Nibbler SEO audit for www.sayitwithbrownies.co.uk
Summary
Overall6.9
The overall score for this website.
Accessibility8.9
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience6.4
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.6
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology6.8
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 09:57 on 13 May 2023 (BST).
Top priorities for website improvement
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
- Consider updating this website regularly with new content. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.sayitwithbrownies.co.uk/ Not detected www.sayitwithbrownies.co.uk/shop/.../ Not detected www.sayitwithbrownies.co.uk/about-us/ Not detected www.sayitwithbrownies.co.uk/contact-us/ Not detected www.sayitwithbrownies.co.uk/shopping-basket/ Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Freshness0.7
Last updated January 24, 2019
- It looks like this website was last updated on Thursday, 24 January 2019. This is bad because visitors may dismiss this website as outdated. Websites that are not updated regularly are also spidered by search engines less often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 26/07/2018 | www.sayitwithbrownies.co.uk/.../logo_brownies_website.png | Last modified header |
| 24/01/2019 | www.sayitwithbrownies.co.uk/.../footer-cta-heart.png | Last modified header |
| 26/07/2018 | www.sayitwithbrownies.co.uk/.../grid.css | Last modified header |
Popularity1.0
37Estimated monthly organic visitors
- This website appears to have a very low number of monthly website visits each month
Source: Ahrefs
Images2.7
68% of images have a clearly defined size
No images are being resized by the browser
- Some images (32.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 1 image on this website could not be downloaded. Broken images may cause the website to display incorrectly for visitors.
- Check any images which could not be downloaded and fix them if necessary.
Unavailable images
- Check any images which could not be downloaded and fix them if necessary.
Meta tags3.2
This is how this website will look in Google search listings:
Say It With Brownies - Chocolate Brownies by Post - Buy Online
www.sayitwithbrownies.co.uk/
Handmade chocolate brownies by post. Pick and mix up to four flavours in each pack. Letterbox friendly gift packaging. Free delivery. Customise your gift packaging to ...
- 20.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.sayitwithbrownies.co.uk/ | viewport | width=device-width, initial-scale=1 |
| www.sayitwithbrownies.co.uk/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.sayitwithbrownies.co.uk/ | description | Handmade chocolate brownies by post. Pick and mix up to four flavours in each pack. Letterbox friendly gift packaging. Free delivery. Customise your gift packaging to suit your occasion. Seventeen different flavours. Send brownies as a gift. Birthday, thank you, new baby, new home, Mother's Day, Father's Day, thinking of you, sorry, enjoy, congratulations, well done. |
| www.sayitwithbrownies.co.uk/ | twitter:card | summary_large_image |
| www.sayitwithbrownies.co.uk/ | generator | WordPress 6.2 |
| www.sayitwithbrownies.co.uk/ | generator | WooCommerce 7.6.1 |
| www.sayitwithbrownies.co.uk/shop/.../ | viewport | width=device-width, initial-scale=1 |
| www.sayitwithbrownies.co.uk/shop/.../ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.sayitwithbrownies.co.uk/shop/.../ | twitter:card | summary_large_image |
| www.sayitwithbrownies.co.uk/shop/.../ | generator | WordPress 6.2 |
| www.sayitwithbrownies.co.uk/shop/.../ | generator | WooCommerce 7.6.1 |
| www.sayitwithbrownies.co.uk/about-us/ | viewport | width=device-width, initial-scale=1 |
| www.sayitwithbrownies.co.uk/about-us/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.sayitwithbrownies.co.uk/about-us/ | twitter:card | summary_large_image |
| www.sayitwithbrownies.co.uk/about-us/ | twitter:label1 | Est. reading time |
| www.sayitwithbrownies.co.uk/about-us/ | twitter:data1 | 1 minute |
| www.sayitwithbrownies.co.uk/about-us/ | generator | WordPress 6.2 |
| www.sayitwithbrownies.co.uk/about-us/ | generator | WooCommerce 7.6.1 |
| www.sayitwithbrownies.co.uk/shopping-basket/ | viewport | width=device-width, initial-scale=1 |
| www.sayitwithbrownies.co.uk/shopping-basket/ | robots | noindex, follow |
| www.sayitwithbrownies.co.uk/shopping-basket/ | twitter:card | summary_large_image |
| www.sayitwithbrownies.co.uk/shopping-basket/ | generator | WordPress 6.2 |
| www.sayitwithbrownies.co.uk/shopping-basket/ | generator | WooCommerce 7.6.1 |
Amount of content5.9
Rendering Chart...
- This website has an average of 195 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
- One page of this website has very little content (20 words or less).
- Ensure all pages have a sufficient amount of content.
Amount of content discovered
| Page | Characters | Words |
| www.sayitwithbrownies.co.uk/ | 976 | 159 |
| www.sayitwithbrownies.co.uk/shop/.../ | 2908 | 451 |
| www.sayitwithbrownies.co.uk/about-us/ | 1609 | 268 |
| www.sayitwithbrownies.co.uk/contact-us/ | 64 | 10 |
| www.sayitwithbrownies.co.uk/shopping-basket/ | 577 | 88 |
Server behaviour7.0
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- One page of this website was not served using GZIP encoding. GZIP compression is widely supported and reduces the load time of a web page.
- Enable GZIP compression on your web server or in your application for all pages.
- One page of this website returns page content with or without a trailing slash on its URL. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
Duplicate pages
Tested page Alternate www.sayitwithbrownies.co.uk/contact-us/ www.sayitwithbrownies.co.uk/contact-us
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- 3 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://sayitwithbrownies.co.uk to http://www.sayitwithbrownies.co.uk. This is ideal.
Headings7.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Analytics8.0
80% of pages use analytics
Google Analytics
- 80.0% of this website is using Google Analytics but 1 pages have no analytics. It is still possible to gather a great deal of information for the other 1 of pages from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider adding your analytics solution to the pages which aren't currently monitored.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Internal links8.4
- 4 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Mobile8.6
- Most pages (80.0%) of this website appear to be optimised for viewing on a mobile phone or tablet (using CSS media queries). It is important to make sure your content is optimised for a wide range of devices as a growing percentage of web browsing is done on phones and tablets.
- Check how the website looks using a mobile and consider adding mobile and tablet styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Device optimised pages
Page Mobile Tablet Viewport www.sayitwithbrownies.co.uk/ Detected Detected Detected www.sayitwithbrownies.co.uk/shop/.../ Detected Detected Detected www.sayitwithbrownies.co.uk/about-us/ Detected Detected Detected www.sayitwithbrownies.co.uk/contact-us/ Not detected Not detected Not detected www.sayitwithbrownies.co.uk/shopping-basket/ Detected Detected Detected
- Check how the website looks using a mobile and consider adding mobile and tablet styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Media specific CSS detected
Twitter9.6
This website is linked with the Twitter account @SayWithBrownies
This website's Twitter account has
3,399 followers
- This website was found to link the Twitter account Say It With Brownies (@SayWithBrownies).
- This website's Twitter account has made 32,230 tweets to 3,399 followers.
Source: Twitter
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Incoming links10.0
319 pages link to this website
33 domains link to this website
- There are 319 pages on 33 domains linking to this website. The volume and quality of incoming links is known to influence a website's search engine ranking.
- To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect.
Source: Ahrefs
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
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