServicesH4
www.saffery.com/international/.../Sector ExperienceH4
www.saffery.com/international/.../Get in touch:H4
www.saffery.com/international/.../Zoe DayH5
www.saffery.com/international/.../Andrew NeedhamH5
www.saffery.com/international/.../Fiona PiletaH5
www.saffery.com/international/.../Paul TucknottH5
www.saffery.com/international/.../Lisa ViziaH5
www.saffery.com/international/.../Laura HomerH5
www.saffery.com/international/.../Natasha BuntingH5
www.saffery.com/international/.../GuernseyH1
www.saffery.com/international/.../Get in touch:H3
www.saffery.com/international/.../Self-governing for more than 800 years, independence and stability are at the heart of Guernsey’s ethos.H4
www.saffery.com/international/.../Guernsey OfficeH4
www.saffery.com/international/.../ServicesH4
www.saffery.com/international/.../Sector experienceH4
www.saffery.com/international/.../Nick BatisteH5
www.saffery.com/international/.../Helen GreenH5
www.saffery.com/international/.../Philip RadfordH5
www.saffery.com/international/.../Lisa ViziaH5
www.saffery.com/international/.../Mark Le RayH5
www.saffery.com/international/.../Allison BrouardH5
www.saffery.com/international/.../Kelvin HudsonH5
www.saffery.com/ie/IrelandH1
www.saffery.com/ie/Accountancy, tax and business advisory servicesH3
www.saffery.com/ie/Leading film and TV advisersH3
www.saffery.com/ie/Join our teamH3
www.saffery.com/ie/Make an enquiryH3
www.saffery.com/international/.../SwitzerlandH1
www.saffery.com/international/.../Get in touch:H3
www.saffery.com/international/.../Geneva and Zurich officesH4
www.saffery.com/international/.../Services – GenevaH4
www.saffery.com/international/.../Services – ZurichH4
www.saffery.com/international/.../Geneva:H5
www.saffery.com/international/.../ZurichH5
www.saffery.com/international/.../Paul TucknottH5
www.saffery.com/international/.../Judith ChatooH5
www.saffery.com/international/.../Daniel HawsonH5
www.saffery.com/international/.../Robert SteeleH5
www.saffery.com/international/.../Stefan AegerterH5
www.saffery.com/international/.../Tim ParkinsonH5
www.saffery.com/international/.../Frederic RagnoH5
www.saffery.com/international/.../Andrew EvertonH5

Analytics10.0

Help

100% of pages use analytics

Google Tag Manager

  • Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.

Page titles10.0

Help

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Page titles

Meta tags10.0

Help

This is how this website will look in Google search listings:

Saffery | Chartered Accountants

www.saffery.com/

Saffery is an award-winning firm of chartered accountants and business advisors in the UK. The firm acts for clients across a variety of sectors.

  • All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.

Meta Tags (name attribute)

Page URLNameContent
www.saffery.com/viewportwidth=device-width, initial-scale=1
www.saffery.com/robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
www.saffery.com/descriptionSaffery is an award-winning firm of chartered accountants and business advisors in the UK. The firm acts for clients across a variety of sectors.
www.saffery.com/twitter:cardsummary_large_image
www.saffery.com/twitter:site@safferys
www.saffery.com/msapplication-tilecolor#003d40
www.saffery.com/msapplication-config/favicon/browserconfig.xml?v=rsk
www.saffery.com/theme-color#003d40
www.saffery.com/international/.../viewportwidth=device-width, initial-scale=1
www.saffery.com/international/.../robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
www.saffery.com/international/.../descriptionCayman Island Trust services. Offering bespoke family office services, particularly for international families who require multi-jurisdictional structures, specialising in Foundation Companies, asset protection, digital assets and succession planning.
www.saffery.com/international/.../twitter:cardsummary_large_image
www.saffery.com/international/.../msapplication-tilecolor#003d40
www.saffery.com/international/.../msapplication-config/favicon/browserconfig.xml?v=rsk
www.saffery.com/international/.../theme-color#003d40
www.saffery.com/international/.../viewportwidth=device-width, initial-scale=1
www.saffery.com/international/.../robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
www.saffery.com/international/.../descriptionGuernsey trustee services, specialising in family office services, asset protection including unique and digital assets, company directorship and administration, and succession planning.
www.saffery.com/international/.../twitter:cardsummary_large_image
www.saffery.com/international/.../twitter:label1Estimated reading time
www.saffery.com/international/.../twitter:data11 minute
www.saffery.com/international/.../msapplication-tilecolor#003d40
www.saffery.com/international/.../msapplication-config/favicon/browserconfig.xml?v=rsk
www.saffery.com/international/.../theme-color#003d40
www.saffery.com/ie/viewportwidth=device-width, initial-scale=1
www.saffery.com/ie/robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
www.saffery.com/ie/descriptionSaffery Ireland specialise in accountancy, tax and business advisory services across a wide range of sectors. Contact us for a personalised consultation today.
www.saffery.com/ie/twitter:cardsummary_large_image
www.saffery.com/ie/msapplication-tilecolor#003d40
www.saffery.com/ie/msapplication-config/favicon/browserconfig.xml?v=rsk
www.saffery.com/ie/theme-color#003d40
www.saffery.com/international/.../viewportwidth=device-width, initial-scale=1
www.saffery.com/international/.../robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
www.saffery.com/international/.../descriptionIndependent Swiss trust services located in Geneva and Zurich, specialising in trusts, succession and family office services.
www.saffery.com/international/.../twitter:cardsummary_large_image
www.saffery.com/international/.../msapplication-tilecolor#003d40
www.saffery.com/international/.../msapplication-config/favicon/browserconfig.xml?v=rsk
www.saffery.com/international/.../theme-color#003d40

Meta Tags (http-equiv attribute)

Page URLNameContent
www.saffery.com/x-ua-compatibleie=edge
www.saffery.com/international/.../x-ua-compatibleie=edge
www.saffery.com/international/.../x-ua-compatibleie=edge
www.saffery.com/ie/x-ua-compatibleie=edge
www.saffery.com/international/.../x-ua-compatibleie=edge

Printability10.0

Help

100% of pages are optimised for printing

  • All of this website appears to be optimised for printing (using CSS).

Media specific CSS detected

URL format10.0

Help

  • This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.

Freshness10.0

Help

Last updated April 11, 2024

  • It looks like this website was last updated on Thursday, 11 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
10/04/2024www.saffery.com/Body text
09/04/2024www.saffery.com/Body text
03/04/2024www.saffery.com/Body text
28/03/2024www.saffery.com/Body text
27/03/2024www.saffery.com/Body text
04/03/2024www.saffery.com/Body text
14/03/2024www.saffery.com/app/.../safferyLast modified header
11/04/2024www.saffery.com/.../Saffery-Logo-Positive.svgLast modified header

Twitteri

Help

This website does not appear to be associated with a Twitter account.

  • There was a problem checking the Twitter accounts associated with this website.

Popularityi

Help

  • Sorry, it was not possible to determine the popularity for this website.

Source: Ahrefs

Domain agei

Help

  • Sorry, we cannot check the domain age of .com websites.

Fast, branded website audits

Insites creates professional website reports that can be shared with your clients.

How does Insites compare?

Tests 17 fixed tests 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more
Add your brandingNoYes
Export & shareNoPDF & link
Lead generationNoEmbed on your site
Competitor auditsNoYes
Test as a batchNoYes
Integrations + APINoYes
Multi-lingualNo20+ languages
Try it free